All marketing professionals will tell you, it is better to have 500 active contacts than 5000 contacts you don't know much about! This rule applies just as perfectly to SMS. To avoid spending your energy and money on phantom contacts, the best practice is to do a major cleanup of your contacts [...]
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Find the tips on the SMSing, the new products of our solutions or the news of our company that allow you to have a complete overview on SMS marketing.
The COVID19 crisis has required an adaptation of the operating modes of companies, in particular the systematic practice of barrier gestures and the generalization of teleworking. But there are also adaptations that have given rise to new practices that improve processes, such as the topic of the day: SMS OTP [...]
Data security is a concern for many customers. To meet this need for reliability and gain a competitive advantage, many solutions implement two-factor authentication (2FA), often through SMS OTP. But implementing 2FA is expensive and there is a charge for each message sent. There are [...]
Mother's Day, just like Father's Day or Valentine's Day, is an event not to be neglected in marketing. Many people lack gift ideas for their mothers. A company that proactively offers its advice has a great chance of increasing its sales. According to the study carried out [...]
By using a chatbot in WhatsApp Business, you are integrating the number one ally of customer relationship management in an application designed for this purpose. WhatsApp connects billions of users. With WhatsApp Business, companies now have an ideal way to engage their customers. Using WhatsApp chatbots makes it possible to do this quickly and on a large scale. This [...]
The Internet has become a privileged point of contact for all brands and their potential customers. But in-store sales are still relevant, they are evolving and can benefit from mobile to improve the customer experience. It is therefore essential to reduce the distance between online and offline, and more precisely, to bring users to the store.
Mobile messaging is constantly changing. Many new channels have appeared recently: RCS, TTS, WhatsApp Business, VMS, push notifications... This multiplication of ways to reach customers is obviously an opportunity, but each channel has its own characteristics and advantages. It is therefore preferable to know these channels in order to make the best use of them [...]
Security on the web is an issue for everyone. Protecting the sensitive information of one's company, but also of one's customers, is an important task for which the simple duo of login and password is no longer sufficient. It only takes one compromised credential to see a cyber attack succeed. This is why [...]
The conversion rate of your SMS campaign is perhaps the most important SMS KPI. It enables you to calculate the return on investment of your campaigns, the hit per purchase/customer, and also to determine whether your marketing is on target. What's more, the conversion rate enables you to improve your [...]
At the end of the year 2022, it is important to communicate with your customers! This moment of strong marketing tension is ideal to announce your promotional offers by SMS. An SMS campaign based on relational can also be effective and be very well perceived by your customers. smsmode©️ advises you to plan your campaigns and [...]
Mobile masking is a technology for anonymising telephone details. By assigning a single-use telephone number, you can communicate without having to share your contact data. Discover this new product, exclusively at smsmode©.
Frequently used by restaurant owners throughout the year to inform them of a special offer or to confirm a reservation, the professional SMS is a means of communication perfectly adapted to the restaurant sector. Whether you run a gourmet restaurant, a snack bar or a bar, it appears to be the essential tool to boost your business.
Each French person receives an average of 10 A2P (Application To Person) SMS messages per month. These messages sent by companies to their customers are a key element of customer relationship digitalization strategies. However, the health crisis has accelerated the digital shift of companies. How has the use of SMS communication been impacted [...]
An SMS received is an SMS opened in 97% of cases. A high percentage, which says a lot about the trust we place in our mobile phones. If we combine the major vulnerabilities of our smartphones with the little attention we pay to them, it makes for an explosive cocktail. So, why do we pay less attention to [...]
Presented as the SMS 2.0, RCS (Rich Communication Services) is making a remarkable entry into the telecommunications market in 2021. In fact, the Mobile Marketing Association is already predicting that more than 30 million mobiles in France will be able to receive RCS by the end of the year. In the infographic below we [...]
February 2020, beginning of the health crisis: the State chooses SMS to help it raise awareness among more than 67 million French people. Allowing instantaneous and secure dissemination of information, it appears to be the ideal tool. We explain how the SMS has become a key element in the fight against COVID and why it is an ideal tool for the public health sector.
RCS - Rich Communications Services -, the new generation of SMS and mobile messaging, is currently being deployed worldwide and in France. The benefits of RCS are numerous for brands: rich and interactive media content, with results far superior to those seen in the past.
What place does Black Friday occupy in the marketing events of the year? How important is it for brands? What dynamics do they perceive? And more importantly, what impact has VIDOC-19 had on the marketing strategies being considered? Back in pictures with this infography that illustrates the answers of this survey on an event [...]