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Reservation platforms and communication 2.0

We see you coming, already in mid-June and we still have not chosen a destination to leave this summer with Jules. Fortunately, for the last few minutes the Airbnb and other Booking.com are here to make your job easier.

That one who never went through an online booking platform to Booker his holiday raises his hand. We've all done it at least once. To benefit from interesting rates, by saving time... There are many reasons that may have thrown us into the arms of these seers of online booking.

For some years now, the platforms of this type have multiplied.

At smsmode, many of our customers are start-ups. That's why we decided to take a closer look at this phenomenon.

How do start-ups use SMS/push notification?

This month we look at the case of online booking platforms, specifically Airbnb, a popular home-based booking platform.

The need arises from the service

You crossed the steps, this typical apartment in the heart of Trastevere is booked. To find the host that will allow you to live your Roman adventure, you went through Airbnb.

Once your phone number is filled in, you are "closely monitored" by the platform at every step of your user journey. The latter will initiate dialogue with you via SMS, push notification, emailing and sometimes even phone calls. His goal? Build community engagement!

 

Why choose SMS?

The SMS Pro is the essential tool of companies. Users need to be guided through their experience. In this sense, SMS communication, even if it is very brief, is a means of a formidable efficiency.

For the sake of reactivity, these start-ups have made the wise choice of SMS. Why deprive themselves of this means of communication when we know that according to study:

  • 95% of messages sent by SMS are read within 3 minutes, mainly because of the universal character of this support!

No means of communication today ensures such a fast access to the addressee! It can even be combined intelligently with another channel, that of emailing.

Finally, it is important to understand that when it comes to SMS, it is all about trust. When a consumer fills in his or her phone number and accepts that it is used, it places its trust in you and your service.

SMS/push notifications communication policies

AIRBNB

Communication tools: E-mails, Push notifications, SMS, Phone.

  • number validation by OTP (2FA)
  • chat with property owners to rent
  • booking confirmation
  • payment validation
  • multiple reminders of your reservation
  • multiple SMS exchanges with your host, via the Airbnb platform
  • Feedback

An ultimate goal is pursued by Airbnb through these solicitations: take advantage of the key moments of the customer journey to bring the user back to the platform. Every SMS being justified, the user does not feel spammed. This is a very important criterion, allowing to retain its clientele.

 

TRIPADVISOR & BOOKING.COM

Communication tools: E-mails, Push notifications, SMS, Phone.

TripAdvisor and Booking.com use SMS less frequently than their counterpart Airbnb. Indeed, the latter can rely on its "chat" function between private individuals to justify these multiple additional messages. A feature that TripAdvisor and Booking.com do not have. It's important to note that the timing of SMS notifications and marketing messages is not subject to the same regulations. SMS notification is not time-limited, but SMS marketing is!

Why choose smsmode for your SMS/push notification strategy?

In recent years our clientele has been diversifying. Today, half of our customers are from the start up sphere. In the face of this, it was necessary to adapt as quickly as possible in order to meet your particular needs.

With 15 years of expertise in the mobile messaging industry, our teams will be able to help you in the best possible way to establish your mobile strategies for your SMS marketing campaigns and for your notification communications/ APPOINTMENT reminder, order confirmation, etc...

Available to you:

  • SMS notification: inform, warn, call back. Organizational tool but also very effective loyalty that you can quickly program via our API.
  • SMS marketing: A real "booster" for your strategies, SMS marketing is a long-term investment. It can be used to promote an event, disseminate offers and promotions, and raise your company's profile.


Keep in mind that the SMS is your new digital ally, it offers you a dynamic image at a lower cost! There's something to succumb to! Several hundred start up already trust us! As proof, we have been accompanying since its beginnings Doctolib, which has revolutionized the sector of medical appointment making. We also work with Foodchéri, the food app that delivers delicious homemade meals between noon and 2 in the Office.

So many references that have and continue to forge every day our expertise and our know-how!

Our team advises you...

Are you interested in our services? Our sales and technical teams are at your disposal to answer all your questions about our SMS solutions and to benefit from SMS campaign implementation tips.

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