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Triplica tu tasa de conversión con una campaña RCS

El potencial de interacción es la principal ventaja de RCS — Rich Communication Service —, el sucesor de los SMS. Fue esta promesa la que atrajo a Panda Tea, una marca comprometida de tés e infusiones para el bienestar, y la convenció para lanzar su primera campaña RCS en colaboración con smsmode©.

18 495

RCS SENT

10%

RCS COMPATIBLE CONTACTS

16,26%

CLICK TO BUY

ABOUT

Panda Tea is a brand of wellness teas and infusions that develops premium organic blends. Launched in 2017, by 3 brothers, Panda Tea has a community of 300,000 tea lovers. 30 million cups of tea have already been served.

SECTOR OF ACTIVITY

E-commerce

COMPANY SIZE

10 employees

CREATION DATE

2017

LOCATION

France

CHANNELS - RCS
INTEGRATION - Google Dialogflow bot
USE CASES - marketing campaign

Download the Panda Tea success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

use RCS as a new drive for advertising campaigns

A drive-to-web campaign

As a strong supporter of mobile marketing, Panda Tea regularly runs advertising campaigns during the year highlights such as sales, Black Friday, Christmas, etc.

Panda Tea wanted to launch an RCS campaign in partnership with smsmode©. The goal was to explore the possibilities of RCS and to bring a new dynamic tto the brand’s communication.
The campaign is focused on highlighting the end-of-year products (teas, boxes, infusions, etc.), with buttons and a carousel (image and description of products following the link).

Our main objective is to generate traffic to our website and the RCS is a promising and appropriate channel that allowed us to use images, buttons and carousels in our campaign, which SMS does not allow.

RCS drive-to-web campaign RCS drive-to-web campaign RCS drive-to-web campaign RCS drive-to-web campaign` RCS-Kampagne von drive-to-web

RESULTS OF THE PANDA TEA RCS CAMPAIGN

92,78%

READING RATE

7,23%

CLICK-THROUGH RATE

16,26%

CONVERSION RATE

1,2%

UNSUBSCRIBE RATE

benefits from the RCS marketing power

The remarkable performance of the new channel

The campaign was sent to RCS-enabled mobile phone numbers from the contact base used for the SMS advertising campaigns. More than 18.000 Panda Tea customers benefited from a dynamic, simple and direct interaction through this new enhanced mobile experience.

The statistics and link tracking features have made it possible to monitor and analyse the results of the RCS in real time. And the results are remarkable!
92.78% of the RCS were read, 75% of which were read within an hour of being sent, rivalling the already exceptional performance of SMS.

And the other performances are not to be outdone: with a click-through rate of 7.23%, a conversion rate of 16.26% — 3 times higher than the SMS campaigns usually carried out by the brand— and an unsubscription rate of 1.2%, the RCS proves its effectiveness.

The results of this campaign corroborated our forecasts: this new mobile messaging channel is clearly positioned as a “drive to Web” tool for e-commerce which, moreover, has a direct impact on sales.

imagining new uses for e-commerce

RCS, a marketing channel of the future

Panda Tea is one of the first French brands to implement communication via RCS.
The first lessons for the use of this brand new technology in the e-commerce sector are emerging:

The RCS is proving to be suitable for our business sector e-commerce. This first campaign showed a direct impact on drive-to-web. We now want to launch an RCS campaign based on a conversational scenario: it would be a perfect medium to introduce a new product or a new product range.