STOP SMS: mobile marketing legislation

You are obliged, when carrying out any SMS marketingcampaign, you are required to offer a simple, clear and free way of opting out of receiving further solicitations. This legal obligation, required by the CNIL (French Data Protection Authority), applies to all commercial or advertising SMS campaignsthe presence in your messages of a means of unsubscribing or a "STOP SMS" message.

If the unsubscribe procedure is not clearly communicated to your recipient, you run the risk of a fine of up to €20,000 in the event of a complaint. On the other hand, if you only send informative SMS , you are not obliged to include this information in your message.

Be sure to use this statement and remain in good standing with the obligations of the CNIL!

What form does STOP SMS take?

Our SMS sending services automatically manage the correct wording for each of the numbers you send.

How does "STOP SMS" work?

Sending an SMS to confirm unsubscription is compulsory, and a credit will be automatically debited from your account each time you unsubscribe.

Managing the "STOP SMS" on your account

By integrating the automatic "STOP SMS" function into your customer area, you are fully compliant with current legislation.

If you only run informative campaigns, please contact our team (e-mail:smsmode or 04 91 05 64 63), so that we can set your account to "notification". You will then be able to activate or deactivate the "STOP SMS" message at any time.

STEP 1

STEP 2

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January 20, 2025 - 6 min read

SMS & Winter Sales: trends

Discover the survey results smsmode^© on use of SMS during sales winter :

Romain Didelot

Introduction

Every year, SMS marketing traffic intensifies at the beginning of January. The reason? The start of the winter sales.

However, the emergence of new promotional highlights has changed the game somewhat in recent years, raising some questions: are winter sales still as important to consumers? Do marketers approach sales as usual? Which communication media are favored to promote this promotional period?

To answer all these questions, we conducted a survey among our customers. Here's a look back, in pictures and statistics, at the marketing evolution and use of SMS for the winter sales.

Computer graphics

The results of this survey, conducted from November 30 to December 20, are based on 203 responses from customers of the smsmode^©

smsmode survey results^© on SMS for winter sales:

The first (reassuring) conclusion we can draw is that sales are still ahead of other promotional highlights. The two sales periods of the year occupy the first two steps of the podium (summer sales in 1st place, closely followed by winter sales).

Our survey also confirms another point: the power of SMS to effectively drive a drive-to-store strategy. In fact, 80% of customers who responded to the survey plan to run an SMS marketing campaign for a physical store.

There's also a real paradox, which this survey on the use of SMS for winter sales allows us to glimpse:

Even if marketers perceive a drop in consumer interest in winter sales, marketing pressure - at least that exerted via SMS- is not declining for all that. Why is this? Probably, because SMS is a channel with a high ROI, which works even in this kind of situation.

As for our customers' and prospects' favorite communication media, SMS is obviously the channel that dominates all the others (92% expected use). The medium that ranks 2nd, far ahead of the others, is emailing. SMS therefore seems to be the preferred choice for communicators pursuing a digital, multi-channel marketing strategy.

But this data also opens up another avenue for reflection. The other thing that emailing and SMS have in common is opt-in. For a promotional period such as a sale, focusing on loyal customers and/or those with an appetite for our products and services seems to be a good way of boosting sales without having to deploy colossal resources.

SMS is a particularly effective marketing tool for sales. Its opening rate and high return on investment are just two of its many advantages. One of the main reasons why SMS is used by so many brands is its ability to significantly increase traffic and sales during winter sales. The conversion rate of SMS is 3 times higher than that of an e-mail, and it is opened 5 times more often. Boost your marketing campaign for the 2023 winter sales with SMS.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

January 14, 2025 - 5 min read

The click-through rate of SMS

Romain Didelot

Introduction

Inserting a link in a SMS ad generates traffic to your website and encourages your customers to make a purchase. The click-through rate is therefore one of the most important performance indicators of a communication campaign. And as with many other KPIs and statistics (conversion, ROI...), SMS is the n°1 channel for mobile marketing..

Find out what click-through rate you can expect with a marketing SMS but also how to calculate, analyze and optimize this key indicator.

What is the click-through rate?

The "click-through rate" or "CTR" (Click Through Rate) is the percentage of people who clicked on a link after seeing it (clicks/impressions). For SMS, this statistic is derived from the number of recipients who clicked on the link contained in SMS, divided by the number of people who opened SMS.

For example, if 10 customers receive your brand's SMS and 2 of them click on the URL, the click-through rate is 20%.

How to calculate a campaign's click-through rate SMS

The formula is quite simple.

Let's say you sent 500 SMS to 500 different telephone numbers. Of these recipients, 50 actually clicked on the link in your SMS. This means your click-through rate is 10%. 50 divided by 500 equals 10%.

To obtain this statistic, the challenge lies rather in your ability to know the number of clicks on the URL. While this data is often available within a sponsored links, emailing or social ads campaign, few SMS providers give you access to these statistics.

At smsmode^©, we enable you to calculate click-through rates natively with the URL shortener function smsmode^©.

How does it work? Instead of using a classic URL in your SMS, you first shorten the link with the "URL shortener" function smsmode^©. Once the link has been shortened, you can place it in your message.

Thanks to this function, not only do you save characters, but after sending your SMS, you'll be able to see in real time how many customers clicked on the link.

The Rich SMS function, including a Landing-Page editor and URL shortener available by subscription, goes even further.

It allows you to :

TO FIND OUT MORE

The power of a mobile web page for your SMS campaigns

If you don't use the short link generator smsmode^©The tracking of link data from your SMS messages can only be done using analysis software such as Google Analytics, in order to be able to analyze the results and performance of each campaign. In this case, be sure to set up filters on your links to ensure that clicks come from your campaigns SMS.

Unfortunately, adding UTMs will make your URLs endless, which lengthens and confuses your communication, not to mention the sense of mistrust that the link may cause.

What is a good click-through rate for a SMS campaign?

There is no hard and fast rule for what constitutes a good CTR. A satisfactory CTR depends mainly on the objectives set by the company. Each campaign has its own requirements.

A single click that leads to a conversion and therefore a sale can sometimes be enough, as this sale can cover your costs and match the expectations of your marketing campaign SMS. Other customers may need a CTR of more than 10% to generate a sufficient number of leads that would lead to an appropriate amount of new business being generated subsequently.

What is the average click-through rate on SMS ?

Statistics on this point vary greatly depending on the source:

According to a 2012 study by Signal, the average click-through rate for marketing via SMS is 6.16%. The data came from 20 SMS marketing campaigns ranging in size from 5,000 to 2.5 million recipients.
In 2013, Dymark published a report on mobile marketing click-through rates. In this analysis of nearly a billion SMS across 1,500 mobile networks and a multitude of countries, the click-through rate for retail was 8% and for entertainment 14%.
According to MessageDesk, for a SMS containing a link, the average click-through rate is around 36%.

From what smsmode^© has observed in various campaigns in France, the click-through rate for SMS marketing is between 6% and 16%..

STUDY

SMS trends and key performances under the microscope

Discover our major study based on 745 million SMS sent.

One thing is certain: whatever the data used, click-through rate, like conversion and ROIis yet another KPI where SMS comes out on top. Even 6% seems huge compared to email marketing (2.80%), sponsored links (1.98%) and social network advertising (0.05%) (source: tatango.com).

And it's up to you to make these averages your minimum 😉.

How can you optimize the click-through rate of your SMS ?

Let's start by sweeping aside the obvious: including links in SMS is the best way to get clicks. Without links, the recipient of your messages has nothing to click on and nowhere to go.

Assert your brand identity

A low click-through rate is often due to mistrust on the part of the recipient. To reassure them, remember to correctly identify yourself as the sender of the message. The best way to do this is to personalize your Sender ID. Otherwise, at the very least, mention your brand name in the body of the SMS message.

Another good practice is to preserve your brand in the link. Unknown URLs can be perceived as spam. This can affect your performance.

Watch the number of characters in your message

A SMS is limited to 160 characters. If your link or message is too long, you risk incurring additional charges, or even sending a truncated SMS if you're using an API and there's a configuration or query fault (nbr_message=1 for example).

Also take into account the mandatory presence of the STOP sign SMS.

Use line breaks

The line break costs you only one character, but it saves you structure. These line breaks make your communication clearer, more professional and allow you to present your link as a real CTA.

Personalise your message

The more personalized a message is to your consumers, the higher the click-through rate.

Some ideas for personalization:

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

View link preview images and optimize your statistics with RCS

Have you ever heard of RCS? This new messaging protocol is a revolution in mobile marketing. It enables many things, including personalized previews. To benefit from this preview, all you have to do is set a title, description and image when you create your link, and then insert it into your SMS messages.

Statistics soar with RCS! We've seen clicks and conversions 3X higher on RCS campaigns.

The next KPI

You now have all the keys you need to calculate and optimize the click-through rate of your campaigns. The next KPI to optimize is conversion rate SMSThis will enable you to calculate the conversion rate of each campaign, giving you a clear view of the return on investment of your SMS marketing campaigns.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

January 13, 2025 - 7 min read

The KPIs of SMS

Romain Didelot

Introduction

Measuring marketing performance is fundamental to understanding the effectiveness of your actions and maximizing your ROI. In this respect campaigns SMS are no exception, and include specific Key Performance Indicators (KPIs) such as delivery rate, open rate and click-through rate (CTR), which need to be known and analyzed. Not only do they enable you to measure the effectiveness of your communications, they also enable you to identify optimization opportunities to ensure that your messages reach the target audience and provoke the desired engagement.

Defining a KPI

A KPI, or key performance indicator, is a quantified figure that reflects the extent to which an objective has been achieved. These KPIs can vary according to what you want to measure: the growth of your contact list, the sales generated by your campaigns, customer engagement, etc. KPIs must be SMART, i.e. Specific, Measurable, Attainable, Realistic and Time-bound. For example, a SMART KPI might be: increase the conversion rate of my SMS campaigns by 10% in 6 months.

The importance of KPIs in campaigns SMS

SMS marketing is a highly effective lever for companies. It's short (160 characters), instantaneous (average reading time 90 seconds) and personal (perceived as a private message). SMS has an opening rate of 98%, a response rate of 45% and a conversion rate of 29% on average. These figures are well above those of other channels such as e-mail, which has an average open rate of 20%, a response rate of 6% and a conversion rate of 3%.

These specificities mean that the choice of indicators must take into account the nature of SMS and its impact on the customer. Properly determining the indicators to track enables you to evaluate the performance of a campaign and optimize future ones based on customer feedback. They also enable you to improve the benchmark KPI: return on investment (ROI), by comparing the cost of sending SMS to the sales generated by the campaign.

Which indicator should you choose for SMS Marketing?

To determine which indicators to track, you first need to define your marketing objectives. What is the aim of your campaign? Building customer loyalty, encouraging them to buy, informing them, getting them to take part in a competition, etc.? Next, you need to identify the indicators that will enable you to measure the effectiveness of your strategy. For example, if your objective is to build customer loyalty, you can use the retention rate, the reactivity rate or the churn rate.

GOING FURTHER

SMS or email? The ultimate comparison

The 6 main KPIs of the SMS

What are the main KPIs to track for your campaigns SMS ? How do you calculate and interpret them? What factors influence these indicators?

Discover the 6 essential KPIs of SMS.

Delivery rate: 1st performance indicator

The delivery rate is the first indicator to take into account. It corresponds to the number of SMS received in relation to the number of SMS sent. It is calculated as follows:

Delivery rate (%) = (Number of SMS delivered / Number of SMS sent) x 100

The delivery rate is essential, as it reflects the quality of your contact base, the routing capacity of your SMS platform and the availability of the network. If your deliverability is low, it means you're losing part of your audience and wasting resources. A good delivery rate is over 98%.

To improve your delivery rate, you need to :

Open rate: a measure of initial commitment

The open rate is the percentage of SMS opened by recipients in relation to the number of SMS delivered:

Open rate (%) = (Number of SMS opened / Number of SMS delivered) x 100

The open rate is a measure of your contacts' initial engagement. It indicates whether your message has aroused interest and curiosity. It is influenced by the relevance of your message, the time and day it was sent, and the sender's name. A good open rate is over 95%.

To improve it, you can :

The click-through rate (CTR): evaluating the effectiveness of Call-to-Actions

The click-through rate (CTR) represents the proportion of messages that have generated a click on a link, in relation to the number of SMS opened:

Click-through rate (%) = (Number of clicks / Number of SMS opened) x 100

The click-through rate is an evaluation of the effectiveness of your Call-to-Action (CTA). It indicates whether your enriched message has prompted your recipients to take action, by directing them to your website, application, product sheet, form, etc. It depends on the quality of your offer, the clarity of your call-to-action and the trust placed in your message. It depends on the quality of your offer, the clarity of your call to action and the trust placed in your message and URL. A good click-through rate is above 10%.

There are several factors to take into account to improve this rate:

GOING FURTHER

Discover the 10 keys to effective SMS campaigns

Conversion rate: the culmination of marketing efforts

The conversion rate measures the percentage of SMS that have resulted in the achievement of the desired objective, such as a purchase, registration, download, etc. It's the culmination of your marketing strategy. It indicates whether your SMS campaign has achieved its objectives and generated sales for your company.

Its calculation is as follows: Next :

Conversion rate (%) = (Number of conversions / Number of SMS delivered) x 100

Many factors influence it, such as the added value of your proposition, the ease of the buying process and the recipient's trust in your brand. A good conversion rate is above 5%. With SMS it can be very high.

Here are some tips on how to improve it:

Churn: understanding audience loss

The unsubscribe rate corresponds to the number of SMS s that triggered an unsubscribe request in relation to the number of SMS s delivered:

Churn rate (%) = (Number of churns / Number of SMS delivered) x 100

It's an indicator of customer satisfaction with your marketing. If your mailings are perceived as useful and interesting, it will remain close to zero. On the contrary, if your communications are perceived as intrusive, inappropriate or undesirable, it could soar. A good churn rate is less than 1%.

Some best practices to reduce your churn rate :

R.O.I.: the king of KPIs

ROI (for Return On Investment) is a way of assessing the profitability of an investment, taking into account the money invested in a campaign and the money earned as a result. It's the most interesting KPI for an entrepreneur, because it lets you know whether an action is profitable, which is the basis for commercial success.

The R.O.I. formula

R.O.I = (revenues - costs) / costs x 100.

The ROI of SMS is influenced by a number of parameters, such as the place of SMS in your strategy, the quality of your mailing list, the message, the offer and your user experience. The average ROI for SMS is over 3000%.

To optimize the ROI of your campaigns SMS :

GOING FURTHER

Find inspiration at SMS .

60 original examples for high-ROI campaigns.

Analyze and optimize your campaigns using the KPIs of the SMS

Using data is the key to getting better at mobile marketing. To do this effectively, you need to follow a rigorous, iterative process, which breaks down into four steps:

This process needs to be repeated regularly, to ensure continuous improvement of your campaigns, and to adapt to changes in the market and your customers' needs.

Analyze and optimize your campaigns using the KPIs of the SMS

Pitfalls to avoid in interpretation

Interpreting KPIs is not an exact science, and can be subject to error, bias and misunderstanding. To avoid these pitfalls, adopt a critical and objective approach, respecting a few basic principles:

Don't focus on a single KPI: take into account all the indicators to get a global and coherent vision.
Compare comparable data: make sure you use the same criteria, methods and sources to avoid distortions and inconsistencies (A/B testing).
Don't confuse correlation with causation : check whether the observed links between variables are really significant.
Avoid hasty conclusions: rely on sufficient, reliable and representative data to avoid generalizations and approximations.
Take into account the context: such as seasonality, competition, or events that can influence the results of your campaigns.

By adhering to these principles, you'll be able to interpret your results more accurately and avoid analysis errors that could harm your performance.

GOING FURTHER

Boost your mass mailings. 4 effective actions.

Discover all the communication possibilities offered by mobile mass marketing campaigns.

Conclusion

SMS KPIs are important to your success, as they enable you to identify the strengths and weaknesses of your SMS campaign. They enable you to test and validate hypotheses through data-controlled experiments, as well as learn about your customers' journeys, profiles and behavior. With them, you have all the keys you need for effective, relevant communication. Now all you have to do is exploit their findings for your future campaigns SMS.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

January 12, 2025 - 6 min read

Return on investment : SMS is ROI

Romain Didelot

Introduction

There are two essential questions for any company: How much do you make? How much does it cost? ROI (Return On Investment) is the indicator that provides a precise answer to these two questions. Among KPIs SMSROI is the benchmark, as it is in all sectors. And when it comes to R.O.I., SMS comes out on top. Follow the guide.

Discover the benefits, options, parameters, creation and follow-up of surveys via SMS to optimize participation rates and the reliability of the data collected, while improving the customer experience.

What is the ROI of SMS ?

On average, €1 spent on SMS generates €50 in sales. The return on investment for SMS is therefore 4900%.

It has to be said, however, that this figure is an average. The profitability of this mobile marketing strategy depends on many variable factors:

High response rate

This is the major advantage of SMS surveys: the opening rate of SMS (98%), ensuring almost guaranteed visibility. This high open rate translates into a very significant customer response rate (often around 45%), far superior to that of e-mail or other more traditional survey methods. This efficiency favors the acquisition of a large number of quality responses. And the uniqueness of the telephone number improves the reliability of the data collected and the results obtained.

Generally speaking, SMS is the most cost-effective communication medium.

Why is the ROI of SMS so high?

There are several reasons why SMS is a particularly ROI-producing channel. Firstly, the costs associated with mailings are relatively low compared with most marketing channels (the unit cost of SMS is between 3 and 7 cents). Secondly, a number of KPIs work in SMS 's favor:

With SMS 's low cost and high engagement, it's only logical that its performance is second to none.

How can I accurately calculate the R.O.I. of my shipments?

Calculating the return on investment of SMS is similar to all ROI calculations. You need to determine how much you have spent (on marketing actions, advertising, etc.), so that you can prioritize the most profitable investments in the future.

To do this, subtract the money invested from the profits, then divide the resulting amount by the cost of the investment. The result is then multiplied by 100 to express the ratio as a percentage.

ROI formula: R.O.I = (revenues - costs) / costs x 100.

It's a good idea to monitor the performance of your SMS campaigns using analysis and measurement tools to know how profitable your actions are.

For example, determine the costs associated with your SMS communication, including mailing costs, mailing list management, content creation, etc.

Then track conversions and sales generated. This can be done using tools such as Google Analytics, which track link clicks and conversions.

For your marketing strategy SMS, you need at least the following data to calculate your R.O.I:

(The price per SMS multiplied by the number of messages sent gives you the cost of the investment, the sales figure gives you the associated revenue)

Simulate your return on investment in 3 clicks

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Calculation examples

My SMS campaign costs 1,000 euros and generates 10,000 euros in sales.

(10 000 € - 1 000 €) / 1 000 € x 100 = 900 %

This means that every euro invested in campaign generated 9 euros in revenue.

It's important to note that ROI should not be considered an absolute measure of the success of a marketing initiative. Other factors such as the reach of your communication, information gathered on the quality of the mailing list, impact on user experience and customer satisfaction must also be taken into account when assessing the overall success of an action.

Customer case study: the R.O.I of a "Panda Tea" SMS campaign

Our customer Panda Tea decided to launch a marketing campaign at SMS. The campaign targeted 20,000 recipients, at a total cost of around €1,000. At the end of this operation, 2926 customers made one or more purchases, bringing the profit from this marketing campaign to €64,372.

(64372 - 1000) / 1000 x 100 = 6337,2%

Every euro spent by Panda Tea on the SMS campaign generated €63.37.

SUCCESS STORY

Panda Tea triples its R.O.I with RCS, the new-generation SMS

Calculating ROI for a physical store

For a store, the ROI calculation doesn't change. The biggest difference with the web lies in the way you discover the revenue generated by your mailings.

You'll need to be clever, for example, by adding a promo code specific to your action in your text, or by indicating that you need to show the SMS received at the checkout to benefit from your offer.

How can I optimize the ROI of my campaigns?

To improve the profitability of your SMS campaigns, you will need to review the various performance indicators at your disposal in detail, in order to determine what can be optimized:

- Delivery rate: The percentage of your shipments delivered successfully. It informs you about the quality of the telephone number database used. If it's not satisfactory, clean up your your mailing list.

- Open rate: The percentage of delivered messages that have been opened. It gives you an idea of the effectiveness of your Sender ID and first line of text. If your openings aren't up to standard, you can choose a more impactful tagline for your next action.

- Click-through rate: The percentage of SMS opened messages that have generated a click on a link included in the message. It indicates the effectiveness of your content. To optimize it, aim to write content that engages your customers and an optimal URL or button to generate actions.

- Conversion rate: The percentage of recipients who have carried out the desired action (purchase, registration, contact request, etc.). This is the ultimate indicator of the effectiveness of your communication in generating commercial results.

- Cost per conversion: The average cost of each conversion, calculated by dividing the total cost of the campaign by the number of conversions generated. It is useful for observing the profitability of your actions in relation to your margin.

By using these key performance indicators, you can make decisions based on accurate data and really improve results in the future.

smsmode^© the ideal partner to boost your ROI

Calculating ROI isn't difficult. Getting all the information you need to make an accurate calculation, however, can be time-consuming. With smsmode©, your enriched campaigns (SMS + URL link with or without landing page) can be precisely monitored!

In your customer area, you have access to all essential data in real time. The number of SMS received, their status, but above all: the number of clicks on each link(s). This information is vital for calculating, for example, your average basket, conversions, clicks... In order to know precisely all the elements that have an impact on ROI.

This integrated solution allows you to calculate your ROI in a simple way, without having to dig through a multitude of different tools to find the data you need to calculate your profitability.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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December 10, 2024 - 4 min read

Prepare a holiday campaign SMS

Elsa Paparone

Introduction

As 2024 draws to a close, it's important to communicate with your customers! This moment of high marketing tension is ideal for announcing your promotional offers by SMS. A relationship-based SMS campaign can also prove effective, and be very well received by your customers. smsmode^© can help you plan your campaigns and optimize the use of SMS during the festive season.

The importance of SMS for the festive season is well established!

A study conducted on the behavior of the French during the holiday season confirms that 51% of French people plan to make at least one online purchase and that at least 25% of them say they make their purchases from their smartphone. This data is all the more important when we know that purchases on cell phones are constantly increasing and are even aiming to surpass the good old PC!

Integrate an SMS campaign campaign as part of your end-of-year communication plan allows you to diversify your marketing strategy, and approach the festive season with peace of mind! By using this marketing lever, you also bring your customers closer to the act of buying, as the mobile is very often used as the last step before going to the point of sale. In fact, 76% of people visit a store within 24 hours of seeing an offer that interests them.

SMS to improve your customer relations

Send your vows

Even if there are a lot of holiday greetings at this time of year, a short, quick-to-read SMS is always well received by recipients. What's more, SMS offers you a 97% read rate, so you'll stand out from your competitors. For an extra touch of creativity and originality, why not opt for the landing-page feature accessible from your SMS ? This solution enriches your SMS campaigns, makes the content of your message interactive, increases its effectiveness and enables you to generate traffic on your site thanks to the 36% click-through rate of SMS.

Communicate on the hours of the points of sale during the holidays

Your store or company's opening hours change over the holidays. Your customers can't always be informed of the various changes. So it's up to you to let them know, and what better way to do it than with SMS ? Its content won't miss the mark, and will also enable you to (re-)specify the location of your various points of sale. These SMS campaigns are sure toincrease your in-store traffic over the Christmas and New Year period.

Confirm Orders and deliveries

Used in e-commerce, the order confirmation reassures the user during the purchasing process. Don't forget to specify delivery times to avoid any worries on the part of the buyer. This type of automated message is sure to save your customers a few calls or e-mails concerning their order. They'll be sure to receive their purchases before December 25th.

In order tosend these messages automatically, you will need to integrate our REST API into your applications or web services. To learn more, please visit our API documentation.

SMS marketing to promote your products

Give gift ideas

The holiday season is like no other in terms of shopping behavior. Mother's Day, perhaps, because the challenge is to find gifts for loved ones, and it's not uncommon to quickly run out of ideas. This is a great opportunity for your company to promote its offer or services. An SMS marketing message containing a short link to a web page featuring the best gift ideas can boost your sales.

Spread your offers and promotions

The festive season is synonymous with special offers, and customers know it. They're all on the lookout for promotions and special offers they can take advantage of. Let them know what products or services you're offering for Christmas and New Year. Opt for SMS to communicate quickly and effectively: the reading time for recipients is less than 4 minutes. Do you offer promotional codes? Share them by SMS ! An SMS promo code is devilishly effective, so create a dedicated one to see the conversion rate of your campaigns.

Promote your private sales

By definition, your private sales are aimed at your loyal customers. Use SMS to promote them! Nothing could be simpler than programming an SMS with the offers you're proposing and the dates. A read rate of over 97% ensures that you won't miss your communication on this special event.

WHITE PAPER

SMS advertising through 5 action sheets

Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.

The marketing events that punctuate the end of the year

November 25: Black Friday

Black Friday" is an institution in the United States. It has become an unavoidable event in recent years in Europe. The great promotions it allows make it a great sales opportunity for merchants and e-tailers. It is the perfect time to start Christmas shopping for many consumers.

November 28: Cyber Monday

This "Online Monday" is the Monday Next Black Friday, and thus the continuation of this day of extraordinary promotions. Originally, Black Friday was reserved for physical retailers. Cyber Monday was therefore born at the instigation of e-tailers to compensate. It's the ideal day for a Rich SMS campaign leading to your landing pages!

December 25: Christmas

It is the keystone of the end-of-year celebrations, the day when each family exchanges gifts under the tree. The days leading up to Christmas are an incredible opportunity for your company to stand out, both in terms of customer relations and marketing.

The business potential of the holiday season does not end with Christmas. Then there is the period of gift returns, but also of gifts. The young public that received money for Christmas also represents an opportunity. Segment your customer contacts to maximize your chances.

The invaluable data you collect on buying behavior can also help you prepare for upcoming events: private sales, clearance sales and, of course, the winter sales, which will take place from Wednesday January 11 to Tuesday February 7, 2023.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

SMS MAIL

COMPARATIVE
SMS or email? The ultimate comparison

- PDF AVAILABLE IN ENGLISH AND FRENCH -

SMS or email campaign? These two direct marketing channels can be used to win over new customers or relaunch an existing contact base. But which channel is more effective? Which will give you the best engagement with your target audience?

smsmode^© reveals the secrets of these two tools and the comparison between SMS and email.

Download the comparison

A marketing strategy always involves sending messages. Whether you use email only, SMS or both channels, you need to ask yourself these questions: which campaigns are best suited to my communication? Will switching to SMS improve engagement? Are my email campaigns getting the open rate they deserve? How are other companies in my sector doing? Etc. etc. 🤪.

All these questions are on the minds of marketing managers in every company. Everyone wants to send their customers the right content, the right text, at the right time, with the right type of message. While there's no magic formula, it's certain that the KPIs of SMS and emailmessages are a great help in fine-tuning your marketing strategy and determining the communication to adopt, the campaigns to send or even the email message best suited to your customers. That's what our SMS vs email comparison is all about 🙂 . Find out whether email or SMS is ideal for your communications, thanks to the trends observed by companies in their marketing messages.

Open rate

95% for SMS versus 20% for email

SMS is the channel of engagement. With an open rate of 95%, it far outstrips emailing (which, moreover, only enjoys a read rate of around 15%). Emails often go unnoticed and get lost in the mailbox, among the mass of emails (144 on average for an employee) received by your customers every day. 60% of the population claim to spend at least 2 hours a day on their phone: SMS benefits from this mobile presence of the public.

Reading times

4 minutes for SMS versus 90 minutes for email

90% of SMS messages are read within 4 minutes of being sent, whereas email has a response time of 90 minutes (when there is a reply). Only SMS guarantees immediate communication and instantaneous response from your recipient. Unlike e-mail, SMS ensures that your customers and contacts will be aware of your message very quickly.

Mobility

91% for SMS versus 72% for email

91% of people always have their mobile within reach, wherever they are and whatever the time of day. The chance of receiving SMS is therefore greater. For emailing, the experience is different. E-mail is more often consulted from a computer. 35% of emails are first opened on a computer and 59% on smartphones (source: mindbaz - 2020). SMS is the mobile channel with the best reach on phones, as it requires no Internet connection, no tools and no application download. Notification is important, when receiving an email rarely provokes more than a banner on a locked screen. So, for critical service or unmissable marketing communications, it's best to opt for SMS rather than email.

SPAM

0% for SMS versus 80% for email

8 out of 10 emails land directly in the "spam" or "junk" folder of the electronic mailbox. This is not the case for SMS , where this option simply didn't exist until 2017. Since then, the rate of SMS classified as SPAM has been stable at 10% (source: findstack). The simplicity of SMS technology (a simple text message with no formatting and limited to 160 characters) is also its strength compared to emails: a punchy, readable and easily memorable message in which it's less obvious to propose "spammy" content.

Need more info?

We look forward to hearing from you.

The different offers and products smsmode^©

smsmode^© has developed over the years a complete range of products, offers, tools and mail pluginsto meet a wide range of customer needs for mobile messaging operations:

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. To exercise this right, please send an e-mail to dpo(at)smsmode.com.

Available information

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Installation tutorial: Hubspot SMS plugin

Integrate SMS messaging directly in your HubSpot CRMfor multi-channel communications with the smsmode plugin^©.

smsmode^© needs your contact details to contact you about our products and services. You can unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. Send an e-mail to dpo(atsmsmode.com to exercise these rights.

Boost your Hubspot workflows with SMS

See our guide to successful SMS integration with HubSpot.

Find out how to integrate the SMS sending platform step by step smsmode^© in HubSpotthe leading CRM for inbound marketing. This practical guide takes you through every step of the way to efficiently connect your smsmode account.^© and take full advantage of SMS functionality within your workflows. Diversify your communication channels, send personalized SMS - in bulk or individually - and optimize your marketing, sales and customer service strategies thanks to a plugin that's 100% integrated with HubSpot.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

4 marketing action sheets around SMS advertising

All the keys and tips for every application of SMS marketing.

What are the possibilities offered by SMS advertising and how can you integrate it into your communication plan?

Today, the cell phone is an essential link in the digital advertising chain, and one of the main channels through which a brand or company interacts with its customers. Although it must be used with care, the cell phone is nonetheless a highly effective promotional tool. And in this respect, SMS occupies a prime position; integrated into multi-channel and cross-channel strategies, it offers the advantage of high-potential campaigns.

This white paper contains 4 simple, clear and easy-to-apply action sheets, giving you all the keys and tips for each SMS marketing application. You'll then be able to adopt and adapt these SMS advertising possibilities to your communication and business sector, and ultimately improve the performance of your mobile communications.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

A personalized transmitter for easy identification

Display your brand or company name as the sender of your messages. Personalizing the sender of your SMS messages allows you to be directly identified by your customers.

Be clearly identified with the
"personalized transmitter" feature

Simple interaction between you and your customers.

The recipient will therefore receive an SMS that displays the chosen name (company name, brand, etc.) instead of a standard or short number.

NAMELY:

How can I manage my personalized in your customer area?

Complete, autonomous management of your personalized issuers is accessible at any time, in just a few clicks, from your customer area.

1. Create a custom transmitter

Go to the Settings menu, then click on Transmitters (1).

In the issuer name management area, click on the Add button (2) in the top right-hand corner.

A popup window appears. Enter the new sender name in the text field, then click on Create (3) to confirm.

2. Delete one or more custom transmitters

Click on the box next to the name of the sender(s) to be deleted (4).

Confirm by clicking on the Delete button (5) at the top right of the list.

3. Use a transmitter name as default transmitter

Click on the star (6) in front of the transmitter name you wish to set as default.

A popup window appears. Confirm the use of this transmitter as default by clicking on the Use default button (7).

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

November 15, 2024 - 7 min read

Take advantage of SMS for your drive to web strategy

Romain Didelot

Introduction

A company simply can't exist online if it doesn't generate traffic to its website. It is therefore imperative for e-tailers to find traffic channels, especially during marketing events when classic channels (SEO, Social Ads, Google Ads...) are saturated. It's in this context that SMS, as a direct and personal communication tool, is effective (and often underestimated) for drive to web.

The advantage of SMS lies in its reach: exceptional open, click and conversion rates, with 95% of messages read within three minutes Next receipt. This speed guarantees a message that reaches the audience immediately, making SMS a powerful lever for increasing not only traffic, but also sales on your online store.

Follow our guide to integrating SMS into your drive-to-web strategy, maximizing the effectiveness of your campaigns and understanding the elements that will make your marketing efforts a success.

Drive to web & SMS

What is drive to web?

Drive to web is a marketing technique that exploits the reach of an acquisition channel to generate traffic to a website. It's a technique very similar to drive to store, the only difference being that in drive to store, traffic corresponds to the number of consumers attracted to a physical store, and not to the number of visits to the website.

If we take the example of drive-to-web by SMS, the strategy takes advantage of the ubiquity of cell phones, to offer companies an instant communication channel with consumers (the SMS 😉 ).

The benefits of SMS as a traffic-generating channel

SMS is an excellent channel for redirects to websites for many reasons:

High open rates: Often in excess of 95%, the open rate of SMS virtually guarantees a message read, whereas emails or push notifications plateau at around 30%.
Instant delivery: Messages are delivered in seconds, enabling real-time interaction ideal for time-limited offers or important announcements.
Personalized communication: Thanks to the use of variables, SMS enables a high degree of personalization, strengthening customer relations, commitment and loyalty.
High profitability: The low cost of SMS (with flexible formulas ranging from prepaid to subscription, depending on business needs) coupled with a very high conversion rate mean a record return on investment.

STUDY

SMS marketing's key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

7 best practices for a successful drive to web by SMS

As you can see, SMS has a lot to offer when it comes to digital acquisition. But how do you ensure that a campaign generates traffic?

We have compiled 7 points to check to make your campaign a success:

Target your audience by objective

This database of campaigns SMS also applies to drive-to-web campaigns. First, you'll need to clearly define your target profile. Loyal buyer? Online consumer? Follow-up lead? You decide.

Segment your database using these and other criteria such as geographic location, purchasing habits, length of inactivity, loyalty points... This approach allows you to personalize your mailings for each customer segment and optimize your ROI.

For example, send specific promotional messages to customers interested in certain categories of products or services, or spoil your loyal customers with exclusive offers.

Write powerful messages

Catchy text is essential to maximize the impact of the SMS campaign. It should be short (preferably within the 160-character limit), engaging and include a clear call to action.

Adopt a simple structure: company name, customer name, details of the offer or promotion, conditions, call to action (CTA) and STOP SMS.

Customize text with variables to include the customer's name or details of purchasing preferences.

Offer exclusive deals or incentives to create a sense of urgency and exclusivity, motivating customers to visit your website.

See concrete examples below(section 4) 👇

Manage the timing and frequency of mailings

The aim is simple: avoid pestering customers and maximize efficiency.

Timing: send your SMS at times identified as strategic. Sales, Black Friday and private sales are the obvious highlights, but other one-off events can also be considered, such as anniversaries, product arrivals or new store openings.

Frequency : Dose your mailings to avoid appearing intrusive. Excessive repetition of marketing messages can be perceived as spam and lead to numerous unsubscribes. Your campaigns need to be received at the right time to maintain customer interest without saturating them.

Integrate SMS into a multi-channel (and automated) strategy

By synchronizing SMS with other channels such as email, push notifications or social networks, you can create a consistent user experience that ultimately increases engagement and conversions.

You can also consolidate user data and analyze the entire customer journey.

For example, a user who receives a SMS may be redirected to a conversion page and then receive a follow-up email, a cart abandonment email...

This enables us to multiply contact channels, better understand the customer journey and optimize all marketing actions to generate longer-lasting interactions and more frequent conversions.

Of course, the more you can automate this process, the more efficient you'll be. What's more, automation also enables you to segment audiences, personalize messages according to user behavior, and schedule messages to reach customers at the most opportune moment.

Optimize the mobile experience around the message

To maximize the effectiveness of a SMS drive to web campaign, it's essential that recipients land on a mobile-optimized page. The user experience must be fluid and immediate, as any friction risks losing the visitor's attention. A good mobile landing page creation tool enables you to quickly design attractive, simple pages adapted to small screens. These pages can include a clearly visible CTA, concise and relevant content, and reassurance elements (customer reviews, similar products, etc.).

What's more, some landing page designers (such as smsmode^© 😉) make it possible to customize URLs and measure the performance of each campaign. This facilitates click tracking and ongoing optimization by identifying the most engaging pages for users. These tools help reinforce the impact of the SMS campaign by aligning the mobile experience with the expectations of the target audience.

Measure the performance of your campaigns

Tracking the impact of your SMS campaigns is essential for knowing their return on investment and adjusting your strategies accordingly.

There's no "drive-to-web" without links, so you need to exploit their presence. You can use tracking tools (Google Analytics, Matomo, Plausible...) to analyze clicks on direct links to your website, or you can use link shortening services (like the smsmode^© 😉), which will allow you to optimize the length of your messages and track clicks directly from your SMS sending tool.

Measuring the impact of your SMS campaigns enables you to see which strategies are working best and make adjustments accordingly. Use the data collected, analyze open rates, click-through rates and conversion rates... you'll know your strengths and weaknesses, and be able to continually improve your results.

Comply with regulations and best practices

To ensure the legitimacy (and therefore the success) of your campaigns SMS, it is essential to comply with data protection regulations and follow good practice in SMS marketing.

Consent and Opt-in: Make sure you obtain your customers' consent to receive SMS by adopting a legitimate opt-in (online registrations, in-store registrations, keyword subscriptions...). This guarantees respect for preferences and ensures compliance with the RGPD and data and consumer protection laws.

Transparency and clarity: SMS messages must be clear and transparent. Avoid ambiguous or misleading terms, and make sure that customers can easily understand the content and purpose of the message.

Also include an unsubscribe option (STOP SMS) to allow customers to unsubscribe from the mailing list if necessary.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Examples of messages optimized for drive to web

SMS direct marketing

[SenderID]

Web exclusive!
🎉 Take advantage of -20% on the whole store with the code WEB20.
Click here to access ➡️ [short link].
Offer valid for 24H !

SMS personalized invitation

[36037]

Hello [First name]!
A new product you might like is available!
Get a sneak preview here ➡️ [URL].
Let us surprise you! 🌟

SMS event

[Sender ID]

Today's the big day!
Join us now for our exclusive online launch.
Click here to access ➡️ [short link].
Early birds get special gifts 🎁.

SMS reactivation

My website

Long time no see, [First name]!

Save 15% on your next online purchase
here: [ URL].
We're delighted to see you again!

SMS with limited offer

[Sender ID]

End of season!
Last day to get 30% off your favorite items!
Click here ➡️ [short link].
Limited quantities, don't delay! 🕒

SMS competition

Store

🎁 Enter our competition and win a voucher!
Click here to play ➡️ [URL].
One winner a day, try your luck now! 🍀

NEED MORE EXAMPLES?

All our examples of promotion, sale, private sale, welcome messages...

Conclusion

As you can see, there are many advantages to integrating SMS into a drive-to-web strategy, but the key to success lies in accurately targeting the audience and creating high-impact messages. Ensure compliance with regulations, carefully manage the timing and frequency of mailings, and you'll have all the weapons you need to boost your web traffic, solidify your customer relationships and increase your sales. Now it's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

DIGITAL AGENCY

Boost CRM performance with SMS automation

Download the use case

Novadial supports its customers in creating and optimizing multi-channel strategies, combining email and SMS to maximize the impact of their communications.

To effectively deploy these campaigns and workflows within their CRMs - Marigold Engage and Hubspot - their challenge was toidentify an intuitive, customizable, high-performance, reliable, RGPD-compliant and cost-effective SMS sending solution.

Click-through rate

20%

Satisfaction rate

75 à 90%

Novadial has opted for the SMS smsmode^© panel of plugins specific to Marigold Engage and Hubspot CRM, which offer :

Multi-channel campaigns

The SMS workflow is simplified and coordinated with other channels. Optimal management of multi-channel campaigns.

Inserting short links

This feature can be used to create interactive scenarios, such as appointment scheduling, online assistance requests, etc.

Easy to install and use

Intuitive and easy to install and use (even for beginners), this turnkey solution is based on drag-and-drop and no-code.

Find out in detail how Novadial offers CRM strategies for more direct, personalized and effective interactions.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

November 07, 2024 - 5 min read

Personalize your SMS marketing campaigns

Elsa Paparone

Introduction

With an opening rate that defies all competition, SMS is a quick and easy way to win over your targets. But in today's busy world, companies need to grab attention quickly and make a lasting impression. By personalizing your campaigns SMScampaigns, you give your message the chance to be remembered. Let's find out together how mobile messaging can help you generate engagement with your recipients through tried-and-tested use cases.

With mobile messaging, you can reach your recipients anywhere, anytime. SMS , an indispensable tool for your emergency communication strategies. We explain why!

The need to personalize SMS marketing campaigns

Tailoring the content of your mailings is the sine qua non for engaging your target audience. By adapting it to the needs, preferences and behavior of each of your customers, you can create a more relevant and engaging experience. Tailoring is the key not only to increasing open and click rates, but also to reinforcing the relationship of trust built up with the company by creating a unique experience. A personalized SMS campaign is a strategic lever for achieving sales objectives while optimizing communication.

GOING FURTHER

High-performance marketing.
10 tips to maximize the impact of your campaigns SMS

In this guide, identify the contact points where SMS can optimize your advertising campaigns.

The advantages of customizing SMS

Tenfold commitment

By sending messages tailored to the expectations, behaviors and habits of each customer, companies create genuine interactions. A personalized SMS captures the attention of its recipient, and this targeting "effort" strengthens the emotional bond between the consumer and the brand, as the latter feels recognized. By precisely targeting the consumer, you engage in a loyalty-building process, deliver information perceived as more useful, and ultimately improve your conversion rate.

Strengthening customer relations

By offering tailor-made communication, brands show their users that they understand their needs, thereby building trust and loyalty. A personalized mailing not only maximizes immediate engagement, it also creates deeper, more lasting bonds with your customers, contributing to loyalty. The royal road to creating ambassadors!

How to personalize your SMS ?

The variable field (direct mail)

This is the basis of the personalized message. Include variables in your SMS ($variables at smsmode^©), which will be replaced by the recipient's name when the message is sent. Using the recipient's first name in the message creates a more intimate and engaging approach.

Database segmentation

Segment your contact base according to criteria such as purchasing habits, geographical location, or specific preferences. This enables you to send targeted offers that meet individual needs with precision and boost your ROI.

The personalized Sender ID

Customize the sender of your message. This technique allows you to display, for example, your brand name as the sender of the message, so that people can identify you directly. The recipient will then receive a text displaying the chosen name (company name, brand, etc.) instead of a standard mobile number or short code.

Dynamic information

Use information or events linked to your customer to trigger messages. This could be product recommendations based on previous sales, personalized reminders for special events (birthdays, limited promotions, etc.) or even follow-up messages after a shopping cart abandonment.

GOING FURTHER

Avoid mistakes.
The 17 points to check before sending your campaign SMS.

Examples of SMS

Language adapted to the tone and style of each customer group further enhances the effectiveness of personalized SMS . These examples of content have proved their worth in various sales strategies undertaken by our partner companies. It's up to you to adapt them and make them a strength of your communication.

First name + exclusive offer

[SenderID]

Hello [First name],
benefit from 20% off your next purchase at [Brand name].
Valid only for you until [Date].
Don't miss this exclusive offer!

Recommendations based on purchases

[SenderID]

Hello [First name],
we've selected items you might like
based on your last purchase from us.
Discover them here: [ URL].

Abandoned cart reminder

[SenderID]

Hi [First name],
your items are still waiting for you!
Complete your order and benefit from free delivery.
Click here to complete your purchase: [URL].

Anniversary promotion

[Company]

Happy birthday [First name]!
To celebrate this special day, we're offering you 30% off our entire range until [Date].
Treat yourself with your code: BDAY30.

Invitation to a local event

[Sender ID]

Hello [First name],
our store in [City] invites you to a VIP evening this [Date].
Come and discover our new products with a 15% discount on the whole store!
Confirm your attendance here : [URL].

Loyalty reward

[Sender ID]

Thank you [First name] for your loyalty!
You've earned a lot of points!
Receive a €10 discount on your next order.
Use your code: FIDELITE10.

TO FIND OUT MORE

All our examples of promotional messages, sales, private sales, welcome,...

Conclusion

In an increasingly competitive market, a strategy based on information gathering has become essential to offer a customer experience that sets you apart. Adapting message content to your target audience is a powerful lever in both marketing and customer relations. By personalizing messages, you capture attention. Whether through the use of variables, audience segmentation or personalization of your sender, you have a greater chance of increasing your conversion rate, as well as building long-term customer loyalty. It's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

October 31, 2024 - 5 min read

Boost your prospecting with SMS

Elsa Paparone

Introduction

Capturing the attention of consumers is no easy task. And when those consumers are sales or marketing professionals, the task becomes even more complicated. When prospecting, you need to choose your communication medium wisely to stand out from the crowd and have a chance of pushing your offer.

With figures that put the competition to shame, SMS is the most popular marketing communications tool for professionals. Let's find out how SMS marketing can help you achieve your business development objectives, and what rules you'll need to follow to stay on track with this marketing solution.

Why choose SMS as a sales prospecting tool?

SUCCESS STORY

How did Meilleurstaux increase its sales with SMS ?

Campaign performance SMS

Its opening rate is 98%, its response rate 45% and its conversion rate 29% on average; SMS is the KPI champion. The proximity it creates with the user (it's physically in his pocket) also gives it other advantages over other communication channels such as professional e-mail, telephone calls (increasingly filtered with the rise in spam) and even professional social networks (notably LinkedIn).

Your email campaign, while less expensive, will only have a 20% to 30% chance of being read by your customers. 40% of recipients say they have more than 50 unread e-mails in their inbox, while 35% admit to deleting them simply on the basis of their subject line. With SMS, you can multiply the impact of your campaigns by a factor of 3.

It's also worth noting that an e-mail can remain unopened in a mailbox for hours or even days (if not forever). An SMS is read within 4 minutes Next receipt in 95% of cases.

When it comes to social networks, LinkedIn is the essential platform for B2B sales prospecting. Your sales reps are probably already using it, so ask them about the ratio of initiated requests to responses. It probably won't be extraordinary. InMails are relatively intrusive, and automation can also damage your brand image. Who hasn't received mass InMails, completely unsuited to their needs?

SMS is proving to be the most effective and ultimately least intrusive means of communication, but not only that, it's also cost-effective. Remember the KPIs of SMS professionals mentioned above. With a message costing around 4 cents and a record return on investment, campaigns are highly profitable.

STUDY

SMS marketing trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

Accessibility

The short message is the most affordable solution on the market, which is a major factor in its worldwide popularity. The cost of a SMS campaign is particularly competitive, enabling you to maximize your visibility without increasing your budget. As such, anyone can receive a message with a simple telephone package, and mailing rates for professionals are very affordable. This accessibility makes it a preferred solution for users with limited financial means or living in areas where Internet access is restricted, reinforcing its role as an essential communication medium for a company.

Universality

Thanks to its simplicity and compatibility with almost any type of phone, SMS transcends geographical and technological barriers. Unlike other forms of messaging that require an Internet connection or third-party applications, it relies on cellular networks, accessible even in the most remote areas. This makes it a broad-spectrum communication tool, regardless of the technological level or device used. This universality has enabled SMS to remain relevant, even in the age of smartphones and instant messaging applications, thanks to its unrivalled accessibility and reliability.

What's more, these days 99% of the population owns a telephone. Whether you're looking for access to all the features a cell phone has to offer (social networking, for example), or to the most basic of them all, making a phone call. By opting for SMS as a prospecting solution, your information won't go unnoticed.

How to set up my SMS prospecting campaign

To set up an effective SMS marketing campaign, especially when prospecting, it's essential to follow a few key steps and respect a few best practices. Follow our guide to optimize the sale of your offers like a marketing pro!

Define your goals

First, define your objectives. Do you want to promote a new product or service? Directly increase your sales? Improve customer relations? Present your offers in greater detail? These elements will enable you to define the themes you will explore and the content you will produce. Your objectives are the foundation of your strategy, so make sure they're solid!

Optimizing your database

Improving the quality of your contact database and the data collected on your customers will maximize your campaign's chances of success. In marketing, quality prevails over quantity, and when it comes to prospecting for a sale, this is even truer. Make sure that your prospects' or customers' consent has been obtained beforehand, and keep proof of this in case of a request (no one is safe from a request from the CNIL). You can segment this customer base according to relevant criteria such as job title, location, purchase history, etc., to personalize messages.

Creating attractive content

Then write the content best suited to each customer/prospect. This strategy of personalizing SMS , already initiated by the segmentation carried out on the database, is sure to arouse your customers' interest. Don't hesitate to include a call to action in your messages.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Choosing a mobile messaging platform

Use a specialized platform for sending mass SMS campaigns, which not only allows you to personalize your mailings, but also to track campaign performance (reception rates, response rates, etc.). If you ever need one, we know someone 😉.

Use cases

You can use SMS marketing or notification in many situations: canvassing, promoting or launching a product or solution, inviting your loyal customers to a specific event, after-sales service and other key moments. We'd like to share with you some examples of tried-and-tested best practice.

GOING FURTHER

How to prospect successfully with our SMS

Discover SMS to get inspired right from your first messages.

Prospecting triggered by information gathering

[Company]

Hello [Name], thank you for downloading our white paper. I'm [Name] from [Company].

I'd like to know more about your needs. Do you have time to discuss them?

STOP at 3612.

Promotion of a special offer

Electronics sales

📱💥 Dear customer, [Store name] is offering -15% on the entire range of smartphones until [Date], with every purchase, a shell is free!
➡️ Take advantage of it quickly here: [Link].
STOP at 3612.

Launching a new product

Fashion company

👗✨ New in your dressing room!
Discover our spring-summer collection, available today at [Store name].
Get -20% off your first order with code: [CODE]
👉 [Link]. STOP to unsubscribe.

Invitation to an event

Real Estate Agency

🏠 Dreaming of becoming a homeowner?
Would you like to offer a property for rent?
The[Name] agency invites you to our open day on [Date].
Our agents are waiting for you.
Register here: [Link]. STOP to unsubscribe.

Call for service discovery

Consulting firm

📈 Boost your business with our tailor-made solutions!
Cabinet [Name] offers you a free audit to improve your security. Contact our experts today:
[Number]. STOP to unsubscribe.

End of season offer

Sports store

🏃‍♂️⛷️ End-of-season clearance sale at [Store name]!
Up to 50% off a selection of sportswear and equipment.
No more excuses!
Take advantage now: [Link]. STOP to unsubscribe.

Reservation or appointment reminder

Beauty salon

💅 Ready to be pampered?
Your appointment at [Salon Name] is fast approaching!
Remember to confirm by replying to this SMS or by calling [Number].
STOP to unsubscribe.

A few rules to follow

There are many advantages to implementing a mobile messaging strategy, but you need to be careful how you use it. Here's how.

Free, specific, informed and unambiguous consent

As with email, it is possible to canvass by SMS, however, the recipients of your communications must have given their consent before being canvassed.

This consent must be free, specific, informed and unambiguous.

Exceptions

There are two exceptions to this principle:

This is based on the organization'slegitimate interests. When a person's telephone number is collected, he or she must be informed of the use that will be made of it, and be able to object to this use simply and free of charge.

Mandatory information

In practice, each of your SMS messages will have to contain your identity in order to identify you to your prospects, and then once again offer a simple way to opt out of receiving further solicitations (e.g. with an unsubscribe link at the end of the message, or a "STOP" message).

These are the rules laid down by the General Data Protection Regulation.

Shipping times

Your marketing campaigns must be sent at specific times. Short messages may not be sent between 8 p.m. and 8 a.m. on calendar days, or all day on Sundays and public holidays.

Conclusion

Integrating SMS into your business is an effective and advantageous strategy for many reasons. It enhances the efficiency of your sales department by punctuating customer relations with "highlights" (promoting a new product, for example) conveyed by instant communications tailored to your users' preferences.

You can also set up personalized exchanges with your customers, strengthening your brand support and your conversion rate. The addition of a message-based communication channel also reduces the most time-consuming activities of your team.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

October 29, 2024 - 8 min read

How to generate in-store traffic

Romain Didelot

Introduction

Generating customer flow at the point of sale is the lifeblood of every retailer. A task that has become difficult for convenience stores. With the rise of online sales and social networks, attracting customers' attention is becoming increasingly complex. However, there are a number of best practices you can follow to generate visits and boost sales: optimized shop windows, web and drive to storeephemeral events and 6 other useful marketing tools!

What is in-store traffic?

Traffic refers to the number of people visiting a store during a given period. This key indicator of a physical store's performance can be calculated on a daily, weekly or monthly basis. The more traffic there is on site, the more likely it is to lead to that coveted sesame: the local purchase. That's why this recurring presence is often the first point to measure the effectiveness of your communication, or of any other traffic-boosting initiatives, such as promotions, special on-site events or improved customer experience.

How do you measure traffic to your point of sale?

A variety of tools can be used to measure the flow through your store. Most often, a people counter is installed (laser located in gantries, calculation of the number of door openings...). More often than not, retailers can find this data in their cash register software.

How do you measure the impact of marketing actions on in-store traffic?

There are several more or less complex ways of measuring the impact of your actions. You can, for example, use a promo code dedicated to each of them; the number of times the promo code is used represents the number of conversions attributed to the corresponding action. In this way, you can calculate the conversion rate of each of your campaigns.

You can also aim wider and integrate indirect conversions, matching every sale made by a customer reached by your campaign.

Finally, a message with an incentive such as "Show me at checkout and get 20% more" can serve you well as a measurement tool. All you have to do is count the number of items sold with this promotion to calculate the ROI of your operation.

By keeping a close eye on your customers' comings and goings, you can adjust your strategy in real time to achieve your sales and profitability targets.

Simulate your return on investment in 3 clicks

↓

The drive to store, the marketing strategy to generate traffic in store

Drive to store" is a web strategy designed to attract potential customers to a physical store. The aim is to use digital channels such as online advertising, social networks and SMS marketing to ensure a high level of online and offline communication to generate on-site traffic.

This method often involves the use of geo-targeting techniques to reach consumers in the vicinity of your local store. These ads can take the form of banners, videos or other formats, and can be distributed across different online channels to reach a wide audience.

The aim is to stimulate customer interest in your brand. Exclusive promotions, time-limited offers, loyalty benefits... anything to attract more visitors. By Next tracking the performance of "drive to store" campaigns using data analysis tools, companies can optimize their strategy and increase their return on investment.

Why SMS is ideal for generating in-store visits?

SMS is a highly effective loyalty and promotional tool for attracting customers to your business. By running promotional campaigns SMS (promotions, private sales, stock clearance, etc.), whether occasional or frequent, you can ensure recurring, stable traffic to your business. The read rate of a SMS is close to 95% within 4 minutes of receipt, so this medium offers you the guarantee of being visible to your database, but also of being remembered: SMS marketing memorization rate: 60% (source: INSEE)

SMS = marketing tool?

Targeted and customizable, SMS can also be enriched with content such as a URL link, an image (MMS), a dematerialized offer (m-coupon) and so on. Contact management and statistical campaign feedback make SMS one of the most relevant media in mobile communication.

GOING FURTHER

10 tips to maximize the impact of your campaigns SMS

In this guide, identify the contact points where SMS can optimize your advertising campaigns.

How to use SMS to create point-of-sale visits?

Here are a few ideas on how to use SMS to increase traffic to your business:

Send special offers

Exclusive promotions transmitted digitally to customers will encourage them to come to the point of sale to take advantage of them - this is the basis of drive to store.

Example:

SMS private sale

⚡ Flash sale tomorrow!

30% discount on your entire store.

Exclusive to our best customers.

Present this message at the entrance. Meet at [Store name].

Use promotional codes

Promotional codes reserved exclusively for consumers enrolled in your online loyalty program have a dual beneficial effect. These codes can obviously be used in-store for discounts, but they also give the feeling of being part of a privileged experience, of being enrolled in a useful program, and they also benefit your brand image.

Example:

SMS promotion

🔥 Exceptional offer!

-30% off ALL stock this weekend only!

Don't miss this opportunity!

Visit [Name of retailer]. ⏳

Send appointment reminders

If you offer beauty care services (hairdressing, manicure, massage) or recurring services (maintenance, technical inspection...), you can send appointment reminders via SMS to reduce cancellations and missed appointments by a factor of 4.

Example:

Appointment reminder

📅 Hello [First name],

a reminder of your appointment at [Salon name] on [date] at [time].

We look forward to welcoming you!

If you need to modify or cancel, please contact us at [number].

See you soon! ✂️💇‍♂️

Promoting new products

By using SMS to inform your customers about new products, you can guarantee that they will be seen by as many consumers as possible, especially your customers who have already shown their liking for your products. Encourage them to come and discover new products, and guarantee a high return on investment.

Example:

SMS new products

✨ Our new collection is available today!

Discover our latest products and benefit from

20% discount on your first purchase. 🛍️

See you soon at [Company name]!

Creating a sense of urgency, a key to in-store traffic

Use short, punchy messages to create a sense of urgency, informing your customers of a last-minute special offer or in-store private sale. This can encourage them to get to your store quickly so they don't miss the opportunity.

SMS is a direct and effective way of communicating with your customers, increasing in-store traffic and building customer loyalty.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

9 techniques to boost footfall in your store

Welcome to the world of retail marketing, where generating excitement around your physical business is the key to success. Here are a few strategies that can help you attract more customers:

Optimize your showcase

Your store window is your first impression with potential visitors. By optimizing it to be eye-catching and engaging, you can grab the attention of passers-by and entice them into your store. Make sure you share your message visually, with key products and your new collection visible at first glance. Don't forget to include the opening hours and prices of the products on display. If your company has won an award (Meilleur Ouvrier de France, for example), don't hesitate to highlight it.

Build up your discount policy

Offering exclusive promotions, discount vouchers or an extra percentage for several purchases = real incentives. Communicating around these benefits is simpler and will enable you to build customer loyalty to guarantee traffic with each campaign and over the long term. The SMS website, with its agility and record penetration rate, is the ideal channel for communicating limited-time offers, special discounts for members, free gifts with a purchase, and so on.

Organize special events

Vernissages, private sales, product demonstrations and launches, and workshops are all great opportunities for a local merchant to build up a quality clientele. (Yet another area where SMS can help boost your visibility 😉)

Advertise locally

Physical or Internet advertising campaigns are another great way to attract more customers. Go local to keep costs down. Use local advertising media such as newspapers, magazines, local websites, billboards, flyers, leaflets, radio or TV ads to publicize your store and the offers you make.

Reward loyal customers

You've probably seen this sentence somewhere: "It costs three times as much to recruit a customer as it does to retain one." And it's true. Offer rewards to your loyal customers, such as discount coupons, gift cards for their birthdays, bonus points to feed a loyalty program. This will not only encourage them to return to your store, but also potentially convert them into ambassadors for your brand. SMS is also an excellent tool for building customer loyalty.

Create an exceptional customer experience

A quality customer experience, or the careful treatment of each person entering your store, can make all the difference. This is what we call clienteling. By creating a pleasant, welcoming environment and offering high-quality products, your efforts will be rewarded by a steady flow of customers.

Create Facebook, Instagram and Google My business profiles

Social media is a great way for local businesses to have a web presence. Facebook and Instagram profiles allow you to communicate directly with your loyal customers, share information about your products and services, and promote your brand to a wider audience. Google My Business, for its part, will help you to exist on the web, with or without a website, and provide you with credibility and an online showcase to increase footfall at the point of sale, and provoke purchases.

Use location-based advertising

Geotargeted ads target customers based on their geographical location. Using digital advertising tools such as Google Ads or Facebook Ads, you can create ads that target consumers within a specific geographic radius of your store. You can also use data from your existing subscribers to find new prospects with similar interests.

Use influencer marketing

It's about working with influencers (or Key Opinion Leaders) to promote your business, your products and trigger the buying action. By working with influencers who have a large and engaged local audience, you can draw attention to your brand and encourage their followers to visit you.

Its actions take many forms, from sponsored posts to product reviews and brand mentions. It's up to you to decide how to use this strategy, which has become increasingly popular in recent years as social media has gained in importance as a marketing tool.

Conclusion

By using these and other strategies, you can increase in-store traffic and increase the chances of making sales and retaining customers. Physical retail is far from dead. Digitalization is also an opportunity you can take advantage of by applying drive to store and web to store strategies. Once these strategies are in place, don't forget to measure your results by calculating the conversion rate and the return on investment of your campaigns.

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Optimizing customer relations via SMS

AD Nautic optimizes customer communications with SMS from smsmode^©. By sending order confirmations, invitations to events and targeted promotions, the company offers a fluid and engaging experience to its customers.

Who is AD Nautic?

Formerly known as Accastillage Diffusion, AD Nautic is Europe's leading distributor of boating equipment. With over 150 franchised stores in France, Belgium, Italy and Spain, AD Nautic offers a wide range of products for marine enthusiasts.

SMS at the heart of AD Nautic's customer relations

AD Nautic uses SMS solutions from smsmode^© to improve communication with customers. The various franchise stores, as well as the group, send out order confirmations, newsletters and other information. invitations to events such as open houses, and promotional campaigns to promote seasonal or one-off offers. This approach strengthens customer relations and increases customer commitment to the brand.

Examples of messages used by AD Nautic

Order confirmation :

AD Nautic

Your order at AD Nautic is confirmed. You can collect it in store from [date]. Thank you for your confidence

Invitation to an event :

AD Nautic

Take part in our open house this [date] and discover our latest products. See you soon at AD Nautic!

Special promotion:

AD Nautic

Exclusive offer: -20% on selected items until [date]. Take advantage in store or on our website.

WHITE PAPER

The SMS website through 9 action sheets

Our free white paper will help you discover the possibilities of notifying and informing your contacts on their mobiles.

How SMS is revolutionizing customer relations

SMS is a powerful tool for improving customer relations :

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Customer relations and product promotion with SMS

Schneider Electric, world leader in energy management, uses SMS to improve communication with its customers and promote its products. With smsmode^©Schneider Electric has implemented an automated SMS solution for its notification and SMS marketing needs.

A French energy giant

Schneider Electric is a French company and a pioneer in the field of energy management and automation. Present in over 100 countries, Schneider Electric offers innovative solutions to help its customers manage energy and industrial processes efficiently, while optimizing sustainability and performance. The company offers a range of products and services from industrial automation to energy management, used by many industries around the world.

Automated, multi-purpose SMS

In collaboration with smsmode^©Schneider Electric uses SMS strategically to improve customer relations and promote its products. The company sends informative SMS messages to confirm orders and ensure rapid process follow-up. It also uses SMS marketing to deliver personalized offers and promotions, based on customer preferences and history. To facilitate this large-scale communication, a SMS sending platform has been fully customized for Schneider Electric, to offer functionalities adapted to the needs of each business unit.

Why is SMS marketing useful?

SMS marketing is a powerful tool for several reasons:

Immediacy and reach: SMS is a direct and instant way to reach a large audience. Messages are often read within minutes Next receipt, enabling Schneider Electric to promote its offers quickly and effectively.
Personalization: SMS marketing makes it possible to target specific customer segments based on past purchases or location. This makes each message more relevant, and increases customer engagement with the offers on offer.
Reminders and incentives to action: SMS marketing is particularly effective at encouraging immediate action, such as signing up for special offers or checking out new promotions. Their direct nature encourages recipients to react quickly.
Efficiency and ROI: Compared to other marketing channels, SMS offers an excellent return on investment, with very high read and engagement rates. Schneider Electric thus benefits from a promotional method that guarantees wide reach and high engagement, while being easily measurable.

WHITE PAPER

Examples of SMS Marketing

Get inspired right from your first campaign with our white paper containing over 60 SMS marketing ideas for different sectors.

Other benefits of SMS in customer relationship management

SMS is also an excellent tool for strengthening customer customer relationsby ensuring rapid follow-up and regular communication. Whether it's appointment reminders, order confirmations or project status notifications, SMS enables Schneider Electric to maintain fluid, instant communication with its customers at every stage of the process.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

SMS Marketing & Notification

Filovent, a boat rental specialist, enables its customers to find and book the ideal boat from a wide choice of over 18,000 vessels in Europe. The company has integrated SMS into its customer journey to ensure smooth communication, notably by sending booking confirmations, practical information and personalized promotional offers.

Filovent, a successful customer experience

Filovent is a leading boat rental platform, offering sailboats, yachts, catamarans and other types of vessels in popular destinations such as France, Croatia, Greece and the West Indies. Since its creation in 1995, Filovent has developed an easy and accessible booking solution, enabling its customers to sail and enjoy exceptional experiences at sea. The company stands out for the variety of its catalog and the quality of its customer service.

SMS dual use that works

Since 2006, Filovent has been using SMS to confirm bookings. In 2010, Filovent integrated enhancedSMS . The company doesn't just transmit booking information: it also sends personalized promotional offers to capture customers' attention and encourage them to book their next getaway. These messages enable direct communication with customers, highlighting exclusive promotions and discounts tailored to users' preferences.

Filovent understands that to stand out in a competitive industry, it's crucial to stay top of mind with customers all year round. By sending promotionalSMS promotional SMS messages, the company creates a personalized bond with its customers, building loyalty and encouraging them to return for their next adventure at sea. This type of direct communication enables Filovent to maximize the impact of its special offers while ensuring that important information, such as seasonal promotions or the latest availability, reaches its customer base quickly and efficiently.

RESOURCES

Documentation on SMS enriched

Thanks to our landing page editor and link shortener, you have all the tools and functionalities you need to bring your SMS campaigns into the era of interactivity, conversion and tracking!

Why do SMS promotions work?

Promotional SMS is a particularly powerful tool for several reasons

Immediacy: SMS is a direct and instantaneous channel, which means it quickly captures the recipient's attention. The nature of SMS, which are generally read within minutes of receipt, ensures a high level of responsiveness.
Personalization: By tailoring offers to customers' history and preferences (for example, discounts on destinations they've already booked or services they've used), Filovent maximizes the relevance of each message sent.
Engagement: SMS creates a sense of urgency, often prompting customers to act quickly. Whether it's a last-minute promotion or a reminder of upcoming events, the element of surprise and exclusivity helps boost conversion rates.
Reach and simplicity: Easy to integrate into a loyalty program, SMS can reach a wide audience without requiring complex technical skills. It's a fast way to inform a large audience while maintaining a personalized tone.

Why does this type of SMS work particularly well in the rental sector?

Reservation security: Customers who have reserved a vehicle want to be sure that everything is in order for their rental. An SMS confirmation gives them this certainty.
Seasonal and punctual: The rental sector is strongly influenced by specific seasons. By sending promotional offers during off-peak periods or special events, Filovent attracts potential customers and increases bookings during these periods.
Loyalty: Offering personalized promotions based on customers' past bookings or birthdays reinforces their sense of belonging to a community, while encouraging future bookings.

September 24, 2024 - 6 min read

SMS, the most eco-responsible communication tool

Romain Didelot

Introduction

Looking for pollution-free interaction? It's not just the content of a message that can demonstrate your commitment to the environment - the choice of channel can also make a difference! Find out why SMS is the eco-friendly medium par excellence, and how it fares against e-mail, social networks and paper leaflets.

Marketing footprint: a challenge for everyone

The question of our impact on the planet is becoming increasingly important. And while it's easy to imagine the pollution generated by our travels and waste, it's not so easy to quantify the CO² emitted by our digital habits. Yet digital was responsible for 3.6% of global_CO2 emissions in 2023 and could reach 6.7% by 2040 according to ADEME.⁽¹⁾ and Arcep⁽²⁾. By way of comparison, this is twice the amount of air traffic generated by aviation. In the light of these figures, each of our actions can be questioned, and the energy consumption of digital marketing is no exception.

So when it comes to planning a marketing campaignquestions arise: "Does my campaign pollute?

"What are the energy costs of the SMS, emails, WhatsApp I send?"

"What media should we use to reduce our carbon footprint?

Many people have looked into these questions, and the answers are unanimous: of all existing media, SMS produces the least_CO2!

Why do digital exchanges emit CO2?

Digital pollution comes mainly from the use of the Internet's data flow. The exchange of information stored on servers in data centers, which is then consulted by smartphones, PCs or tablets. At every stage of this process, energy is consumed,_CO2 is emitted and the balance sheet becomes heavier.

With SMS, there are fewer intermediaries and less data. It uses the frequencies and network of conventional telephony, so the route is more direct between sender and receiver. As a result, usage is reduced to almost nothing more than the power required to power the devices. Another environmental advantage is that the short message is received on a cell phone rather than on a computer, which reduces the resources required to power the device and the energy cost of the operation.

SMSemail, instant messaging, calls, videoconferencing, flyers... a comparison of_CO2 emissions by media.

We owe most of these calculations of the carbon footprint of mobile notifications to Mike Berners-Lee, researcher at Lancaster University and author of "How bad are bananas? The carbon footprint of everything" (he's also the brother of one of the inventors of the Web: Tim Berners-Lee).

According to the information he has gathered, e-mail is the most polluting medium.

The gas emissions of an e-mail vary according to its content: from 0.3 g of_CO2 for a spam message to 4 g for a standard e-mail, and up to 50 g of_CO2 when it contains a photo or a large attachment. What's more, these figures were calculated by Berners-Lee ten years ago. Charlotte Freitag, one of the experts at the company founded by Berners-Lee (Small World Consulting), believes that the impact of sending e-mails has certainly increased since then, as their content has evolved. The number of e-mails has also exploded: every day, 347.3 billion electronic notifications are sent around the world, 80% of which are never opened.

A tweet is estimated to have a_CO2 footprint of 0.2g ( Twitter has never confirmed or denied this figure), while sending a notification via a messaging application such as WhatsApp or Facebook Messenger is estimated to be barely less polluting than sending an e-mail. Again, this depends on the content being sent: GIFs, emojis and images have a larger footprint than plain text.

Texting is by far the most environmentally-friendly alternative, as each text generates just 0.014g of_CO2. Others, like Frédéric Bordage of GreenIt.fr, even estimate that texting emits 0.00215 g of_CO2 (calculation based on information provided by Vodafone). Even extending the calculation of the text message's carbon footprint to Scope 3 (which designates the broadest perimeter within which greenhouse gas emissions are studied. Emissions from the company providing the sending service, from the working lives of its employees, from the manufacture of telephones, etc.), SMS remains the marketing channel with the smallest footprint (0.19g of_CO2 emissions₎.

GOING FURTHER

SMS or email?
The ultimate feature comparison (to help you make the right choice)

The gas emissions associated with a one-minute phone call on a cell phone are slightly higher than those of sending a SMS, but those of video calls on the Internet are astronomical. A 2012 study by the University of New South Wales (Sydney) estimated that a 5-hour videoconference meeting between participants from different countries produced between 4 kg and 215 kg of_CO2.

And what about printed advertising?

Mike Berners-Lee estimates that an advertisement sent by post is responsible for sixty times more_CO2 emissions than an e-mail, i.e. 240g per recipient. However, while this calculation certainly makes sense per unit, many parameters are not taken into account, such as the fact that paper can be recycled (which is the case for paper used in direct mail in over 60% of cases).

What's more, the trees saved by recycling paper offset some of the emissions by absorbing carbon dioxide.

Some other figures

2 Google searches emit 14 grams of_CO2 into the atmosphere, as much as heating a cup of tea (calculation by physicist Alex Wissner-Gross (Harvard), which does not take into account environmental degradation and the energy expended by servers).

65 emails emit as much as one kilometre by car.

Spam-related_CO2 emissions over a year are equivalent to 3 million cars burning 7.5 billion liters of gasoline (McAfee report "The carbon footprint of spam").

17 million tonnes of_CO2 are emitted every year for sending and filtering spam (80% of all e-mails in circulation).

How do you calculate your carbon impact?

You can only improve what you can measure. So.., smsmode^© has chosen to work with an industry expert to measure its carbon impact.

First of all, you need to define your scopes, i.e. the scope of the activities concerned.

Scope 1 covers the direct emissions of greenhouse gases produced by the company: fossil fuel combustion for space heating, emissions from company vehicles, etc.
Scope 2 includes indirect energy-related emissions, i.e. those created during the product production process. This represents the energy carbon footprint.
Scope 3 covers all the company's indirect emissions. In general, most of the emissions produced by the company are included in this scope: purchase of goods, services, etc.

These scopes are then broken down into 22 sub-categories.

Where does the analyzed information come from?

The data required for this calculation comes, among other things, from the Fichier des Écritures Comptables (accounting entry file), a Questionnaire for employees to find out a little more about their modes of travel to work, their eating habits on site, etc.

Next, a categorical benchmark is carried out, comparing each of the company's waste items with companies in its sector. The aim is to rank your company in relation to those already ranked.

GOING FURTHER

Make SMS an "eco-responsible" asset for your company

The impact of your communications activities can be a cause for concern. Fortunately, it's possible to opt for eco-responsible solutions that will benefit your company in many ways. If you want to initiate greener exchanges, here are 7 good reasons to opt for short messages!

A channel strongly recommended by ADEME

In fact, the French environment agency recommends SMS as a way of overcoming the logic of "all paper" and distributing its promotional offers in a more eco-friendly way.

A virtuous "quick win" action

Start at the beginning, with concrete actions that can be launched quickly. The SMS marketing is as easy, if not easier, to set up than most other exchange channels: it's within everyone's reach, and that's a good reason to take the plunge.

An eco-friendly (first) step with far-reaching effects

By opting for shipments of SMSyour commitment to the planet becomes real. For every 100,000 SMS sent, you can reduce your carbon footprint by almost 5 tonnes. To put it simply, switching from an e-mail campaign to SMS means saving the equivalent of 26,000 km by car!

No compromise on efficiency and performance

SMS has a 95% open rate within 3 minutes of receipt, is a very personal way of reaching your customers, and is the perfect tool for relaying the information you want to share with your customers.

Improved brand image thanks to its eco-responsible approach

With customers and prospects increasingly demanding a commitment to sustainable development, launch your digital anti-pollution strategy! Promoting the environmental initiatives you've adopted will enable you to be more in tune with today's global challenges, and set you apart from your competitors.

A responsible medium that doesn't necessarily cost more

It's true that an e-mail campaign costs less to send. But if we compare the cost per notification actually opened and per person reached, the gap narrows considerably. In fact, with only 20% of messages sent being opened (compared with 95% for text messaging), the cost of an emailing campaign is almost quintupled! What's more, the ROI of SMS is unbeatable.

Communication at the heart of the CSR (Corporate Social Responsibility) approach

Eco-design and the choice of information media based on limiting environmental impact are among the 3 pillars of the CSR approach for marketing professions defined by ADEME.

Thanks to smsmode^© and its partner ecotreeMake your marketing carbon footprint go green! For each subscription, smsmode^© plants between 1 and 50 trees in the Forêt de Berné (a tree absorbs between 10 and 40 kg of CO₂ per year).

More than enough to compensate for your mobile messaging consumption 😉.

GOING FURTHER

Our CSR report describes 9 key sustainable development actions implemented on our platform.

Conclusion

At smsmode^©We are convinced that tomorrow's exchanges will involve the choice of environmentally-friendly tools. This is a fundamental trend, and one that companies will have to face up to in the years to come. With its 160 characters, mobile messaging remains the surest way to reduce your company's digital footprint, show your commitment to the environment and... make digital interaction rhyme with ecology!

SOURCES :

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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MARKETING

ULTIMATE CHECKLIST
The checklist for effective SMS marketing

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

The ultimate checklist for sending SMS marketing includes 17 essential points to ensure the success of your SMS campaigns.

Contact database, message, send time, test, legal obligations, statistics. It's all there.

Download the checklist

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STOP SMS: mobile marketing legislation

What form does STOP SMS take?

How does "STOP SMS" work?

Managing the "STOP SMS" on your account

SMS & Winter Sales: trends

Introduction

Computer graphics

smsmode survey results© on SMS for winter sales:

The click-through rate of SMS

Introduction

What is the click-through rate?

How to calculate a campaign's click-through rate SMS

What is a good click-through rate for a SMS campaign?

What is the average click-through rate on SMS ?

How can you optimize the click-through rate of your SMS ?

Assert your brand identity

Watch the number of characters in your message

Use line breaks

Personalise your message

View link preview images and optimize your statistics with RCS

The next KPI

The KPIs of SMS

Introduction

Defining a KPI

The importance of KPIs in campaigns SMS

Which indicator should you choose for SMS Marketing?

The 6 main KPIs of the SMS

Delivery rate: 1st performance indicator

Open rate: a measure of initial commitment

The click-through rate (CTR): evaluating the effectiveness of Call-to-Actions

Conversion rate: the culmination of marketing efforts

Churn: understanding audience loss

R.O.I.: the king of KPIs

Analyze and optimize your campaigns using the KPIs of the SMS

Analyze and optimize your campaigns using the KPIs of the SMS

Pitfalls to avoid in interpretation

Conclusion

Return on investment : SMS is ROI

Introduction

What is the ROI of SMS ?

High response rate

Why is the ROI of SMS so high?

How can I accurately calculate the R.O.I. of my shipments?

Calculation examples

Customer case study: the R.O.I of a "Panda Tea" SMS campaign

Calculating ROI for a physical store

How can I optimize the ROI of my campaigns?

smsmode© the ideal partner to boost your ROI

Prepare a holiday campaign SMS

Introduction

The importance of SMS for the festive season is well established!

SMS to improve your customer relations

Send your vows

Communicate on the hours of the points of sale during the holidays

Confirm Orders and deliveries

SMS marketing to promote your products

Give gift ideas

Spread your offers and promotions

Promote your private sales

The marketing events that punctuate the end of the year

November 25: Black Friday

November 28: Cyber Monday

December 25: Christmas

More :

COMPARATIVE SMS or email? The ultimate comparison

Download the comparison

Open rate

Reading times

Mobility

SPAM

The different offers and products smsmode©

Available information

Create your free account

Installation tutorial: Hubspot SMS plugin

Boost your Hubspot workflows with SMS

4 marketing action sheets around SMS advertising

What are the possibilities offered by SMS advertising and how can you integrate it into your communication plan?

Create your free account

A personalized transmitter for easy identification

Be clearly identified with the "personalized transmitter" feature

smsmode survey results^© on SMS for winter sales:

smsmode^© the ideal partner to boost your ROI

COMPARATIVE
SMS or email? The ultimate comparison

The different offers and products smsmode^©

Be clearly identified with the
"personalized transmitter" feature