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Tourism: Making SMS a winning strategy!
With 32% of travel requests made on smartphones during the summer of 2015 and a figure that is constantly rising, the mobile has now become the first point of contact with the customer. Tourism professionals have understood this challenge and many of them are now adding an SMS sending service tooptimise their e-marketing strategy!
Tourism and SMS: a winning combination...
Thus, the mobile phone has become the favourite tool of travellers today, as 77% of French people think that their smartphone is their best ally for travelling. Reservations, searching for information, products and services nearby, consulting itineraries, etc., the phone seems to be as indispensable as sun cream, since 87% of French people say they would not go on holiday without their mobile phone!
Tourism is a sector where the convenience and immediacy of the mobile phone offers customers significant added value in terms of user comfort. SMS is therefore a medium that is perfectly suited to the communication of tourism actors who thus benefit from a very relevant medium to meet the expectations of e-tourists in the various contexts and stages of the customer journey.
There is no doubt - if there was any left - that mobile phones and SMS are key tools in the communication of all tourism professionals.
Boost the tourist experience you offer with the SMS!
Confirm reservations to provide an optimized experience
Thanks to the implementation of SMS notification, customers of the tourism industry (hotels, camping, flat and house rentals, car rentals, airlines, transport companies, travel agencies, tour operators, etc.) can receive confirmation of their reservation directly on their mobile phone.
Sent by SMS, this summary of the stay or service will be a real memory aid by grouping together all the practical information and details of the booking (date of stay, booking number, as well as the telephone number of the structure, etc.).
Thesending of SMS, which can be consulted even without an Internet connection, represents a real added value in the e-tourist's customer journey and an improvement in customer satisfaction...
Announcing events to enhance your destination tourism
Inform about different events in your region, news, ideas for outings, leisure or cultural activities, etc.!
To ensure that tourists are reached, the mobile channel remains the essential marketing lever for distributing and promoting information at the heart of the tourist season. And it is by playing the simplicity card (a simple text sent by SMS), that tourist structures ultimately provide a relevant response to the expectations of e-tourists. In a word, it is the right information at the right time and as directly as possible!
Carry out an advertising campaign to promote its offers
What about SMS advertising for the tourism sector? Integrating SMS in a promotional strategy allows companies and tourist destinations to reach and relaunch tourists for advertising and loyalty purposes. It also allows to invest this new channel of digital communication that represents the mobile by using the SMS as a gateway on the smartphone of your customer to make him (re)come on your website.
TO GO FURTHER...
Rich SMS documentation
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And the opportunities on this efficient and innovative mobile channel are real, especially for last-minute "purchases"!
By proposing exclusive promotions or targeted offers, the challenge of boosting sales on a destination or a service must, in order to take full advantage of the potential of SMS advertising, be coupled with a strong personalization and originality of the offer as a key differentiation factor.
Our team advises you...
Are you interested in setting up an SMS campaign in the tourism sector? Our sales and technical teams are at your disposal to answer all your questions about our SMS solutions and to take advantage of the advice of setting up your SMS mailings. The try is to adopt it!