Qualify incoming
contacts with a unique code sent by SMS
Spain's leading real estate portal,
Trovimap has integrated a
2FA (double-factor authentication) step into its estimation service.
A feature that has opened the doors to
lead qualification and
prospecting optimization.
+175 000
PROPERTIES FOR SALE OR RENT
-99%
OF UNQUALIFIED LEADS
À PROPOS
As one of Spain's 3 leading real estate portals, Trovimap offers a simple and effective real estate experience for both private individuals and real estate professionals, with a property search based entirely on location.
COMPANY SIZE
6 employees
CREATION DATE
2014
LOCATION
Spain
Download the Trovimap success story
check the relevance of contacts at the start of the customer journey
Implement two-factor authentication on the property appraisal form
The Trovimap real estate portal features an estimation tool which, in just a few minutes, allows you to obtain the price of a property and market data (estimated sale and rental price, rental yield, price and market trends, cadastral report, etc.).
At the last stage of the form, the user's contact details are requested to send the report. Validation of the user's mobile number by sending an One Time Password (OTP) by SMS has recently been activated.
We needed a very fast, simple and secure process that would enable us to validate the mobile number entered in the without too much friction.
The aim is tohave accurate, validated telephone contact details to enable the regional sales manager to contact individuals who want to sell their property at short notice.
an innovative lead generation strategy
SMS OTP as an essential tool in contact entry
Theactivation of two-factor authentication on the Trovimap platform is a recent change, after many years of non-validation. It also follows the observation that a significant proportion of accounts created were based on false information and fictitious identities. The technical departmenth gf Trovimap then evaluated several options (including the addition of a captcha).
But it was SMS OTP, with a single-use numerical code sent by text message, that emerged as the quickest solution to implement (via API) and, above all, the most effective in achieving the desired result: verification of the surfer's identity.
Before we introduced SMS OTP, we had around 20% of curious individuals or professionals who didn't want to show their identity. Today, we're almost at zero!
This authentication step counteracts 2 major and common problems encountered by SaaS (Software as a Service) platforms: either the telephone details are "accidentally" wrong due to a typing error, or the user intentionally enters false information.
By adopting a proactive, real-time verification of incoming contacts, carried out by Trovimap itself, it ensures the veracity of incoming contacts' mobile numbers before passing them on to the Sales team. This proactive approach underpins a crucial challenge for Trovimap: quality acquisition , which is closely linked to improving the efficiency of sales prospecting.
a high-quality prospect database
The benefits of lead verification
Because beyond the strict validation of telephone numbers, the qualification of incoming leads is the guiding principle behind Trovimap's approach. Collecting data - and relevant, reliable, usable data at that - is a basic principle that is essential for sales teams to make the most of it andimprove prospecting. Because, let's not forget, both a lack of information and erroneous data result in lost time, money and ROI.
The issue of lead quality and qualification is central: identifying SQL is now a decisive element in an inbound contact generation strategy.
By adopting lead nurturing via OTP and SMS - which removes and disqualifies the person from the outset - Trovimap has adopted a method that may be radical, but it' s frighteningly effective. From the moment they enter the database, Trovimap and its teams have access to only the most highly-qualified opportunities (MQLs, not SQLs), so that they can concentrate on those contacts with the highest intent and most likely to convert... all by sending a simple text message!
In short, this SMS OTP double authentication process has been approved by the Trovimap team and is now proving to be their best lead capture asset . The only regret today is that they didn't implement it before, so they could have benefited from its advantages sooner!