TROVIMAP & THE SMS OTP

SMS OTP as an essential tool in contact entry

The activation of two-factor authentication on the Trovimap platform is a recent change, after many years of non-validation. It also follows the realization that a significant portion of the accounts created were based on false information and fictitious identities. Trovimap's technical department evaluated several options (including adding a captcha). But it was the SMS OTP with a single-use numerical code sent by text message, which appeared to be the quickest solution to implement (via API) and above all the most effective in achieving the desired result: verification of the Internet user's identity.

Before the introduction of SMS OTP, we had about 20% of anonymous users: individuals or professionals who did not want to show their identity. Today, we are almost at zero!

Josep Lluis Navas, Trovimap Spain Manager

This authentication step makes it possible to counteract two major and common problems that SaaS (Software as a Service) platforms encounter: either the telephone details are “accidentally” wrong due to a typing error, or the user intentionally enters false information.
By adopting a proactive verification of incoming contacts, in real time and carried out by themselves, Trovimap ensures the veracity of the mobile number of incoming contacts before passing them on to the sales team. This proactivity is the key aspect of a crucial issue for Trovimap: quality acquisition, which is closely linked to the improving efficiency of sales prospecting.

qualified lead generation

Generation of high-quality and verified leads

Beyond the strict validation of the telephone number the guiding principle od Trovimap’s approach is the qualification of incoming leads. The collection of data — and relevant, reliable and usable type of data — is a basic principle that is essential to its exploitation by the sales teams which can improve the prospecting. Let’s not forget that a lack of information as well as erroneous data leads to loss of time, money and ROI.

By adopting lead nurturing via OTP and SMS — which removes and disqualifies the contact from the start — Trovimap team has adopted a method that is certainly radical, but highly effective. The platform and its team have only the most highly qualified opportunities (MQLs, not SQLs) available to them as soon as they enter the database, so that they can concentrate on those contacts with the highest motivation and most likely to be converted... all thanks to a simple text message!

The issue of lead quality and qualification is crucial:identifying SQL is now a key element of an inbound of an inbound lead generation strategy.

Fabien Andraud, head of sales smsmode^©

In short, this SMS OTP two-factor authentication process is approved by the Trovimap team and is now proving to be their best lead capture asset. The only regret today is that they did not implement it before, so that they could benefit from its advantages earlier!