SMS Marketing & Notification

Filovent, a boat rental specialist, enables its customers to find and book the ideal boat from a wide choice of over 18,000 vessels in Europe. The company has integrated SMS into its customer journey to ensure smooth communication, notably by sending booking confirmations, practical information and personalized promotional offers.

Filovent, a successful customer experience

Filovent is a leading boat rental platform, offering sailboats, yachts, catamarans and other types of vessels in popular destinations such as France, Croatia, Greece and the West Indies. Since its creation in 1995, Filovent has developed an easy and accessible booking solution, enabling its customers to sail and enjoy exceptional experiences at sea. The company stands out for the variety of its catalog and the quality of its customer service.

SMS dual use that works

Since 2006, Filovent has been using SMS to confirm bookings. In 2010, Filovent integrated enhancedSMS . The company doesn't just transmit booking information: it also sends personalized promotional offers to capture customers' attention and encourage them to book their next getaway. These messages enable direct communication with customers, highlighting exclusive promotions and discounts tailored to users' preferences.

Filovent understands that to stand out in a competitive industry, it's crucial to stay top of mind with customers all year round. By sending promotionalSMS promotional SMS messages, the company creates a personalized bond with its customers, building loyalty and encouraging them to return for their next adventure at sea. This type of direct communication enables Filovent to maximize the impact of its special offers while ensuring that important information, such as seasonal promotions or the latest availability, reaches its customer base quickly and efficiently.

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Why do SMS promotions work?

Promotional SMS is a particularly powerful tool for several reasons

Immediacy: SMS is a direct and instantaneous channel, which means it quickly captures the recipient's attention. The nature of SMS, which are generally read within minutes of receipt, ensures a high level of responsiveness.
Personalization: By tailoring offers to customers' history and preferences (for example, discounts on destinations they've already booked or services they've used), Filovent maximizes the relevance of each message sent.
Engagement: SMS creates a sense of urgency, often prompting customers to act quickly. Whether it's a last-minute promotion or a reminder of upcoming events, the element of surprise and exclusivity helps boost conversion rates.
Reach and simplicity: Easy to integrate into a loyalty program, SMS can reach a wide audience without requiring complex technical skills. It's a fast way to inform a large audience while maintaining a personalized tone.

Why does this type of SMS work particularly well in the rental sector?

Reservation security: Customers who have reserved a vehicle want to be sure that everything is in order for their rental. An SMS confirmation gives them this certainty.
Seasonal and punctual: The rental sector is strongly influenced by specific seasons. By sending promotional offers during off-peak periods or special events, Filovent attracts potential customers and increases bookings during these periods.
Loyalty: Offering personalized promotions based on customers' past bookings or birthdays reinforces their sense of belonging to a community, while encouraging future bookings.