The smsmode© blog

There are two essential questions for any company: How much do you make? How much does it cost? ROI (Return On Investment) is the indicator that provides a precise answer to these two questions. It is the benchmark KPI in every sector. SMS is no exception.

The AGEC law puts an end to the automatic printing of receipts. This is a major change in usage for merchants, but good news for everyone.

Optimizing the conversion of your website is the key to success in e-commerce. And the shopping cart is one of the crucial steps before converting. 7 out of 10 consumers abandon their carts before finalizing their order/purchase. This figure is not a fatality, but rather an opportunity. Yes, [...]

(Dear customers, dear partners,) We have all seen an explosion of smishing cases in 2021, the year 2022 was just the continuation of it. Measures are now taken by the government to fight against any form of solicitation related to personal training accounts. You will find below the text of the law that has just been registered [...]

Discover the results of the smsmode© survey on the use of SMS during the winter sales:

Arcep has published a new numbering plan that reshuffles the cards in mobile communications. The 06 and 07 numbers are dedicated to individuals. Make way for multipurpose 09 numbers for any exchange between a platform (brands) and the consumer! The ambition? To stop frauds, smishing and other unwanted calls which are often made to the [...]

Inserting a link in a text message can generate traffic on your website and encourage your customers to buy. The click-through rate is therefore one of the most important performance indicators of a communication campaign. And as for many other KPIs and statistics (conversion, ROI...), SMS is the n°1 channel [...]

Faced with the ever increasing number of smishing cases, authorities, operators and telephone aggregators have decided to act. New rules have been introduced to protect phone subscribers from these costly SMS scams. The most important one: the strict control of Sender IDs (personalized senders). smsmode© has decided [...]

SMS is a formidable marketing tool. And when it comes to making a communication campaign to announce sales or private sales, it simply becomes unavoidable. SMS is a type of message with an opening rate and a return on investment that defies all competition, and it has already seduced a great many brands, shops and [...]

A real institution in the United States, Black Friday has become an unavoidable event in recent years in Europe. The great promotions that it allows make it an increased sales opportunity for merchants and e-tailers. The last Friday of November is therefore very popular with consumers, and for many it is the opportunity to start Christmas shopping. In front of [...]

All marketing professionals will tell you, it is better to have 500 active contacts than 5000 contacts you don't know much about! This rule applies just as perfectly to SMS. To avoid spending your energy and money on phantom contacts, the best practice is to do a major cleanup of your contacts [...]

The COVID19 crisis has required an adaptation of the operating modes of companies, in particular the systematic practice of barrier gestures and the generalization of teleworking. But there are also adaptations that have given rise to new practices that improve processes, such as the topic of the day: SMS OTP [...]

Data security is a concern for many customers. To meet this need for reliability and gain a competitive advantage, many solutions implement two-factor authentication (2FA), often through SMS OTP. But implementing 2FA is expensive and there is a charge for each message sent. There are [...]

Mother's Day, just like Father's Day or Valentine's Day, is an event not to be neglected in marketing. Many people lack gift ideas for their mothers. A company that proactively offers its advice has a great chance of increasing its sales. According to the study carried out [...]

By using a chatbot in WhatsApp Business, you are integrating the number one ally of customer relationship management in an application designed for this purpose. WhatsApp connects billions of users. With WhatsApp Business, companies now have an ideal way to engage their customers. Using WhatsApp chatbots makes it possible to do this quickly and on a large scale. This [...]

The Internet has become a privileged point of contact for all brands and their potential customers. But in-store sales are still relevant, they are evolving and can benefit from mobile to improve the customer experience. It is therefore essential to reduce the distance between online and offline, and more precisely, to bring users to the store.

Mobile messaging is constantly changing. Many new channels have appeared recently: RCS, TTS, WhatsApp Business, VMS, push notifications... This multiplication of ways to reach customers is obviously an opportunity, but each channel has its own characteristics and advantages. It is therefore preferable to know these channels in order to make the best use of them [...]

Security on the web is an issue for everyone. Protecting the sensitive information of one's company, but also of one's customers, is an important task for which the simple duo of login and password is no longer sufficient. It only takes one compromised credential to see a cyber attack succeed. This is why [...]