Find the tips on the SMSing, the new products of our solutions or the news of our company that allow you to have a complete overview on SMS marketing.
After a campaign of pressure from European regulators and competitors such as Google and Samsung, Apple has finally relented. In 2024, the iPhone will support RCS messaging, the standard created by the GSMA and used by most Android phones. What does this explosive announcement mean for marketing [...]?
Public administrations also have communication needs. Thanks to UGAP, the leading public procurement agency, local authorities can acquire an SMS solution without a call for tenders. SMS is a universal channel with an open rate of 97%, ideal for informing citizens, communicating with patients, alerting constituents or notifying [...].
A veritable institution in the United States, Black Friday has also become a must-attend event in Europe. This year, it takes place on November 24. This time of promotions is a huge sales opportunity for all retailers. In fact, the last Friday in November is the perfect time to start Christmas shopping for many customers. In front of [...]
Fintech, the fusion of finance and technology, is revolutionizing the financial sector through technological innovations. Among the functionalities used by this sector, the strategic use of SMS stands out as a powerful tool for improving security, communication and the customer experience. Find out how fintech companies are integrating SMS to create [...]
With around 89% of the world's population using a smartphone (6.8 billion people), and an ever-increasing average of 3.6 hours a day using mobile applications, businesses can't do without the two benchmark mobile channels: SMS and push notification. But what kind of [...]
There are two essential questions for any company: How much do you make? How much does it cost? ROI (Return On Investment) is the indicator that provides a precise answer to these two questions. It is the benchmark KPI in every sector. SMS is no exception.
SMS is a formidable advertising tool. And when it comes to developing a marketing strategy to advertise sales, it's simply a must. With its unbeatable open rate and return on investment, SMS has already won over a huge number of brands, stores and e-commerce sites. You too can discover [...]
The AGEC law puts an end to the automatic printing of receipts. This is a major change in usage for merchants, but good news for everyone.
Optimizing the conversion of your website is the key to success in e-commerce. And the shopping cart is one of the crucial steps before converting. 7 out of 10 consumers abandon their carts before finalizing their order/purchase. This figure is not a fatality, but rather an opportunity. Yes, [...]
(Dear customers, dear partners,) We have all seen an explosion of smishing cases in 2021, the year 2022 was just the continuation of it. Measures are now taken by the government to fight against any form of solicitation related to personal training accounts. You will find below the text of the law that has just been registered [...]
Discover the results of the smsmode© survey on the use of SMS during the winter sales:
Arcep has published a new numbering plan that reshuffles the cards in mobile communications. The 06 and 07 numbers are dedicated to individuals. Make way for multipurpose 09 numbers for any exchange between a platform (brands) and the consumer! The ambition? To stop frauds, smishing and other unwanted calls which are often made to the [...]
Inserting a link in a text message can generate traffic on your website and encourage your customers to buy. The click-through rate is therefore one of the most important performance indicators of a communication campaign. And as for many other KPIs and statistics (conversion, ROI...), SMS is the n°1 channel [...]
Faced with the ever increasing number of smishing cases, authorities, operators and telephone aggregators have decided to act. New rules have been introduced to protect phone subscribers from these costly SMS scams. The most important one: the strict control of Sender IDs (personalized senders). smsmode© has decided [...]
Looking for pollution-free communication? It's not just the content of a message that shows your commitment to the environment - the channel can also make a difference! Find out why SMS is the communication channel with the lowest CO2 emissions, and how well it fares [...].
All marketing professionals will tell you, it is better to have 500 active contacts than 5000 contacts you don't know much about! This rule applies just as perfectly to SMS. To avoid spending your energy and money on phantom contacts, the best practice is to do a major cleanup of your contacts [...]
The COVID19 crisis has required an adaptation of the operating modes of companies, in particular the systematic practice of barrier gestures and the generalization of teleworking. But there are also adaptations that have given rise to new practices that improve processes, such as the topic of the day: SMS OTP [...]
Data security is a concern for many customers. To meet this need for reliability and gain a competitive advantage, many solutions implement two-factor authentication (2FA), often through SMS OTP. But implementing 2FA is expensive and there is a charge for each message sent. There are [...]