Press area smsmode©
Press releases and press kits smsmode© are available for you to download below. The Communications Department and our press officers remain at your disposal for any further information.
COMMUNICATION DEPARTMENT SMSMODE©
Christelle ARNAUD
communication@smsmode.com
04 91 05 64 61
PRESS ARTICLES
NOVEMBER 20, 2023
Podcast Le Panier
[Acquiz] Do X30 in CA with a SMS
" SMS marketing must be used sparingly. You can't spam your customers, otherwise it will have a counter-productive effect. The aim is to send your campaign at the right time to make sure you get a good ROI". Every year, more than 13 billion SMS ATP (Application to Person) messages are sent. Laurent Kretz interviews Fabien Andraud,...
DECEMBER 28, 2022
Paris Retail Week
Always a pleasure to participate to the Paris Retail Week
The opportunity to discuss with our many customers from the retail world, present for this beautiful event.
During the last edition, Rémy Catala, Key Account Sales Manager at smsmode©, came back in video on our activities, our partnerships and the new products to come in the next months.
DECEMBER 14, 2022
Appvizer
SMS & mobile messaging: at the heart of innovative and successful start-up strategies
Advertising messages, appointment reminders, delivery alert messages, transaction validation codes: the uses of SMS A2P (read Application to Person, i.e. sent by professionals) are well known...
DECEMBER 13, 2022
SCS Cluster Trophies
smsmode© rewarded by the SCS cluster
smsmode© is one of 6 companies rewarded by the SCS cluster for their commitment. We were awarded the prize for the company with the strongest growth in export sales over the last three years.
NOVEMBER 16, 2022
TOP 250 Software Numeum and EY
smsmode© is ranked 109th in the world
smsmode© is well placed among the Top 250 French software publishers, compiled by numeum and EY. We rank 109è overall ranking (out of 300 participants) and 44è for "horizontal publishers".
NOVEMBER 8, 2022
e-marketing.fr
How to optimize your marketing strategy on mobile?
From SMS to instant messaging: welcome to the conversational era. The use of SMS by brands and retailers continues unabated, with 11.3 billion SMS messages sent in France in 2021, 60% of which are transactional...
24 JUNE 2022
The Mobile Marketing Association
smsmode© is awarded the Privacy Tech label
The Mobile Marketing Association is relaying our Privacy Tech label, the only label that rewards a strong personal data protection policy, obtained after a complete and independent audit. smsmode© is the first messaging solution to be awarded this label.
6 JUNE 2022
Emprendedores
smsmode© is featured at the Anytime Fitness conference
Anytime Fitness celebrated ten years of presence in Spain by inviting its franchisees and partners to Port Aventura for a three-day annual conference. smsmode© España was present to explain to all franchisees its messaging activities for the anytime fitness brand.
11 MAY 2022
JSA TV
JSA TV at ITW with Louis-Abel Dumas of smsmode©
Louis-Abel Dumas, Director of Connectivity at smsmode© sits down with JSA TV LIVE at ITW to provide viewers with a background and a very important message to everyone at ITW. smsmode© is a family-oriented organization that truly cares about its customers and goes above and beyond...
28 APRIL 2022
BFM BUSINESS
The notification boom and new channels with Fabien Andraud
Fabien Andraud was interviewed by Nicolas DOZE on BFM Business' #JMLECO program. On the agenda: the rise of SMS notification, the explosion in the use of OTP for authentication, and new channels: TTS, RCS and WhatsApp.
28 FEBRUARY 2022
SEMRUSH
RCS: where the future of SMS and mobile messaging lies
Almost 30 years after the first SMS was sent out, mobile messaging has grown richer with each passing year: MMS, TTS - Text to Speech -, push notification and, above all, instant messaging. The latest addition to this galaxy is RCS (Rich Communication Services)...
2 DECEMBER 2021
AD&TECH FORUM ROUND TABLE
RSC, the new SMS ?
RCS is a mobile messaging solution that enables you to develop high-quality customer relationships through two-way communication. How does it fit in with SMS ? Alexandre Ali of Panda Tea explains.
21 OCTOBER 2021
SEMRUSH WEBINAR
WhatsApp, RCS: opportunities to seize!
With nearly 8 billion SMS messages to be sent by businesses in France by 2020, mobile messaging is well established in marketing strategies. The new mobile messaging channels coming onto the market - notably WhatsApp Business and RCS...
28 MAY 2021
CHALLENGES
smsmode©the RCS ally for companies in the zeitgeist
In ten years, the smsmode©a member of French Tech Aix-Marseille, has gone from sending 20 million SMS messages a year to 500 million by 2020. Since late 2020, it has been happily experimenting with RCS, a new generation of SMS with enriched content...
1 APRIL 2021
MARKETING PODCAST
SMS Marketing with Christelle Arnaud
I had never thought of this strategy. I had never thought about it until my guest told me about it. Or rather, I had never thought that it was a strategy that could be applied to companies other than large groups...
15 MARCH 2021
LSA CONNECTED TRADE
WhatsApp, the new ally of the consumer?
Seduced by the idea of engaging in a personalised conversation, several retailers and brands are integrating WhatsApp messaging into their customer relationship channels. But despite the application's great potential, there are several constraints to consider before taking the plunge....
11 MARCH 2021
DIGITAL BLOG
The growing success of SMS during the pandemic
SMS A2P is becoming increasingly popular, and for good reason. In fact, its success continues to grow. What is SMS A2P? The SMS A2P (or Application To Person) is a SMS sent by a company to its customers...
8 MARCH 2021
FRANCE MOBILE
SMS is at the heart of the health crisis
Every French person receives an average of 10 SMS per month from companies. Promotional campaigns, medical appointment reminders, delivery tracking, etc. During the COVID period, did companies send fewer SMS ? And to say what? To whom?
4 MARCH 2021
EN-CONTACT
smsmodeMarseille-based notification specialist
smsmodethe Marseille-based SME was one of France's pioneers in sending text messages to consumers. Competing with Link Mobility, Twilio, Infobip and CM.com, it has established itself as a serious alternative to often foreign players, largely financed...
24 FEBRUARY 2021
DIGITAL LIBERTAD
WhatsApp, RCS y los demás, nuevos canales de mensajería móvil A2P para su negocio.
El SMS surgió en el panorama de la mensajería móvil A2P (Aplicación a Persona) hace 20 años. Ahora nuevos formatos han venido a dar un golpe sobre la mesa. Algunos ya están asentados en el panel de herramientas de comunicación...
15 FEBRUARY 2021
DIGITAL BLOG
New mobile messaging channels
Bringing their own specificities, new uses and revolutions in terms of mobile communication, all these new mobile messaging channels have in common to develop around 3 axes: between enriched content, creation of conversations and security...
11 JANUARY 2021
MY DIGITAL WEEK
WhatsApp Business, RCS and others: new mobile channels reinvent the user experience
Personalisation, conversation and interaction: customers want to talk to brands in the same way as they do with their close circle of friends. The stakes are high for companies because it is nothing less than to create loyalty among these increasingly demanding users by offering them a unique customer experience...
29 JANUARY 2021
MADDYNESS UK
Innovative mobile channels reinvent customer and business interactions
A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users. A new realm of possibilities have opened up for businesses thanks to the innovative features offered by new A2P mobile messaging channels...
9 DECEMBER 2020
MOBILE MARKETING
How did smsmode customers feel about Black Friday?
Pioneering mobile marketing platform by SMS, smsmode reveals the results of its Black Friday 2020 survey of brands using its marketing solutions, revealing the particularities of this 2020 edition...
4 DECEMBER 2020
THE SOUTHERN REGION STAND
How smsmode aims to become an omnichannel platform
Established in Marseille in 2004, this SME is one of the pioneers of SMS advertising. Its customers include startups, SMEs and major groups such as Doctolib. To pursue its development, it is opening up to new communication channels...
6 NOVEMBER 2020
DIGITAL BLOG
SMSRCS, WhatsApp: what are the major trends and developments in mobile marketing?
At a time when the pandemic has prompted brands to rethink their marketing strategies and RCS, the new-generation personalized and interactive SMS eagerly awaited by advertisers, is preparing to open up a whole new world of possibilities, Fabien Andraud, Sales Director of the pioneering mobile communications platform smsmode©gives his analysis...
15 OCTOBER 2020
SEMPAÏ
Technological innovations in the service of customer relationship management
Today, for this new podcast, we welcome Fabien Andraud, Head of Sales at smsmode©. Founded in 2004 by Ludovic Pognon, a telecom engineer, this company is one of the pioneers in the field of automated messaging. From confirming your appointment to inviting you to an open house, Fabien Andraud explains how it works from A to Z...
27 MARCH 2020
LE JOURNAL DU NET
The new A2P mobile formats
While WhatsApp Business has made a grand entrance in 2019, businesses have a variety of ways of communicating with their customers. These APIs bring their own specificities, new uses and revolutions to mobile communication, dethroning the traditional SMS and email...
17 MARCH 2020
THE BUSINESS NEWSPAPER
Marseille-based mobile communications platform smsmode signs with Skello
Paris-based start-up Skello, publisher of an online scheduling and personnel management platform, relies on the Marseille-based smsmode platform to communicate schedules between managers and employees in the field...
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MARCH 2020
THE BUSINESS NEWSPAPER
smsmode© wants to break into the international arena
8 years ago, the Marseille-based company smsmode© was sending out 20 million SMS per year. In 2019, the company, a pioneer in mobile communication founded in 2003 by Ludovic Pognon, exceeded 600 million SMS sent. Promotional messages...
21 FEBRUARY 2020
MAC FACTORY
Mobile strategy: SMS notification, the communication channel of choice
The latest barometer from the Mobile Marketing Association France announced it: brands sent more than 5.5 billion SMS in 2018, up 24%...
20 FEBRUARY 2020
MOBILE SERVICES
Trends at SMS A2P, an asset for your communications
9The SMS application-to-person (A2P) is an application service that sends SMS to the mobile subscriber by brands and companies...
18 FEBRUARY 2020
E-MARKETING
Infography - 95.16% of SMS messages reach their target
95.16% of SMS sent reach their final target and are read immediately. This is according to the Marseille-based group smsmode...
24 JANUARY 2020
BFM BUSINESS
Commerce 2.0: SMS to increase store traffic by Anissa Sekkai
This Friday 24 January, in her Commerce 2.0 column, Anissa Sekkai looked at the new method used by retailers to bring customers into their stores.
9 JANUARY 2020
PROVENCE
Marseille: growth written on mobile for smsmode©
The Marseille-based SME, a forerunner in text messaging for consumers, is growing fast. The company has just entered the international arena.
Do you remember the first SMS ? In the space of a quarter of a century, these short message services have taken their rightful place in the way we communicate...
25 OCTOBER 2019
THE MOBILE MARKETING BLOG
smsmode© enters the FW500
For its first year of participation, smsmode©a messaging specialist based in Marseille, makes a remarkable entry into the top 100 of the 2019 FW500 ranking, taking 70th position.
First company from Marseille and the South of France in this ranking, smsmode© is rewarded...
31 MAY 2019
THE MOBILE MARKETING BLOG
Fabien Andraud - smsmode© All companies should use SMS"
Sales Director smsmode©Fabien Andraud was in Paris to present this SMS specialist, based in Marseille, but which now has international ambitions.
"smsmode© was created 15 years ago to offer advertisers a platform for sending SMS..."
4 JULY 2015
PRESSMYWEB
#ecommerce: How to use #SMS campaigns?
Today, cell phones are an integral part of the marketing landscape. Mobile sites, applications, SMS, MMS, etc.: these are all tools that are becoming more widespread and democratized, and which marketers need to use wisely according to their needs and target audience.
JULY 2015
INSIDERS BY SPARKLANE
What are the best practices for mobile communications at SMS ?
The SMS channel is fast becoming an essential communications vector for companies wishing to invest in mobile marketing. Real-time media, simple in appearance...
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READ THE FULL ARTICLE (PART 2)
PRESS RELEASES
DECEMBER 2021
FW500 RANKING: SMSMODE© AMONG THE 500 KEY COMPANIES IN THE FRENCH TECH ECOSYSTEM
smsmode© takes 210th place in FrenchWeb's FW500 ranking of French Tech companies. This highly reputed award provides a snapshot of the dynamism and diversity of companies, and rewards those that are contributing to France's digital transformation...
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NOVEMBER 2021
SURVEY ON NEW MOBILE MESSAGING CHANNELS: PROMISING BUT STILL LITTLE KNOWN
WhatsApp Business, TTS, VMS, RCS, push notifications: as mobile communication channels multiply, smsmode©, one of France's leading mobile messaging routing platforms, wanted to know how brands perceive these channels...
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FEBRUARY 2021
SMS AT THE HEART OF THE HEALTH CRISIS: WHAT THE 170 MILLION SMS SENT BY SMSMODE© REVEAL DURING THE1ST YEAR OF THE PANDEMIC
Every French person receives an average of 10 SMS A2P (Application To Person) messages per month. These SMS messages sent by companies to their customers (promotional operations, medical appointment reminders, delivery tracking, etc.) are a key element in customer relationship digitalization strategies...
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JANUARY 2021
WHATSAPP BUSINESS, RCS AND OTHERS: NEW MOBILE CHANNELS REINVENT THE USER EXPERIENCE
Personalisation, conversation and interaction: customers want to talk to brands as they do with their close circle of friends. The stakes are high for companies, as they need to retain these increasingly demanding users...
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NOVEMBER 2020
BLACK FRIDAY 2020: BRANDS RETHINK THEIR MARKETING STRATEGIES IN THE LIGHT OF THE PANDEMIC
With the first pandemic Black Friday just days away, smsmode©, the pioneering mobile marketing platform SMS, has surveyed brands to assess the impact of COVID-19 on their marketing strategies.
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JULY 2020
THE SMSMODE© MESSAGING PLATFORM SELECTED FOR THE TEST PHASE OF RCS DEPLOYMENT IN FRANCE
The smsmode© company joins the RCS deployment test phase. The aim of deploying this channel to brands is to test it in real-life conditions on RCS-enabled smartphones.
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JUNE 2020
SMSMODE© CONFIRMS ITS LEADERSHIP IN THE A2P MOBILE COMMUNICATIONS MARKET
WhatsApp messaging integration
A player in the mobile communication market via SMS A2P (Application to Personn) for over 15 years, smsmode© confirms its position as the leading French platform by integrating WhatsApp Business messaging into its offering.
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APRIL 2020
EXPERT OPINION. WHATSAPP AND THE NEW A2P MOBILE FORMATS
The year 2020 will see the arrival of new A2P mobile messaging formats. There is of course WhatsApp Business, which since August 2019 has been making a strong entry. But let's not forget Facebook Messenger, RCS or iMessages. Fabien Andraud, head of sales smsmode©, looks back at these new formats...
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MARCH 2020
CUSTOMER TESTIMONIAL. SKELLO RELIES ON SMSMODE© FOR COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES
Skello, startup publisher of an online scheduling and personnel management platform, uses the smsmode© platform, a long-standing French player in SMS and mobile communication, for communication, particularly scheduling, between managers and employees in the field.
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FEBRUARY 2020
SMSMODE© PUBLISHES ITS SMS A2P TRENDS STUDY
The SMS notification system is set to dethrone the SMS advertising system...
smsmode©, a long-standing player in mobile communication via SMS, publishes the results of its study on SMS A2P trends, in other words, the use of SMS by brands and companies. For its study, smsmode©, analyzed more than 83 million SMS distributed by 1299 brands and companies via its solution over the period from October 15, 2019 to January 14, 2020.
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DECEMBER 2019
SMSMODE©, A START-UP SUCCESS STORY
From a small Marseille start-up to a historic player in mobile communications recognized as one of the most dynamic companies in French Tech...
Founded 15 years ago in Marseille by Ludovic Pognon, then a telecoms engineer, smsmode© has made a name for itself in a highly competitive market. In fact, the company was recently named one of France's most dynamic tech companies. A long-standing player in mobile communications via SMS, the company boasts over 10,000 customers, international offices and hyper-growth, with a 180% increase in sales over the last three years.
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OCTOBER 25, 2019
FW500 RANKING:
smsmode©, a Marseille-based company, 70th most dynamic company in French Tech
In its first year of participation, smsmode© makes a striking entry into the top 100 of the 2019 FW500 ranking, taking 70th position. This highly reputed award, presented on Thursday October 25 by FrenchWeb, ranks the 300 most dynamic companies in the French Tech sector. A wonderful recognition for Ludovic POGNON, its CEO, and the entire smsmode© team!
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JANUARY 25, 2017
2 white papers as a toolbox for communication by. SMS
How to develop and implement communication by SMS ? This is the theme we tackle in these two new white papers around SMS advertising and SMS informative. Practical and based on our expertise, these operational guides present a complete panorama of the possibilities offered by SMS and the practices essential to today's SMS communication operations.
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