+33 4 91 05 64 63
smsmode© Press Room
The smsmode© press releases and press kits are at your disposal and can be downloaded freely below. The communication department and our press officers remain at your disposal for any further information.
SMSMODE© COMMUNICATION DEPARTMENT
Christelle ARNAUD
communication@smsmode.com
04 91 05 64 61
PRESS ARTICLES
DECEMBER 28, 2022
Paris Retail Week
Always a pleasure to participate to the Paris Retail Week
The opportunity to discuss with our many customers from the retail world, present for this beautiful event.
During the last edition, Rémy Catala, Key Account Sales Manager at smsmode©, came back in video on our activities, our partnerships and the new products to come in the next months.
DECEMBER 14, 2022
Appvizer
SMS & mobile messaging: at the heart of innovative and successful startup strategies
Advertising messages, appointment reminders, delivery alert messages, transaction validation codes: the uses of A2P SMS (read Application to Person, in other words, sent by professionals) are well known...
DECEMBER 13, 2022
SCS Cluster Trophies
smsmode© rewarded by the SCS cluster
smsmode© is one of the 6 companies rewarded by the SCS cluster for their commitment. We received the award for the company with the strongest growth in export sales over the last three years.
NOVEMBER 16, 2022
TOP 250 Software Numeum and EY
smsmode© is ranked 109th in the world
smsmode© is well placed in the Top 250 French software publishers, conducted by numeum and EY. We are ranked 109th (out of 300 participants) in the general ranking and 44th among "horizontal editors".
NOVEMBER 8, 2022
e-marketing.fr
How to optimize your marketing strategy on mobile?
From SMS to instant messaging: welcome to the conversational era. The use of SMS by brands and companies is not weakening, 11.3 billion SMS were sent in France in 2021, a dynamic carried by 60% by transactional messages...
24 JUNE 2022
The Mobile Marketing Association
smsmode© is awarded the Privacy Tech label
The Mobile Marketing Association is relaying our Privacy Tech label, the only label that rewards a strong personal data protection policy, obtained after a complete and independent audit. smsmode© is the first messaging solution to be awarded this label.
6 JUNE 2022
Emprendedores
smsmode© is featured at the Anytime Fitness conference
Anytime Fitness celebrated ten years of presence in Spain by inviting its franchisees and partners to Port Aventura for a three-day annual conference. smsmode© España was present to explain to all franchisees its messaging activities for the anytime fitness brand.
11 MAY 2022
JSA TV
JSA TV at ITW with Louis-Abel Dumas of smsmode©
Louis-Abel Dumas, Director of Connectivity at smsmode© sits down with JSA TV LIVE at ITW to provide viewers with a background and a very important message to everyone at ITW. smsmode© is a family-oriented organization that truly cares about its customers and goes above and beyond...
28 APRIL 2022
BFM BUSINESS
The notification boom and new channels with Fabien Andraud
Fabien Andraud answered Nicolas DOZE's questions on BFM Business in the #JMLECO programme. On the agenda: the rise of SMS notification, the explosion in the use of OTP for authentication and the new channels: TTS, RCS and WhatsApp.
28 FEBRUARY 2022
SEMRUSH
RCS: the future of SMS and mobile messaging is here
Almost 30 years after the first SMS was sent, mobile messaging has grown over the years: MMS, TTS - Text to Speech -, push notification and above all instant messaging. The latest addition to this galaxy is RCS (Rich Communication Services).
2 DECEMBER 2021
AD&TECH FORUM ROUND TABLE
RSC, the new SMS?
RCS is a mobile messaging solution that enables the development of quality customer relations through the possibilities of two-way communication. What is its place alongside SMS? The answer thanks to the testimony of Alexandre Ali from Panda Tea.
21 OCTOBER 2021
SEMRUSH WEBINAR
WhatsApp, RCS: opportunities to seize!
With nearly 8 billion SMS messages sent by businesses in France in 2020, mobile messaging is well established in marketing strategies. The new mobile messaging channels coming to market - including WhatsApp Business and RCS - are the most important ones.
28 MAY 2021
CHALLENGES
smsmode©the RCS ally for companies in the zeitgeist
In ten years, smsmode©, a member of the Aix-Marseille French Tech, has gone from sending 20 million SMS messages per year to 500 million by 2020. Since the end of 2020, it has been happily trying out the RCS experience, a new generation of SMS with enriched content...
1 APRIL 2021
MARKETING PODCAST
SMS Marketing with Christelle Arnaud
I had never thought of this strategy. I had never thought about it until my guest told me about it. Or rather, I had never thought that it was a strategy that could be applied to companies other than large groups...
15 MARCH 2021
LSA CONNECTED TRADE
WhatsApp, the new ally of the consumer?
Seduced by the idea of engaging in a personalised conversation, several retailers and brands are integrating WhatsApp messaging into their customer relationship channels. But despite the application's great potential, there are several constraints to consider before taking the plunge....
11 MARCH 2021
DIGITAL BLOG
The growing success of SMS during the pandemic
The A2P SMS is becoming more and more popular, and not without good reason. Indeed, its success is only increasing. What is an A2P SMS? The A2P SMS (or Application To Person) is an SMS sent by a company to its customers...
8 MARCH 2021
FRANCE MOBILE
SMS is at the heart of the health crisis
Each French person receives an average of 10 SMS messages per month sent by companies. Promotional operations, medical appointment reminders, delivery follow-up, etc. During the COVID period, did companies send fewer SMS messages? And to say what? To whom?
4 MARCH 2021
EN-CONTACT
smsmode, the Marseille-based SME specialized in notifications
smsmode, the Marseille-based SME was one of the French pioneers in sending text messages to consumers. As a competitor to Link Mobility, Twilio, Infobip and CM.com, it has established itself as a serious alternative to often foreign players, largely financed by the French government.
24 FEBRUARY 2021
DIGITAL LIBERTAD
WhatsApp, RCS y los demás, nuevos canales de mensajería móvil A2P para su negocio.
SMS emerged in the panorama of A2P (Aplicación a Persona) mobile messaging 20 years ago. Now new formats have come to the fore. Some of them are now installed in the panel of communication tools...
15 FEBRUARY 2021
DIGITAL BLOG
New mobile messaging channels
Bringing their own specificities, new uses and revolutions in terms of mobile communication, all these new mobile messaging channels have in common to develop around 3 axes: between enriched content, creation of conversations and security...
11 JANUARY 2021
MY DIGITAL WEEK
WhatsApp Business, RCS and others: new mobile channels reinvent the user experience
Personalisation, conversation and interaction: customers want to talk to brands in the same way as they do with their close circle of friends. The stakes are high for companies because it is nothing less than to create loyalty among these increasingly demanding users by offering them a unique customer experience...
29 JANUARY 2021
MADDYNESS UK
Innovative mobile channels reinvent customer and business interactions
A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users. A new realm of possibilities have opened up for businesses thanks to the innovative features offered by new A2P mobile messaging channels...
9 DECEMBER 2020
MOBILE MARKETING
How did smsmode customers experience Black Friday?
Pioneer platform of mobile marketing by SMS, smsmode reveals the results of its survey on Black Friday 2020 conducted among brands using its marketing solutions, and revealing the particularities of this 2020 edition...
4 DECEMBER 2020
THE SOUTHERN REGION STAND
How smsmode wants to become an omni-channel platform
Based in Marseille, this SME was founded in 2004 and is one of the pioneers of SMS advertising. Its clients include start-ups, SMEs and large groups such as Doctolib. To continue its development, it is opening up to new communication channels...
6 NOVEMBER 2020
DIGITAL BLOG
SMS, RCS, WhatsApp: what are the major trends & developments in Mobile Marketing?
While the pandemic has pushed brands to review their marketing strategies and the RCS, this new generation of personalised and interactive SMS, eagerly awaited by advertisers, is about to open up the field of possibilities, Fabien Andraud, Sales Director of the pioneering mobile communication platform smsmode©, gives his analysis...
15 OCTOBER 2020
SEMPAÏ
Technological innovations in the service of customer relationship management
Today, for this new podcast, we welcome Fabien Andraud, Head of Sales at smsmode©. Created in 2004 by Ludovic Pognon, a telecom engineer, this company is one of the pioneers in the field of automated messaging. From the message confirming your appointment to the one inviting you to an open house, Fabien Andraud explains us how it works from A to Z...
27 MARCH 2020
LE JOURNAL DU NET
The new A2P mobile formats
If in 2019, WhatsApp Business has made a remarkable entry, companies have various ways to communicate with their customers. These APIs bring their own specificities, new uses and revolutions in mobile communication, dethroning the traditional SMS and email...
17 MARCH 2020
THE BUSINESS NEWSPAPER
Marseille mobile communication platform smsmode signs with Skello
The Paris-based start-up Skello, publisher of an online planning and personnel management platform, has placed its trust in the Marseille-based platform smsmode for the communication of schedules between managers and employees in the field...
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MARCH 2020
THE BUSINESS NEWSPAPER
smsmode© wants to break into the international arena
Eight years ago, the Marseille-based company smsmode© was sending 20 million SMS per year. In 2019, the company, a pioneer in mobile communication founded in 2003 by Ludovic Pognon, has exceeded 600 million SMS sent. Promotional messages...
21 FEBRUARY 2020
MAC FACTORY
Mobile strategy: SMS notification, the preferred communication channel
The latest barometer from the Mobile Marketing Association France announced that brands sent more than 5.5 billion SMS messages in 2018, up 24%...
20 FEBRUARY 2020
MOBILE SERVICES
Trends in A2P SMS, an asset in your communication
9Application-to-Person (A2P) SMS is an application service that sends SMS messages to the mobile subscriber by brands and companies...
18 FEBRUARY 2020
E-MARKETING
Graphic design - 95.16% of SMS messages sent reach their targets
95.16% of SMS sent reach their final target and are read immediately. This is what the Marseille-based group smsmode indicates...
24 JANUARY 2020
BFM BUSINESS
Commerce 2.0: Commercial SMS to increase store traffic by Anissa Sekkai
This Friday 24 January, in her Commerce 2.0 column, Anissa Sekkai looked at the new method used by retailers to bring customers into their stores.
9 JANUARY 2020
PROVENCE
Marseille: growth is written on mobile for smsmode©
The Marseille-based SME, a forerunner in sending text messages to consumers, is making good progress. It has just started to expand internationally.
Do you remember the first SMS? In a quarter of a century, these short message services have gained a royal place in our modes of communication...
25 OCTOBER 2019
THE MOBILE MARKETING BLOG
smsmode© enters the FW500
For its first year of participation, smsmode©, a Marseille-based messaging specialist, has made a remarkable entry into the top 100 of the 2019 FW500 ranking, taking 70th position.
First company from Marseille and the South of France in this ranking, smsmode© is rewarded...
31 MAY 2019
THE MOBILE MARKETING BLOG
Fabien Andraud - smsmode© All companies should use SMS".
Sales Director of smsmode©, Fabien Andraud was in Paris to present this SMS specialist, based in Marseille, but which now has international ambitions.
"smsmode© was created 15 years ago in order to offer advertisers a platform for sending SMS messages..."
4 JULY 2015
PRESSMYWEB
#ecommerce: How to use #SMS campaigns properly?
Mobile phones are now an integral part of the marketing landscape. Mobile sites, applications, SMS, MMS, etc. are all tools that are becoming widespread and democratised and that marketers must use wisely according to their needs and their target.
JULY 2015
INSIDERS BY SPARKLANE
What are the practices for mobile communication by SMS?
The SMS channel is becoming an essential communication vector for companies that want to invest in mobile marketing. Real time media with a rather simple appearance...
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READ THE FULL ARTICLE (PART 2)
PRESS RELEASES
DECEMBER 2021
FW500 RANKING: SMSMODE© AMONG THE 500 KEY COMPANIES IN THE FRENCH TECH ECOSYSTEM
smsmode© is ranked 210th in FrenchWeb's FW500, the ranking of French Tech companies. A highly reputed award that provides a snapshot of the dynamism and diversity of companies, and rewards those that contribute to France's digital transformation...
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NOVEMBER 2021
SURVEY ON NEW MOBILE MESSAGING CHANNELS: PROMISING BUT STILL LITTLE KNOWN
WhatsApp Business, TTS, VMS, RCS, push notifications: as mobile communication channels multiply, smsmode©, one of the leading French mobile messaging routing platforms, wanted to know how brands perceive these channels...
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FEBRUARY 2021
SMS AT THE HEART OF THE HEALTH CRISIS: WHAT THE 170 MILLION SMS SENT BY SMSMODE© DURING THEFIRST YEAR OF THE PANDEMIC REVEAL
Each French person receives an average of 10 A2P (Application To Person) SMS messages per month. These SMS messages sent by companies to their customers (promotional operations, medical appointment reminders, delivery follow-up, etc.) are a key element of the strategies for digitalising customer relations...
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JANUARY 2021
WHATSAPP BUSINESS, RCS AND OTHERS: NEW MOBILE CHANNELS REINVENT THE USER EXPERIENCE
Personalisation, conversation and interaction: customers want to talk to brands as they do with their close circle of friends. The stakes are high for companies, as they need to retain these increasingly demanding users...
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NOVEMBER 2020
BLACK FRIDAY 2020: BRANDS RETHINK THEIR MARKETING STRATEGIES IN THE LIGHT OF THE PANDEMIC
A few days before the first Black Friday during a pandemic, smsmode©, the pioneering mobile SMS marketing platform, has surveyed brands to assess the impact of COVID-19 on their marketing strategies.
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JULY 2020
THE SMSMODE© MESSAGING PLATFORM SELECTED FOR THE TEST PHASE OF THE DEPLOYMENT OF THE RCS IN FRANCE
The smsmode© company is part of the test phase of the RCS deployment. The objective of the deployment of this channel with brands is to test it in real conditions on smartphones compatible with the RCS.
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JUNE 2020
SMSMODE© CONFIRMS ITS LEADING POSITION IN THE A2P MOBILE COMMUNICATION MARKET
Integration of WhatsApp messaging
A player in the A2P (Application to Person) mobile communication market for more than 15 years, smsmode© confirms its position as the leading French platform by integrating WhatsApp Business messaging into its offer.
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APRIL 2020
EXPERT OPINION. WHATSAPP AND THE NEW A2P MOBILE FORMATS
The year 2020 will see the arrival of new A2P mobile messaging formats. There is of course WhatsApp Business, which since August 2019 has been making a strong entry. But let's not forget Facebook Messenger, RCS or iMessages. Fabien Andraud, head of sales smsmode©, looks back at these new formats...
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MARS 2020
CUSTOMER TESTIMONIAL. SKELLO TRUSTS SMSMODE© FOR COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES
Skello, a startup that publishes an online planning and personnel management platform, uses the smsmode© platform, a long-standing French player in SMS and mobile communication, for communication, especially planning, between managers and employees in the field.
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FEBRUARY 2020
SMSMODE© PUBLISHES ITS STUDY ON SMS A2P TRENDS
Notification SMS on the way to dethroning advertising SMS...
smsmode©, the historical actor of mobile communication by SMS, publishes the results of its study on A2P SMS trends, in other words, the use of SMS by brands and companies. For its study, smsmode©, analysed more than 83 million SMS messages sent by 1299 brands and companies via its solution over the period from 15 October 2019 to 14 January 2020.
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DECEMBER 2019
SMSMODE©, A START-UP SUCCESS STORY
From a small start-up in Marseille to a historic player in mobile communication recognised among the most dynamic companies in French Tech...
Founded 15 years ago in Marseille by Ludovic Pognon, then a telecoms engineer, smsmode© has managed to stand out in a highly competitive market. The company was recently included in the ranking of the most dynamic companies in French Tech. Today's historical player in mobile communication by SMS, the company has more than 10,000 customers, has offices abroad and is experiencing hyper-growth with a 180% increase in turnover over the last three years.
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25 OCTOBER 2019
FW500 RANKING :
smsmode©, a company from Marseille, 70th most dynamic company in French Tech
For its first year of participation, smsmode© has made a remarkable entry into the top 100 of the 2019 FW500 ranking, taking the 70th position. A highly reputed prize awarded this Thursday 25 October by FrenchWeb, which ranks the 300 most dynamic companies in French Tech. A very nice recognition for Ludovic POGNON, its manager, and the whole smsmode© team!
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25 JANUARY 2017
2 white papers as a toolbox for SMS communication
How to develop and implement SMS communication? This is the topic we address in these two new white papers around advertising SMS and informative SMS. Practical and based on our expertise, these operational guides present a complete panorama of the possibilities offered by SMS and the practices that are essential for today's SMS communication operations.
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