smsmode© press room

smsmode© Press Area

The smsmode© press releases and press kits are at your disposal and can be downloaded free of charge below. The communication department and our press officers remain at your disposal for any further information.

SERVICE COMMUNICATION SMSMODE©
Christelle ARNAUD & Elsa PAPARONE
communication@smsmode.com
04 91 05 64 61

MEDIA ARTICLES

MARCH 15, 2021
LSA CONNECTED TRADE
LSA connected commerce
WhatsApp, the new ally of the consumer?

Seduced by the idea of engaging in a personalized conversation, several retailers and brands are integrating WhatsApp messaging into their customer relationship channels. But despite the application's great potential, there are several constraints to consider before taking the plunge....

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11 MARCH 2021
DIGITAL BLOG
The growing success of SMS during the pandemic
The growing success of SMS during the pandemic

The A2P SMS is becoming more and more popular, and not for nothing. Indeed, its success is only increasing. What is an A2P SMS? The A2P SMS (or Application To Person) is an SMS sent by a company to its customers...

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8 MARCH 2021
FRANCE MOBILE
sms at the heart of the sanitare crisis
SMS is at the heart of the health crisis

Each French person receives an average of 10 SMS messages per month sent by companies. Promotional operations, medical appointment reminders, delivery follow-up, etc. During the COVID period, did companies send fewer SMS messages? And to say what? To whom?

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4 MARCH 2021
EN-CONTACT
smsmode, the Marseille-based SME specialized in notifications
smsmode, the Marseille-based SME specialized in notifications

smsmode, the Marseille-based SME was one of the French pioneers in sending text messages to consumers. As a competitor to Link Mobility, Twilio, Infobip and CM.com, it has established itself as a serious alternative to the often foreign players, largely financed by the French government...

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FEBRUARY 24, 2021
DIGITAL LIBERTAD
nuevos canales de mensajería móvil A2P para su negocio
WhatsApp, RCS y los demás, nuevos canales de mensajería móvil A2P para su negocio.

El SMS surgió en el panorama de la mensajería móvil A2P (Aplicación a Persona) hace 20 años. New formats have been added to the website, and are now available for download. We are now in the process of developing the panel of communication tools...

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FEBRUARY 15, 2021
DIGITAL BLOG
New mobile messaging channels
New mobile messaging channels

sAll these new mobile messaging channels have their own specificities, new uses and revolutions in terms of mobile communication. They all have three things in common: rich content, conversation creation and security...

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JANUARY 11, 2021
MY DIGITAL WEEK
my digital week
WhatsApp Business, RCS and others: new mobile channels reinvent the user experience

Personalization, conversation and interaction: customers want to talk to brands as they do with their close circle of friends. The stakes are high for companies because it is nothing less than to create loyalty among these increasingly demanding users by offering them a unique customer experience...

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JANUARY 29, 2021
MADDYNESS UK
Innovative mobile channels
Innovative mobile channels reinvent customer and business interactions

A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users. A new realm of possibilities have opened up for businesses thanks to the innovative features offered by new A2P mobile messaging channels...

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9 DECEMBER 2020
MOBILE MARKETING
SMS & Black Friday graphics
How did smsmode customers experience Black Friday?

Pioneering platform for mobile marketing by SMS, smsmode reveals the results of its survey on Black Friday 2020 conducted among the brands using its marketing solutions, revealing the particularities of this 2020 edition...

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DECEMBER 4, 2020
THE SOUTHERN REGION STAND
Tribune article
How smsmode wants to become an omni-channel platform

Based in Marseille, this SME born in 2004 is one of the pioneers of sms advertising. Among its customers: startups, SMEs but also large groups such as Doctolib. To continue its development, it is opening up to new communication channels ...

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NOVEMBER 6, 2020
DIGITAL BLOG
Interview of Fabien Andraud on the Digital Blog
SMS, RCS, WhatsApp: what are the major trends & developments in Mobile Marketing?

As the pandemic has pushed brands to review their marketing strategies and as the RCS, this new generation personalized and interactive SMS, eagerly awaited by advertisers, is about to open up the field of possibilities, Fabien Andraud, Sales Director of the pioneering mobile communication platform smsmode©, gives his analysis...

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OCTOBER 15, 2020
SEMPAÏ
Sempaï podcast
Technological innovations in the service of customer relationship management

Today, for this new podcast we welcome Fabien Andraud, Head of Sales at smsmode©. Created in 2004 by Ludovic Pognon, a telecom engineer, this company is one of the pioneers in the field of automated messaging. From the message confirming your appointment to the one inviting you to an open door, Fabien Andraud explains how it works from A to Z...

LISTEN TO THE PODCAST

27 MARCH 2020
LE JOURNAL DU NET
Chronicle of Fabien Anbdraud on the Journal du Net
The new A2P mobile formats

While WhatsApp Business has made a strong entry in 2019, there are a variety of ways for businesses to communicate with their customers. These APIs bring a host of new features, new uses and revolutions to mobile communication, replacing traditional SMS and email...

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17 MARCH 2020
THE BUSINESS NEWSPAPER
smsmode & skello
Marseille mobile communication platform smsmode signs with Skello

The Parisian start-up Skello, publisher of an online planning and personnel management platform, trusts the Marseilles-based smsmode platform for the communication of schedules between managers and employees in the field...
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MARCH 2020
THE BUSINESS NEWSPAPER
Article Journal des Entreprises
smsmode© wants to break into international markets

Eight years ago, the Marseilles-based company smsmode© was sending 20 million SMS per year. In 2019, the company, a pioneer in mobile communication founded in 2003 by Ludovic Pognon, has exceeded 600 million SMS sent. Promotional messages...

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FEBRUARY 21, 2020
MAC FACTORY
Mac Factory Article
Mobile strategy: SMS notification, the preferred communication channel

The latest barometer of the Mobile Marketing Association France announced it: brands sent more than 5.5 billion SMS in 2018, an increase of 24%...

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FEBRUARY 20, 2020
MOBILE SERVICES
Article Mobile Services
Trends in A2P SMS, an asset in your communication

9The Application to Person SMS (A2P) is an application service that sends SMS messages to the mobile subscriber by brands and companies .

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FEBRUARY 18, 2020
E-MARKETING
Article E-Marketing.fr
Graphic design - 95.16% of SMS messages sent reach their targets

95.16% of the SMS messages sent reach their final target and are read immediately. That's what the Marseille-based smsmode group says...

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JANUARY 24, 2020
BFM BUSINESS
BFM Business column
Commerce 2.0: Commercial SMS to increase store traffic by Anissa Sekkai

On Friday 24 January, Anissa Sekkai, in her column Commerce 2.0, looked at the new method used by retailers to bring customers to the points of sale.

WATCH THE CHRONICLE

9 JANUARY 2020
PROVENCE
the smsmode team
Marseille: growth is written on mobile for smsmode©

The Marseilles-based SME, a pioneer in sending text messages to consumers, is making good progress. She's just started going international.
Do you remember the first text messages? In a quarter of a century, these short message service shorts have earned a royal place in our modes of communication...

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OCTOBER 25, 2019
THE MOBILE MARKETING BLOG
smsmode to get into the FW500
smsmode© enters the FW500

For its first year of participation, smsmode©, a messaging specialist from Marseilles, makes a remarkable entry in the top 100 of the FW500 2019 ranking, taking the 70th position.
First company from Marseille and the South of France in this ranking, smsmode© is rewarded...

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31 MAY 2019
THE MOBILE MARKETING BLOG
interview with Fabien Andraud
Fabien Andraud - smsmode©: "All companies should use SMS"

Sales Director of smsmode©, Fabien Andraud was in Paris to present this SMS specialist, based in Marseille, but now with an international ambition.
"smsmode© was created 15 years ago to provide advertisers with a platform for sending SMS..."

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4 JULY 2015
PRESSMYWEB
How to properly use #SMS campaigns
#ecommerce: How to use #SMS campaigns properly?

Mobile is now an integral part of the marketing landscape. Mobile sites, applications, SMS, MMS, etc.: these are all tools that are becoming more widespread and more democratic and that marketing managers must use wisely according to their needs and their target audience.

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JULY 2015
INSIDERS BY SPARKLANE
practices for mobile communication via SMS
What are the practices for mobile communication by SMS?

The SMS channel is becoming an essential communication vector for companies that want to invest in mobile marketing. Real time media with a simple appearance...

READ THE FULL ARTICLE (PART 1)
READ THE FULL ARTICLE (PART 2)

PRESS RELEASES

FEBRUARY 2021
SMS AT THE HEART OF THE HEALTH CRISIS: WHAT THE 170 MILLION SMS SENT BY SMSMODE© DURING THE1ST YEAR OF THE PANDEMICREVEAL
Each French person receives an average of 10 A2P (Application To Person) SMS messages per month. These SMS messages sent by companies to their customers (promotional operations, medical appointment reminders, delivery follow-up, etc.) are a key element in customer relationship digitalization strategies .
DOWNLOAD THE PRESS RELEASE

JANUARY 2021
WHATSAPP BUSINESS, RCS AND OTHERS: NEW MOBILE CHANNELS REINVENT USER EXPERIENCE
Personalisation, conversation and interaction: customers want to talk to brands as they do to their close friends and family. The stakes are high for companies because it is a question of nothing less than retaining the loyalty of these increasingly demanding users...
DOWNLOAD THE PRESS RELEASE

NOVEMBER 2020
BLACK FRIDAY 2020: BRANDS RETHINK THEIR MARKETING STRATEGIES IN LIGHT OF THE PANDEMIC
A few days before the first Black Friday in pandemic time, smsmode©, a pioneering platform for mobile SMS marketing, surveyed brands to assess the impact of COVID-19 on their marketing strategies.
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JULY 2020
THE SMSMODE© MESSAGING PLATFORM SELECTED FOR THE TEST PHASE OF THE DEPLOYMENT OF RCS
The smsmode© company integrates the test phase of the RCS deployment. The deployment of this channel with brands aims to test it in real conditions on smartphones compatible with the RCS.
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JUNE 2020
SMSMODE© CONFIRMS ITS LEADING POSITION IN THE A2P MOBILE COMMUNICATION MARKET
WhatsApp Messaging Integration

A player in the mobile communication market by SMS A2P (Application to Personn) for more than 15 years, smsmode© has confirmed its position as a leader in French platforms by integrating WhatsApp Business messaging into its offer.
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APRIL 2020
EXPERT NOTICE. WHATSAPP AND THE NEW A2P MOBILE FORMATS
The year 2020 sees the arrival of new A2P mobile messaging formats. There is of course WhatsApp Business which since August 2019 is making a remarkable entry. But it is not without forgetting Facebook Messenger, RCS or iMessages. Fabien Andraud, head of sales smsmode©, comes back on these new formats...
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MARCH 2020
CUSTOMER TESTIMONIAL. SKELLO TRUSTS SMSMODE© FOR COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES
Skello, startup editor of an online planning and personnel management platform, uses the smsmode© platform, a historic French player in SMS and mobile communication, for communication, particularly that of schedules, between managers and employees in the field.
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FEBRUARY 2020
SMSMODE© PUBLISHES ITS STUDY ON SMS A2P TRENDS
The notification SMS is about to dethrone the advertising SMS...

smsmode©, a historic player in mobile communication by SMS, publishes the results of its study on A2P SMS trends, in other words, the use of SMS by brands and companies. For its study, smsmode© analysed more than 83 million SMS messages sent by 1299 brands and companies via its solution over the period from 15 October 2019 to 14 January 2020.
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DECEMBER 2019
SMSMODE©, SUCCESS STORY OF A START-UP COMPANY
From a small start-up in Marseilles to a historic player in mobile communication recognized as one of the most dynamic companies in the French Tech...

Created 15 years ago in Marseille by Ludovic Pognon, then a Telecom engineer, smsmode© has stood out in a very competitive market. The company has recently been ranked among the most dynamic companies in the French Tech industry. A long-standing player in mobile SMS communication, the company has more than 10,000 customers, international offices and hyper-growth with an 180% increase in revenue over the past three years.
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OCTOBER 25, 2019
FW500 CLASSIFICATION :
smsmode©, a Marseille-based company, 70th most dynamic company in French Tech

For its first year of participation, smsmode© makes a remarkable entry in the top 100 of the FW500 2019 ranking, taking the 70th position. A highly reputed prize awarded this Thursday, October 25 by FrenchWeb, and which ranks the 300 most dynamic companies in French Tech. A very nice recognition for Ludovic POGNON, its leader, and all the smsmode© team !
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JANUARY 25, 2017
2 white papers as a toolbox for SMS communication
How to develop and implement SMS communication? This is the theme we are addressing in these two new white papers on advertising SMS and informative SMS. Practical and based on our expertise, these operational guides provide a comprehensive overview of the possibilities offered by SMS and the practices essential to today's SMS communication operations.
DOWNLOAD THE PRESS RELEASE