Boost your sales with a SMS campaign for Black Friday
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Introduction
A veritable institution in the United States, Black Friday has also become a must-attend event in Europe. In 2025, it will take place on Friday, November 28. This time of promotions is a huge sales opportunity for all retailers, as the last Friday in November is the opportunity to start Christmas shopping for many customers. But with all these offers and promotions, stores and e-commerce sites have to pull out all the stops to attract customers.
Why Black Friday is a marketing event like no other
The days leading up to Black Friday are a time of intense communication. Emailing, commercials, social networks; your customer is going to be bombarded. How can you make your communication stand out from the crowd?
By touching them where they're looking: their phone. Find out how to boost your sales with SMS (or RCS), and enjoy +25examples of ready-to-use messages for your Black Friday mobile campaigns (Heading 4 👇).
The Black Friday campaign is unmissable (in figures)
Black Friday" on Friday, November 28, 2025 in France is the ephemeral commercial event par excellence:
- 3rd most important marketing event of the year (55% of brands consider it increasingly so)
- No. 1 marketing event by volume of SMS sent (survey conducted in 2024 on 10,212 customers*)
- Black Friday accounts for 30% of annual retail revenue
- It is ideally located, away from all other sales periods.
- The approach of the festive season is yet another reason to buy.
- Promotions are exceptional (-50% or even -70% in some cases).
- Buyers only have 24 hours to take advantage of it.
With so much sales potential concentrated in a single day, you can't afford tomiss a trick!
It's the blitz of the year, and there's no catching up. This is as true for consumers as it is for marketers. The key is to deploy communication quickly, with a clear message, and to send it at the right time to trigger the intention to buy.
In short, Black Friday is typically the time when SMS marketing campaigns can have an impressive effect on your sales.
Find out more about our major study based on 745 million mailings SMS.
Mobile marketing, a definite asset for Black Friday
Are you sure your offers are the best? Choose the mobile marketing channel that can ensure your prospects read them.
Today, every consumer is equipped with a cell phone, and consults it throughout the day. We spend an average of 4 hours 48 minutes on our phones. Sending an SMS or RCS campaign for Black Friday has the potential to reach everyone.
SMS
The main advantage of SMS for an operation like Black Friday is its open rate: 97%.
What 's more, 95% of messages are read within 4 minutes Next receipt. So you can be sure that your offers will be seen and your messages read.
The enriched SMS
You can also make your content stand out by exploiting the potential of rich SMS . This is a classic SMS in which a link to a mobile landing page is inserted. This approach allows you to extend your message towards richer (and traceable 😉 ) content.
The RCS
RCS for Business, this " SMS 2.0", increases the potential of your promotions tenfold with media, CTAs, carousels and a complete customer journey within the native messaging of smartphones. The proportion of French people equipped with a smartphone continues to grow. It is 98% among 18-24 year-olds and 95% among 25-39 year-olds (Statista). Offering multimedia content on cell phones will also enable you to stand out from the competition in a day when your customers will be receiving a large number of solicitations.
See for yourself with 2 special use cases for Black Friday:
RCS Black Friday: Drive to store
RCS Black Friday: Drive to web
Well-received promotions
72% of French people believe that Black Friday allows them to make good deals.
This craze has prompted many brands to adopt the "Black Friday weekend", with a promotional period running from Friday to Monday. Monday is also starting to get a name: Cyber Monday, the official extension of Black Friday, reserved for e-commerce.
Black Friday weekend, Cyber Monday, all these new promotional periods are opportunities to to increase your conversion rate. It's up to you to maximize your chances with a good promotional campaign.
3 tips for a successful campaign SMS
Choose the right time
The timing of your mailing has a major influence on the attention your customer will pay to your message. This may vary according to your sector, but in principle, it can be interesting to play on the mood of the moment: before lunch for food products, early afternoon for textiles, morning for high-tech products...
N.B.: Shipments must be made within the time limits set by SMS marketing (8am to 8pm, Monday to Saturday).
Personalise your message
Personalize your Sender ID (message sender) to be identifiable, and use the direct mail option to personalize each of your messages with the information present in your contacts' files (surname, first name, email...). With SMS you're already in your customers' pockets, so personalization will help you get their attention even more.
Take advantage of the drive-to-web potential of SMS
64% of consumers plan to shop online for Black Friday. The drive to web (taking advantage of an acquisition channel to drive contacts to your website) is therefore a formidable technique for this event. RCS and SMS are excellent ways of attracting customers to your e-commerce site via a landing page.
By timing your mailings, you can offer a seamless experience, from the moment you receive an offer to the moment you make a purchase.
Benefit from "link shortener and a landing page editor with smsmode© 😉
The story of Black Friday
In the United States, Black Friday is the day after the Thanksgiving holiday. This Friday is also traditionally a holiday for many employees. For this reason, retailers decided to introduce a day of special offers to mark the start of the Christmas shopping season. This day of sales quickly caught on, and the deep discounts quickly attracted hordes of customers.
Why this name? Legend has it that this day is called "Black Friday" because of the ancient accounting practice of recording profits in black ink and losses in red ink.
25 examples of SMS to send to your customers for Black Friday
Boost your sales now with our turnkey Black Friday/Week message examples:
[SenderID]
Take advantage of exceptional discounts this Black Friday!
30% discount on all in-store items.
Valid for 1 day only. Don't miss it! monsite.fr
STOP 3123
168 characters
[SenderID]
Black Friday is here!
Buy 2 items, the 3e is free!
Exclusive offer for our loyal customers.
See you today! On > monsite.fr
STOP 3123
156 characters
[SenderID]
Tech Black Friday!
Save 20% on all smartphones and accessories.
Valid until midnight. After the hour, it's no longer the hour!
STOP 3123
151 characters
[SenderID]
🧥 Get ready for winter with our Black Friday sale!
Coats, sweaters and scarves from €19.99.
Limited offer, hurry up!
STOP 3123
150 characters
[SenderID]
🍔 Black Friday at the resto!
50% off our special Black Friday menu.
Treat yourself, at half price. Let's eat!
STOP 3123
123 characters
[SenderID]
Time to fill the hood!
Get ready for Christmas with Black Friday:
Toys, games and cuddly toys on sale.
Buy 2, get the 3rd free.
STOP 3123
152 characters
[SenderID]
Black Friday beauty!
30% off all make-up and skincare products.
Pamper yourself at a low price, today! ->monsite.fr
STOP 3123
157 characters
[SenderID]
Books on sale for Black Friday!
Buy 3 books, get the 4th free.
Find your next read now!
STOP 3123
141 characters
[SenderID]
🏋️♀️ Black Friday fitness!
Free Cross Git membership with the purchase of an annual gym membership.
Get in shape for the holidays!
STOP 3123
153 characters
[SenderID]
It's Black Week for music!
Save 40% on all instruments and accessories.
An offer music lovers won't want to miss!
STOP 3123
154 characters
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How can SMS help your marketing campaign stand out on Black Friday?
The answer can be summed up in five key words:
- Speed: An instantaneous means of communication with a very short open time (between 1 and 4 minutes), SMS is a channel that will enable you to reach your target instantly.
- Simplicity: Once you've imported your contacts onto our platform and written your message, your campaign is ready to go.
- Deliverability: SMS lets you send your promotional offers without them getting lost in the mail stream or spam filter.
- Creativity: The only limit is the one you set yourself. You could, for example, organize a competition at SMS to enhance your brand image and generate in-store traffic.
- Promotions are exceptional (-50% or even -70% in some cases).
- Profitability: The ROI of SMS is impressive. Earn 50 euros for every euro invested.
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