Personalize the sender of your SMS (Sender ID)
Elsa Paparone
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Introduction
Known as the Sender ID or OADC (Originator Address Code), the sender of a SMS is the name or, failing that, the telephone number that appears on your mobile when you receive a message. In the SMS business world, it can take different forms: a long number, a short 5-digit number, or a personalized number with the name of a company in alphanumeric characters.
Setting up the sender when sending professional message campaigns is important for several reasons. This feature, only available in SMS A2P (Application To Person) communication , is possible for operators with a direct connection (such as smsmode© 😎).
However, many users of the smsmode© platform forget this step and thus reduce the KPIs SMS such as the open rate of their messages, even though this function is totally free of charge via our service.
If you plan to send notification-type messages, please contact our teams directly so that we can set up your account and remove the STOP SMS restriction with a personalized sender.
What are the advantages of personalizing the sender when sending your SMS campaign?
1- The personalized sender allows you to identify yourself to all your recipients, whether prospects or customers. When SMS is received, your company's name will appear directly in the header of the content displayed on your contacts' phones.
2- If you leave the sender ID unchanged, a generic 5-digit short code will automatically be assigned to your message. By personalizing the sender ID, you save some of the 160 characters of SMS and gain in brand image with your prospects or customers. Real added value compared with an impersonal short code.
3- Being quickly identified by the communication's recipient can increase the open rate of your campaigns by more than 30%. marketing campaigns. SMS.
4- You can create as many sender IDs as you like for your company, on your account, at no extra cost. This feature is free on our mobile messaging platform.
The ultimate comparison (to make the right choice)
Any tips for establishing your transmitter?
Would you like to customize the Sender ID of your SMS but don't know how? Don't worry, these tips will guide you step by step.
Tip no. 1
Your sender name should directly reflect your company or business. When they receive your message, customers/prospects should be able to identify you within the first 2 seconds.
Tip no. 2
Your customized transmitter name must be between 3 and 11 characters long. This number is defined by telecom operators (carriers and GSMA).
Tip no. 3
The Sender ID does not have to be a number only. Our mobile service providers overwrite personalized senders with this element only, to prevent any attempt at fraud and identity theft with a number that does not belong to the sender of the message.
Tip no. 4
Special characters are not taken into account by telecom companies and cancel any transmitter personalization.
Tip no. 5
Avoid spaces when choosing your sender ID. They are not accepted by all operators. Some of your senders will be replaced by a short code number.
Tip no. 6
If you're running marketing/advertising campaigns, make sure that your message ends with the word " STOP", so that your recipients/customers can unsubscribe. If you don't include the word "STOP" in your content, telecom service providers will automatically overwrite it to include a short number.
Some cases where OADC cannot be customized
In some situations, it is not possible to change the sender of a message. This may be due to technical restrictions imposed by telecom service providers, or to the wishes of users.
As mentioned above, it is not possible to change the sender without the "STOP" mention at the end of the message for any marketing-type use. The Sender ID will be overwritten and replaced by a short number on which contacts can directly unsubscribe from your mailing list.
When you decide to send and receive text messages via long number rental, it is technically impossible to replace the long number with a personalized sender. Only your personally assigned sender can appear at the top of the message.
If you wish to receive replies or confirmations to your solicitations, you must not modulate the OADC. In fact, it's impossible for operators to trace a response to a message with personalization. You'll have to choose the basic 5-digit generic sender (short code, e.g. 36034) or rent a long send/receive number to contact your customers.
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