October 31, 2024 - 5 min read

Boost your prospecting with SMS

Introduction

Capturing the attention of consumers is no easy task. And when those consumers are sales or marketing professionals, the task becomes even more complicated. When prospecting, you need to choose your communication medium wisely to stand out from the crowd and have a chance of pushing your offer.

With figures that put the competition to shame, SMS is the most popular marketing communications tool for professionals. Let's find out how SMS marketing can help you achieve your business development objectives, and what rules you'll need to follow to stay on track with this marketing solution.

Why choose SMS as a sales prospecting tool?

SUCCESS STORY

How did Meilleurstaux increase its sales with SMS ?

Campaign performance SMS

Its opening rate is 98%, its response rate 45% and its conversion rate 29% on average; SMS is the KPI champion. The proximity it creates with the user (it's physically in his pocket) also gives it other advantages over other communication channels such as professional e-mail, telephone calls (increasingly filtered with the rise in spam) and even professional social networks (notably LinkedIn).

Your email campaign, while less expensive, will only have a 20% to 30% chance of being read by your customers. 40% of recipients say they have more than 50 unread e-mails in their inbox, while 35% admit to deleting them simply on the basis of their subject line. With SMS, you can multiply the impact of your campaigns by a factor of 3.

It's also worth noting that an e-mail can remain unopened in a mailbox for hours or even days (if not forever). An SMS is read within 4 minutes Next receipt in 95% of cases.

When it comes to social networks, LinkedIn is the essential platform for B2B sales prospecting. Your sales reps are probably already using it, so ask them about the ratio of initiated requests to responses. It probably won't be extraordinary. InMails are relatively intrusive, and automation can also damage your brand image. Who hasn't received mass InMails, completely unsuited to their needs?

SMS is proving to be the most effective and ultimately least intrusive means of communication, but not only that, it's also cost-effective. Remember the KPIs of SMS professionals mentioned above. With a message costing around 4 cents and a record return on investment, campaigns are highly profitable.

STUDY

SMS marketing trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

Accessibility

The short message is the most affordable solution on the market, which is a major factor in its worldwide popularity. The cost of a SMS campaign is particularly competitive, enabling you to maximize your visibility without increasing your budget. As such, anyone can receive a message with a simple telephone package, and mailing rates for professionals are very affordable. This accessibility makes it a preferred solution for users with limited financial means or living in areas where Internet access is restricted, reinforcing its role as an essential communication medium for a company.

Universality

Thanks to its simplicity and compatibility with almost any type of phone, SMS transcends geographical and technological barriers. Unlike other forms of messaging that require an Internet connection or third-party applications, it relies on cellular networks, accessible even in the most remote areas. This makes it a broad-spectrum communication tool, regardless of the technological level or device used. This universality has enabled SMS to remain relevant, even in the age of smartphones and instant messaging applications, thanks to its unrivalled accessibility and reliability.

What's more, these days 99% of the population owns a telephone. Whether you're looking for access to all the features a cell phone has to offer (social networking, for example), or to the most basic of them all, making a phone call. By opting for SMS as a prospecting solution, your information won't go unnoticed.

How to set up my SMS prospecting campaign

To set up an effective SMS marketing campaign, especially when prospecting, it's essential to follow a few key steps and respect a few best practices. Follow our guide to optimize the sale of your offers like a marketing pro!

Define your goals

First, define your objectives. Do you want to promote a new product or service? Directly increase your sales? Improve customer relations? Present your offers in greater detail? These elements will enable you to define the themes you will explore and the content you will produce. Your objectives are the foundation of your strategy, so make sure they're solid!

Optimizing your database

Improving the quality of your contact database and the data collected on your customers will maximize your campaign's chances of success. In marketing, quality prevails over quantity, and when it comes to prospecting for a sale, this is even truer. Make sure that your prospects' or customers' consent has been obtained beforehand, and keep proof of this in case of a request (no one is safe from a request from the CNIL). You can segment this customer base according to relevant criteria such as job title, location, purchase history, etc., to personalize messages.

Creating attractive content

Then write the content best suited to each customer/prospect. This strategy of personalizing SMS , already initiated by the segmentation carried out on the database, is sure to arouse your customers' interest. Don't hesitate to include a call to action in your messages.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Choosing a mobile messaging platform

Use a specialized platform for sending mass SMS campaigns, which not only allows you to personalize your mailings, but also to track campaign performance (reception rates, response rates, etc.). If you ever need one, we know someone 😉.

Use cases

You can use SMS marketing or notification in many situations: canvassing, promoting or launching a product or solution, inviting your loyal customers to a specific event, after-sales service and other key moments. We'd like to share with you some examples of tried-and-tested best practice.

GOING FURTHER

How to prospect successfully with our SMS

Discover SMS to get inspired right from your first messages.

Prospecting triggered by information gathering

[Company]

Hello [Name], thank you for downloading our white paper. I'm [Name] from [Company].

I'd like to know more about your needs. Do you have time to discuss them?

STOP at 3612.

Promotion of a special offer

Electronics sales

📱💥 Dear customer, [Store name] is offering -15% on the entire range of smartphones until [Date], with every purchase, a shell is free!
➡️ Take advantage of it quickly here: [Link].
STOP at 3612.

Launching a new product

Fashion company

👗✨ New in your dressing room!
Discover our spring-summer collection, available today at [Store name].
Get -20% off your first order with code: [CODE]
👉 [Link]. STOP to unsubscribe.

Invitation to an event

Real Estate Agency

🏠 Dreaming of becoming a homeowner?
Would you like to offer a property for rent?
The[Name] agency invites you to our open day on [Date].
Our agents are waiting for you.
Register here: [Link]. STOP to unsubscribe.

Call for service discovery

Consulting firm

📈 Boost your business with our tailor-made solutions!
Cabinet [Name] offers you a free audit to improve your security. Contact our experts today:
[Number]. STOP to unsubscribe.

End of season offer

Sports store

🏃‍♂️⛷️ End-of-season clearance sale at [Store name]!
Up to 50% off a selection of sportswear and equipment.
No more excuses!
Take advantage now: [Link]. STOP to unsubscribe.

Reservation or appointment reminder

Beauty salon

💅 Ready to be pampered?
Your appointment at [Salon Name] is fast approaching!
Remember to confirm by replying to this SMS or by calling [Number].
STOP to unsubscribe.

A few rules to follow

There are many advantages to implementing a mobile messaging strategy, but you need to be careful how you use it. Here's how.

Free, specific, informed and unambiguous consent

As with email, it is possible to canvass by SMS, however, the recipients of your communications must have given their consent before being canvassed.

This consent must be free, specific, informed and unambiguous.

Exceptions

There are two exceptions to this principle:

This is based on the organization'slegitimate interests. When a person's telephone number is collected, he or she must be informed of the use that will be made of it, and be able to object to this use simply and free of charge.

Mandatory information

In practice, each of your SMS messages will have to contain your identity in order to identify you to your prospects, and then once again offer a simple way to opt out of receiving further solicitations (e.g. with an unsubscribe link at the end of the message, or a "STOP" message).

These are the rules laid down by the General Data Protection Regulation.

Shipping times

Your marketing campaigns must be sent at specific times. Short messages may not be sent between 8 p.m. and 8 a.m. on calendar days, or all day on Sundays and public holidays.

Count on smsmode^©your mobile messaging provider, to help you launch your first campaign.

Conclusion

Integrating SMS into your business is an effective and advantageous strategy for many reasons. It enhances the efficiency of your sales department by punctuating customer relations with "highlights" (promoting a new product, for example) conveyed by instant communications tailored to your users' preferences.

You can also set up personalized exchanges with your customers, strengthening your brand support and your conversion rate. The addition of a message-based communication channel also reduces the most time-consuming activities of your team.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

July 19, 2024 - 7 min read

Qualify your leads automatically with SMS OTP

Elsa Paparone

Introduction

Lead qualification is the technique that enables a company to focus on the right prospects to develop its business. It's an essential step in your marketing strategy.

In the digital age, when competition is fierce and consumers are increasingly solicited, it's essential to implement effective methods to capture the attention of your target audience.

While the lead generation process is the key to business success, it's not enough to simply arouse the interest of your prospects! You need to qualify them , then convert them to achieve your goal: selling your products and/or services.

smsmode^© tells you everything you need to know about lead qualification unique technique for automatically qualifying leads from a form. 💡

Definitions

What is a lead?

A "lead" (or prospect) is a term commonly used in marketing and sales to designate any entity (natural or legal person) that has expressed an interest in a company's products or services. In other words, a lead is someone who could potentially become a customer.

Leads can be classified into different categories according to their level of interest in your product/service and their proximity to the purchase decision:

Cold lead: the prospect has shown initial interest, but has not yet interacted much with the company.
Hot lead: the prospect has shown significant interest and is more likely to become a customer than the cold lead.
Qualified lead: the prospect has been evaluated and deemed ready for a direct sales approach.

What is lead qualification?

Lead qualification is the process of determining which contacts are most likely to be converted into customers. This is a crucial step, enabling your sales and marketing teams to focus their efforts on the most promising prospects for your business.

This allows you to optimize resources and increase your conversion rate.

With a certain budget, CRM (Customer Relationship Management) and marketing automation solutions often play a key role in the process of qualifying your prospects, by automating data collection, scoring and nurturing actions. They ensure more efficient and systematic management of the people you need to convert.

Why do I need to qualify my prospects?

According to Hubspot's "State of marketing report 2024"*, 61% of marketing experts see lead generation as their biggest challenge.

Lead qualification will enable you and your team to determine which group of contacts is the most promising and will lead straight to sales. It will also enable you to set up more precise and effective communication based on their expectations and needs.

Above all, qualifying your prospects enables you to manage the use of your resources, both in terms of time and money. You'll be able to weed out uninterested leads more quickly, passing on the most mature contacts to your sales force and focusing more attention on the most promising opportunities. In short, you gain in performance and increase your sales.

SUCCESS STORY

How did Meilleurstaux increase its sales with SMS ?

Pre-qualification strategies

Preliminary work: defining the buyer persona

Before you start qualifying or generating leads, you need to define your buyer personas. The buyer persona is the profile of the ideal buyer for your solution, product or service.

Have you ever asked yourself: "who is my ideal customer?", "what do they want from my/our product/service?". Then you've already done the work. The buyer persona is the person who will buy your products or services. He's your target.

Define two or three target personas. Their characteristics and behaviors will determine the expectations they have of your products/services. This will enable you to effectively qualify and nurture your leads, turning them into ambassadors.

This work is essential, since it's at the very heart of your marketing strategy. Once you know exactly who you're going to address, it's time to generate your first leads.

Lead generation before qualification

Leads can be generated by various means, such as landing pages and online forms. When someone fills in a form on your website to download a white paper, for example, or subscribes to your newsletter, or requests further information on a particular product or service, you're collecting data (and effective CTAs will be your best allies). Events such as participation in trade shows, webinars or other events where participants leave their contact details can complete your harvest. As can online advertising, which involves generating clicks on paid ads via search engines (Google Ads) or social networks on which you can sponsor certain content (Facebook, Instagram, LinkedIn, Twitter). Or SEO: visits to your website from natural search results.

Of course, the only limit is your imagination. Be creative!

Lead qualification: the theory

The notion of the qualified lead was theorized as early as the 1960s by a B-to-B sales technique known as the BANT method. This lead qualification technique is used to evaluate the lead's potential and priority.

BANT is an acronym for Budget, Authority, Need, and Timeline. The prospect is evaluated on these 4 aspects to determine whether a buying decision is possible.

Budget : Does the prospect have the financial resources to buy your product or service? How much is the prospect willing to invest? Is their budget in line with your price?

Authority : Does the person (lead) with whom you're negotiating have decision-making power? Or should other company players take part in the negotiation?

Need : Does your product or service meet the prospect's specific need? Does it solve an important problem for the prospect, to the point of justifying the purchase?

Timeline : What's the timeframe for the buying decision? Knowing when the prospect plans to make a decision helps you plan your sales process and prioritize your efforts.

If your contact meets these 4 criteria, then he or she qualifies as a genuine potential customer. With the BANT method, salespeople can better target their efforts, save time and maximize the chances of closing sales.

Lead qualification in practice

SMS OTP: automatic and ultra-efficient

Lead qualification and the use of SMS OTP (One-Time Password) are basically two separate concepts, but can be used together to automatically qualify a lead and improve the effectiveness of marketing and sales campaigns.

The OTP is a one-time password sent by SMS to verify a user's identity.

It is widely used to strengthen your security for high-risk operations such as transactions, connections or verifications.

The password sent to the user's cell phone is entered to confirm identity. This adds an extra layer of control, particularly useful for preventing fraud and securing personal data. What's more, SMS OTP is universal. Who doesn't own a cell phone?

Integrate Lead Qualification by SMS OTP into your marketing strategy

Lead validation

The SMS OTP can be used to verify the authenticity of leads at the time of registration or following a request for information form. This step enables you to ensure that the contact details provided are valid and that your leads are genuine. This drastically reduces the risk of falsification (potentially false leads or leads automated by bots).

Lead engagement

Confirm your leads' registrations when they interact with your content (downloads, newsletter subscriptions, etc.) Sending a SMS OTP can be automated to confirm the lead's action. Once again, this procedure increases the commitment and reliability of the data collected. In fact, if a prospect agrees to give you their telephone number, they're not just curious - they're ready to take action.

💡

Once the lead number is in your pocket, you can still use SMS to send out important updates or special offers, with the assurance that the messages will reach the leads directly.

Effective post lead qualification strategies

Lead nurturing

Your leads are qualified, it's time to bring them to maturity. According to Hubspot's annual report*, 83% of prospects/customers surveyed are in favor of sharing their data in order to access a personalized experience.

It's time to implement a contact nurturing strategy to help your leads mature. Lead nurturing consists of maintaining and engaging your prospects throughout their journey in order to gradually guide them towards a decision to purchase your product or service.

What's more, you now have your prospects' phone numbers. Being able to contact prospects/customers via SMS or WhatsApp messaging gives you a strategic advantage. Automated marketing campaigns via SMS can increase your conversions by 21%! (Hubspot - State of Marketing Report).

The use of SMS is therefore not limited to SMS OTP, but can be extended to include SMS marketingwhich increases your chances of delivering the right message at the right time!

NEED MORE EXAMPLES?

All our examples of promotion, sale, private sale, welcome messages...

Customize your prospecting to your personas

Offer your prospects personalized content tailored to their needs. Tailor your message to different media (e-mail, phone calls) to highlight your expertise. Your content, blogs, articles and white papers, which answer your leads' most frequently asked questions and provide valuable information, can help bring about that long-awaited conversion!

This content can be shared via automated e-mail or SMS workflows, triggered by a specific action on the part of your prospect/lead, or directly by your sales team during the closing.

Lead scoring

A feature offered by certain CRM or marketing automation tools, lead scoring enables you to assign points to your contacts based on their interactions with your company. Lead scoring will enable your sales teams to focus their efforts on high-scoring leads, as these are the ones closest to converting and should be given priority by your teams.

Campaigns to re-engage dormant leads

Some leads are inactive? To encourage them to come back to you, don't hesitate to program re-engagement campaigns. Push special offers or free trials to attract the attention of less engaged prospects.

Analyze and adjust your strategies

Keep in mind that it's regular analysis of the performance of your nurturing campaigns that will enable you to identify what's working well, and what still needs to be improved. Adjust your strategies according to the data and feedback you gather, to maximize the effectiveness of your nurturing efforts.

Choose smsmode^© to send SMS OTP

Conclusion

The success of your business depends on the implementation of a number of methods, which must be skilfully coordinated to achieve your objectives.

By integrating qualification via SMS OTP with your existing levers (forms, landing pages, referencing...), your marketing/sales strategy is enriched and the quality of your leads is significantly improved. Not only can you verify the authenticity of leads in real time, but you can also reinforce data security and facilitate the engagement of potential customers. By remaining attentive to the needs and behaviors of your leads, you can move them forward in their purchasing journey and increase their chances of becoming loyal customers or even brand ambassadors.

* Source :

Hubspot State of Marketing 2024.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

June 6, 2024 - 3 min read

How to optimize your database SMS

Romain Didelot

Introduction

As any marketing professional will tell you, it's better to have 500 active contacts than 5,000 you don't know much about! This rule applies just as perfectly to SMS. To avoid spending energy and money on phantom recipients, it's best practice to optimize your database. smsmode^© gives you the keys to getting your SMS campaigns off on the right foot and keeping your database active over time.

What makes a good database SMS ?

For SMS marketing as with all channels, the #1 attribute of your contacts is responsiveness. You want your customers and/or prospects to convert. To do this, they need to be interested in your communications and ready to listen. The foundations of a good file can be summed up in two words:

For total optimization, you can then segment your recipients according to the products they are interested in, their reactivity to your previous campaigns, and so on. campaigns SMS or how far along they are in the sales cycle. But to go into this level of detail, you first need sound support.

Why is a healthy database crucial?

To run effective SMS campaigns, you need to use a reliable opt-in database. Every number that is invalid, poorly formatted or has changed hands since it was collected will cost you performance and... money. With an unreliable file, you'll continue to send your messages to numbers that are no longer in use, and your results will be biased and poorer.

As you can see, keeping your list up to date and accurate can save you much more than just a few SMS on your next mailings. It's a virtuous circle that pays off in the long term.

Identifying inactive leads can be complex. But smsmode^© gives you the trick to quickly identify and automatically delete invalid numbers from your base.

GOING FURTHER

Avoid mistakes.
The 17 points to check before sending your campaign SMS.

Opt-in databases can be purchased or rented from mobile messaging service providers. These operations can be used to add new contacts to your existing databases. In principle, these files are constantly updated to ensure that they remain valid. It is imperative to ensure that these lists are declared to the CNIL.

Database leasing: a risky bet

We recommend that you view this opportunity with cautionKeep in mind, however, that the performance achieved will always be much lower than when using a database that you have collected yourself. Relying on the points of vigilance mentioned above, smsmode^© has decided not to offer this service.

How do you keep your base healthy over the course of campaigns?

Once your file has been cleaned, you still need to maintain it over time. Some databases are several years old, and it's not uncommon for your customers to change their number or cancel their package.

To keep it as active as possible, you can clean it up by analyzing the DLRs.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

What is a DLR?

A DLR SMS (Short Message Service Delivery Receipt) is the equivalent of an acknowledgement of receipt in SMS marketing. It's a report on the deliverability of the message, provided by the end-user, to confirm that it has been delivered.

There are 4 types of DLR SMS. Each DLR includes one of the following four indicators:

Successful or delivered: successfully handed over to the recipient.
Waiting or scheduled: scheduled for delivery, but still awaiting distribution.
Temporary error: the delivery process is blocked for some reason. This could mean that the phone is turned off, is not receiving, or that the inbox is full.
Failure or permanent error: not delivered. This means that the telephone number is no longer active, the subscription may have been suspended or cancelled, the message may have been blocked by the operator's anti-spam filters... In all cases, the permanent error indicates that the recipient will no longer receive your SMS.

Basic cleaning with DLR

Cleaning by DLR analysis is similar to maintaining any database. To optimize your mailings, you frequently need to clean up your contacts to eliminate those who are inactive. This improves your open rate and deliverability, and reduces the number of mailings and therefore the cost of your campaigns.

In concrete terms, numbers returning a permanent error DLR will no longer be of use to you. You can therefore delete them permanently.

How do I clean my base before sending SMS ?

With smsmode^©you can clean up your contact book even before you send out your first mailings. HLR API (Home Location Register) LOOKUP.

THE API Lookup API enables express verification to eliminate duplicates and invalid entries. Via an API request, you can run your entire listing through our test environment and retrieve a large amount of data associated with each contact:

Duplicates and invalid formats (for a readable and economical database)
Number validity (to delete unassigned numbers)
Telephone operator history (to find out your prospect's/customer's portability history and current operator)
Mobile Network Code and Mobile Country Code (to know the country of origin of your contacts and the network to which they are attached, in case of international database)
Location and roaming report (to find out if your customers are currently on another national network)

If you can't or don't want to use the API, you can still benefit from a Lookup by sending an Excel file to your account manager.

You can then filter (from a CSV or Excel file) duplicates or invalids to eliminate them.

Would you like to test the LookUp API?

smsmode^© provides you with a validation system for active numbers. Cleaning your database is automatic and at no extra cost. For each campaign, all numbers returning a DLR in permanent error are automatically placed in your invalid list, which can be consulted from your customer area In your address book.

Conclusion

As you can see, the success of your future operations depends on the health of your databases. To sum up, there are several elements to consider, such as database cleansing, whether manual or automated. This functionality is offered by our platform. Indeed, DLR management or automatic deletion of invalid numbers will enable you to send your SMS without fear. You won't waste time cleaning your database, and you can be sure that you're not paying for messages for nothing. When it comes to renting databases, you need to proceed with caution, bearing in mind that such use will bring you much lower results than a database you've acquired yourself.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

May 05, 2024 - 3 min read

Personalize the sender of your SMS (Sender ID)

Elsa Paparone

Introduction

Known as the Sender ID or OADC (Originator Address Code), the sender of a SMS is the name or, failing that, the telephone number that appears on your mobile when you receive a message. In the SMS business world, it can take different forms: a long number, a short 5-digit number, or a personalized number with the name of a company in alphanumeric characters.

Setting up the sender when sending professional message campaigns is important for several reasons. This feature, only available in SMS A2P (Application To Person) communication , is possible for operators with a direct connection (such as smsmode^© 😎).

However, many users of the smsmode^© platform forget this step and thus reduce the KPIs SMS such as the open rate of their messages, even though this function is totally free of charge via our service.

INFORMATION

If you plan to send notification-type messages, please contact our teams directly so that we can set up your account and remove the STOP SMS restriction with a personalized sender.

What are the advantages of personalizing the sender when sending your SMS campaign?

1- The personalized sender allows you to identify yourself to all your recipients, whether prospects or customers. When SMS is received, your company's name will appear directly in the header of the content displayed on your contacts' phones.

2- If you leave the sender ID unchanged, a generic 5-digit short code will automatically be assigned to your message. By personalizing the sender ID, you save some of the 160 characters of SMS and gain in brand image with your prospects or customers. Real added value compared with an impersonal short code.

3- Being quickly identified by the communication's recipient can increase the open rate of your campaigns by more than 30%. marketing campaigns. SMS.

4- You can create as many sender IDs as you like for your company, on your account, at no extra cost. This feature is free on our mobile messaging platform.

GOING FURTHER

SMS or email us. Can't decide?
The ultimate comparison (to make the right choice)

Any tips for establishing your transmitter?

Would you like to customize the Sender ID of your SMS but don't know how? Don't worry, these tips will guide you step by step.

Tip no. 1

Your sender name should directly reflect your company or business. When they receive your message, customers/prospects should be able to identify you within the first 2 seconds.

Tip no. 2

Your customized transmitter name must be between 3 and 11 characters long. This number is defined by telecom operators (carriers and GSMA).

Tip no. 3

The Sender ID does not have to be a number only. Our mobile service providers overwrite personalized senders with this element only, to prevent any attempt at fraud and identity theft with a number that does not belong to the sender of the message.

Tip no. 4

Special characters are not taken into account by telecom companies and cancel any transmitter personalization.

Tip no. 5

Avoid spaces when choosing your sender ID. They are not accepted by all operators. Some of your senders will be replaced by a short code number.

Tip no. 6

If you're running marketing/advertising campaigns, make sure that your message ends with the word " STOP", so that your recipients/customers can unsubscribe. If you don't include the word "STOP" in your content, telecom service providers will automatically overwrite it to include a short number.

GOING FURTHER

Find out more about SMS and how to get the most out of your products.

Some cases where OADC cannot be customized

In some situations, it is not possible to change the sender of a message. This may be due to technical restrictions imposed by telecom service providers, or to the wishes of users.

As mentioned above, it is not possible to change the sender without the "STOP" mention at the end of the message for any marketing-type use. The Sender ID will be overwritten and replaced by a short number on which contacts can directly unsubscribe from your mailing list.

When you decide to send and receive text messages via long number rental, it is technically impossible to replace the long number with a personalized sender. Only your personally assigned sender can appear at the top of the message.

If you wish to receive replies or confirmations to your solicitations, you must not modulate the OADC. In fact, it's impossible for operators to trace a response to a message with personalization. You'll have to choose the basic 5-digit generic sender (short code, e.g. 36034) or rent a long send/receive number to contact your customers.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Boost your prospecting with SMS

Introduction

Why choose SMS as a sales prospecting tool?

Campaign performance SMS

Accessibility

Universality

How to set up my SMS prospecting campaign

Define your goals

Optimizing your database

Creating attractive content

Choosing a mobile messaging platform

Use cases

Prospecting triggered by information gathering

Promotion of a special offer

Launching a new product

Invitation to an event

Call for service discovery

End of season offer

Reservation or appointment reminder

A few rules to follow

Free, specific, informed and unambiguous consent

Exceptions

Mandatory information

Shipping times

Conclusion

Create your free account

Qualify your leads automatically with SMS OTP

Introduction

Definitions

What is a lead?

What is lead qualification?

Why do I need to qualify my prospects?

Pre-qualification strategies

Preliminary work: defining the buyer persona

Lead generation before qualification

Lead qualification: the theory

Lead qualification in practice

SMS OTP: automatic and ultra-efficient

Integrate Lead Qualification by SMS OTP into your marketing strategy

Effective post lead qualification strategies

Lead nurturing

Customize your prospecting to your personas

Lead scoring

Campaigns to re-engage dormant leads

Analyze and adjust your strategies

Choose smsmode© to send SMS OTP

Conclusion

Create your free account

How to optimize your database SMS

Introduction

What makes a good database SMS ?

Why is a healthy database crucial?

Why smsmode© does not offer database rentals?

Database leasing: a risky bet

How do you keep your base healthy over the course of campaigns?

What is a DLR?

Basic cleaning with DLR

How do I clean my base before sending SMS ?

The most smsmode© automatic cleaning

Conclusion

Create your free account

Personalize the sender of your SMS (Sender ID)

Introduction

What are the advantages of personalizing the sender when sending your SMS campaign?

Any tips for establishing your transmitter?

Tip no. 1

Tip no. 2

Tip no. 3

Tip no. 4

Tip no. 5

Tip no. 6

Some cases where OADC cannot be customized

Create your free account

Choose smsmode^© to send SMS OTP

Why smsmode^© does not offer database rentals?

The most smsmode^©automatic cleaning