Triple your conversion rate with ultra-targeted RCS campaigns
18 495
RCS SENT
10%
RCS COMPATIBLE CONTACTS
16,26%
CLICK TO BUY
À PROPOS .st00{fill:#FFFFFF;}
SECTOR OF ACTIVITY
E-commerce
COMPANY SIZE
10 employees
CREATION DATE
2017
LOCATION
France
Download the Panda Tea success story
use RCS as a new drive for advertising campaigns
A drive-to-web campaign
As a strong supporter of mobile marketing, Panda Tea regularly runs advertising campaigns during the year highlights such as sales, Black Friday, Christmas, etc.
Panda Tea wanted to launch an RCS campaign in partnership with smsmode©. The goal was to explore the possibilities of RCS and to bring a new dynamic tto the brand’s communication.
The campaign is focused on highlighting the end-of-year products (teas, boxes, infusions, etc.), with buttons and a carousel (image and description of products following the link).
Our main objective is to generate traffic to our website and the RCS is a promising and appropriate channel that allowed us to use images, buttons and carousels in our campaign, which SMS does not allow.
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RESULTS OF THE PANDA TEA RCS CAMPAIGN
92,78%
READING RATE
7,23%
CLICK-THROUGH RATE
16,26%
CONVERSION RATE
1,2%
UNSUBSCRIBE RATE
benefits from the RCS marketing power
The remarkable performance of the new channel
The campaign was sent to RCS-enabled mobile phone numbers from the contact base used for the SMS advertising campaigns. More than 18.000 Panda Tea customers benefited from a dynamic, simple and direct interaction through this new enhanced mobile experience.
The statistics and link tracking features have made it possible to monitor and analyse the results of the RCS in real time. And the results are remarkable!
92.78% of the RCS were read, 75% of which were read within an hour of being sent, rivalling the already exceptional performance of SMS.
And the other performances are not to be outdone: with a click-through rate of 7.23%, a conversion rate of 16.26% — 3 times higher than the SMS campaigns usually carried out by the brand— and an unsubscription rate of 1.2%, the RCS proves its effectiveness.
The results of this campaign corroborated our forecasts: this new mobile messaging channel is clearly positioned as a “drive to Web” tool for e-commerce which, moreover, has a direct impact on sales.
imagining new uses for e-commerce
RCS, a marketing channel of the future
Panda Tea is one of the first French brands to implement communication via RCS.
The first lessons for the use of this brand new technology in the e-commerce sector are emerging:
The RCS is proving to be suitable for our business sector e-commerce. This first campaign showed a direct impact on drive-to-web. We now want to launch an RCS campaign based on a conversational scenario: it would be a perfect medium to introduce a new product or a new product range.