Discover the best success stories of our customers who have run inspiring and successful mobile campaigns. Thanks to our solutions, these companies have made mobile messaging a major asset for their communication strategies.
PANDA TEA & THE RCS
The interaction potential is certainly the main asset of RCS - Rich Communication Service -, the successor to SMS.
It is this promise that seduced the committed wellness tea brand Panda Tea, and that convinced it to deploy its first RCS campaign in collaboration with smsmode©.
- 10% OF THE SMS CONTACT BASE COMPATIBLE
- 18,495 MESSAGES SENT
- BOT MADE WITH GOOGLE DIALOGFLOW
a drive-to-web campaign
As a strong supporter of mobile marketing, Panda Tea regularly carries out advertising campaigns during the marketing highlights of the year such as sales, Black Friday, Christmas, etc.
Use the RCS as a weapon for advertising purposes
Panda Tea wanted to launch an RCS campaign in partnership with smsmode©. The objective was to explore the possibilities of this new channel and to bring a new dynamic to the brand's mobile communication.
The campaign focused on highlighting end-of-year products (teas, gift sets, herbal teas, etc.) in the form of buttons and a carousel (image and product description associated with a link).
Our main objective is to generate traffic to our website and the RCS is a promising channel that has allowed us to use images, buttons and carousels in our campaign, which SMS does not allow.
Alexandre Ali, co-founder of Panda Tea
Benefit from the RCS's strike force
The campaign was sent to RCS-compatible mobile phone numbers from the large contact base used for SMS advertising campaigns. More than 18,000 Panda Tea customers benefited from a dynamic, simple and direct interaction through this new enriched mobile experience.
The statistics and link tracking features have made it possible to monitor and analyse the results of the RCS in real time. And the results are remarkable!
92.78% of RCSs were read, 75% of which were read within an hour of being sent, rivalling the already exceptional performance of SMS.
And the other performances are not to be outdone: with a click rate of 7.23%, a conversion rate of 16.26% - 3 times higher than the SMS campaigns usually carried out by the brand - and an unsubscription rate of 1.2%, the RCS proves its effectiveness.
The results of this campaign corroborate our forecasts: this new mobile messaging channel is clearly positioned as a "drive to Web" tool for e-commerce, which also has a direct impact on sales.
Fabien Andraud, head of sales smsmode©
a marketing channel of the future
Panda Tea is one of the first French brands to implement communication through RCS.
The first lessons for the use of this brand new technology in the e-commerce sector are emerging:
A very good conversion rate
Boosting and reinforcing the brand image as well as the mobile strategy
A revolution in product promotion
A strengthening of the proximity with the customers
A type of messaging that is still little known and not very popular
Mobile compatibility is still poor
The RCS is proving to be suitable for our business sector, e-commerce. This first campaign showed a direct impact on drive-to-web. We now want to launch an RCS campaign based on a conversational commerce scenario: it would be a perfect medium to introduce a new product or a new product range.
Alexandre Ali, co-founder of Panda Tea
smsmode© and the RCS
As the official partner of French operators for the deployment of RCS in France, and with more than 15 years of experience in mobile messaging, we help French and European brands to integrate A2P mobile messaging and its new possibilities into their strategy.
We offer a range of mobile channels: SMS, TTS but also RCS, WhatsApp Business or Verified SMS, which opens up new omnichannel possibilities.
To find out more about RCS, contact one of our product managers to discuss.
We will be happy to show you the potential of this new channel, give you a demonstration, etc.