Triple Your Conversion Rate with a Targeted RCS Campaign
The potential for interaction is the main strength of RCS (Rich Communication Service), the successor to SMS. It was this promise that appealed to Panda Tea, a socially conscious brand of wellness teas and herbal infusions, and convinced it to launch its first RCS campaign in collaboration with smsmode©.
18 495
RCS messages sent
16,26%
from the contact database purchased
About
Panda Tea is a brand of wellness teas and herbal infusions that creates premium-quality organic blends. Launched in 2017 by three brothers, Panda Tea has a community of 300,000 tea lovers, and 30 million cups of tea have already been served.
SECTOR OF ACTIVITY
E-commerce
COMPANY SIZE
10 employees
CREATION DATE
2017
LOCATION
France
CHANNELS
RCS
INTEGRATION
Google Dialogflow Bot
USE CASES
Download the Panda Tea Case Study for Free
Issues
The web SMS —Panda Tea’s long-standing channel—lacked interactivity and offered no way to visually highlight its products. The brand was looking for a more engaging mobile platform to boost its communication and drive traffic.
Drive traffic to the e-commerce site
(“drive-to-web” strategy)
Measuring the Actual Impact of RCS on Sales Through Real-Time Tracking
Profits & results
Sent to more than 18,000 customers, this first RCS campaign confirmed the channel’s potential, with results that far exceeded typical SMS performance:
• 92.78% reading rate
• 7.23% click-through rate
• A 16.26% conversion rate—three times higher than typical " SMS " campaigns
The results of this campaign corroborated our forecasts: this new mobile messaging channel is clearly positioned as a “drive to Web” tool for e-commerce which, moreover, has a direct impact on sales.
Fabien Andraud
Head of Sales, smsmode©
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