January 23, 2026 - 6 min read

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RCS KPIs

Alexia Moustier

Introduction

KPIs are the figures that guide every marketing or sales action. These
key performance indicators are therefore just as important for RCS as they are for any other communication channel. To understand the effectiveness of your RCS campaigns and maximize their ROI, it is important to determine the right KPIs, as these indicators will
will allow you to measure the success of your strategy, identify your strengths and weaknesses weaknesses, especially for an emerging type of message such as RCS. We have prepared a list of KPIs that matter for RCS, the averages you can , business insights, and elements to highlight to improve your KPIs and, ultimately, your revenue. ultimately, your revenue.

The importance of KPIs

RCS is a highly effective marketing tool for businesses. Its profitability is due to its rich content (video, image, carousel, and action button). RCS has an average open rate of 30% and a click-through rate of 10%. rich content (video, image, carousel, and action button). RCS has an open rate of 80% and a click-through rate 5 to 10 times higher than that of SMS AF2M).
Identifying the right indicators to track allows you to evaluate a campaign's performance and optimize future campaigns based on customer feedback. This allows you to determine whether a
campaign is profitable.

Measure the impact of your RCS campaigns with KPIs

RCS opening rate

Measuring the open rate: recipients who opened your RCS message.

Open rate (%) = (Number of RCS opened / Number of RCS delivered) x 100

It allows you to see if your message is relevant, if it has sparked the interest and curiosity of yourrecipient e
.
The open rate for an RCS is 80% on average (France)
— according to official figuresfrom AF2M and France Num ¹
.In reality, it is difficult to observe with precision, because even if the " read " status exists, a user who has disabled the " read receipts "option will remain in " delivered " statuseven if they have actually read and/or clicked.

How to analyze it

A high open rate in RCS primarily indicates good deliverability and high visibility of the message/trust in the sender.

However, this KPI doesnotmeasurecontent interest oruser intent. AnRCS message
may be opened automatically without interaction.

👉 The open rate should therefore be analyzed as a prerequisite, not as a
final performance indicator. It takes on its full meaning when cross-referenced with the click-through rate or conversion rate.

message visibility/trust in the sender

Click-through rate (CTR)

Measure the click-through rate (CTR): number of customers who interacted with the
clickable elements in your message (action buttons, carousels, etc.).

Click-through rate (%) = (Number of clicks / Number of opened RCS) x 100

On average, the CTR (click-through rate) is 3 to 7 times higher than SMS (France Num ²).
As with all marketing channels, the click-through rate for RCS can vary greatly from one sector to another.

Here are some RCS click-through rates observed among smsmode customers© :

Food retail: CTR on reads: 7.23% (message type: product carousel) : product carousel)

Retail mode: CTR delivered: 10.4% / CTR on reads: 20.7% (message type : simple message
+ collection carousel)

Retail Furniture (high price): CTR delivered: 0.81% (message type : Rich Card CTA
)

How to analyze it

The click-through rate is one of the most revealing indicators of the RCS's ability to engage. It indicates whether your offers are high-quality, whether your CTA is well-chosen, but also whether your audience has trusts you or your URL.

However, it must be analyzed based on:

👉 A high CTR is relevant for commercial web or interactive campaigns, but less critical for transactional, informational, or drive-to-store messages.

RCS churn rate

Assess the churn rate : number of RCS that triggered a
unsubscription compared to the number of RCS delivered.

Unsubscription rate (%) = (Number of unsubscriptions / Number of RCS delivered) x 100

The average churn rate (“STOP”) following receipt of an RCS is ~0,4%³

In this regard, the statistics are very similar to those for SMS.

How to analyze it

The churn rate is an indicator ofof marketing pressure than .

If your unsubscribe rate is high, it means that your communication is unsuitable for your audience, or that the frequency of your messages is too high.

A low rate generally reflects:

Conversely, an increase in the churn rate should raise concerns about:

👉 This KPI must be monitored over time, not on an isolated campaign.

Conversion rates

Conversion rate: the number of customers who performed the desired action (made an appointment, purchase, registration, response, etc.).

Conversion rate (%) = (Number of conversions / Number of RCS delivered) x 100

It shows whether your marketing strategy has generated revenue.
The RCS has an average conversion rate of 10% per campaign (AF2M infographic
RCS Q2 2023⁴)

How to analyze it

The conversion rate is the KPI most dependent on the business context. It can represent a purchase, appointment booking, registration, or any other measurable action.

It should never be analyzed without taking into account:

👉 In CRM, a high conversion rate is often linked to reduction in friction than pure persuasion.

RCS delivery rate

Evaluate the delivery rate : number of RCS received, compared to the number of RCS sent.

Delivery rate (%) = (Number of RCS delivered / Number of RCS sent) x 100

Unlike SMS, we talk more about " reach " (coverage/compatibility) than delivery rate delivery rates with RCS.
RCS channel coverage is over 80% in France (Dec 2025), with a stable increase month after month.

From smsmode© has observed among its customers, coverage varies between 68% and 82% depending on the customer base. We are also seeing a fairly clear increase month on month.

How to analyze it

The delivery rate measures technical capacity to reach RCS-compatible terminals
RCS terminals. It demonstrates the quality of your contact database, the routing capacity of your
RCS platform, and network availability.

👉 This KPI is primarily a coverage indicator, essential for adjusting the
(RCS + SMS fallback).

ROI of the RCS

Evaluate the R.O.I : Money invested in a campaign and money earned as a result of it

ROI = (revenue – costs) / costs x 100

Since RCS is relatively new, there is little data on its ROI. Statistics on the return on investment for this message are most often based on a comparison with the ROI of SMS.

The Netto brand, for example, saw a 91.48% increase in store visits after an
RCS campaign compared to an SMS and a 54% reduction in cost per visit.

On the^smsmode© side, our client emma store enjoyed a return on investment of €10 earned for every €1 invested, representing an ROI of 900%.

How to analyze it

ROI lets you know whether an action is profitable. It is a summary indicator that is
influenced by many parameters such as the place of the RCS in your strategy, the quality of your mailing list, message, offer, and even your user experience.

It depends directly on:

In RCS, ROI must be analyzed by use case (marketing, customer relations, service) rather
than as an overall average.

👉 A high ROI does not necessarily mean high volume, but often
better quality of interaction.

Case study: Results of the RCS Panda Tea campaign

The socially conscious brand of wellness teas and infusions, Panda Tea, has enjoyed great success with its first RCS campaign in collaboration with smsmode©.

The results are as follows:

Open rate: 92.78%
Click-through rate: 7.23%
Unsubscribe rate: 1.2%
Conversion rate: 16.26%

During this first RCS campaign, the company found that its performance was three times higher than that of the SMS campaigns it usually SMS . The brand concluded that this type of communication was well suited to their sector and improved the quality of services offered.

LEARN MORE ABOUT

The RCS campaign by Panda Tea

Triple your conversion rate with RCS campaigns

How to optimize your RCS campaigns

An RCS campaign is not just about "sending an enhanced message." RCS allows you to take action on several performance levers — engagement, conversion, user experience — provided that the strategy is structured correctly.

1. Customize messages according to the context of use

Customization in RCS can include:

👉 Relevant personalization improves both the click-through rate and the conversion rate, while limiting unsubscribes.

2. Leverage interactive formats specific to RCS

The main advantage of RCS lies in its rich content:

Testing different formats allows you to identify those that generate the most engagement according to the campaign objective.

👉 A good practice is to limit the number of CTAs to avoid dispersion and
facilitate decision-making.

3. Test and compare message variants

As with any digital channel, optimization requires experimentation:

👉 RCS is particularly well suited to A/B or simple testing, as it allows for precise measurement exactly clicks, interactions, and conversionsand quickly adjust subsequent campaigns
.

4. Choose the right timing for sending

The time of sending has a direct impact on performance:

👉 An RCS message sent at the right time can significantly increase engagement, even with simple content.

5. Monitor compatibility and plan for a fallback

Not all devices are RCS-compatible.

An optimized campaign must include:

👉 This guarantees maximum coverage and avoids performance loss due to
undelivered messages.

6. Analyze KPIs and make continuous adjustments

Use all the data/indicators we have seen in this article to refine
messages, rather than judging a campaign on a single mailing.

7. Rely on expert support

Implementing an effective CSR strategy involves:

👉 Call on a specialized player such as smsmode^© allows you to benefit fromtechnical, strategic,and operational support from
technical, strategic, and operational
support, enabling you tofully exploitthe potential of RCS.

Set up RCS messaging with smsmode©:

GOING FURTHER

Automate your mailings to save time and avoid errors

Sources:

1: https://af2m.org/infographie-rcs-t4-2024/

2:https://www.francenum.gouv.fr/guides-et-conseils/developpement-commercial/outils-de-developpement-des-ventes/le-rcs-successeur-du

3: https://www.actionco.fr/thematique/

4: https://af2m.org/infographie-rcs-t2-2023/

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January 9, 2026 - 4 min read

Summarize with :

ChatGPT Perplexity Gemini

SMS campaign sending times

Alexia Moustier

Introduction

SMS is an essential means of communication. Sent at the right time, it can generate an open rate of 98%. Conversely, sending it at the wrong time can reduce this rate by a factor of three. The day and time of sending SMS important factors to consider for a successful campaign.

Key steps for a successful SMS campaign

Step 1: Define your goals

Clearly identify your objectives: increase your company's visibility, boost your sales, retain your existing customers, or increase customer engagement.

Step 2: Target your audience

Several criteria such as age, gender, geographic location, and interests will allow you to send relevant messages to your customers. A targeted message will be more relevant.

Step 3: Implement a strategy to increase customer engagement

The content of your SMS be clear, concise, and compelling. Use a tone that is appropriate for your target audience and include elements such as promotions, new products, exclusives, and CTAs (call-to-action buttons).

Please note that every SMS include an unsubscribe option and comply with the GDPR. This allows your customers to unsubscribe quickly. This option must be easily accessible to your customers.

Step 4: Optimize your SMS delivery

It is important to choose the right timing for sending your SMS. Choosing the right day and time will increase the open rate and read rate of your SMS.

Step 5: Analyze the results

Evaluate the effectiveness of your SMS campaign with performance indicators such as: open rate, click-through rate, conversion rate, and return on investment will allow you to optimize your future campaigns.

The best times to send your SMS

12:00 p.m. to 2:00 p.m.: lunch break!

Average open rate: 98.2%

From noon to 2 p.m. is when French people take their lunch break and check their phones the most. They are less rushed than in the early morning, more relaxed, and more available to pay attention to their notifications. The 12 p.m. to 2 p.m. slot is the ideal time slot for your SMS.

6pm-7pm: the end of the day!

Average open rate: 94.7%

French people check their notifications when they leave work. As with their lunch break, they will be less rushed and more attentive to their phones.

8:00–9:00 a.m.: Wake up time!

Average open rate: 91.3%

The time when French people check their notifications for the first time each day. Ideal for short SMS messages SMS appointment reminders, as people don't have much time for commercial offers.

In France, the law prohibits sending SMS 8 a.m. and after 8 p.m. on weekdays.

GOING FURTHER

The SMS checklist

Master all the important points before sending your campaign

The best days for your SMS campaigns

The best time to send your SMS your industry

E-commerce

MWednesday 10 a.m.

Many people place orders on Wednesdays for delivery over the weekend. To boost your sales, it is a good idea to send your SMS Wednesdays.

Software/SaaS

Wednesday 2:00–3:00 p.m.

This is the time when recipients check their SMS most frequently SMS the afternoon.

Marketing and agencies

Wednesday 4:00 PM

SMS these SMS related to your customers' professional activities, it is advisable to send your SMS Wednesdays at 4 p.m., which is when your customers check their SMS again.

Shop

Thursday 8-10 a.m.

This time slot corresponds to when customers plan their outings to go shopping on the weekend.

Hotels

Thursday 8-10 a.m.

As with stores, customers plan to leave for the weekend at the end of the week.

Please note that in B2C, sending SMS is only permitted if the recipient has given their free, informed, and explicit consent in advance, in accordance with the GDPR.

How often should you send your SMS

GOING FURTHER

Automate your mailings to save time and avoid errors

Conclusion

For your SMS campaigns SMS successful, it is important to define your objectives, know your target audience, write messages that encourage action, and, above all, choose the right timing for sending them. The right times also depend on your industry. Weekdays are the most recommended.

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November 17, 2025 - 3 min read

Increase customer engagement with interactive messages

Alexia Moustier

Introduction

RCS is the successor to SMS. It offers richer, more verified multimedia content for consumers, leading to 5 to 10 times greater engagement than SMS (AF2M). Why do interactive messages increase customer engagement?

What is RCS?

RCS is a direct evolution of SMS and MMS.

It offers the opportunity to recreate links with consumers. The first campaigns routed by smsmode^© have all shown positive results Increase conversion rates and improve the customer experience (payment, appointment booking, customer support).

As a worthy successor to SMS, RCS can be used in an almost unlimited number of use cases and fields Retail, healthcare, e-commerce, real estate, human resources, hotels, travel, insurance, logistics, delivery tracking and integrated payment.

The difference between SMS and RCS: which channel to choose?

Criteria	RCS	SMS
Appliances concerned	Available on Android and IOS 18 and above.	Available on all mobile devices.
Transmission mode	Requires a data connection (wifi, 4G, 5G).	Transmitted via a mobile operator's infrastructure (no Wi-Fi connection required).
Multimedia capacity, character limit	Rich cards, interactive buttons, location sharing, video, audio, GIF. Up to 3,072 characters in a message.	No multimedia content. Maximum 160 characters in a message. Clickable url.
Recipient display	Presence of logo, brand name and sender information.	Custom transmitter.
Results	90% of multimedia messages opened. 10 times higher engagement rate.	Over 90% of messages opened. Click-through rate from 6% to 29%. No data on readership.

The limits of SMS are well known: the number of characters is limited to 160, and multimedia content is not supported. Customers are more wary of receiving SMS because of the ever-increasing fraud that is difficult to regulate.

In this sense, RCS offers all the solutions to the problems of SMS. Interactive and personalized functionalities, the presence of the logo and brand name reassure customers of the message's authenticity, and interactive buttons encourage consumers to react to these messages.

Recap: Why choose the RCS?

Need help launching your first RCS message?

We're with you every step of the way: format selection, message creation, API integration, RCS agent registration.

Trust smsmode^© for your RCS messages

Now's the time to get started!

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October 14, 2025 - 7 min read

Boost your sales with a SMS campaign for Black Friday

Romain Didelot

Introduction

A veritable institution in the United States, Black Friday has also become a must-attend event in Europe. In 2025, it will take place on Friday, November 28. This time of promotions is a huge sales opportunity for all retailers, as the last Friday in November is the opportunity to start Christmas shopping for many customers. But with all these offers and promotions, stores and e-commerce sites have to pull out all the stops to attract customers.

Why Black Friday is a marketing event like no other

The days leading up to Black Friday are a time of intense communication. Emailing, commercials, social networks; your customer is going to be bombarded. How can you make your communication stand out from the crowd?

By touching them where they're looking: their phone. Find out how to boost your sales with SMS (or RCS), and enjoy +25examples of ready-to-use messages for your Black Friday mobile campaigns (Heading 4 👇).

The Black Friday campaign is unmissable (in figures)

Black Friday" on Friday, November 28, 2025 in France is the ephemeral commercial event par excellence:

3rd most important marketing event of the year (55% of brands consider it increasingly so)
No. 1 marketing event by volume of SMS sent (survey conducted in 2024 on 10,212 customers*)
Black Friday accounts for 30% of annual retail revenue
It is ideally located, away from all other sales periods.
The approach of the festive season is yet another reason to buy.
Promotions are exceptional (-50% or even -70% in some cases).
Buyers only have 24 hours to take advantage of it.

With so much sales potential concentrated in a single day, you can't afford tomiss a trick!

It's the blitz of the year, and there's no catching up. This is as true for consumers as it is for marketers. The key is to deploy communication quickly, with a clear message, and to send it at the right time to trigger the intention to buy.

In short, Black Friday is typically the time when SMS marketing campaigns can have an impressive effect on your sales.

STUDY

* SMS marketing trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

Mobile marketing, a definite asset for Black Friday

Are you sure your offers are the best? Choose the mobile marketing channel that can ensure your prospects read them.

Today, every consumer is equipped with a cell phone, and consults it throughout the day. We spend an average of 4 hours 48 minutes on our phones. Sending an SMS or RCS campaign for Black Friday has the potential to reach everyone.

SMS

The main advantage of SMS for an operation like Black Friday is its open rate: 97%.

What 's more, 95% of messages are read within 4 minutes Next receipt. So you can be sure that your offers will be seen and your messages read.

The enriched SMS

You can also make your content stand out by exploiting the potential of rich SMS . This is a classic SMS in which a link to a mobile landing page is inserted. This approach allows you to extend your message towards richer (and traceable 😉 ) content.

TO FIND OUT MORE

The power of a mobile web page for your Black Friday campaigns

The RCS

RCS for Business, this " SMS 2.0", increases the potential of your promotions tenfold with media, CTAs, carousels and a complete customer journey within the native messaging of smartphones. The proportion of French people equipped with a smartphone continues to grow. It is 98% among 18-24 year-olds and 95% among 25-39 year-olds (Statista). Offering multimedia content on cell phones will also enable you to stand out from the competition in a day when your customers will be receiving a large number of solicitations.

See for yourself with 2 special use cases for Black Friday:

RCS Black Friday: Drive to store

RCS Black Friday: Drive to web

AVAILABLE VIA API OR IN AGENCY MODE

Test the RCS for Black Friday

Discover a new way to reach your customers

Well-received promotions

72% of French people believe that Black Friday allows them to make good deals.

This craze has prompted many brands to adopt the "Black Friday weekend", with a promotional period running from Friday to Monday. Monday is also starting to get a name: Cyber Monday, the official extension of Black Friday, reserved for e-commerce.

Black Friday weekend, Cyber Monday, all these new promotional periods are opportunities to to increase your conversion rate. It's up to you to maximize your chances with a good promotional campaign.

3 tips for a successful campaign SMS

Choose the right time

The timing of your mailing has a major influence on the attention your customer will pay to your message. This may vary according to your sector, but in principle, it can be interesting to play on the mood of the moment: before lunch for food products, early afternoon for textiles, morning for high-tech products...

N.B.: Shipments must be made within the time limits set by SMS marketing (8am to 8pm, Monday to Saturday).

Personalise your message

Personalize your Sender ID (message sender) to be identifiable, and use the direct mail option to personalize each of your messages with the information present in your contacts' files (surname, first name, email...). With SMS you're already in your customers' pockets, so personalization will help you get their attention even more.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Take advantage of the drive-to-web potential of SMS

64% of consumers plan to shop online for Black Friday. The drive to web (taking advantage of an acquisition channel to drive contacts to your website) is therefore a formidable technique for this event. RCS and SMS are excellent ways of attracting customers to your e-commerce site via a landing page.

By timing your mailings, you can offer a seamless experience, from the moment you receive an offer to the moment you make a purchase.

Benefit from "link shortener and a landing page editor with smsmode^© 😉

The story of Black Friday

In the United States, Black Friday is the day after the Thanksgiving holiday. This Friday is also traditionally a holiday for many employees. For this reason, retailers decided to introduce a day of special offers to mark the start of the Christmas shopping season. This day of sales quickly caught on, and the deep discounts quickly attracted hordes of customers.

Why this name? Legend has it that this day is called "Black Friday" because of the ancient accounting practice of recording profits in black ink and losses in red ink.

25 examples of SMS to send to your customers for Black Friday

Boost your sales now with our turnkey Black Friday/Week message examples:

[SenderID]

Take advantage of exceptional discounts this Black Friday!

30% discount on all in-store items.

Valid for 1 day only. Don't miss it! monsite.fr

STOP 3123

168 characters

[SenderID]

Black Friday is here!

Buy 2 items, the 3^e is free!

Exclusive offer for our loyal customers.

See you today! On > monsite.fr

STOP 3123

156 characters

[SenderID]

Tech Black Friday!

Save 20% on all smartphones and accessories.

Valid until midnight. After the hour, it's no longer the hour!

STOP 3123

151 characters

[SenderID]

🧥 Get ready for winter with our Black Friday sale!

Coats, sweaters and scarves from €19.99.

Limited offer, hurry up!

STOP 3123

150 characters

[SenderID]

🍔 Black Friday at the resto!

50% off our special Black Friday menu.

Treat yourself, at half price. Let's eat!

STOP 3123

123 characters

[SenderID]

Time to fill the hood!

Get ready for Christmas with Black Friday:

Toys, games and cuddly toys on sale.

Buy 2, get the 3rd free.

STOP 3123

152 characters

[SenderID]

Black Friday beauty!

30% off all make-up and skincare products.

Pamper yourself at a low price, today! ->monsite.fr

STOP 3123

157 characters

[SenderID]

Books on sale for Black Friday!

Buy 3 books, get the 4th free.

Find your next read now!

STOP 3123

141 characters

[SenderID]

🏋️‍♀️ Black Friday fitness!

Free Cross Git membership with the purchase of an annual gym membership.

Get in shape for the holidays!

STOP 3123

153 characters

[SenderID]

It's Black Week for music!

Save 40% on all instruments and accessories.

An offer music lovers won't want to miss!

STOP 3123

154 characters

NEED MORE EXAMPLES?

All our examples of promotional messages, sales, private sales,...

Download our dedicated E-book to have your unpublished models at hand

How can SMS help your marketing campaign stand out on Black Friday?

The answer can be summed up in five key words:

Speed: An instantaneous means of communication with a very short open time (between 1 and 4 minutes), SMS is a channel that will enable you to reach your target instantly.
Simplicity: Once you've imported your contacts onto our platform and written your message, your campaign is ready to go.
Deliverability: SMS lets you send your promotional offers without them getting lost in the mail stream or spam filter.
Creativity: The only limit is the one you set yourself. You could, for example, organize a competition at SMS to enhance your brand image and generate in-store traffic.
Promotions are exceptional (-50% or even -70% in some cases).
Profitability: The ROI of SMS is impressive. Earn 50 euros for every euro invested.

Create your free account

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October 13, 2025 - 7 min read

Summarize with :

ChatGPT Perplexity Gemini

Abandoned shopping baskets: what to do about it - 7 practical examples

Alexia Moustier

Introduction

70% of prospects abandon their shopping cart without finalizing their purchase (source: wpbeginner- 2024).
There are many reasons for these unconfirmed orders: high or hidden delivery charges, mandatory online account creation, lack of reassurance about the products or the online store, and many more. There are effective solutions to the problem of lost money due to abandonment.

Follow-up: the No. 1 trump card in the fight against abandoned shopping baskets

While the user experience is an important factor in improving cart abandonment (a user path focused on the action, a CTA positioned in the right place, etc.), there 's no substitute for relaunching abandoned carts to increase sales: an e-mail or SMS relaunching an abandoned cart encourages customers to finalize a purchase, and can represent up to 30% in additional sales.

In practice, a cart abandonment messageSMS or email) is sent to a prospect when they have added a product to their shopping cart, but do not validate their order within X minutes and/or leave the checkout page. The purpose of the message is to remind the prospect of the existence of the shopping cart and its components, to encourage them to finally take action.

SMS, RCS or e-mail: which message is most effective in preventing abandoned shopping baskets?

E-mails :

Emails have obvious advantages when it comes to shopping cart relaunching: an attractive subject line, a preview of the shopping cart and a link to it, space and media to encourage purchase. But they also have a few drawbacks, notably a high proportion of spam and an open rate that tops out at 20% for this type of email. Email is therefore effective (when it's read 😉 ), but still requires a fallback solution.

SMS :

SMS is is more effective than e-mail: the open rate of an SMS is 98%, compared with 20% for e-mail.
One of the great advantages of SMS is that, unlike e-mail, it is spam-free. Customers often have negative opinions about SMS, and these negative opinions are linked to SMS fraud which is increasing by the day. Nevertheless, SMS remains an excellent marketing tool.

RCS :

A new channel is becoming better known by the day: the RCS.

RCS (Rich Communication Services) is a message format that certifies the identity of the sender while preserving the confidentiality of the content.

The RCS allows you to verify your brand before sending any message, via a certified platform such as smsmode.^©. RCS can integrate the following elements: optimized text (160 characters, emojis accepted), enriched multimedia messages (images, HD videos, carousels, action buttons...), clickable links (previewed and secured), visual brand display (logo, name, object). This new method of communication is therefore more reassuring for consumers and companies alike.

GOING FURTHER

Discover the different types of RCS

Top 7 marketing strategies for relaunching abandoned shopping baskets (with concrete models)

1 - Promote the product

Example RCS :

2 - Play on emotion

Example SMS (ready-to-wear) :

[SenderID]

Hello [customer first name]

Your shopping basket at [company] is waiting for you - it's not too late to buy your favorite products!

To complete your order: [basket link].

159 characters

Example RCS (ready-to-wear) :

3 - Add calls to action

Example SMS (electronic)

[SenderID]

Hey

Finalize your [company] order in just one click!

Validating a basket has never been easier.

It's this way: [back to basket]

114 characters

Example RCS (electronic)

4 - Encourage purchases

Example SMS (furniture)

[SenderID]

[Customer]

Your [company] shopping cart is waiting for you!

Free return and payment in 3 instalments available.

Confirm my order [URL]

Back to website [URL]

131 characters

Example RCS (furniture)

5 - Promote after-sales service

Example SMS (in-house product)

[SenderID]

[Customer], are you all right?

You have not validated your shopping cart at [company],

Do you have a problem? If so, please contact our customer service!

Customer service [URL]

Go to my cart [URL]

176 characters

RCS example (in-house product)

6 - Offer a discount

Example SMS (leather goods)

[SenderID]

An OFFER especially for you [customer],

-20% off your basket [company].

Take this opportunity to validate your basket

Confirm my order [link]

123 characters

RCS example

7 - Rely on FOMO

Examples SMS (ready-to-wear)

[SenderID]

Hello [customer]

[Company] has put your shopping cart aside for 1 hour.

By this time your basket will be empty, so don't miss out on your favorite items.

I'm cracking [link]

145 characters

Example RCS (ready-to-wear)

GOING FURTHER

All RCS features

How to implement SMS and RCS marketing strategies with smsmode ?

For the RCS, contact our team to initiate the creation of your agent or simply start the registration and activation process via our dedicated form.

You can then send your reminder messages from this new channel.

For SMS, smsmode^© offers several solutions for integrating basket relaunching with :

When should SMS and RCS strategies be implemented?

According to "rejoiner", the ideal is to send the SMS or RCS reminder about 30 minutes to 1 hour after the shopping cart has been abandoned. If the message is sent too long after the shopping cart has been abandoned, this gives customers time to find other solutions, such as ordering from another site.

The benefits of smsmode^©

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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September 24, 2025 - 7 min read

RCS: concrete use cases for companies

Romain Didelot

Introduction

Visit RCS for Business is transforming the way companies communicate with their customers. More than a new-generationSMS , it enables richer, more interactive and engaging messages to be sent: HD images, product carousels, action buttons, calendar management, integrated payment and verified brand profiles.

In this article, discover 8 concrete RCS use cases, illustrated by industry videos (retail, healthcare, HR, real estate, hotels, logistics, payment, e-commerce).

RCS, more than an SMS 2.0

Unlike traditional classic proSMS which is limited to 160 characters and has no interactivity (apart from embedded links), RCS offers a complete experience:

👉 In short: where SMS simply informs, RCS makes you act and converse.

Overview of RCS use cases by sector

Retail & e-commerce

Retail chains and e-commerce sites are already using RCS to promote various special offers through interactive carousels. RCS is almost like sending an enriched newsletter, if only a newsletter could be interactive and received directly in a phone's native messaging system 😏.

Profit :

Stimulating purchase with "Order" or "Discover" buttons can multiply the click-through rate by 5 to 10 compared with SMS or email.

Health & medical appointments

The healthcare sector benefits from RCS for its ability to reduce no-show :

Profit :

You can expect a 50-60% reduction in missed appointments thanks to interactive reminders. That's more than SMS, which already offers a 40-50% reduction.

Real estate

Real estate is a field that market players rarely address, yet it is ideal for RCS, with numerous use cases that can be transposed to this channel:

Profit :

Improve lead qualification and accelerate the sales cycle.

Human Resources

What used to take several calls and email exchanges can now be done in one conversation with the RCS :

Profit :

Being able to communicate vacancies and apply via RCS saves time for recruiters and improves the experience for candidates.

Hotels & travel

In tourism and hospitality, RCS can enrich the customer experience and drive upsell in a way that no other channel has been able to do before (with the exception of WhatsAppto a certain extent). RCS enables "pre-stay" management that was previously only possible with the investment of one person for several minutes/hours. Today, a message workflow can do the job:

GOING FURTHER

All the RCS functionalities

Logistics & delivery tracking

Logistics, e-commerce and parcel delivery companies are taking advantage of RCS to manage their entire logistics tracking process in a single conversation:

Profit :

Drastic reduction in failed deliveries and improved customer experience.

Insurance & claims management

There are a number of ways in which the insurance industry can take advantage of the RCS to streamline customer relations:

Profit :

Reduced processing times, greater transparency for policyholders and fewer incoming calls thanks to automation.

Integrated payment & OTP

RCS goes beyond information, integrating into users' native messaging systems all the actions that mark out a customer journey. In particular, the final action = payment. It also plays a key role in securing exchanges, in an era when the slightest flaw is exploited. The verified brand profile enables us to act transparently to :

Profit :

Simplicity for the customer + better conversion + enhanced security.

Why integrate RCS into your strategy?

RCS is not a gadget: it meets major business challenges.

👉 RCS fits perfectly into a modern marketing and customer relations strategy.

What about you?

RCS has already been deployed by major brands in the retail, healthcare, transport and hospitality sectors. The benefits are clear: increased engagement, enhanced security, improved customer experience.

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August 27, 2025 - 6 min read

French Days: SMS and RCS campaigns to maximize your sales

Romain Didelot

TL;DR

(summary)

French Days is a major opportunity for all companies looking to boost their sales. Thanks to SMS and RCS, you can captureconsumers' attention immediately and turn your marketing offers into actual purchases.

With smsmode© APIs and plugins, your French Days campaigns become automated, personalized and measurable.

Introduction

French Days has become a real rendez-vous for French online marketing.

This year, it will take place from September 24 to 30, 2025. Like every year, this shopping extravaganza is sure to attract millions of consumers in search of bargains andpromotional offers. For businesses, it's a unique opportunity to generate fast sales and grabcustomers' attention with hard-hitting campaigns.

And there's nothing more effective than an SMS or RCS: these short, direct messages ensure immediate impact and unfiltered marketing communication.

Why are SMS and RCS essential for French Days?

👉 Clearly, SMS and RCS are the perfect channels for turning a commercial event like French Days into a profitable marketing action.

Step-by-step methodology for a successful campaign

1. Plan and segment

Prepare your SMS campaigns upstream: set your objectives, segment your databases, check your opt-ins. An effective marketing campaign is always based on precise targeting: loyal customers, new buyers, inactive prospects.

2. Build attractive offers

French Days are the perfectopportunity to showcase your products with special offers: exclusive promotions, event packs, flash sales... Customers expect deep discounts and clear benefits.

3. Write an effective message

A good SMS marketing message is 160 characters long:

The RCS allows you to send an enriched message, without the character limit, with a product image, order button and countdown timer to reinforce the urgency.

Further information

The RCS allows you to send an enriched message, without the character limit, with a product image, order button and countdown timer to reinforce the urgency.

4. Choose the right timing

The right moment makes all the difference:

5. Automate and measure

Thanks to SMS and RCS API from smsmode^© and our plugins (HubSpot, Salesforce, Adobe, WordPress, Spotify...), you can automate your scenarios:

Then measure your results: click-through rates, conversions, sales generated per campaign.

The sales simulator for your campaigns :

Enter the number of contacts, select your rate, your business sector and find out how much sales you can expect from your SMS campaign.

10 practical tips to boost your French Days

1. Personalize your messages

Customers respond better to personalized marketing communications. Add a first name, purchase history or product interest to capture their attention.

2. Focus on urgency

French Days are short: emphasize the rarity of your offers, for example "Valid for 48 hours only" or "Limited stock". This encouragesimmediate action.

3. Segment your mailings

Don't communicate the same promotion to all your customers. Tailor your marketing messages to different profiles (loyal, new buyers, inactive).

4. Integrate your campaigns with your other marketing activities

Combine your SMS, MMS or RCS messages with emails, social networks and push notifications. A multi-channel campaign maximizes the impact of your communication.

5. Optimize your links and landing pages

If you opt for a rich SMS message, it should lead to a clear, optimized page. Promotional products should appear immediately, with no detours.

GOING FURTHER

Rich SMS documentation via smsmode^©

6. Test your shipments

Before launching your French Days campaign, test different times, senders and message wordings. This will help you find the most effective combination.

7. Revive abandoned baskets

An e-commerce marketing classic: the abandoned cartSMS reminder encourages customers to complete theirpurchase, and can generate up to 30% in additional sales.

8. Combine SMS and RCS

Send an SMS to consumers who don't have a compatible smartphone, and an enriched RCS (buttons, carousels) to others. This maximizes your opportunities.

9. Analyze and optimize

After your French Days, measure the results: click-through rates, conversions, sales generated per campaign. Adjust your next marketing actions for the following year.

10. Build loyalty after the event

Extend the customer relationship: thank your customers, offer a promotional code for their next purchase, for the Black Friday or the winter sales and turn a one-off event into lasting loyalty.

The smsmode advantage^© : API & Plugins to automate your campaigns

Where many platforms stop at sending promotional messages, smsmode^© goes one step further with :

👉 The result: smarter, faster campaigns tailored to your customers.

Optimize with data

The secret of good marketing communications lies not just in sending a message, but in analyzing the results:

Identify the most responsive consumer segments.
Compare your channels via revenue per message (RPM).
Anticipate your next sales and promotions campaigns.

With smsmode^©you have advanced dashboards to control your sales in real time.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

August 08, 2025 - 5 min read

Set up your mobile communications with RCS

Elsa Paparone

Introduction

SMS is evolving. And with it, a new generation of enriched messages is born: RCS (Rich Communication Services). This protocol, standardized by the GSMA, is gradually establishing itself as the successor to traditional SMS , with immense marketing and conversational potential.

With all operators and manufacturers (including Apple since iOS 18) gradually integrating this technology, RCS is now a concrete, high-performance solution for brands wishing to modernize their mobile communications.

What is RCS?

Developed by the GSMA and pushed by Google, RCS or Rich Communication Servicesis based on the 4G/5G network rather than GSM. It enables :

Since 2024, iPhone users have also been able to benefit from this technology, accelerating its mass adoption.

Why integrate RCS into your company's communication?

RCS Business Messaging (RBM ) offers brands a conversational channel that is richer, more interactive and more engaging than SMS, MMS or even WhatsApp Business.

Key benefits :

*GSMA studies and feedback from pilot campaigns (2023-2024)

Use of the RCS

RCS adapts to all objectives:

RCS features

As you can see, the aim of RCS is to bring the great features of instant messaging (WhatsApp, Messenger...) to our native messaging service. It combines the best of instant messaging... with the universal reach of SMS.

GOING FURTHER

Discover all the features of RCS

Find out about the different types of content messages and buttons integrated into the thread, which are offered by the RCS.

How to integrate RCS into your communication?

1. Framing the project

Our teams can help you define the right use case (conversion, brand awareness, retention...).

2. API access or turnkey support

3. Launch of the first pilot campaigns

Performance monitoring, fine-tuning, strategic consulting.

Why choose smsmode for your RCS project?

STUDY CASE

Our main objective is to drive traffic to our website, and RCS is a perfect channel for this, allowing us to use images, buttons and carousels, which SMS doesn't allow.

Alexandre Ali, co-founder of Panda Tea

RCS: simple evolution or real revolution?

Halfway between SMS and instant messaging apps, RCS represents a breakthrough: the era of conversational, enriched, intelligent and measurable mobile messaging.

While SMS remains a must-have, RCS is becoming a formidable weapon for capturing attention, improving conversion and enriching the customer experience.

So, whether you're already a customer or just discovering our service through this new product : smsmode^© offers you a follow-up service. This means that if you're already working on a channel, such as SMS or email, our teams will be there to advise you on how to harmonize your communication.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Would you like to test RCS as part of your mobile strategy?

Our teams are here to support you. 📞 Contact our sales team to activate your first RCS shipments or access our API.

Show promotion by SMS

The Grand Théâtre de Provence boosts promotion of its shows with targeted SMS campaigns. By informing its spectators about the last available seats and special offers, it creates traffic in the theater and maximizes bookings.

Who are Les Théâtres?

Les Théâtres is a company that includes Le Grand Théâtre de Provence, Le Théâtre du Jeu de Paume, Le Théâtre du Gymnase-Bernardines. The partnership between smsmode^© et Les Théâtres was born with the Grand Théâtre de Provence, a concert hall located in Aix-en-Provence, home to several prestigious orchestras and a major venue for the Aix-en-Provence Festival.

The uses of the Grand Théâtre de Provence

The Grand Théâtre de Provence has chosen SMS campaigns as a means of communication for promote its shows and inform its customers of the last places available. In collaboration with smsmode^©the theater sets up targeted drive-to-store communication campaignsto effectively reach a demanding clientele.

The benefits of SMS for venues

SMS "drive to store" is a powerful tool for cultural institutions, theaters and concert halls like the Grand Théâtre de Provence. Here's why:

Generating point-of-sale traffic By sending out promotions and information on upcoming shows, the theater encourages spectators to reserve their seats, thus increasing the fill rate for performances.
Accessibility and speed: SMS is a direct, instantaneous channel, ensuring that important information reaches recipients quickly.
Personalization: messages can be adapted to viewers' names, preferences and history, offering a customized customer experience.
Operational efficiency: Automated mailings save time and reduce communication costs.

Examples of messages used by theaters

Show promotion

[Grand Théâtre de Provence]

🎭 Don't miss 'Carmen' this Friday at 8pm at the Grand Théâtre de Provence. Reserve your tickets now!

Last places available

[Grand Théâtre de Provence]

⚠️ There are still a few tickets left for tonight's concert. Take advantage before it's too late!

Special offers

[Your Theater]

🎉 Special offer: 20% off your tickets for the next performance with code GTP20.
[URL]

WHITE PAPER

Examples of SMS marketing

Get inspired right from the start with over 60 SMS marketing examples. Drive to store, drive to web, retail, abandoned shopping baskets...

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

July 25, 2025 - 4 min read

Canvassing for CPF totally prohibited

Romain Didelot

Introduction

Since 2021, smishing campaigns ( SMS phishing) have multiplied, with a lasting impact in 2022 2024. In response to these frauds, the French government first banned canvassing relating to the Compte personnel de formation (CPF), then tightened the rules on telephone canvassing and electronic communications in 2025 (prior consent expected by 2026 and bans in sensitive sectors). These measures are in addition to the actions taken by Arcep and operators to tighten number authentication and combat caller identity theft.

The law

LAW no. 2022-1587 of December 19, 2022 to fight against fraud in the personal training account and to prohibit the canvassing of its holders (1) - Légifrance (legifrance.gouv.fr)

Commercial canvassing of holders of a personal training account is prohibited by call, by SMS, by e-mail, and via social networks; this includes :

On the other hand, requests in connection with a training course in progress and related to the purpose of the course remain authorized.

Any breach is punishable by a maximum administrative fine of €75,000 for a natural person and €375,000 for a legal person.

2023 2025 developments to know (more news)

Application and operational framework (2023):
Decree no. 2023-1350 of December 28, 2023 implements a number of provisions of Law 2022-1587, in particular increased supervision of subcontracting (requirements aligned with those of service providers, including Qualiopi certification).

Financial management and collection (2024):
Decree no. 2024-587 of June 25, 2024 specifies the procedures for enforced collection of debts and financial management of the CPF, in line with the fight against fraud.

New law "against all forms of public assistance fraud" (2025):
Law no. 2025-594 of June 30, 2025 introduces a paradigm shift for telephone canvassing:

Numbering and caller authentication (Arcep, 2025):
Arcep is consulting on the evolution of the national numbering plan to better prevent number theft and impose verification (by operators) of the caller numbers authorized by each customer. The project also provides for display rules when authentication fails (e.g. presentation of a "99 99 99 99 99" value) and the creation of a category of numbers dedicated to messages of general interest. Contributions expected by September 26, 2025.
Source ARCEP

Good to know:

For all unwanted or fraudulentSMS, the 33700 system remains the official reporting channel, operated with the support of operators and the authorities.

What this means for you (and for us)

As a mobile messaging service provider, we are directly subject to these legal frameworks. We maintain and reinforce our technical and operational measures to ban these uses from our platform. :

Faced with the steady increase in smishing, the entire telecom ecosystem has decided to take action (Sender ID control, URL filtering, etc.). Find out why smsmode^© is particularly committed to this effort, and what this means for you

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

July 05, 2025 - 6 min read

SMS for paperless receipts

Romain Didelot

Introduction

The AGEC law puts an end to the automatic printing of sales receipts. This major change of use for retailers is nevertheless good news for everyone, combining a positive ecological impact with new digitalized communication between brands and customers.

The dematerialized ticket means a better experience and a universal tool for centralizing invoices. And for businesses, it's an excellent way of enriching customer data and diversifying marketing and loyalty strategies. We explain it all in this article.

The end of systematic receipt printing: what's changed?

Since the 1st^er On August 1, 2023, the law on the fight against waste and the circular economy (Loi AGEC) put an end to the automatic printing of cash register, bank card and voucher receipts. This measure aims to reduce paper waste and limit exposure to the chemical substances present on printed tickets.

Most of the tickets are concerned:

Retailers must now inform customers of their right to a ticket on request, via a visible display at the checkout. They can also offer dematerialized alternatives, such as sending tickets by SMS, e-mail, banking application or QR code.

Some exceptions remain:

Why do you need a paperless ticketing solution?

If the end of the paper ticket has many advantages (ecological, financial, data security...), it also has 2 major drawbacks:

There's only one way to recreate or even strengthen this disappearing link with the customer: the dematerialized ticket.

The advantages of paperless receipts :

This change in buying behavior has many benefits.

Customer benefits

Benefits for brands

The end of receipt printing is also good news for businesses. Among other things, there are the cost savings associated with purchasing paper, ink, maintenance and printers, but the biggest opportunity is marketing for merchants.

Adopting the dematerialized ticket allows you to demonstrate your eco-responsible approach to communication and to comply with the AGEC law, but it's also and above all: an opportunity to capture customer data and build customer loyalty.

Environmental impact: a nuanced analysis

The dematerialization of sales receipts aims to reduce the environmental impact of paper printing. However, digital storage and transmission can also have an ecological cost (energy consumption, resources). It is therefore crucial to adopt a balanced approach: dematerialization while optimizing processes to minimize the overall ecological footprint. more ▶︎

Beyond the ticket: an opportunity for customer relations

Once the customer's opt-in consent has been obtained, the merchant can communicate much more than just a receipt to the customer, and enrich his customer database at the same time. SMS marketing SMS marketing is the perfect tool for drive-to-market advertising, and can be used to announce in-store events such as sales, open days and pre-sales. SMS is the perfect tool for the drive to store and it goes without saying that the recipient's number is the crucial element for communicating via SMS!

You can also start communicating without leaving your dematerialized receipt ! Your e-ticket can very easily use the same codes as its physical counterpart. Slip your offers and promotions under the purchase information, and you 'll be on your way to creating a new buying intent.

In fact, it's even possible touse this dematerialized solution without clear, positive consent. For commercial canvassing, the CNIL states that "if the person canvassed is already a customer, and if the canvassing concerns similar products or services provided by the same company, prior consent is not required. In this case, the CNIL considers that legitimate interest may constitute a valid legal basis."

The dematerialized sales receipt can therefore become an entry point to an enriched customer relationship. This approach transforms the receipt into a loyalty tool, reinforcing customer commitment and optimizing the shopping experience.

Consumer trends and adoption

According to a May 2024 OpinionWay-Perifem survey:

These figures testify to the growing adoption of paperless solutions and increased consumer confidence.

How do I generate paperless sales slips?

Some cash register software packages already offer functions for generating dematerialized till receipts. All transaction information is processed by the software, and an additional option is available to determine whether you wish to print the receipt, send it by SMS or e-mail it to the customer.

Services Messaging API from smsmode^© allow you to connect your cash register software with our platform, in order to send receipts by SMS, thanks to an automated query to the corresponding phone number.

Why is SMS the best channel for paperless tickets?

As with many other uses (OTP, information, marketing, etc.), SMS stands out from other communication channels thanks to its direct, simple and personal aspect.

Record opening rate: The opening rate for SMS is 98%, compared with around 20% for e-mail, which means that customers are more likely to see their receipt if they receive it by SMS.
Fast delivery : SMS are delivered in real time, all the faster thanks to direct smsmode operator connections.^©. This means that customers receive their ticket immediately after their purchase, whereas an e-mail can be delayed, filtered or land in a spam box.
Accessibility: All cell phones are equipped to receive and read SMS messages. It's the universal channel, even for checking receipts.
Interactivity: SMS offers the possibility of including clickable links or actions to be carried out directly in the message. This allows customers to follow the link to their receipt, but also to take part in a satisfaction survey or access your social networks to follow you!
Simplicity: SMS are short and concise, making them easier to read and understand than an e-mail that may contain additional information deemed irrelevant. Your customer may quickly delete your e-mail if it doesn't seem to meet their expectations immediately.

GOING FURTHER

The SMS Klaviyo Webhook

Optimize your e-commerce SMS promotion, retention and reminder strategies with our plugin.

Conclusion

Any change requires adaptation, and at the same time creates an opportunity. The dematerialization of sales receipts is no exception to the rule. Getting to grips with the subject allows you to capitalize on this opportunity. SMS for dematerialized receipts not only simplifies compliance, it also gives you a chance to enrich your customer base and diversify your marketing strategy.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

June 09, 2025 - 5 min read

SMS & Foodservice: the infographic

Elsa Paparone

Introduction

Professional SMS is proving to be an ideal means of communication for the catering industry. It is frequently used by restaurateurs throughout the year to notify special offers or confirm reservations. Whether you run a gourmet restaurant, a snack bar or a bar, it's an essential tool for boosting your sales!

The infographic

Create a link with its customers

Customer loyalty is an essential process when running any kind of business. Your regular customers play a vital role in the success of your business. Very often, they're the lifeblood of businesses that don't have their own storefront.

You can use SMS marketing in a variety of ways, for example to advertise your daily specials. Your customers already in your database may be tempted by your daily special, but you still need to make the information accessible. For this, an informative SMS at the start of the week will be more than welcome to announce your menus for the week. If you wish, you can also encourage your customers to book in advance. You'll not only have succeeded in creating a bond with your customers, you'll also be able to better organize your service.

This low-cost, quick-to-implement attention-grabber will strengthen your customers' attachment to your business. With SMS, your campaigns can be programmed easily and in no time!

Enriching your customer file

Competition is fierce in the catering industry. That's why it's vital for you to grow your customer database. The key to keeping this file up to date is your customers' telephone numbers.

There are many ways to achieve customer acquisition without spending a lot of money on advertising and the like. In fact, the use of SMS as a means of communication is not reserved for the elite. It can be used by any organization, whatever its size, needs or resources.

To give your business a low-cost boost, why not share a special re-opening offer with your contacts? On presentation of the SMS, a 10% discount could be offered on a cocktail or the menu of the day. The only limit is your imagination!

WHITE PAPER

New messaging channels for your business

Learn more about WhatsApp Business, RCS and others, and the new opportunities for your communication.

Best practices for successful SMS campaigns in the foodservice industry

A well thought-out SMS can make the difference between a customer confirms his reservation and another who forgets your table. To maximize the impact of your mailings, here are the essential rules to follow.

Respecting the legal framework and obtaining consent

Before any marketing communication, make sure your customers have given their consent to receive your messages. In France, the RGPD requires a clear and traceable opt-in, even for promotional messages sent to your existing customers. This step guarantees compliance, but also the deliverability of your SMS marketing campaigns.

On the other hand, in the case of notification or information (reservation reminders, for example), prior consent is not required.

Choosing the right time to send your SMS

Timing is everything. Send your messages when your customers are making their decisions:

Late morning to promote the lunch menu
In the early evening, to announce a special offer or an event
Avoid early-morning or late-night mailings, as they can be disruptive.

Take care of frequency and avoid spam

A relevant mailing is better than a series of messages sent too close together. A good practice is to limit promotional campaigns to a maximum of 1 or 2 per week, giving priority to quality content.

Personalize and segment your messages

Address your customers by their first name and tailor your offers to their habits. Use the personalization variables to insert into your messages to do this.

Test, analyze and optimize

Perform A/B tests to compare different texts, schedules or offers. Analyze open, click and conversion rates to refine your future campaigns. Successful SMS marketing is always the result of a continuous improvement process.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

June 05, 2025 - 3 min read

Summer sales: send your communication by SMS at an unbeatable price

Christelle ARNAUD

Introduction

June 25, 2025 is a highly anticipated day for French consumers, as it heralds the start of the summer sales ! This is a busy shopping season, so it's the perfect time to communicate with your customers by SMS . smsmode^© offers 4 quick and easy operations.

All the benefits of SMS communication

A message read at 95%

With a read rate of between 95% and 97%, you can be sure that your SMS pro will be read by your customer! In comparison, emailing has a read rate of just 25%.

Unparalleled efficiency

92% of SMS messages are read within 4 minutes of receipt. This makes SMS a simple, personal, direct and ultra-fast means of communication.

Low cost support

With its ultra-competitive rates, SMS is first and foremost the most economical digital medium on the market!

The right message to make your summer sale a success!

Invite to private sales

Mobilize your privileged customers and prospects by offering them exclusive deals before the sales period. You can play on the ephemeral aspect of the sale: offer reserved for the first registrants, lasting only a few days...

MyShop

Private sale in your boutique on Wednesday June 26 from 7.30pm: take advantage of -15% on a selection of items.

Take advantage of promotional offers

For your SMS communication to be relevant, it's not enough just to have the right products, you also need the right promotions. Propose discount offers, free gifts or progressive discounts...

MyShop

Sales at your boutique. Up to 50% off on a wide selection of items! I'm off to your boutique and our website www.votreboutique.com

Inform your customers of different brands

Your customers don't always know when the sales start, or when the various markdowns are. Think about informing them a few days in advance by sending them a SMS reminder It's an excellent way to establish a regular link with your customers throughout this period.

MyShop

Summer sales: 2 days to go before the second markdown. Come and enjoy an extra 30% off on all our items!

Remember your opening hours

Opening times can sometimes be changed during sales periods. The shops close later or open exceptionally on Sundays. Communicate with your clients on these changes to make them the best informed possible.

MyShop

On the occasion of the summer sales, we remind you that your shop is open every day from 9am to 7pm.

Tips for optimizing your SMS campaigns

WHITE PAPER

SMS advertising through 5 action sheets

Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.

Personalisation

Use your customers' data to personalize your SMS (first name, purchase history, etc.). A personalized message is twice as likely to convert.

Choose the right time to send

The best times to send SMS are between 12pm and 2pm or between 6pm and 8pm.

Include links and calls to action

Include links to your site or special offers to make it easier for your customers to take action.

MyShop

🎁 Exclusive offer: -10 € on your online order with code SOLDES10. Order now: www.votreboutique.com

Analyze performance

Use analysis tools to track the effectiveness of your campaigns (open rates, click-through rates, conversions).

By implementing these strategies and tips, you'll maximize the impact of your SMS campaigns during the summer sales. Don't hesitate to adapt these examples to your business sector and customer base for optimal results.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

FAQ

Our tutorials

In the various tutorial formats (PDf or YouTube videos), you'll find all the help and step-by-step descriptions you need to get to grips with our SMS mailing platform. Introducing the customer area, creating a campaign, importing contacts, etc. will soon hold no secrets for you.

PDF tutorials

User's guide

Online tutorials

Knowledge Base

Youtube video tutorial

How do I send an SMS campaign?

Youtube video tutorial

How do I import contacts?

Youtube video tutorial

How do I set up the Google Calendar SMS module?

Youtube video tutorial

Platform presentation

Frequently asked questions

We have also listed the answers to the most frequently asked questions. Do not hesitate to consult this FAQ, the answers you are looking for may be there! Our team remains at your disposal on 04 91 05 64 63 for all your additional questions.

Create an SMS account

How to open an SMS account in the smsmode customer area^© ?

On the home page of the smsmode sending platform^©click on Customer areaPlease fill in the required fields and click OK. Your account is created and a welcome email is sent to the email address you provided, inviting you to finalize the creation of your account by clicking on the link in the body of the message.

How do I receive 20 free credits?

Each time you connect to your customer area, a popup will appear inviting you to fill in your details until they are validated. By validating a cell phone number, you can benefit from 20 credits. To do this, you need to enter your mobile number in the corresponding field, then request its certification by clicking on the button below this field. An SMS will be sent to you with a code that you must enter in the appropriate box. The 20 credits will then be added to your account free of charge. Click on 'New SMS' to use them.

If you cannot or do not wish to send us a mobile number, please contact us at + 33 (0) 4 91 05 64 61.

What if I've forgotten my password?

Click on the 'Forgot password' button , enter your login and validate. An email will be sent with your password to the email address you provided when registering on the site.

How do I change my password?

Log in to your account, click on the 'Password' menu . Enter the old password, then the new password and its confirmation. Confirm. The new password is saved and must be used the next time you visitsmsmode The old password is no longer valid.

How do I change my personal information?

By going to the 'Personal information' menu , you can modify your personal information, in particular change your e-mail address or add a billing address. The latter will be used to establish the online invoice when purchasing credits by card or bank transfer.

NB your account ID cannot be changed.

What is a credit alert?

You can set up an alert to show you your remaining credit balance. Log in to your customer area, click on 'Credit alert' under 'My account', and set a credit threshold. When your balance reaches this limit, an email will be sent automatically to alert you. To delete this alert, enter zero in the threshold and validate.

Send an SMS

How do I send a SMS online?

Before you cansend an SMS online, you need to be registered on the site and have credits available (see categories Opening an account and Buying SMS). Once logged in, go to New SMS, then enter the recipient's cell phone number in the Phone field. Click on Add Recipient, and the number appears in the Recipients field. Write the text of your message in the Text field, then click on Send. The SMS is sent online instantly.

How do I send an online SMS to several recipients?

For multiple recipients, and in particular an SMS campaign, enter the numbers in sequence, separated by a comma, in the Phone field, and click on Add recipient(s), the numbers appear in the Recipients field. Write the text of your message, then click on Send. The SMS is instantly sent online to each recipient.

If you cannot or do not wish to send us a mobile number, please contact us at + 33 (0) 4 91 05 64 61.

How to send an SMS online using the address book?

You cansend an SMS online if you have already entered contacts in the address book (see Address book category). Go to New SMS, then click on Select contact: the list of your contacts in the address book appears in a window. Select the recipient number(s), click on Validate, and the numbers selected appear in the Recipients field. Write the text of your message, then click on Send.
Similarly, if you have previously created groups of contacts in the address book, you can select them by clicking on Select group.

Can I send an SMS online to a foreign mobile number?

It's possible tosend SMS online anywhere in the world; the list of countries we cover is available on the International Rates page. The format of the telephone number to be used is Next : 00+country code+number (without the initial 0), or country code+number (without the initial 0).

Example: for England (country code 44) 004477000401xx or 4477000401xx.

Can I delete a programmed SMS ? Can I delete a SMS already sent?

Go to My SMS > SentSMS or ScheduledSMS , select the SMS to be deleted and click on Delete. A scheduled SMS will be deleted and not sent; an SMS already sent will be removed from the list of sent SMS . An SMS that has already been sent cannot be unsent.

Can I change a SMS at a later date?

Go to ScheduledSMS , click on the SMS you wish to modify, then click on Modify: the New SMS page is displayed with the text and recipients of your SMS. You can change these, as well as the date of sending. Click on Send to save the changes, and the scheduled SMS is modified.

Can I copy an SMS I've programmed at a later date?

Go to Scheduled SMS , click on an SMS, then click on Copy: the New SMS page appears, with the text and recipients of your SMS. You can modify the text and recipients, as well as the sending date. Click on Send, a new SMS is created (and sent if the date/time of sending is less than the current date/time), while the initial SMS remains unchanged.

Can I resend a SMS already sent? Can I create a SMS template?

Go to SMS sent, click on a SMS, then click on Resend: the New SMS page appears with the text and recipients of your SMS. You can change these, as well as the date of dispatch. Click on Send to send the new SMS online.

If you'd like to have a recurring message template, to avoid retyping the text each time, go to the 'My templates' section and manage your own templates (unlimited number).

Can I delete a number from the address book after viewing the reports?

If the receipt report is included in the type of SMS sent, you can click on the details of this SMS and the receipt reports are displayed. Then select the number to be deleted, click on Delete contacts, and the number is directly removed from the address book. Useful if you have invalid numbers in Receive error.

What if the recipient replies to SMS ?

If the recipient replies to a SMS Pro with a personalized alphanumeric sender, they will receive an error because the sender is not a telephone number. It is therefore possible tosend a SMS online with the option of replying only if you opt for SMS Pro without using a personalized sender. Recipient replies can then be viewed in the account by clicking on Received replies.

What can recipients do if they no longer wish to receive SMS ?

The recipient can reply STOP to any SMS Pro without a personalized sender. For other types of SMS, you need to include a contact number or URL in the text so that the recipient can unsubscribe from your mailing lists.

What are the different possible statuses of an SMS ?

Sent : the SMS has been sent.
Received : the SMS has been received by your correspondent's phone (which was switched on).
Delivered to operator : the SMS has been delivered to your correspondent's operator, but has not yet been received (the mobile may be switched off or outside the network reception area).
Reception error: the SMS is in error, the most frequent reasons being an invalid number, a cell phone out of service for an extended period, a cell phone switched off for 48 hours, or a full SMS inbox.

What happens if I send an SMS online to a "ported" number?

Portability (change of operator without change of number), well managed between French operators, is not supported by all networks, especially outside the European Union. In this case, SMS may not reach its destination.

Can I find out whether SMS has been received?

An SMS receipt report is included in SMS Pro and SMS Voice. In this case, once your SMS campaign has been sent, go to the My SMS, or Sent SMS menu, click on the SMS campaign and the detailed report appears with the status (Delivered operator, Received, Error...).

What happens if I send a SMS to a group in which the same recipient appears 2 or more times?

The system automatically eliminates duplicates, so the SMS will only be sent online once to that recipient, and you'll only be charged the price of a single SMS. An ideal feature for SMS campaigns where duplicates are commonplace.

What if I send a SMS scheduled for an earlier date/time than the current one?

The SMS will be sent online immediately.

How do I send an online SMS scheduled for a later date/time?

On the New SMS pages for creating a new mailing campaign at SMS, you can choose the date and time of mailing of your choice, by modifying the Mailing date field. The format must be dd/mm/yyyy hh:mm. Click on Send, and your campaign will appear in the list of scheduled SMS . It will be sent once the chosen date/time has been reached. The credit will only be debited when SMS is actually sent to its recipients.

How much does it cost to send SMS online to a French mobile abroad?

The cost in credit of a SMS sent online to a French mobile abroad is the same as if the French mobile were in France. The nationality of the recipient operator is taken into account, not its geographical location. Please note that SMS reception may be unpredictable in some countries with variable network quality.

Is it possible to customize fields such as the recipient's name in the text of SMS ?

The messages are customizable with the following data recorded on the contact: name, first name, email, company. To do this simply insert: $nom, $prenom, $email, $societe (attention no accent) in your text, and the system automatically replaces these fields with the corresponding data of the recipient (or recipients).

Is there a shipping history?

By clicking on SMS sent, a list of all SMS sent online appears, and this list can be exported as a file by clicking on the Export link.

Can I send an online SMS to someone I don't know?

SPAM is banned in France; The recipients must have previously agreed to receive text messages from you. For more information, you can contact the GDPR.

Problem with Euro symbol ' € '?

The "€" symbol is equivalent to 2 characters on a phone screen, so if an SMS uses 160 characters, with a "€" in the text, the SMS may be put in error or the recipient may receive 2 SMS, Next cases. To avoid this problem, the system replaces "€" with "E" when it detects a message that is too long.

SMS campaign address book

How do I change the contacts?

Log in to your account. Click on 'Address book', the list of your contacts appears. Click on the contact you wish to modify, change the required fields and validate. Click on 'Back', and the modified contact appears in the list. To delete a contact, select it from the list and click on the ' Delete' button .

How do you import a list of contacts to send your SMS campaign?

Log in to your account. Click on 'Import numbers'. Your import file must be in Excel (.xls) or CSV format. Select the desired format. For CSV format, a column separator must be defined ( , or / or ; etc.) depending on your file. You can automatically create a group with these imported contacts, by filling in the 'Group name' field. Select your file and validate. For Excel or CSV files, you must first define the columns to be loaded, mainly name and mobile. Validate and the contacts are imported into your account's address book.

How do I create a contact manually?

Log in to your account. Click on 'New contact'. Fill in the mandatory fields (including cell phone number), then confirm. Your contact is saved in the address book. Click on 'Back' and the contact appears in the list.

How do you create a contact group for your next SMS campaign?

You can create a group of contacts from individually saved contacts. This will enable you to send SMS as a group for your SMS campaign. To do this, log into your account, click on 'New Group', enter a group name in the corresponding field, select from the list of your contacts those who will be part of the group, and validate. When you set up a new campaign, you'll be able to select this group of contacts directly.

How do I add a contact to an existing group?

Log in to your account, click on 'Address book', and the list of your contacts appears. It is possible to group a contact from this list, by selecting the contact, and clicking on 'Group' at the bottom of the list after choosing the group. You can also click on the contact: in the contact details, the list of existing groups appears in a box. Click on the group to which you wish to attach the contact. If you wish to select several groups, use the CTRL+ALT key and select the groups, then click on 'Validate' . For a new contact, do the same, click on 'New contact' then click on the group(s) in the 'Groups' box.

What is a blacklist? How do I import a blacklist?

Log in to your account, click on 'Import numbers'. Your import file must be in Excel or CSV format. Select the desired format. Check the 'Blacklist' field . Confirm and the contacts are imported into your account's blacklist. This "blacklist" includes all contacts who do not wish to receive SMS from you (useful in the case of an SMS campaign, if you re-import updated files each time).

How do I delete duplicates?

Log in to your account, click on 'Duplicates'. The list of duplicate or triple numbers in the address book appears. You can now delete them. This function is very useful for cleaning up your address book.

Buy SMS

What is credit?

You can purchase SMS credits in packs of 50, 100, 1,000, 10,000... which will enable you to send any type of SMS available on our platform. The credit will be debited as the SMS are sent; so Next the type of SMS sent and their destination, the price of the SMS, and therefore the credit debit, will not be the same. SMS prices are available in the Rates section.

Examples:

How much does an SMS cost?

Prices vary according to :

SMS prices according to purchase volumes are available in the Rates section.

To get the best estimate of your needs and the number of credits you require, use our campaign simulator.

For large volumes of credits, please contact us directly.

How do I get a bill?

Once the purchase of credits has been made, an invoice is available online for each transaction made and accepted by card, cheque or bank transfer. Once logged into your account, click on Transactions, then click on the Invoice icon next to the transaction. The Company and Billing Address details are to be filled in on the Personal Information page.

What is the credit utilization period?

The credits you have purchased do not have a valid or expiration date.

What is a credit transfer?

It is possible to transfer credits from your account to another account. Go to Transactions/Transfer credits, then enter the identifier of the recipient account, a reference (not obligatory but which will appear in the list of your transactions), and the number of credits you wish to transfer. Validate, the credits are immediately debited from your account and credited to the recipient account. This transfer is visible in the Transactions menu for both accounts concerned.

How do I send a SMS online to a mobile number in the DOM-COM?

To send SMS online to a mobile number in the French overseas departments and territories, you need to put the international code in front of the number. The price of the SMS can be found in the International rates section.

Example: for Martinique 00596696xxxxxxxx or 596696xxxxxxxx and the cost is €0.SMS.

How to buy SMS ?

To purchase credits, you must be registered on the site (see the section on opening an account). Go to the Transactions/Purchases Credits menu in your customer area and choose a payment method:

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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May 13, 2025 - 3 min read

VTC booking platforms and customer communication

Elsa Paparone

Introduction

What do you think Uber, Kapten, Lime and City-Scoot have in common? Yes, they're all 4 part of the transportation world, and everyone knows them. But what they have in common is that they all use SMS as part of their customer journey. Join us on a tour of the uses of mobile messaging by transport applications.

SMS, an indispensable tool for transport apps

Transport often means urgent need.

Need to get to the airport with the first available Uber, need to get to a meeting on time with a Lime you find on your way, but also need to show off in Rome on a beautiful scooter reserved via Cityscoot (yes, it's an urgent need...).

We have set the scene, now, imagine yourself in one of the scenarios mentioned above and you will understand why these 4 companies are so clever.

You've just booked transportation on an app. Immediately, without having to unlock your phone, you read clearly from a certain KAPTEN "Your reservation is confirmed, your driver will arrive at 3.07 pm".

In 30 seconds, you're reassured, informed and ready to go. Immediacy, universality and proximity are 3 concepts on which these transport applications have staked their hopes, and we obviously agree with them.

Each application has its own SMS

Other than confirming a reservation, SMS is a tool that can be perfectly combined with other needs. For example, Lime, which has revolutionized transport with its thousands of scooters at our disposal, has used it to good effect.

The application has found the best way to authenticate its users without them having to fill in a long form or click on a link in their mailbox (which already contains 4,534 unread e-mails), and this means is summed up in 3 little letters: the OTP.

SMS OTP (One-Time-Password) is a message containing a single-use code enabling users of a service to identify themselves or benefit from double authentication (2FA). For applications, it's the No. 1 means of registering users and guaranteeing that it's really them behind the registration. In the world of transport, it's a type of SMS that's frequently used for its practicality and immediacy.

At smsmode^©, all sending OTPs are placed in channel ultra-priority, because we know that a user waiting for code to perform an action is a bad thing for you. Choose smsmode^© is to ensure that your code arrives in just 2 seconds.

GOING FURTHER

Best practice guide: SMS 2FA

Our customer base is becoming increasingly diverse. Today, half of our customers come from the start-up sector. With this in mind, we had to adapt as quickly as possible to meet your specific needs.

With more than 20 years' experience in the mobile messaging sector, our teams can help you establish the best mobile strategies for your SMS marketing campaigns notification/reminder communications, order confirmations, etc...

Available to you:

Keep in mind that SMS is your digital ally, offering you a universal vector and a multi-channel approach! There's plenty to fall for! Several hundred start-ups have already placed their trust in us. We've been working with Doctolib since its inception, revolutionizing the medical appointment scheduling sector. We also work with Foodchéri, the food app that delivers delicious meals.

So many references that have and continue to forge every day our expertise and our know-how!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

April 23, 2025 - 3 min read

Mother's Day: the perfect time for a campaign SMS !

Elsa Paparone

Introduction

Mother's Day, just like Father's Day or Valentine's Day, is an event not to be overlooked in marketing. Many people are short of gift ideas for their mothers. A company that proactively offers its advice has a great chance of increasing sales. According to a study by Maximiles.com, more than 8 out of 10 mothers receive a gift every year on this occasion. This is an opportunity for every retailer to set up a targeted SMS campaign to boost online or in-store sales during this festive season.

Why set up a SMS campaign for Mother's Day?

For this year 2023, Mother's Day will take place on June 4th. This is surely the perfect year to add a high performance channel to your marketing!

Sending SMS marketing campaigns to your customers has many advantages for your brand!

First of all, there's the technical aspect: SMS can be deployed much more quickly than other channels such as email or display. A contact base and an impactful text of 160 characters (146 with SMS STOP), that's all you really need. SMS allows you to be ultra-reactive and agile. Your gift ideas will be in the mail in just a few clicks.

On the other hand, SMS allows you to reach all your contacts instantly and personally. This personalized communication is also an opportunity to simplify your customers' lives with your tips and ideas for spoiling their moms, and is an excellent way of building loyalty.

A perfect model for flash events

Mother's Day is also an opportunity for retailers to offer last-minute deals to customers looking for gifts. And for this kind of occasion requiring fast, effective communication, SMS is perfect and has many advantages over other marketing channels such as emailing for promoting your products, thanks in particular to :

Simple, fast & effective, SMS is undoubtedly the tool that will enable you to achieve all your objectives this Mother's Day!

6 tips for a successful Mother's Day campaign SMS

SMS is 160 characters to make an impact. Like Black Friday, Father's Day or Valentine's DayMother's Day responds to a logic of urgency, which you need to integrate into your SMS campaign by making your offers exclusive, or by playing on FOMO (Fear of missing out).

Is this your first campaign? Don't worry, we're here to help you!

Discover the 6 tips that will give you the best chance of success for your SMS campaigns, especially for Mother's Day.

1. Find the right timing

For your SMS campaign to be effective, set it up at the right time! More than half of all French people start their search several weeks in advance. So it's vital that you reach your customers as soon as they start looking for gifts! At the same time, according to a Statista study, over 40% of products sold on Mother's Day are last-minute purchases (flowers, chocolates, pastries...). Your message, delivered at the right time to consumers waiting for the perfect moment to buy their gift, can have a record conversion rate!

The ideal timing depends on your sector, but as a general rule, starting your campaign 15 days in advance, then sending out a second mailing a few days before the party, is ideal for achieving your objectives.

2. Give latecomers last-minute ideas

Our cupboards are full of pasta, but that's no reason to make a noodle necklace at the last minute! Come to the rescue of your most indecisive customers by reminding them that you're waiting for them with open arms! Use your last-minute SMS campaign to highlight the perfect Mother's Day products.

3. Build customer loyalty

Mother's Day is a golden opportunity to let your customers know that you're there for them! Take advantage of this event to recontact your loyal customers and re-launch your "cold" contacts. You can also insert a link in your SMS and redirect your customers to a blog article compiling tips or gift ideas for the festive season. It's an excellent way of building loyalty and selling indirectly by being useful.

4. Personalize your messages

When writing your SMS, you'll need to stand out from the crowd. Present original, attractive content. Don't hesitate to personalize your SMS by using the variables to insert your customer's first and last name, thus establishing a more direct and personal communication! Thanks to the information you have, you can also address your customers by segment, targeting them by gender or purchasing habits.

5. Propose an attractive promotional offer

Inserting a promotion will make your SMS message even more attractive. Propose a truly advantageous commercial offer to take full advantage of the performance of a SMS campaign: free delivery, progressive discount, promo code or even discount day. An unmissable, limited-time offer triggers the famous fear of missing out, and encourages people to take action.

WHITE PAPER

10 best practices for a successful SMS campaign!

Optimize your messages for the holidays. Discover essential practices and tips for integrating mobile SMS marketing campaigns into your communications.

6. Adopt a multimedia approach

You don't just have 100% text SMS at your disposal. With a cell phone number, you can also opt for a text message. MMS campaignan RCS message, or an enriched SMS , otherwise known as a Rich SMS. This is the practice of using SMS performance to drive a successful drive-to-web strategy. Your SMS can contain a link to a blog article with your tips, or a landing page where you can present the different products you've selected. smsmode^© offers its subscription customers a intuitive landing page editor for a successful Rich SMS operation.

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Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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We look forward to hearing from you.

April 23, 2025 - 4 min read

Prepare your SMS campaigns for Valentine's Day

Romain Didelot

Introduction

Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals are well aware of this. For many retailers, Valentine's Day is the perfect time to launch a campaign to boost sales. After winter sales, Valentine's Day is the marketing period not to be overlooked this February. SMS is the ideal communication channel to get your marketing campaigns off to a flying start on the festival of love.

Let's find out how these short, simple, yet powerful messages help to streamline the delivery process and strengthen user/customer loyalty.

The SMS campaign: ideal for flash marketing operations

There are 33 million couples in France, and over 70% of them celebrate Valentine's Day. That's 66 million potential gifts to give! An opportunity not to be missed for your boutique to delight these lovers. Your communication must therefore be effective. An SMS campaign will boost your sales and increase your online or in-store traffic. For this kind of campaign, SMS has proven to be more impactful and effective than email. An open rate of 90% for SMS, compared with an average of 20% for e-mail, which often ends up in the trash or in junk mail.

Valentine's campaign ideas

This event lends itself to many different formats. You can relaunch your recurring customers via an SMS campaign and push products similar to their last purchases. Propose gift ideas, gift sets or unmissable promotional offers. Advertise attractive prices and vary your messages! Of course, don't forget to personalize the sender and content of your message, so that the recipient perceives your message as a unique and personal proposition. A study shows that 58% of people are prepared to receive several marketing messages if the content is relevant and interesting. An SMS that helps people find the right gift for their loved one is bound to be considered relevant.

You have a CRM such as Adobe Campaign ? It will enable you, for example, to send your personalizedSMS en masse. Just give us a phone number and we'll do the rest!

GOING FURTHER

Some SMS designs for Valentine's Day

Special offers Valentine's Day

It's important to come up with attractive offers for February 14th to attract your customers' attention. The aim is to increase traffic in your store and make it easier for them to make decisions. Send a simple SMS to alert your customers, then analyze the response.

For example, this hairdresser informs his customers of his special offer by SMS.

[SenderID]

Need a makeover for February 14th?

Coiffure Aix offers special Valentine's Day packages. Low prices today, no appointment necessary!

STOP 3123

Promotional Offers

The promotions you offer can be very welcome for Valentine's Day! In fact, you need to offer something to do with this holiday, which encourages the search for gifts, whether original or more classic. Discounts, promo codes or special offers - these types of messages always please the recipients. More simply, you can confirm a delivery of flowers or chocolates!

Example:

[SenderID]

Hello Nicolas, difficult to find a gift for Valentine's Day?

A bouquet of roses is always a pleasure, especially when it's 15% off at Lovefleurs!

STOP 3123

Delivery time

Whoever hasn't said to themselves on the eve of an important event "gee, I forgot!", raise your hand. As much as we love our loved ones, buying a gift at the last minute has become a habit for some. In this case, the most constraining factor is the delivery time: whether or not the parcel will arrive by the desired date. Reassure your customers and guarantee express delivery by indicating that you'll be able to deliver on time!

[SenderID]

Valentine's Day is just around the corner! No presents yet? No need to panic. 24-hour delivery on orders placed before Feb. 13.

Order here: [URL]

STOP 3123

Game-Contest

Organize a competition that will make your customers want to visit your store rather than one of your competitors. It's an opportunity to showcase your company. Like this restaurant, you can offer prizes that lovers can share!

Example:

O-Resto

For Valentine's Day, O-Resto offers you your dinner!

To enter, visit our Facebook page and win a dinner for 2 worth 120 euros.

STOP 3123

GOING FURTHER

See all our examples of SMS Marketing

And boost your inspiration even further.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

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April 23, 2025 - 7 min read

SMS functionality: an essential communication tool

Romain Didelot

Introduction

SMS (Short Message Service) functionality is one of the oldest and most popular methods of communication on cell phones. Since its launch in the 1990s, it has remained an essential tool, even in the face of modern technologies such as RCS (Rich Communication Service) or instant messengers like WhatsApp.

SMS enables short text messages to be sent between telephone numbers. In addition to its simplicity, it offers advanced functionalities, such as sending multimedia content via MMS (Multimedia Messaging Service).

For companies, SMS is a key resource for marketing strategies, customer relationship management and security (with SMS OTP). Whether for promotions or to keep in touch with friends and family, SMS remains indispensable for its flexibility and accessibility.

What is an SMS ?

SMS definition

SMS, or Short Message Service, is a text messaging service enabling the exchange of short text messages between mobile devices (usually a telephone). A message can contain up to 160 characters. The service is based on standardized communication protocols, enabling cell phones to transmit SMS messages via cellular networks.

History and development

The origins of SMS date back to the first GSM (Global System for Mobile Communications) standards of the 1990s. The very first SMS was sent in 1992 by Neil Papworth (it read "Merry Christmas" and was sent from a computer to a Vodafone phone). The original purpose of the service was to enable cell phone operators to send alerts to their customers.

Based on the SS7 signaling protocol, SMS has rapidly gained popularity as a means of text communication between cell phone users.

Over time, SMS has adapted to advances in network technology, including today's 5G networks. The creation of SMS gateways (SMSC) has also enabled messages to be transmitted via the Internet, facilitating communication with computers, landlines and even satellites.

In 2002, MMS (Multimedia Messaging Service) was introduced as an extension to SMS, enabling messages to be sent containing images and other multimedia content.

What's the use of SMS today?

Typical use cases

SMS is particularly useful in the following situations:

Key benefits for companies

How SMS is sent

When you send an SMS, the process is as follows:

This extremely rapid process makes SMS a virtually instantaneous form of communication.

What is an SMS service provider?

An SMS service provider is a company that offers technical solutions for sending and receiving SMS messages on a large scale, often via web interfaces or APIs. These services are essential for companies wishing to integrate SMS into their communication strategies, whether for marketing campaigns, transactional notifications, alerts or security.

Find out how we can help you grow.

Professional SMS features

Visit professionalSMS offer a wide range of functionalities to meet specific business needs:

Mass send: send the same message to a large list of contacts.
Message personalization: dynamic insertion of variables (last name, first name, etc.).
Scheduling of mailings: planning campaigns for specific dates and times.
Tracking and statistics: delivery, opening and click rates.
Responses and automated management: receipt of responses, message sequences.
API integration: connection to CRM or business tools.
Landing pages and short links: enrich SMS, track performance.

Automation, customization, integration

The automation of mailings and message personalization are invaluable features for companies, boosting the effectiveness of their campaigns.

GOING FURTHER

Comparison with other communication channels

SMS vs Email

SMS have an open rate of 96%, compared with around 20% for emails. They are less likely to be ignored or sent as spam.

SMS vs Push Notifications

Push notifications require an installed application and are subject to user settings. SMS, on the other hand, is universal.

SMS vs. new channels

Services like WhatsApp or RCS require an Internet connection and are limited to certain types of terminal. SMS works everywhere, all the time.

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April 02, 2025 - 7 min read

Summarize with :

ChatGPT Perplexity Gemini

RCS available to all with IOS 18.4

Romain Didelot

Introduction

The wait is finally over: Apple has activated RCS support with iOS 18, marking a major step forward in the standardization of messaging between iPhone and Android. In France, Orange and Sosh subscribers now benefit from this new messaging system, enabling richer, more interactive exchanges between users, regardless of their device. This development, originally announced by Apple for 2023, came to fruition with the release of iOS 18.4, offering all iPhone users a more modern alternative to traditional SMS .

But what does this really mean for mobile marketing? The RCS campaigns campaigns finally accessible to all smartphones? smsmode© sheds light on this revolution and its impact on brands.

What's in it for users?

Until now, hesitation on the part of Apple and certain operators to adopt RCS has been a real handicap to brand promotion. Without the Apple brand, campaigns were reduced to a small fraction of the available mobile base. But now, many millions of iPhone users can join Android users and take part in the experience.

iOS 18.4: RCS available for Orange and Sosh subscribers

With the release of iOS 18.4, Orange and Sosh customers in France can now enjoy the benefits of RCS on their iPhone. This update marks a major step forward in the standardization of messaging between different mobile operators and OSs (SFR had already taken the plunge with IOS 18 and Bouygues with IOS 18.2, editor's note).

How do I activate RCS on iPhone?

To activate RCS on an iPhone, subscribers to French operators (SFR, Free Mobile, Bouygues Telecom, and now Orange and Sosh) are just a click away. All you need to do is :

COMPARATIVE

RCS, WhatsApp, SMS or Time2Chat. What's the difference?

Among other things, the iPhone's adoption of RCS will enable support for encryption, high-resolution images and videos, read receipts, keystroke indicators and more. In short, Apple will enable users to share a similar messaging experience between the two systems, with the exception of RCS message bubbles, which will remain green, as SMS messages currently are on iPhone.
You can now test for yourself what a conversation initiated between an Android device and an iPhone with RCS looks like. Although some questions remain, such as the transcription of reactions between different phone models, the RCS experience on iPhone is now a reality.

Apple's choice

Apple has finally adopted RCS with iOS 18, a milestone eagerly awaited by mobile messaging players. This development strengthens interoperability between systems and broadens the scope of RCS, which is gaining in maturity as a communications platform. After years of waiting, iPhone users can now enjoy enriched messaging, with the exception of the color bubbles, which will remain green to differentiate RCS conversations from iMessages.

Among other things, the iPhone's adoption of RCS enables support for encryption, high-resolution images and videos, read receipts, keystroke indicators and more. In short, Apple is enabling users to share a similar messaging experience between the two systems, with the exception of RCS message bubbles, which will remain green, as SMS messages currently are on the iPhone. Of course, there are still a number of questions to be answered, such as the transcription of reactions from one phone model to another.

What this means for professional messaging

This full adoption brings with it a major development for the application-to-person (A2P) market: the merger, or at least compatibility, of RBM (RCS Business Messaging: the A2P channel of RCS) with AMB (Apple Messages for Business: the A2P channel of iMessage).

Like SMS and its professional version, the A2P and P2P versions of RCS and iMessage are different technologies. Separately, MBR and AMB don't have the reach of SMS or even other over-the-top (OTT) messaging channels like WhatsApp. Together, however, they have the potential to reach virtually all smartphone users.

The potential in the A2P world is enormous. The GSMA estimates that there will be 6.3 billion mobile subscribers by 2030, representing billions of business opportunities for brands. Companies could create compelling experiences with a single click, all without consumers switching apps.

Reminder: What is the RCS?

RCS (Rich Communication Services) is a messaging protocol that aims to replace SMS and MMS with a richer, more interactive experience. RCS lets you send and receive text messages, images, videos, files, emojis, stickers, voice messages, video calls, group messages and much more. RCS works over the mobile network or wifi, and offers users features such as acknowledgements, input indicators, or end-to-end encryption.

GOING FURTHER

Discover the RCS channel

Features, benefits, uses and pricing.

Reminder: What is RBM?

RBM (RCS Business Messaging) is RCS at the service of brands and companies. It enables companies to communicate with their customers in a more personalized, engaging and effective way.

With RBM, you can create more creative, more interactive and more measurable campaigns. Your RBM campaigns allow you to integrate interactive elements into RCS messages, such as buttons, carousels, polls, forms and more. In this way, you can facilitate action, stimulate reaction, and foster loyalty.

The other major advantage of RBM is the possibility of adding a chatbot to your sessions. With it, you equip yourself with a powerful "conversational commerce" tool. A more innovative and useful service for your customers, enabling you to offer a new marketing experience with colossal conversion potential.

RBM is a new solution for mobile marketers, and an opportunity for them to personalize their messages according to the profile, behavior and preferences of their recipients. This means they can adapt the content, tone and timing of their messages to increase open rates, click-through rates and conversion rate.

Discover all the features of RCS

Find out about the different types of content messages and buttons integrated into the discussion thread, which are offered by the RBM: the RCS at the service of companies.

How to prepare your universal RBM strategy?

Companies need to adapt their marketing strategy to the RCS, taking into account the protocol's specific features and opportunities.

So define your objectives, target, message, budget, timetable, etc. And above all, test and optimize your campaigns using the data and feedback provided by RCS.

For an RCS campaign, the first thing to do is segment your contact lists according to their compatibility with the protocol. You'll need to know which users have a smartphone. This will enable you to send RCS messages to them, and SMS messages to other users.

RCS enables you to offer a more personalized, richer and more interactive messaging experience. You'll have two powerful levers to activate:

Conversion

By making it possible to offer more attractive, more relevant and more tailored offers to customers, RCS enables companies to increase conversion. Make it easy to take action, by integrating buttons, links, QR codes and more.

Measurement

Thanks to the precise, detailed data on deliverability, opens, clicks and conversions provided by the RCS protocol, you can better measure the effectiveness of your campaigns with RCS. Optimize your strategies, budgets and ROI with this valuable data.

Conclusion

RCS is a technology that has the potential to transform mobile marketing, offering a richer, more universal and more secure messaging experience. It's also a constantly evolving technology, which could integrate new features in the future, such as augmented reality or mobile payment, which would be yet another step towards a new world for mobile marketing.

Our webinar: "RCS, the ideal lever for customer relations".

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March 31, 2025 - 6 min read

How do you calculate the conversion rate of a SMS campaign?

Romain Didelot

Introduction

The conversion rate of your SMS campaignis perhaps the most important of all the SMS KPIs. It enables you to calculate the return on investment of your campaigns, the cost of your campaign per purchase/customer, and also to determine whether your marketing is in line with your objectives. In short, the conversion rate enables you to improve your communication, campaign after campaign, and to have a clear vision of the results of your marketing efforts.

What is the conversion rate?

Sometimes called the transformation rate, the SMS conversion rate corresponds to the number of actions/objectives achieved, divided by the number of contacts who received a message during your campaign. It is therefore expressed as a percentage (by multiplying the result by 100).

The objective is usually to sell, but downloading a PDF can also be a sale, as can filling in a contact form.

Let's take a concrete example: you've run an SMS marketing campaign to encourage your contact base to buy a product using a promotional code. You've sent 1,000 SMS and 100 of your contacts have bought the product using this promotional code: your campaign's conversion rate is 10%. (100/1000 = 0.10 then 0.10×100 = 10)

What is the average SMS conversion rate?

In general, the conversion rate of an SMS campaign is 12%, 2 to 3 times higher than that of an email campaign. As for the RCSSMS 2.0) rate, it beats all records (18% on average)!

Of course, there are as many conversion rates as there are types of objective to be achieved.
If your objective is to download a document, sign up for a newsletter or create an account, your conversion rate will inevitably be higher than that associated with a sales objective.

In the mailing world, 4% is considered a good average. For a white paper download, you can expect a double digit conversion rate. If your goal is to sell a product with a high price tag, a rate of around 1% may be quite satisfactory.

Why calculate the conversion rate?

It's an essential element in optimizing the cost of your communication. What's more, when combined with other key performance indicators (KPI's) such as click-through rateconversion rate can help you improve your communication, sharpen your hooks, refine the way you segment your contact base and, ultimately, boost your sales.

How do I know if my SMS campaign has generated conversions?

As a SaaS SMS sending platform, smsmode^©provides a large amount of data (reception rate, click rate on smsmode short links, etc.).^©The SMS can be used to track the number of messages sent (e.g. sending errors, responses, unsubscriptions, etc.). But unlike a website, SMS in itself doesn't allow you to track your prospects from message reception to purchase action. Calculating the conversion rate of an SMS campaign can therefore seem complicated.

However, there are a number of techniques you can use to find out whether your SMS campaign has been successful, and there's no need to track your customers' every move. Here are a few scenarios you can use to determine a campaign's conversion rate:

Evaluating the conversion rate of an SMS campaign: for an e-commerce site

Using a promotional code: include a code in your marketing message. If it's dedicated to your SMS campaign, you'll get instant feedback on the conversion attributed to your action: every purchase made with the code is a conversion triggered by your campaign.
Integration of a link to a dedicated page or a tracking URL: the link can lead to a landing page created for this purpose, or contain tracking options (source, support...). From this entry point, you can track your customers' behavior in the classic way, right up to a potential conversion.
Use RCS, the new conversion-accelerating channel : this new type of message offers a double advantage. Firstly, the addition of carousels, buttons and clickable images/links makes your offer more attractive, in terms of both aesthetics and customer experience, and these features also give you the possibility of tracking the customer journey like a tracking URL.

For a physical shop

Promo code : this method works equally well for e-commerce and offline retailers. Codes presented at checkout by your customers allow you to count the number of conversions achieved by your campaign.
Incentive text messages : based on the same principle as the promotional code, encourage your customers to present a SMS at the checkout to benefit from a discount. You can then compare the number of SMS sent with the number of discounts granted for this reason.
The landing-page solution This solution from smsmode^© allows you to benefit from the attributes of a website without having to create one. With the landing-page solution, you can integrate e-booking as well as maps, buttons and contact forms. Choose the objectives you want to achieve, then easily calculate your conversion rate at the end of the campaign.

SMS : the No. 1 channel for conversion

Marketing Charts has carried out a comparative study of the conversion rates of the different acquisition channels (note that clicking on a link can also be an objective, and this is surely one of the most achievable, with an average of 30%).

In this study, the average conversion rate for marketing via SMS is 29%.

Measured against similar objectives, the conversion rate of SMS is much higher than that of other digital marketing channels:

How to improve the conversion rate of your campaigns SMS

Personalise your message

You probably know that personalization is important. The Marketing Charts study revealed that visitors who viewed three pages of personalized content had a conversion rate twice as high (3.4%) as those who viewed two (1.7%).

While personalizing web content and landing pages can be complicated, sending a personalized SMS is child's play. You can address your customers by their first name, or by their title if you operate in B2B. With smsmode^© And the direct mail optioneverything is customizable!

Include a clear call to action (CTA)

Traditional SMS only offer 160 characters, so you need to communicate clearly with your prospects. The call to action must be immediately visible to your recipient. Remember that only the first few words of a text message are visible before the SMS is opened. So it's essential to communicate the subject of the text in the very first sentence. Otherwise, you run the risk of the message being deleted without being read.

Use A/B tests for SMS

This is a well-known technique for sales pages to determine which advertisement or text has generated the most responses.

You can replicate this technique on your SMS campaigns: test different catchphrases, different products, different targets...

You can then keep what works best, or even create marketing automation scenarios or a conversion tunnel, where the achievement of one objective leads to another, with the act of purchase as the ultimate goal. You can also test a small group/segment to detect any problems.

Conclusion

The days when advertising was limited to billboards, newspaper ads or TV commercials are long gone. Marketing has become a major budget item for most companies, and it's only natural to want to know exactly how much your marketing campaign has earned. Calculating the conversion rate of your SMS campaigns will enable you to know your return on investmentbut also to realize that SMS is one of the best channels for converting.

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March 15, 2025 - 3 min read

Elsa Paparone

Introduction

Since 2019, smsmode has been a member of the GSMA: the leading association in the mobile sector.

Associate membership is open to companies belonging to the mobile ecosystem. This includes mobile device manufacturers, software companies, internet and other equipment manufacturers, but also organizations from other sectors such as finance, medical, media, transport and services.

The GSMA or GSM Association represents nearly 800 cell phone operators and manufacturers in over 220 countries worldwide.

Being part of this large organization allows us to work on projects that are shaping the future of mobile messaging and SMS , and to further establish ourselves as the French leader in the field of A2P communication.

Being a member of the GSMA also gives you access to the opportunity to build strong business relationships with a panel of over 750 industry members, from operators to vendors - in short, the entire mobile digital ecosystem.

We're very proud to be part of this new adventure within such a structure, alongside leading players in the field such as Orange, Huawei and Samsung!

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RCS KPIs

Introduction

The importance of KPIs

Measure the impact of your RCS campaigns with KPIs

RCS opening rate

Click-through rate (CTR)

RCS churn rate

Conversion rates

RCS delivery rate

ROI of the RCS

Case study: Results of the RCS Panda Tea campaign

How to optimize your RCS campaigns

1. Customize messages according to the context of use

2. Leverage interactive formats specific to RCS

3. Test and compare message variants

4. Choose the right timing for sending

5. Monitor compatibility and plan for a fallback

6. Analyze KPIs and make continuous adjustments

7. Rely on expert support

Set up RCS messaging with smsmode©:

Sources:

SMS campaign sending times

Introduction

Key steps for a successful SMS campaign

Step 1: Define your goals

Step 2: Target your audience

Step 3: Implement a strategy to increase customer engagement

Step 4: Optimize your SMS delivery

Step 5: Analyze the results

The best times to send your SMS

12:00 p.m. to 2:00 p.m.: lunch break!

6pm-7pm: the end of the day!

8:00–9:00 a.m.: Wake up time!

The best days for your SMS campaigns

The best time to send your SMS your industry

E-commerce

Software/SaaS

Marketing and agencies

Shop

Hotels

How often should you send your SMS

Conclusion

Increase customer engagement with interactive messages

Introduction

What is RCS?

The difference between SMS and RCS: which channel to choose?

Recap: Why choose the RCS?

Trust smsmode© for your RCS messages

Boost your sales with a SMS campaign for Black Friday

Introduction

Why Black Friday is a marketing event like no other

The Black Friday campaign is unmissable (in figures)

Mobile marketing, a definite asset for Black Friday

SMS

The enriched SMS

The RCS

RCS Black Friday: Drive to store

RCS Black Friday: Drive to web

Well-received promotions

3 tips for a successful campaign SMS

Choose the right time

Personalise your message

Take advantage of the drive-to-web potential of SMS

The story of Black Friday

25 examples of SMS to send to your customers for Black Friday

How can SMS help your marketing campaign stand out on Black Friday?

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Abandoned shopping baskets: what to do about it - 7 practical examples

Introduction

Follow-up: the No. 1 trump card in the fight against abandoned shopping baskets

SMS, RCS or e-mail: which message is most effective in preventing abandoned shopping baskets?

E-mails :

SMS :

RCS :

Top 7 marketing strategies for relaunching abandoned shopping baskets (with concrete models)

1 - Promote the product

2 - Play on emotion

3 - Add calls to action

4 - Encourage purchases

5 - Promote after-sales service

Trust smsmode^© for your RCS messages

The benefits of smsmode^©

The smsmode advantage^© : API & Plugins to automate your campaigns