SMS service provider: criteria for making the right choice
The usefulness of SMS campaigns is well established. Whether for SMS marketingadvertising campaign, sending SMS en masse, or disseminating useful, practical information in real time, SMS is an integral part of all effective communication projects. The question is, which service provider should you choose? Find out which campaign solution is right for you.
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Provider tools and functionalities SMS
Your SMS service provider must offer you high-performance, comprehensive tools for sending and receiving SMS so that you can carry out 360° communication, from marketing campaigns to alerts:
Intuitive platform
Your service provider's customer area should provide all the functionality you need to manage your marketing communications or mobile notifications.
Robust API
Choose an API that integrates easily into your system and lets you benefit from all the options available for sending SMS campaigns.
Complete message offer
Your service provider must have all types of SMS : SMS ProSMS Unicode, SMS voice, Rich SMS (short link), reception service...
OTP module (One Time Password) module
Even if you don't use this security function, opting for a SMS service provider specializing in OTP means selecting a high-performance player on the market.
Marketing features
Your service provider must offer the professional campaign tools needed to optimize SMS marketing: personalization variables, contact segmentation, landing page editor, short link...
A database rental database
If you need to rent prospecting files containing mobile numbers for your marketing mailings, the service provider must comply with the legal conditions governing the information collected.
Criteria to consider when choosing a service provider SMS
The quality of the mailing service, data management and data privacy are at the heart of what really sets one SMS software apart from another. There are a few points to bear in mind when making your choice:
Data security and confidentiality
- Verify the confidentiality of information and data collected by the software and its delivery services
- Check that an agreement has been signed with the CNIL (French Data Protection Authority)
- Check that advanced STOP management is carried out for marketing campaigns by the service provider SMS to manage it in France and internationally.
Sending service integrity SMS
- Check message delivery guarantees, particularly for emergency messages, SMS OTP, confidential and critical messages, or for sending SMS in bulk.
- Make sure your SMS service provider is an ARCEP-approved telecom operator.
- Ensure that the service provider does not use SMS low-cost or roaming offers (SIM)
Permanent monitoring and high-performance technical support
- Ensure that the service provider includes technical conditions of service offering an automatic API traffic failover solution for all operators in the event of API disruption or malfunction.
- Check the availability of a customer alert system and competent customer support
Advanced campaign management features
- Ensure that the professional tools offered by the SMS service provider include all message campaign functionalities:
- Customization of the SMS
- Contact list management (segmentation of mailings, reception, etc.)
- Custom setting of message send date and time SMS
- Etc.
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