SMS : sell and build customer loyalty via SMS
One message. One tool. One result. SMS is by definition the ideal channel for a company that wants to reach its customers in real time, on a medium they consult continuously. With an open rate of 98% and simple sending tools, SMS each of your messages to be an opportunity for information, conversion, or retention. Minimalist by nature, maximum impact.
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What is SMS ? (Definition)
SMS is a mobile communication tool. This type of marketing campaign, conducted via SMS,differs from social media marketing oronline marketing in its direct nature.
Like email campaigns, SMS is an outbound (business-to-customer) and opt-in marketing strategy: messages are sent to a contact database that has given its prior consent. SMS marketing SMS work on its own or as part of a multichannel marketing strategy. With an SMS platform, you can send your messages to a panel of customers and prospects, without compromising on personalization or adding short links. Your SMS campaign is routed directly from your online account or application to your customers' messaging apps.
SMS, an effective marketing channel
SMS campaigns fit perfectly into a multichannel sales strategy. With SMS , you are simply in your customers' pockets.
Compatible with 100% of handsets
60% customer retention rate
ROI increased (€1 invested in SMS €50 on average)
Campaign open rate of 97%
6% > 36% of click-through rate of messages
Easy integration into CRM software
Messages opened within 3 minutes (95% of cases)
Conversion rate 3x higher than an email campaign
Maximum deliverability (+98%)
10 tips to improve your SMS campaigns
Why use SMS ? What information and data do you need to optimize engagement with SMS advertising campaigns SMS Find definitions, advice, and data, plus bonus examples of SMS messages.
Create your SMS campaign simply
The platform smsmode© offers you all the tools you need and is easy to use, whether from a computer or a phone. Import your contacts with a single click, create your first message templates and send your first campaigns in just a few minutes.
SMS marketing: use cases
Customer SMS
This is thefirst step toward effective marketing (and a great way for your business to get opt-ins). Improve customer relationships and boost loyalty by keeping your customers informed. Order tracking messages, deliveries, reminders, etc.
- The image of a brand that is accessible to its customers at all times
- A strong bond between businesses and customers that boosts satisfaction
- Better tracking, more data, and a larger opt-in customer panel
SMS commercial
This is SMS by definition: a promotional campaign (promotions, private sales, stock clearance, etc.) that generates traffic in stores or online via SMS .
- Relay your marketing offers on mobile devices
- Increase your turnover and operational efficiency
- Let your business enjoy the benefits of SMS short links, clicks, conversion, ROI, etc.)
Flash promotions, sales, private sales, Black Friday...
SMS is particularly well suited to events such as Black Friday. The deliverability of SMS that your customers receive your marketing communications during limited-time promotions. What's more, customers appreciate this instant and customizable channel. The use of personalization variables (last name, first name, company, purchase history, etc.) makes the customer experience even more personalized.
Reviving abandoned baskets
SMS incredibly effective at recovering lost sales in retail. When a customer adds one or more items to their cart without completing their order, you can automate the sending of an SMS, instead of or in addition to an email, to encourage them to return. The immediate and direct nature of the messages can significantly boost the conversion rate of your campaigns.
Send an engaging message, a short link to the saved basket, and if possible, a time-limited benefit (free delivery, exclusive discount...) to create a sense of urgency.
Some examples:
"Your basket is still waiting for you 😉 Finalize your order now and get -10% with code PANIER10."
“We've kept your items warm! Pick them up at BLACK FRIDAY prices before midnight: link”
“Forgot something? Just a few clicks and you'll receive your selection: link”
Still hesitating? Take advantage of a 10% discount and pay in three installments on your order by clicking here: link
Drive-to-store
SMS also an excellent way to generate qualified traffic in-store. You can send SMS campaigns SMS a promo code. Once in the store, this code allows your customers to enjoy benefits, and all you have to do is record the number of times the code has been used on a document to calculate the conversion rate of your campaigns!
E.g.: "Use code XXXX in-store before 6 p.m. today for free delivery. "
Example: "Use code XXXX at the checkout of our partner stores and get 20% off your basket."
Example: "Present the BLACK FRIDAY QR code at the checkout and get an EXTRA 20% off your purchase. QR code available here: link
Everything you need to know about drive-to-store SMS : definition, guide, and examples
Drive-to-web marketing with Rich SMS
Give access to more content and overcome the 160-character limit per SMS inserting a short link into your messages. This technique,known as SMS is one of the most effective marketing tools available. It allows you to combine the engagement of SMS the power of a web page.
Always include a clear call to action before the short link to encourage the recipient to take the next step and obtain more detailed information. The short link also saves you a few characters in your message.
Some examples:
“Discover our new collection via this link: mysite and enjoy our benefits before anyone else.”
“Answer our survey for a chance to win a prize! More than 10 prizes per panel. Fill out your document right here: link”
“Visit: link before midnight to grab clearance items before they disappear.”
Birthdays
Show your customers that they matter. Remember important occasions such as their birthday or the date they joined your loyalty program. This shows your customers that you care and is alsoan opportunity to encourage purchases with an offer that lasts only a few days around the date for the segment/panel concerned.
You can place the offer directly in your message, use the SMS as an incentive to check their inbox for a special gift, or even integrate a link into your SMS messages to trigger qualified visits to your website or store.
Welcome offers
Everyone expects to receive a welcome email, butsending an immediate SMS can be a pleasant surprise and a sales opportunity depending on your business.
If you offer an incentive to sign up, you can send the discount code or link via SMS follow up with it. Switch between SMS emails, test a sample group of customers to determine the right strategy, and maximize your chances of generating a purchase.
Special offers with limited duration
SMS ideal when you have a special offer (new collections, clearance sale, etc.) and want to give yourself the best chance of getting your customers to take advantage of it. It's even more effective than during events like Black Friday, because there's less marketing pressure. For these retail sales and promotions, use language that conveys a sense of urgency. You can even push an item without a discount and rely solely on the sense of urgency.
Customer service as a marketing "Trojan horse"
As mentioned above, SMS particularly effective for transmitting information. Your customer does not need to check their email to make sure the order has been placed, and if the tracking document is late in arriving, the SMS as reassurance.
Above all, customer SMS can be a gateway for your marketing department. SMS necessarily have to besales-related. They can be used to proactively address issues before they become problems and reassure people who are experiencing shipping delays.
It is a more intimate tool that strengthens your branding and your data. In the French market, SMS are allowed without opt-in, and can enable you to obtain opt-in for future marketing messages. People want conversation. SMS an opportunity to build that deep relationship.
Get 60 examples of SMS marketing
For your next SMS advertising campaigns, get inspired... and boost your sales. Find 60 examples of SMS just as many effective strategies in this document.
SMS marketing: best practices
The right moment, live or recorded
Timing is, by definition, important for any marketing message. It is even more so for SMS. If 97% of SMS read so quickly, it is because customers check their phones very often and SMS go unnoticed.
If, for example, your aim is to lead to a purchase by sending a promotional code, Monday at 8:30 am is probably not the ideal time to schedule your campaign. If your activity involves a meeting, another option is to send SMS messages just after an appointment. You're already in the customer's mind and you know he's available.
The right transmitter for the right communication
Your brand name must be present to give your customers confidence.
Customize the message sender for clear communication. Your customers do not have you in their contacts: this means that your message will appear from a number they do not recognize, and without any identifying information. If you want them to read your text to the end, you must identify yourself immediately. With smsmode©you can personalize your Sender ID and can therefore be identified even before the SMS website is opened.
Optimise your message
SMS a maximum length of 160 characters.
That's not much space to deliver an impactful message, especially when you have to identify yourself and add the STOP SMS. You can, of course, send a longer message, but it will cost you several messages.
So you need to know exactly what you want to say and not waste characters. Get to the point and use links (and link shorteners) to add details to your message.
Rules to follow for SMS
SMS (French) is governed by rules set by the CNIL and operators to ensure that consumer rights are respected.
The first rule is obviously opt-in: each of your contacts must have given their explicit consent before SMS company SMS send SMS .
The time of sending is also regulated: SMS campaigns must be sent between 8 a.m. and 8 p.m., and may be sent every day except Sundays and public holidays.
The word STOP is also mandatory for all your advertising messages. Tools such as smsmode© automate all these rules so you don't have to worry about them.
The ultimate checklist of things to check before sending an SMS campaign
Download this free document, which lists 17 points to check to ensure the success of your SMS campaigns.
Contact database, message, send time, testing, legal requirements, statistics. It's all there.
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Take advantage of numerous services: immediate or scheduled SMS sending, SMS reception, specific item developments, contact management, technical support, etc.
Test the real performance and impact of an SMSmarketing campaign in just a few clicks SMSand adopt SMS your communications!
- An expert solution, compatible with your CRM or application via API, or usable in SaaS mode from your customer account
- Automatic unsubscribe management
- Receipt statistics, DLR, SMS click-through rate + link
- SMS marketing campaign in just a few clicks
- Direct carrier routes for maximum throughput, fast delivery, and competitive pricing
All our marketing solutions
- Share your promotional offers on mobile devices
- Increase your turnover and operational efficiency
- Benefit from the universality of mobile technology
- Deliverability on landlines and mobiles, very good reception quality
- Report included, acknowledgments of receipt and reading possible
- A worldwide shipment
- Channel for conversational commerce available as an API or managed service
- Intuitive, multimedia messages
- Conversion champion
- A channel that multiplies your customer service
- A verified company profile
- A cost to the conversation
They use SMS
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