MARKETING
SMS marketing
A message. An action. One result. With open rates that break the norm, SMS marketing is the ideal channel for getting straight to the point. Reach your users in real time, on a medium they consult continuously. Each of your messages is an opportunity for activation, conversion or retention. Minimalist by nature, maximum in impact.
THEY TRUST US
What is SMS marketing?
SMS marketing is a powerful lever for direct communication. This style of SMS marketing campaign differs from social marketing or online marketing in its agility, reach and universality. Like mailing campaigns, SMS marketing is an opt-in marketing strategy: messages are sent to a contact base that has given its prior consent.
SMS marketing is as effective on its own as it is as a complement to a multi-channel marketing strategy. These targeted, effective messages enable you to reach customers and prospects directly and instantly. With an SMS platform platform (like ours), you can send your messages simultaneously to an unlimited number of consumers without compromising on personalization. Your SMS campaign is routed directly from your online account or application to your customers' inboxes.
SMS, an effective marketing channel
Visit SMS marketing marketing campaigns fit perfectly into a multi-channel sales strategy. With SMS marketing, you're simply in your customers' pockets.
Message click-through rate 6% > 36
Why SMS marketing? What information and data do I need to optimize SMS advertising campaign engagement? Read on for our tips and advice, with sample SMS messages as a bonus.
Create your SMS campaign simply
The platform smsmode© offers you all the tools you need to get started, whether you're using a computer or a telephone. Import your contacts with a single click, create your first message templates and send your first campaigns in just a few minutes.
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SMS marketing: use cases
SMS customer information
It's the first step to effective marketing (and a great way to get opt-in). Improve customer relations and boost customer loyalty by keeping your customers informed. Order follow-up messages, deliveries, reminders, etc.
- The image of a brand accessible to its customers at all times
- A strong bond with your customers that reinforces their satisfaction
- Better tracking of reservations, purchases or orders and more customer data
SMS commercial
Generate traffic at the point of sale or online with promotional campaigns (promotions, private sales, stock clearance, etc.) via SMS marketing.
- Relay your promotional offers on mobile
- Increase your turnover and operational efficiency
- Let your business benefit from the advantages of SMS (conversion, ROI, clicks, etc.).
Flash promotions, sales, private sales, Black Friday...
SMS marketing is particularly well suited to events such as Black Friday, when promotions are limited in time. SMS deliverability ensures that your customers have received your communication. What's more, customers are more receptive to this instantaneous, personal and customizable channel. The use of variables (surname, first name, purchase history, etc.) makes the customer experience even more personal.
Reviving abandoned baskets
SMS is a highly effective channel for recovering lost sales. When a customer adds one or more items to their shopping cart without finalizing their order, you can automate the sending of a personalized SMS to encourage them to return (instead of or in addition to an email). Its immediacy and directness can significantly boost your conversion rate.
Send an engaging message, a short link to the saved basket, and if possible, a time-limited benefit (free delivery, exclusive discount...) to create a sense of urgency.
Some examples:
"Your basket is still waiting for you 😉 Finalize your order now and get -10% with code PANIER10."
"We've kept your items warm! Collect them before midnight here: mysite"
"Forgotten something? Just a few clicks to receive your selection: mysite".
Drive-to-store
SMS is also an excellent way of generating qualified in-store traffic. You can send SMS campaigns containing a promotional code. Once in-store, this code allows your customers to benefit from advantages, and all you have to do is count the number of times the code has been used to calculate the conversion rate of your campaigns!
Ex: "Use code XXXX before 6 p.m. today for free delivery."
Ex: "Use code XXXX at the checkout before 6pm today for free delivery."
Drive-to-web marketing with Rich SMS
Give access to more content by inserting a short link in your messages, and break the 160-character limit per SMS. This technique, known as Rich SMS , is one of the most effective marketing tools available. It lets you combine the engagement of SMS with the power of a web page.
Always include a clear call to action to encourage the recipient to take the next step, as well as a link with more detailed information. And use a short link to save a few characters in your message.
Some examples:
"Discover our new collection via this link :mysite and take advantage of our benefits before anyone else."
"Take our survey for a chance to win prizes!"
"Visit :mysite before midnight to grab clearance items before they're gone."
Birthdays
Show your customers that they matter. Remember important occasions like their birthday or the day they became members of your loyalty program. It's both a nice gesture to your customers and an opportunity for you to encourage them to buy, with an offer that lasts only a few days around that date.
You can place the offer directly in your message, use the SMS as an incentive to check their inbox for a special gift, or even integrate a link into your SMS messages to trigger qualified visits to your website or store.
Welcome offers
Everyone expects to receive a welcome e-mail, but the immediate sending of an SMS instead can be a pleasant surprise.
If you're offering a sign-up incentive, you can send the discount code or link by SMS , or follow up with them. Juggle between SMS and email, test on a panel to determine the right strategy and maximize your chances of prompting a purchase.
Special offers with limited duration
SMS is ideal when you have a special offer (new collections, clearance sale...) and you want to give your customer every chance of taking part. For these sales and promotions, build a little urgency into the language. You can even push them without discounts and play on the sense of urgency alone.
Customer service as a marketing Trojan horse
As mentioned above, SMS is particularly effective for transmitting information. Your customer doesn't need to check his e-mails to make sure the order has been placed, and if the follow-up e-mail is late in arriving, the SMS fulfills the role of reassurance.
And your customer service SMS channel can represent a foot in the door for your marketing department. SMS doesn't have to be about selling. They can be used to proactively address issues before they become problems, and to reassure people experiencing shipping delays.
It's a more intimate channel for explaining delays and showing a human face that reinforces your branding. Transactional SMS is permitted without opt-in, and may allow you to obtain marketing opt-in in the future. People want a conversation. SMS is an opportunity to build that deep relationship.
Get 60 examples of SMS marketing
For your next SMS advertising campaign, get inspired... and boost your sales.
These 60 SMS examples offer you a whole range of high-performance strategies!
SMS marketing: best practices
The right moment, live or recorded
Timing is important for any marketing message. It's even more so for SMS. If 97% of SMS are read so quickly, it's because customers check their phones very often, and SMS never go unnoticed.
If, for example, your aim is to lead to a purchase by sending a promotional code, Monday at 8:30 am is probably not the ideal time to schedule your campaign. If your activity involves a meeting, another option is to send SMS messages just after an appointment. You're already in the customer's mind and you know he's available.
The right transmitter for the right communication
Your brand name must be present to give your customers confidence.
Personalize the message sender for clear communication. You can't assume that your customers have you in their contacts: this means that your message will appear from a number they won't recognize, and without any identifying information. If you want them to follow through on your text, you have to identify yourself immediately. With smsmode©you can personalize your Sender ID and can therefore be identified even before the SMS website is opened.
Optimise your message
SMS messages have a maximum length of 160 characters.
This is too short to deliver an impactful message, especially when you have to identify yourself and add the STOP SMS. You can of course send a longer message, but it will cost you several messages.
So you need to know exactly what you want to say and not waste characters. Get to the point and use links (and link shorteners) to complete the details of your message.
Rules to follow for SMS marketing
SMS marketing is governed by rules laid down by operators to ensure that consumers' rights are respected.
The first rule is obviously opt-in: each of your contacts must have given their explicit consent before your company sends an SMS .
The time of sending is also governed: promotional SMS campaigns must be sent between 8am and 8pm, and can be sent every day except Sundays and public holidays.
The word STOP is also mandatory for all your advertising messages.
The ultimate checklist of things to check before sending an SMS campaign
Download this free checklist of the 17 points you need to check to ensure the success of your SMS campaigns.
Contact base, message, send time, test, legal obligations, statistics. It's all there.
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An efficient, accessible tool via a personal account
Take advantage of numerous services: immediate or scheduled SMS sending, SMS reception, specific developments, contact management, technical support, etc.
Test the real performance and impact of an SMSmarketing campaign in just a few clicks... and adopt SMS in your communications!
Benefits smsmode©
- An expert solution, compatible with your CRM or application via API, or usable in SaaS mode from your customer account
- Automatic unsubscribe management
- Receipt statistics, DLR, SMS click-through rate + link
- SMS marketing campaign in just a few clicks
- Direct operator routes for maximum throughput, fast delivery and competitive pricing
Our SMS packaged solutions
SMS (TEXT MESSAGES)
- Relay your promotional offers on mobile
- Increase your turnover and operational efficiency
- Benefit from the innovative image of the mobile
TTS (SMS synthesized voice)
- Deliverability on landlines and mobiles, very good reception quality
- Minutes included, acknowledgement of receipt and reading possible
- A worldwide shipment
RCS
- A channel for conversational commerce available as an API or managed service
- Intuitive, multimedia messages
- Conversion champion
WhatsApp Business
- A channel that multiplies your customer service
- A verified company profile
- A cost to the conversation
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