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MARKETING

The benefits of
SMS marketing for your sales

SMS marketing is the fastest and easiest way to reach your customers. Make your campaigns unmissable and easy to manage with our intuitive platform.

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What is SMS marketing?

SMS marketing is simply a marketing campaign conducted by SMS. Marketing by SMS differs from social marketing or online marketing in that it is direct. Like mailing campaigns, SMS marketing is a form of opt-in marketing, which involves sending a promotional message to a contact base that has previously given its consent to receive an advertising offer.

Marketing via SMS can be an effective complement to online marketing, enabling you to reach customers and prospects more directly and instantly, with targeted and effective messages. Thanks to a platform SMS platform like ours, you can send your SMS messages simultaneously to an unlimited number of consumers. Your SMS campaign will be routed directly by our solution, from your account or application, to your customers' inboxes.

Discover a multitude of marketing SMS for inspiration.

SMS, an effective marketing channel

SMS marketing campaigns fit perfectly into a multi-channel sales strategy. With SMS marketing, you're in your customers' pockets: a way of reaching them in the most personal way possible.

Compatible with 100% of handsets
Campaign open rate of 97%.
Messages opened within 3 minutes of receipt (95%)
Memorization rate of 60%.

Click-through rate between 6% to 36

Conversion rate 3 times higher than an email campaign
Increased ROI (€1 invested in SMS yields €50 on average)
Simple integration in CRM
Maximum deliverability, total loyalty and commitment

10 tips to improve your SMS marketing campaigns

Why SMS in marketing? Which SMS contact points optimize advertising campaigns?

Find our tips in this guide, with bonus message examples SMS.

Create your own campaign SMS .

The platform smsmode© makes it easy to get started, from your computer or phone. Import your contacts with a single click, create your first message templates and send your first campaigns in just a few minutes.

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SMS marketing: use cases

SMS customer information

It's the first step to effective marketing. Improve customer relations and boost customer loyalty by automatically informing your customers of order follow-ups, deliveries, appointment reminders, etc.

SMS commercial

Generate point-of-sale traffic with promotional campaigns (promotions, private sales, stock clearance, etc.) via SMS marketing.

SMS marketing is particularly well suited to events such as Black Friday, when promotions are limited in time. The deliverability of SMS ensures that your customers have received your communication. What's more, customers are more sensitive to this instantaneous, personal and customizable channel. The use of variables (surname, first name, purchase history, etc.) makes the customer experience even more personal.

Everyone expects to receive a welcome e-mail, but the immediate dispatch of a SMS instead can be a pleasant surprise.

If you're offering a sign-up incentive, you can send the discount code or link via SMS. Then follow up SMS with an email, to maximize your chances of prompting a purchase.

SMS is ideal if you're running a special offer (new collections, clearance sale...) and you want to give your customer every opportunity to take part. For your best sales and promotions, incorporate a little urgency into the language. It's even possible to offer no discount at all and play on the sense of urgency alone.

 

SMS is also an excellent way of generating qualified in-store traffic. You can send SMS campaigns containing a promotional code. Once in the store, this code enables your customers to benefit from advantages, and all you have to do is count the number of times the code has been used to calculate the conversion rate of your campaigns!

Ex: "Use code XXXX at the checkout before 6pm today for free delivery."

To counter the 160-character limit at SMS, give access to more content by inserting a link in your messages. This technique, known as SMS or "Rich SMS", is one of the most effective marketing tools available. It lets you combine the engagement of SMS with the power of a web page.

Always introduce the link with a clear call to action to encourage the recipient to take the next step, as well as a link containing more detailed information. And use a short link to save a few characters in your message.

Some examples:

"Discover our new collection via this link:mysite and take advantage of our benefits before anyone else."

"Take our survey for a chance to win prizes!"

"Visit :mysite before midnight to grab clearance items before they're gone."

More examples of SMS with links

Show your customers that they matter. Remember important occasions like their birthday or the day they became members of your loyalty program. It's a nice gesture to your customers, but it's also an opportunity for you to encourage them to buy with an offer that lasts only a few days around that date.

You can place the offer directly in your message, use SMS as an incentive to check their email for a special gift, or even embed a link in your SMS messages to trigger qualified visits to your website or store.

SMS is particularly effective for order confirmation and shipping updates.

Your customer doesn't need to check his e-mails to make sure the order has been placed. And if the email is late in arriving, SMS fulfills the role of reassurance.

Your SMS marketing channel can be made available to your customer service department. SMS don't have to be about sales. They can be used to proactively deal with questions before they become problems.

SMS can be useful for reassuring people who are experiencing shipping delays. It's a more intimate channel for explaining delays and showing a human face, which strengthens your branding.

People want to have a conversation. SMS is an opportunity to build that relationship more deeply.

Get 60 examples of SMS marketing

Get inspired for your next advertising campaign at SMS... and boost your sales.

With these 60 examples from SMS, you'll have access to a whole range of high-performance strategies!

SMS marketing: best practices

Choose the right moment
(live or recorded)
Timing is important for any marketing message. For SMS, timing is even more important. If 97% of SMS messages are read so quickly, it's because customers consult their phones so often that SMS never goes unnoticed.

For example, if your aim is to lead to a purchase by sending a promotional code, Monday at 8.30 a.m. is certainly not the ideal time to program your campaign. If your activity involves a meeting, another option is to send SMS just after an appointment. You're already in the customer's mind, and you know he's available.
Choose the right transmitter for the right communication
Your brand name must be present to give your customers confidence.

Personalize the message sender for clear communication. You can't assume that your customers have you in their contacts: this means that your message will appear from a number they won't recognize, and without any identifying information. If you want them to follow through on your text, you have to identify yourself immediately. With smsmode©you can personalize your Sender ID and can therefore be identified even before the SMS website is opened.
Optimise your message
SMS has a maximum of 160 characters.
That's not much to deliver an impactful message, especially when you have to identify yourself and add the STOP SMS.
You can of course send a longer message, but it will cost you several credits.

So you need to know exactly what you want to say and not waste any characters. Get to the point quickly and use links (and link shorteners) to complete the details of your message.
Rules to follow for SMS marketing
SMS marketing is governed by rules laid down by operators to ensure that consumers' rights are respected.
The first rule is obviously opt-in: each of your contacts must have given their explicit consent before your company sends them SMS .
The time of sending is also regulated: promotional SMS campaigns must be sent between 8 a.m. and 8 p.m., and can be sent every day except Sundays and public holidays.

The word STOP is also mandatory for all your advertising messages.
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The ultimate checklist of things to check before sending out a campaign SMS

Download this free checklist of the 17 points you need to check to ensure the success of your SMS campaigns.
Contact base, message, sending time, test, legal obligations, statistics. It's all there.

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