What is SMS Marketing?
Why SMS is the most effective marketing channel: the benefits
SMS marketing campaigns fit perfectly into an omnichannel strategy. With SMS marketing, you are in the pocket of your customers, it is a way to reach them in the most personal way.
SMS is a terribly effective tool, with a performance envied by all other marketing channels:
- An efficient channel compatible with 100% of the mobile population
- An opening rate of 97%.
- A message opened within 3 minutes of receipt in 95% of cases.
- 55 million French people have a mobile phone.
- 60% recall rate
- A conversion rate 3 times higher than an email campaign, generally between 8% and 29%.
- Full customisability
- Ideal for developing a relationship with your customers and maximising loyalty
- A channel that fits perfectly into CRM
- Maximum Deliverability and Full Engagement
- A lever that is easy to activate
How to create your SMS marketing campaign
The smsmode© platform is easy to use, from a computer or a telephone. Import your contacts in one click, create your first message templates and send your first campaigns in a flash!
viewing this video on Youtube may result in the collection of your browsing data
Use cases of SMS Marketing
Improve customer relations by automatically informing your customers about order follow-ups, appointment reminders, etc.
- Make your brand accessible to your customers at any time
- Create a regular link with your interlocutors and increase their satisfaction
- Ensure a better follow-up of reservations, purchases or orders
Create traffic at the point of sale by carrying out promotional campaigns (promotions, private sales, stock clearance, etc.) via SMS marketing.
- Relay your promotional offers on mobile
- Increase your turnover and operational efficiency
- Benefit from the innovative image of the mobile
SMS marketing is particularly well suited to events such as Black Friday, during which promotions are limited in time. The proximity of the SMS ensures that your customers have received the information you wanted to communicate. Moreover, customers are more sensitive to this very personal communication channel. The use of variables (first name, last name, purchase history...) makes the customer experience even more personal.
Everyone expects to receive a welcome email, but sending an SMS immediately can be a pleasant surprise.
If you are offering a sign-up incentive, you can send the discount code or link by SMS. Follow up this SMS with an email to maximise your chances of getting a purchase.
SMS is ideal if you have a special offer (new collections, clearance sale...) and you want to give your customer every chance to participate. For your best sales and promotions, incorporate a little urgency in the language. It is even possible not to offer a discount and only play on the sense of urgency.
SMS is also a great way to generate qualified traffic in shop. You can send SMS campaigns containing a code, the presentation of this code in shop allows your customers to benefit from advantages, but it also allows you to calculate the conversion rate of your campaigns!
Ex: "Use code XXXX at the checkout before 6pm today for free delivery."
To counter the 160 character limit per SMS, give access to more content by inserting a link in your messages. This technique, known as Rich SMS, is one of the most effective marketing tools. It allows you to combine the engagement of SMS with the power of a web page.
Always include a clear call to action to encourage the recipient to take the next step, as well as a link with more detailed information. And use a short link to save a few characters in your message.
« Découvrez notre nouvelle collection via ce lien <> et profitez de nos avantages avant tout le monde. »
"Take our survey for a chance to win prizes!
« Visitez <lien> avant minuit pour saisir les articles en liquidation avant qu’ils ne disparaissent. »
Show your customers that they matter. Remember important occasions such as their birthday or the day they joined your loyalty programme. This is both a nice gesture to your customers, but it's also an opportunity for you to encourage purchase with an offer that lasts only a few days around that date.
You can place the offer directly in your SMS message, use the SMS as an incentive to check their email for a special gift, or even embed a link in your SMS to trigger qualified visits to your website.
SMS is particularly effective for order confirmation and shipping updates.
Your customer doesn't need to check their email to make sure the order has been placed. And if the email is late in arriving, the SMS fulfils the role of reassurance.
Your SMS marketing channel can be made available to your customer service department, SMS does not have to be about selling. They can be used to proactively address issues before they become problems.
SMS can be useful to reassure people who experience shipping delays. It is a more intimate channel to explain delays and show a human face, which strengthens your branding.
People want to have a conversation. SMS is an opportunity to build that relationship more deeply.
Advertising SMS through 5 action cards
Our free downloadable white paper "Advertising SMS through 5 action sheets" will help you discover all the possibilities offered by advertising SMS for mobile prospecting.
Our packaged SMS Solutions
- A channel for conversational commerce
- Intuitive and multimedia massages
- The conversion champion
- A channel that multiplies your customer service
- A verified company profile
- A cost to the conversation
Best practices in SMS marketing
Choose the right moment (live or delayed)
Timing is important for any marketing message. But for SMS, timing is even more important. The reason 97% of SMS messages are read so quickly is that customers check their phones very often and the SMS message never goes unnoticed.
If your goal is to lead to a purchase by sending a promotional code, for example, Monday at 8:30 am is probably not the ideal time to schedule your campaign.
If your business involves a meeting, another interesting option is to send text messages right after an appointment. You are already in the customer's mind and you know they are available.
Choosing the right transmitter for the right communication
Your brand name must be present to give your customers confidence. Personalise your transmitter for clear communication.
You cannot assume that your customers have you in their contacts. This means that your message will appear from a number they don't recognise, without any identifying information. If you want them to follow through with your text, you must identify yourself immediately.
With smsmode©, you can personalise your Sender ID and thus be identified even before opening the SMS.
Optimise your message
SMS messages have a maximum of 160 characters. This is not much to deliver an impactful message, especially when you have to identify yourself and add the STOP SMS. You can of course send a longer message, but it will cost you several credits. So you need to know exactly what you want to say and not waste any characters.
Get to the point quickly and use links (and link shorteners) to fill in the details of your message.
Rules for SMS marketing
SMS marketing is governed by rules set by operators to ensure that consumers' rights are respected.
The first rule is obviously the opt-in, each of your contacts must have given their explicit consent before receiving an offer by SMS from your company.
The time of sending is also regulated, promotional SMS campaigns must be sent between 8am and 8pm, they can be sent every day except Sunday and public holidays.
The word STOP is also mandatory for all your advertising messages.