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How to create an SMS campaign?

• advertising and promotions: by using the SMS channel and sending bulk SMS messages, you can personally target your contact base with promotions, private sales, event days, etc., to increase point-of-sale traffic and build customer loyalty.

• • sending automatic personal messages: with welcome messages, birthday messages, requests for feedback, satisfaction surveys, etc., automatically animate your customer relations!

Discover our SMS examples

• Transactional SMS campaigns: stay in touch with your customers at each stage of the customer journey by sending them order or reservation confirmations, delivery notices or product availability at a collection point, etc.

• Sending alerts and reminders of appointments: the urgent and real-time information of alerts or reminders of appointments is an offer and functionality now widely adopted by the various market players and is of proven effectiveness!

First of all, an SMS campaign takes just a few clicks to complete, whatever the number of contacts! It's therefore an extremely quick and easy-to-use communications strategy, and a highly effective way of communicating with customers and prospects. Here are the 4 steps involved in setting up your first SMS marketing operation using an SMS tool or platform.

• Define the contact base: whether it is customer and prospect data from your internal tools and software or a database rental (file of contact details and telephone numbers of one-shot contacts), the first step of your SMS campaign is to collect this contact data, which is essential to carry out your first mobile communication, particularly in the case of sending bulk SMS or group SMS.

• Write the message: you have 160 characters (or 150 and not one more if we deduct the obligatory STOP SMS mention) to compose a message and present the most attractive and effective offer possible. But you should know that the fact of being obliged to write a short, concise and de facto striking message is the main strength of the SMS, which has a 60% rate of memorization of the information!

• Choosing the sending method: you have 2 possibilities at this stage: send your SMS campaign from the online and self-service sMsmode tool (which works in a similar way to email campaign tools) or integrate the API into your external application to run automated SMS campaigns.
  Whichever professional SMS solution you choose, a number of services for sending SMS via the Internet and in professional quality are available to help you manage your SMS campaigns: advanced management of contacts and groups, reception reports and statistics, the possibility of managing replies to sent SMS, reception of replies, a sending history, a range of SMS available including Pro SMS, voice SMS, international SMS, etc.

• Define the timing and send: one last parameter to define: find the best time to send your SMS campaign. Once this is done, test your campaign on your mobile phone for example, then send your SMS mailing. Once you have sent your campaign, you will have access to all the statistical data in your customer area to analyse the performance of your first SMS campaign...