How do I create an SMS campaign?
You've heard about mobile SMS campaigns, but haven't taken the plunge yet? Do you have doubts about the impact of an SMS advertising campaign on your customers? Of a marketing action including SMS for your company or business? You don't know how to choose the most suitable offer and/or software?
Find out how an SMS message marketing campaign can improve the performance, communication and promotion of your business.
The keys to a successful SMS campaign
SMS campaigns can be carried out in just a few clicks, regardless of the number of customers, and are a fast and effective way of communicating with customers and prospects. Discover the 4 steps required to carry out your SMS marketing via an SMS tool or platform.
Contact database definition
Segmentation is important in all marketing activities, and this is also true for your message dispatches. The first step in your SMS campaign is to gather the contact data you need to carry out your first mobile communication on an active basis, particularly in the case of bulk or group SMS. This customer data can come from your own internal tools, CRM and software, or from a database rental (a questionable method of renting a file of contact details and telephone numbers of "opt-in" recipients).
Writing the message
You have 160 characters to compose a message and present the most attractive and effective offer possible (150 if we deduct the obligatory STOP SMS for marketing purposes). But the fact that you have to write a short, concise and effective message is also the strength of SMS, which has a 60% information memorization rate! Want to say more? Insert a link to a landing page - the SMS click-through rate is unbeatable.
Choice of delivery method
3 options: send your SMS campaign from the self-service cloud platform smsmode© (which works in much the same way as an email campaign tool), use a plugin to add SMS functionality to your CRM, or integrate the API to run SMS campaigns automatically from your external application.
Whatever the professional SMS solution In addition to the many services we offer to help you manage your SMS campaigns: contact and group management (file transfer, automatic sorting of valid numbers, reception statistics, management of responses to SMS messages sent, sending history, etc.), and a wide range of other services.
The right timing for mailing
This parameter can make a big difference: find the best time to send your SMS campaign. The time of day often depends on the professional sector and the time of day your prospects are in (before meals for catering, before the weekend for retail...). Once you've chosen your strategy, test your campaign on your cell phone, for example, then start distributing the SMS messages, either en masse or segmented. Once you've sent the SMS, you can access all the statistical data in your customer area to analyze the performance of your first SMS campaign and monitor each SMS KPI.
WHITE PAPER
10 best practices for SMS campaigns
Free to download, our white paper will take you through essential practices and a list of tips for integrating SMS into your communication channels, for marketing or notification purposes.
The potential of SMS for your communication
Advertising
and promotions
By using the SMS channel and sending bulk SMS messages, you can reach your entire contact base (no SPAM in SMS) with promotions, private sales, event days and more. An effective way to increase point-of-sale traffic and build customer loyalty. N. B. You can still personally target your audience with mass mailings, thanks to recipient segmentation and the insertion of variables in your messages.
Send automatic personal
messages
Welcome messages, birthday messages, abandoned cart reminders, feedback requests, satisfaction surveys... The list is endless. Animate your customer relations automatically with a message triggered by a customer action. SMS fits perfectly into a marketing automation strategy, and can even support a viral marketing operation.
Transactional campaigns
by SMS
Send alerts and
appointment reminders
Emergency communication by SMS is widely adopted by different professional sectors. It can be a real-time alert or an appointment reminder. It's a highly effective way of enhancing your company's brand image. SMS plug-ins and APIs lend themselves more easily to this type of informational campaign, as they require automation.
They've made SMS their success
The SMS campaign in figures
This is one of the many advantages over email, telephone reminders, flyers and leaflets. With SMS marketing, you can be sure that your SMS campaign will be received and read by the majority of your recipients!
This proven immediacy makes SMS a communication channel of immediacy and proximity, particularly suited to real-time communications. Maintain a direct, personal relationship with your customers thanks to SMS
for each SMS message
Very economical communication channel . SMS rates are up to 10 times lower than a paper campaign or ads on search engines or social networks. Benefit from the ultra-attractive ROI of SMS for your campaigns, and a response rate of between 20% and 30%.
Create your free account
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