SMS Campaign SMS Launch your bulk messages and convert
An SMS campaign SMS a marketing tool that allows your business to reach customers instantly. Discover how SMS drives purchases, fosters engagement, and boosts loyalty—all with simple, performance-driven tools. A targeted campaign and impactful messages with a 98% open rate.
THE TRUST OF YOUR FAVORITE COMPANIES
Why SMS outperforms other channels
No algorithms, no spam folders, no apps to install. The SMS directly on your recipients’ screens. The result?
Comparison of push notification channels
| Criterion | SMS | Push notification | |
|---|---|---|---|
| Readership rate | 98 % | ~20 % | ~5–10% |
| Average reading time | < 4 min | ~90 min | Variable |
| Click-through rate | ~20 % | ~3 % | ~2–5% |
| Application required | No | No | Yes |
| Scope | Universal | Universal | Limited to users who have installed the app |
| Personalization | Yes | Yes | Limited |
| CRM Integration | Yes | Yes | Partial |
The potential of SMS marketing for your campaigns
An SMS campaign SMS send a promotional or transactional message to a list of contacts in just a few minutes.
Discover the different types of SMS campaigns SMS incorporate into your marketing strategy.
SMS advertising campaign
This is the the type of SMS marketing N°1. Reach a specific target, a panel of customers or your entire contact file with push messages for special offers or flash sales. It's easy to manage: one message, one company, one customer... one revenue!
Loyalty campaigns
SMS a data-driven channel for your loyalty program. Foster customer engagement and relationships by sending welcome messages, SMS , or discount campaigns to your customers.Enhance your brand image and drive sales.
SMS for marketing events
Private sales, sales, Black Friday… Take advantage of the flexibility offered by an SMS marketing campaign SMS communicate at the right moment,drive in-store traffic, or encourage online purchases (by including a short link).
Workflow messages (automatic)
Welcome messages, loyalty campaigns, abandoned cart reminders, review requests… The possibilities for SMS marketing automation—either alongside or instead of email—are virtually endless. These messages, triggered by specific actions and enhanced by marketing data, deliver exceptional results.
SMS , transactional SMS, and loyalty SMS: What’s the difference?
These three uses share the same channel, but not the same purpose.
SMS (or advertising)
Mass messaging to an opt-in list to promote an offer or encourage a purchase. Subject to CNIL time restrictions in France and the STOP SMS requirement.
SMS
Triggered automatically by a customer action (order confirmation, appointment reminder, delivery alert). Exempt from the CNIL’s marketing time restrictions.
SMS
Personalized messages with high relationship value (birthdays, loyalty programs, exclusive offers).
Often integrated into a CRM automation workflow.
Running an SMS campaign SMS how much does it cost?
Enter the number of recipients, choose your SMS type, and view smsmode rates© applied to your industry and find out how much revenue you can expect from your SMS campaign.
INVESTMENT
50 €
1,000 SMS $0.05
REVENUE GENERATED
900 €
3% conversion rate x €30 average order value
Recipients
Open rate
Conversion rates
Medium basket
KING
1,000 contacts
98%
3%
30 €
x18
Based on ROI data (averaged by sector) observed among smsmode customers©
The keys to a successful campaign
SMS of a marketing strategy that uses push notifications to reach opt-in customers and prospects.
Discover the 6 essential elements for a successful marketing campaign.
Active contact list
The first step in your campaign: data. SMS collect your recipients’ phone numbers for your first SMS campaign. Your customer list must be based on an active and opt-in list, so that your company complies with regulations and your chances of making sales increase.
The right message
160 characters to present your offers as effectively as possible (150 when including the SMS "STOP" SMS for push marketing) isn’t much. Craft your headline carefully, be clear, and don’t forget the CTA (map, promo code, short link…).
The appropriate shipping method
Send your SMS campaign with smsmode online software© (which works in a similar way to email marketing software), use a SMS plugin for your CRMor integrate the API to run campaigns from your own site, service, software or proprietary API.
The right timing for mailing
Find the best time to send your SMS campaign. The best time to send an SMS often SMS on advertising pressure, your industry, and your customers’ daily routines (before meals for restaurants, before the weekend for retail, etc.).
RGPD Compliance
Sending SMS in France involves certain non-negotiable requirements. You must obtain your contacts’ consent (opt-in) to receive your SMS messages SMS an email opt-in is not sufficient). You must also comply with the time restrictions set by the CNIL: messages may be sent between 8:00 a.m. and 9:30 p.m., though sending them on Sundays and holidays is not recommended.
STOP Management SMS Phone Numbers
In marketing, the term STOP SMS required. smsmode© automatically updates your database every time someone opts out (by replying "STOP" to your SMS). The management of invalid numbers is also automated.
7 Examples of SMS Campaigns SMS Drive Conversions
Here are seven templates you can adapt to suit your industry and goals.
Flash Sale & Special Offer
Background: A retail chain is re-engaging its inactive customers for a limited time.
Target click-through rate: >15%. Peak order volume expected within 2 hours Next .
Birthday & Points
Background: An e-commerce retailer strengthens customer engagement on a key loyalty date
Repurchase rate exceeds that of non-personalized mailings.
Notifications — Order Confirmation
Background: An e-commerce retailer ensures the reliability of post-purchase information without relying on email.
Fewer customer service calls • Improved post-purchase NPS.
Flash Sale & Special Offer
Background: A B2B lead generation company is maximizing the engagement of webinar registrants.
20% to 35% higher attendance rate compared to email reminders alone.
Shopping cart SMS
Background: An e-commerce site automatically sends a reminder to visitors who have not completed their purchase after 30 minutes.
+5% to +10% increase in recovered shopping carts compared to emails. High ROI.
SMS
Background: A retailer with physical stores targets potential customers within a geographic radius of a store.
Traffic can be tracked using a dedicated promo code.
Ready-to-use SMS marketing templates
Get inspiredfrom your very first mobile campaigns. Take advantage of over 50 examples for every use case and turn your recipients into customers.
TUTORIAL
Create an SMS campaign SMS smsmode©
Watch a video to learn how to send your first message from our smsmode platform.© self-service.
CREATE AN SMS CAMPAIGN
6 Steps to Launch Your First Campaign
A step-by-step approach, piece by piece, covering the data to collect and actions to take
to ensure the quality of your push marketing campaign
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1Define your goals and target audience
What is the strategy behind your SMS campaign SMS Increasing sales? Building customer loyalty? Promoting a product or event? Reactivating a list of inactive customers? A clear objective will help you plan each subsequent step.
Talk to an expert -
2Build and import your recipient list
A large but poorly qualified database yields poor results. Collect only genuine opt-ins (web forms, point of sale, loyalty programs), with each consent tracked and dated. Then import your database via CSV or Excel into smsmode© and segment by region, purchase history, or behavior.
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3Design your campaigns
Identify your target audience, plan the ideal time to send the message, and choose a relevant message. Structure your campaign based on your recipients’ personal data and behavior to maximize its impact.
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4Write your SMS
Write a clear and engaging message (in 160 characters). Include a personalized sender name to boost engagement and a compelling call to action. Personalize your messages to capture attention and encourage recipients to make a purchase or convert.
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5Configure the delivery (timing and personalization)
For timing, aim for 10 a.m. to 11 a.m. for B2B and 2 p.m. to 3 p.m. for B2C. For special events (Black Friday, sales), schedule the email to be sent 15 to 30 minutes before the offer goes live to build anticipation.
When it comes to personalization, go beyond just the first name: include the order number, points balance, and the name of the nearest store. A SMS generates, on average, twice as many clicks as a generic message.
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6Analyze the results (KPIs: impressions, clicks, conversions)
Monitor your campaign’s performance: invalid numbers, delivery, clicks, and unsubscribes. As with email, KPIs such as conversion rate and ROI can help you optimize your marketing strategy for future messages.
Discover the KPIs of the SMS
All the points to check before sending an SMS campaign
They launched their campaigns using smsmode©
“I wasn’t used to using SaaS platforms. The smsmode platform smsmode very intuitive. The launch campaign was very easy to set up, and the pricing is very competitive.”
“It quickly became clear that the routing quality provided by smsmode effective and meets our expectations. For us, this is crucial to ensuring our customers SMS fully leverage the potential of SMS .”
“I’d like to thank the smsmode team smsmode their support. They were able to address our questions and needs at every stage of our project. Their responsiveness was essential to the successful implementation of the SMS.”
FAQ
Frequently Asked Questions About SMS Campaigns
How do you run an SMS campaign?
An up-to-date opt-in list, a short, action-oriented message ( SMS the 160-character "STOP SMS " text), good timing based on your industry, and a mobile-friendly destination link. For your first campaigns, smsmode© provides sample messages and a 17-point checklist to review before launch.
How much does an SMS campaign cost SMS
About €50 for 1,000 SMS. With a 3% conversion rate and an average order value of €30, the revenue generated amounts to €900. smsmode© offers volume-based pricing starting at 2,000 shipments per month, tailored to mid-market volumes.
What is the difference between SMS and SMS ?
SMS involves sending bulk messages to an opt-in list for promotional purposes. In France, it must comply with the CNIL’s time restrictions. SMS responds to a customer action (purchase, registration, delivery)—it is not subject to time restrictions and has higher open rates, as the recipient is expecting it.
How do you measure the ROI of an SMS campaign SMS
The platform smsmode© displays real-time delivery rates, clicks on short links, SMS opt-outs SMS invalid numbers. To isolate attributable revenue, use a dedicated promo code or UTM parameters in your links. The page’s simulator lets you estimate the conversion rate before your first send.
Create your free account
Try out our SMS platform and benefit from 20 free test credits, with no obligation.