Boost your marketing with an SMS campaign
The SMS campaign is the push marketing tool that enables your company to reach customers instantly. Discover how SMS marketing triggers purchase, engagement and loyalty, with simple messaging tools for marketing performance. A targeted campaign, powerful messages and a 98% open rate.
THE TRUST OF YOUR FAVORITE COMPANIES
The potential of SMS marketing for your campaigns
Universal, instantaneous and customizable, push SMS is a formidable solution for engaging your customers on mobile.
Discover the different types of SMS campaigns you can integrate into your marketing strategy.
SMS advertising campaign
This is the the type of SMS marketing N°1. Reach a specific target, a panel of customers or your entire contact file with push messages for special offers or flash sales. It's easy to manage: one message, one company, one customer... one revenue!
Loyalty campaigns
SMS offers data-driven push marketing to your loyalty program. Maintain commitment and customer relations, by sending welcome messages, birthday SMS or discount campaigns to your customers. Enhance your corporate image and trigger sales.
SMS for marketing events
Private sales, salesTake advantage of the agility offered by an SMS marketing campaign to communicate at the right time, increase in-store traffic or prompt an online purchase (by adding a short link to the message).
Sending automatic personal messages
Welcome message campaigns, loyalty campaigns, abandoned basket relaunches, requests for feedback... The possibilities of SMS in marketing automation, with or instead of emailing, are almost infinite. These messages, triggered by a customer action and augmented by marketing data, are a type of push SMS .
How much can an SMS campaign earn?
Enter the number of contacts, choose your type of SMS, the rates applied, your company's sector and find out how much sales you can expect from your SMS campaign.
Based on ROI data (averaged by sector) observed among smsmode customers©
The keys to a successful SMS campaign
The SMS campaign is part of a push communication marketing strategy aimed at opt-in customers and prospects.
Discover the 4 elements required for a quality SMS marketing operation.
Active contact database
The first stage of your SMS campaign: data. Collect the contact data for your first SMS campaign with care. Your customer file must be based on an active base and opt-in base, so that your company complies with the rules and increases your chances of sales.
The right message
160 characters to present the most attractive and effective offer possible (150 with the obligatory STOP SMS in push marketing) isn't much. Take care with your tagline, be clear and think of the CTA (map, promo code, short link...).
The right mailing method
Send your SMS campaign with smsmode online software© (which works in a similar way to email marketing software), use a SMS plugin for your CRMor integrate the API to run campaigns from your own site, service, software or proprietary API.
The right timing for mailing
Find the best time to send your SMS campaign. The time to send an SMS often depends on advertising pressure, your company's sector and the time of day for customers (before meals for restaurants, before the weekend for retail...).
Ready-to-use SMS marketing templates
Get inspired, right from your first mobile campaigns. Take advantage of 50 examples for all uses and 60 dedicated marketing examples to convert your recipients into customers.
TUTORIAL
How to create an SMS campaign in 3 clicks
Watch a video to learn how to send your first message from our smsmode platform.© self-service.Â
All stages of the SMS campaign
A step-by-step, info-by-info approach to data collection and action
to ensure the quality of your push marketing operation.
Define your goals
What's the strategy behind your SMS campaign? Increase sales? Building customer loyalty? Product or event promotion? Reactivate an inactive customer list? A clear objective will help you unfold each subsequent action.
Design your campaign
Identify your target, the customer panel, plan the ideal time to send and choose a relevant message. Structure your campaign according to your contacts' personalization data and behaviors to maximize impact.
Write your SMS
Write a clear, engaging message (in 160 characters 😉 ). Include a personalized sender to boost open rates and a punchy call to action. Personalize messages to capture attention and encourage recipients to purchase or convert.
Option: mobile web page
Your landing pages need to be optimized for mobile. The right design, the right image format and intuitive navigation ensure a smooth user experience that boosts sales.
Track your campaigns
Monitor the performance of your SMS push campaign in real time: invalid number, delivery rate, click rate and STOP rate. Adjust quickly if necessary to improve the effectiveness of your marketing strategy.
Analyze statistics
As with email marketing, study the results obtained to evaluate the success of your marketing action. Analyze KPIs such as conversion rate or ROI to optimize your messages and future SMS campaigns.
All the points to check before sending an SMS campaign
Download this free checklist of 17 points to ensure the success of your SMS campaigns. Contact database management, message, send time, test number, legal obligations, statistics. It's all there.
Create your free account
Try out our SMS platform and benefit from 20 free test credits, with no obligation.