Prepare for the 2025 sales with a SMS marketing campaign
Romain Didelot
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Introduction
SMS is a formidable advertising tool. And when it comes to developing a strategy for advertising sales, it simply can't be ignored. SMS is a type of message with an unbeatable open rate and return on investment, and has already won over a huge number of brands, boutiques and e-commerce sites. Find out how you can boost your sales for the 2025 winter sales, thanks to the potential of SMS marketing.
The advantages of SMS for sales
- In France, 95% of the population has a cell phone. This means that SMS marketing can reach all groups of people.
- SMS can boost not only your traffic, but also your sales! The conversion rate of SMS is on average 3x higher than that of an e-mail.
- Text messages are opened 5 times more than emails. It also has a 97% read rate. Not an insignificant figure, given the number of solicitations received by consumers in the run-up to the sales season.
- High speed, both in sending and in opening. 90% of SMS are read within 4 minutes of receipt.
- Maximum personalization (Sender ID and variables). Support the feeling of a real relationship (first name, last purchase, size preselection...).
- An effective promotional and conversion tool. The information is crystal-clear, and the possibilities endless: link insertion, CTAs, landing pages, maps...
- Easily integrate SMS into your marketing tools. With our services, plug-ins, API or cloud platform, you can benefit from a new channel at the best prices in just a few seconds.
As you can see, SMS is the ideal medium for clear, powerful communication in the run-up to the sales period. It can also be a way of attracting people into a store or online before the big day for a private sale. It's more comfortable for consumers and more likely to provoke an additional purchase. In fact, private sales account for 20% of total sales during promotional periods.
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Another tip. A marketing campaign should start before the sales.
To give yourself the best chance of success, here are a few ways to prepare for this moment.
Preparing for the 2025 winter sales
The 2025 winter sales will be held from Wednesday January 8 to Tuesday February 4, 2025 inclusive. The run-up to these sales gives you the opportunity to strengthen your bond with loyal customers and re-engage inactive ones. With SMS as a means of reaching them, you can take advantage of the few weeks before the sales to re-establish communication between consumers and your store:
Offer gifts
Take advantage of a SMS campaign to offer your customers something extra to make them feel appreciated: early access to available products, an invitation to a special event or a discount on their purchase.
Create an emulation
Encourage your customers to promote you by offering them a gift or discount for each referral/account creation. This will also help you increase your target base.
Do not hesitate to tease on your social networks
Why not reveal to your subscribers the benefits your members enjoy? This can create a healthy frustration that will drive new consumers to sign up or come to your shop/website once the offer is available to everyone.
Send your wishes
The winter sales follow on from the end-of-year festivities. Test the receptiveness of your campaigns by wishing your contact groups a Happy New Year and thanking them for their loyalty.
Examples of SMS for sales
Save time and make sure your messages are clear and punchy before D-Day. These examples can be used as a reference and adapted to your brand. Get a clear idea of the structure, tone and calls to action to include in your SMS to maximize their impact on recipients.
Examples:
[SenderID]
Only X days left to take advantage of Y% off the entire store!
Click here [URL] to see the best-selling items and make your choice.
STOP 36123
[SenderID]
Haven't taken advantage of our SUMMER SALES yet?
Last chance!
Take advantage of X% today. Visit [URL] to take advantage!
STOP 36123
"131 characters
"126 characters
[SenderID]
Shop at [Company] today and get a GIFT worth up to €X with your purchase.
Valid on all items on sale during the SALES!!!
Use [CODE] at checkout!
STOP 36123
"189 characters
3 key figures for your SMS marketing strategy
- In France, the threshold triggering a purchase is a 50% price reduction for more than 1 in 4 consumers (BONIAL study). #timing
- Personalised content converts 2x more than traditional messages (Marketing charts). #perso
- The volume of SMS sales tripled (+210%) during the 2019-2020 winter sales (smsmode©️). #original
7 tips for a successful sales campaign SMS
With the start of the sales season fast approaching, it's time to add SMS to your communication strategy. Here are a few things you can do to make your SMS ultra-effective.
1. Launch separate campaigns, starting with loyal consumers
A SMS is 160 characters long, so you need to be particularly catchy in a few words. Start with a group of contacts, see what kind of messages work and repeat the winning communication.
The statistics from your first mobile campaign will enable you to assess engagement, which will enable you to refine your message for subsequent campaigns and maximize your chances of seeing customers flock to your store or e-commerce site. You don't need to have huge segments - this test works just as well for large retailers as it does for an independent store.
2. Simplify the buying act (Drive-to-web and Drive-to-store)
Impressed by the conversion rate of SMS ? That of the RCS is 2x higher!
Use this new mobile messaging channel to send a multimedia message, highlighting your website's most popular products. Send a product carousel, attach buttons leading directly to a page on your site, and take advantage of express in app payment options to encourage maximum purchase action.
Do you have a physical store? Set up online reservations by using our landing page editor and announce it by text message! It's a great way to encourage purchases and drive customers to your store. Give your customers the opportunity to reserve available items, check size availability, or find out in advance about special offers.
3. Customize your SMS
4. Offer your customers exclusive deals SMS
Offer exclusive discounts and promotions by SMS to your most loyal customers. For example:
"Get an extra 10% off by showing this SMS."
"Exclusive SMS : Save €10 when you buy this weekend via this link "
" Take advantage of an outlet price reserved for our loyal customers with : [CODE] "
These must be offers that your customer can't find anywhere else. These SMS exclusives give people a reason to stay on your contact list, and they also allow you to calculate the return on investment of your campaigns.
5. Inform your customers about promotions not to be missed
If you're planning a flash operation, let your potential buyers know before the products are available. That way, they can be sure they'll be there to buy at the right time. Are some of your best-sellers about to go on sale? Stimulate desire and play on limited availability, your communication will surely stay in your target's mind once the sales are over, and you'll increase your sales.
You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.
💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.
6. Use interactive content to generate interest and information
In 2022, 87% of French people will own a smartphone (statista data). Why not make the most of this opportunity? Take advantage of the excellent conversion offered by multimedia messages. Use images, buttons and carousels in your RCS campaigns, or take advantage of SMS for quizzes and polls.
For example:
How do you like this product: 👍, 👎, ❤️
"Which offer would you like to see sold soon: A, B or C?".
You are asking your customer to engage in a fun and playful way, so you are more likely to get valuable information and data while creating desire in your prospects.
You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.
💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.
7. Send your SMS mass mailings at the right time
It may depend on your sector, but generally speaking, early morning or mid-day are often good times for SMS marketingcampaigns. Your customer is more likely to be available, and you'll be able to grab their attention. The offer is also a factor that can influence the time of sending. Does your store offer food products? A message before noon can totally hit the spot.
ℹ️ Don't forget to respect the legal dispatch times (8am to 8pm, Monday to Saturday, excluding public holidays).
You now have all the keys to make mobile messaging your number one asset for the upcoming sales. Are you ready? Now it's your turn!
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