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Introduction
As 2024 draws to a close, it's important to communicate with your customers! This moment of high marketing tension is ideal for announcing your promotional offers by SMS. A relationship-based SMS campaign can also prove effective, and be very well received by your customers. smsmode© can help you plan your campaigns and optimize the use of SMS during the festive season.
The importance of SMS for the festive season is well established!
A study conducted on the behavior of the French during the holiday season confirms that 51% of French people plan to make at least one online purchase and that at least 25% of them say they make their purchases from their smartphone. This data is all the more important when we know that purchases on cell phones are constantly increasing and are even aiming to surpass the good old PC!
Integrate an SMS campaign campaign as part of your end-of-year communication plan allows you to diversify your marketing strategy, and approach the festive season with peace of mind! By using this marketing lever, you also bring your customers closer to the act of buying, as the mobile is very often used as the last step before going to the point of sale. In fact, 76% of people visit a store within 24 hours of seeing an offer that interests them.
SMS to improve your customer relations
Send your vows
Even if there are a lot of holiday greetings at this time of year, a short, quick-to-read SMS is always well received by recipients. What's more, SMS offers you a 97% read rate, so you'll stand out from your competitors. For an extra touch of creativity and originality, why not opt for the landing-page feature accessible from your SMS ? This solution enriches your SMS campaigns, makes the content of your message interactive, increases its effectiveness and enables you to generate traffic on your site thanks to the 36% click-through rate of SMS.
Communicate on the hours of the points of sale during the holidays
Your store or company's opening hours change over the holidays. Your customers can't always be informed of the various changes. So it's up to you to let them know, and what better way to do it than with SMS ? Its content won't miss the mark, and will also enable you to (re-)specify the location of your various points of sale. These SMS campaigns are sure toincrease your in-store traffic over the Christmas and New Year period.
Confirm Orders and deliveries
Used in e-commerce, the order confirmation reassures the user during the purchasing process. Don't forget to specify delivery times to avoid any worries on the part of the buyer. This type of automated message is sure to save your customers a few calls or e-mails concerning their order. They'll be sure to receive their purchases before December 25th.
In order tosend these messages automatically, you will need to integrate our REST API into your applications or web services. To learn more, please visit our API documentation.
SMS marketing to promote your products
Give gift ideas
The holiday season is like no other in terms of shopping behavior. Mother's Day, perhaps, because the challenge is to find gifts for loved ones, and it's not uncommon to quickly run out of ideas. This is a great opportunity for your company to promote its offer or services. An SMS marketing message containing a short link to a web page featuring the best gift ideas can boost your sales.
Spread your offers and promotions
The festive season is synonymous with special offers, and customers know it. They're all on the lookout for promotions and special offers they can take advantage of. Let them know what products or services you're offering for Christmas and New Year. Opt for SMS to communicate quickly and effectively: the reading time for recipients is less than 4 minutes. Do you offer promotional codes? Share them by SMS ! An SMS promo code is devilishly effective, so create a dedicated one to see the conversion rate of your campaigns.
Promote your private sales
By definition, your private sales are aimed at your loyal customers. Use SMS to promote them! Nothing could be simpler than programming an SMS with the offers you're proposing and the dates. A read rate of over 97% ensures that you won't miss your communication on this special event.
Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.
The marketing events that punctuate the end of the year
November 25: Black Friday
Black Friday" is an institution in the United States. It has become an unavoidable event in recent years in Europe. The great promotions it allows make it a great sales opportunity for merchants and e-tailers. It is the perfect time to start Christmas shopping for many consumers.
November 28: Cyber Monday
This "Online Monday" is the Monday Next Black Friday, and thus the continuation of this day of extraordinary promotions. Originally, Black Friday was reserved for physical retailers. Cyber Monday was therefore born at the instigation of e-tailers to compensate. It's the ideal day for a Rich SMS campaign leading to your landing pages!
December 25: Christmas
It is the keystone of the end-of-year celebrations, the day when each family exchanges gifts under the tree. The days leading up to Christmas are an incredible opportunity for your company to stand out, both in terms of customer relations and marketing.
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The business potential of the holiday season does not end with Christmas. Then there is the period of gift returns, but also of gifts. The young public that received money for Christmas also represents an opportunity. Segment your customer contacts to maximize your chances.
The invaluable data you collect on buying behavior can also help you prepare for upcoming events: private sales, clearance sales and, of course, the winter sales, which will take place from Wednesday January 11 to Tuesday February 7, 2023.
Try out our SMS platform and benefit from 20 free test credits, with no obligation.