October 14, 2025 - 7 min read

Boost your sales with a SMS campaign for Black Friday

Introduction

A veritable institution in the United States, Black Friday has also become a must-attend event in Europe. In 2025, it will take place on Friday, November 28. This time of promotions is a huge sales opportunity for all retailers, as the last Friday in November is the opportunity to start Christmas shopping for many customers. But with all these offers and promotions, stores and e-commerce sites have to pull out all the stops to attract customers.

Why Black Friday is a marketing event like no other

The days leading up to Black Friday are a time of intense communication. Emailing, commercials, social networks; your customer is going to be bombarded. How can you make your communication stand out from the crowd?

By touching them where they're looking: their phone. Find out how to boost your sales with SMS (or RCS), and enjoy +25examples of ready-to-use messages for your Black Friday mobile campaigns (Heading 4 👇).

The Black Friday campaign is unmissable (in figures)

Black Friday" on Friday, November 28, 2025 in France is the ephemeral commercial event par excellence:

3rd most important marketing event of the year (55% of brands consider it increasingly so)
No. 1 marketing event by volume of SMS sent (survey conducted in 2024 on 10,212 customers*)
Black Friday accounts for 30% of annual retail revenue
It is ideally located, away from all other sales periods.
The approach of the festive season is yet another reason to buy.
Promotions are exceptional (-50% or even -70% in some cases).
Buyers only have 24 hours to take advantage of it.

With so much sales potential concentrated in a single day, you can't afford tomiss a trick!

It's the blitz of the year, and there's no catching up. This is as true for consumers as it is for marketers. The key is to deploy communication quickly, with a clear message, and to send it at the right time to trigger the intention to buy.

In short, Black Friday is typically the time when SMS marketing campaigns can have an impressive effect on your sales.

STUDY

* SMS marketing trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

Mobile marketing, a definite asset for Black Friday

Are you sure your offers are the best? Choose the mobile marketing channel that can ensure your prospects read them.

Today, every consumer is equipped with a cell phone, and consults it throughout the day. We spend an average of 4 hours 48 minutes on our phones. Sending an SMS or RCS campaign for Black Friday has the potential to reach everyone.

SMS

The main advantage of SMS for an operation like Black Friday is its open rate: 97%.

What 's more, 95% of messages are read within 4 minutes Next receipt. So you can be sure that your offers will be seen and your messages read.

The enriched SMS

You can also make your content stand out by exploiting the potential of rich SMS . This is a classic SMS in which a link to a mobile landing page is inserted. This approach allows you to extend your message towards richer (and traceable 😉 ) content.

TO FIND OUT MORE

The power of a mobile web page for your Black Friday campaigns

The RCS

RCS for Business, this " SMS 2.0", increases the potential of your promotions tenfold with media, CTAs, carousels and a complete customer journey within the native messaging of smartphones. The proportion of French people equipped with a smartphone continues to grow. It is 98% among 18-24 year-olds and 95% among 25-39 year-olds (Statista). Offering multimedia content on cell phones will also enable you to stand out from the competition in a day when your customers will be receiving a large number of solicitations.

See for yourself with 2 special use cases for Black Friday:

RCS Black Friday: Drive to store

RCS Black Friday: Drive to web

AVAILABLE VIA API OR IN AGENCY MODE

Test the RCS for Black Friday

Discover a new way to reach your customers

Well-received promotions

72% of French people believe that Black Friday allows them to make good deals.

This craze has prompted many brands to adopt the "Black Friday weekend", with a promotional period running from Friday to Monday. Monday is also starting to get a name: Cyber Monday, the official extension of Black Friday, reserved for e-commerce.

Black Friday weekend, Cyber Monday, all these new promotional periods are opportunities to to increase your conversion rate. It's up to you to maximize your chances with a good promotional campaign.

3 tips for a successful campaign SMS

Choose the right time

The timing of your mailing has a major influence on the attention your customer will pay to your message. This may vary according to your sector, but in principle, it can be interesting to play on the mood of the moment: before lunch for food products, early afternoon for textiles, morning for high-tech products...

N.B.: Shipments must be made within the time limits set by SMS marketing (8am to 8pm, Monday to Saturday).

Personalise your message

Personalize your Sender ID (message sender) to be identifiable, and use the direct mail option to personalize each of your messages with the information present in your contacts' files (surname, first name, email...). With SMS you're already in your customers' pockets, so personalization will help you get their attention even more.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Take advantage of the drive-to-web potential of SMS

64% of consumers plan to shop online for Black Friday. The drive to web (taking advantage of an acquisition channel to drive contacts to your website) is therefore a formidable technique for this event. RCS and SMS are excellent ways of attracting customers to your e-commerce site via a landing page.

By timing your mailings, you can offer a seamless experience, from the moment you receive an offer to the moment you make a purchase.

Benefit from "link shortener and a landing page editor with smsmode^© 😉

The story of Black Friday

In the United States, Black Friday is the day after the Thanksgiving holiday. This Friday is also traditionally a holiday for many employees. For this reason, retailers decided to introduce a day of special offers to mark the start of the Christmas shopping season. This day of sales quickly caught on, and the deep discounts quickly attracted hordes of customers.

Why this name? Legend has it that this day is called "Black Friday" because of the ancient accounting practice of recording profits in black ink and losses in red ink.

25 examples of SMS to send to your customers for Black Friday

Boost your sales now with our turnkey Black Friday/Week message examples:

[SenderID]

Take advantage of exceptional discounts this Black Friday!

30% discount on all in-store items.

Valid for 1 day only. Don't miss it! monsite.fr

STOP 3123

168 characters

[SenderID]

Black Friday is here!

Buy 2 items, the 3^e is free!

Exclusive offer for our loyal customers.

See you today! On > monsite.fr

STOP 3123

156 characters

[SenderID]

Tech Black Friday!

Save 20% on all smartphones and accessories.

Valid until midnight. After the hour, it's no longer the hour!

STOP 3123

151 characters

[SenderID]

🧥 Get ready for winter with our Black Friday sale!

Coats, sweaters and scarves from €19.99.

Limited offer, hurry up!

STOP 3123

150 characters

[SenderID]

🍔 Black Friday at the resto!

50% off our special Black Friday menu.

Treat yourself, at half price. Let's eat!

STOP 3123

123 characters

[SenderID]

Time to fill the hood!

Get ready for Christmas with Black Friday:

Toys, games and cuddly toys on sale.

Buy 2, get the 3rd free.

STOP 3123

152 characters

[SenderID]

Black Friday beauty!

30% off all make-up and skincare products.

Pamper yourself at a low price, today! ->monsite.fr

STOP 3123

157 characters

[SenderID]

Books on sale for Black Friday!

Buy 3 books, get the 4th free.

Find your next read now!

STOP 3123

141 characters

[SenderID]

🏋️‍♀️ Black Friday fitness!

Free Cross Git membership with the purchase of an annual gym membership.

Get in shape for the holidays!

STOP 3123

153 characters

[SenderID]

It's Black Week for music!

Save 40% on all instruments and accessories.

An offer music lovers won't want to miss!

STOP 3123

154 characters

NEED MORE EXAMPLES?

All our examples of promotional messages, sales, private sales,...

Download our dedicated E-book to have your unpublished models at hand

How can SMS help your marketing campaign stand out on Black Friday?

The answer can be summed up in five key words:

Speed: An instantaneous means of communication with a very short open time (between 1 and 4 minutes), SMS is a channel that will enable you to reach your target instantly.
Simplicity: Once you've imported your contacts onto our platform and written your message, your campaign is ready to go.
Deliverability: SMS lets you send your promotional offers without them getting lost in the mail stream or spam filter.
Creativity: The only limit is the one you set yourself. You could, for example, organize a competition at SMS to enhance your brand image and generate in-store traffic.
Promotions are exceptional (-50% or even -70% in some cases).
Profitability: The ROI of SMS is impressive. Earn 50 euros for every euro invested.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

June 05, 2025 - 3 min read

Summer sales: send your communication by SMS at an unbeatable price

Christelle ARNAUD

Introduction

June 25, 2025 is a highly anticipated day for French consumers, as it heralds the start of the summer sales ! This is a busy shopping season, so it's the perfect time to communicate with your customers by SMS . smsmode^© offers 4 quick and easy operations.

All the benefits of SMS communication

A message read at 95%

With a read rate of between 95% and 97%, you can be sure that your SMS pro will be read by your customer! In comparison, emailing has a read rate of just 25%.

Unparalleled efficiency

92% of SMS messages are read within 4 minutes of receipt. This makes SMS a simple, personal, direct and ultra-fast means of communication.

Low cost support

With its ultra-competitive rates, SMS is first and foremost the most economical digital medium on the market!

The right message to make your summer sale a success!

Invite to private sales

Mobilize your privileged customers and prospects by offering them exclusive deals before the sales period. You can play on the ephemeral aspect of the sale: offer reserved for the first registrants, lasting only a few days...

MyShop

Private sale in your boutique on Wednesday June 26 from 7.30pm: take advantage of -15% on a selection of items.

Take advantage of promotional offers

For your SMS communication to be relevant, it's not enough just to have the right products, you also need the right promotions. Propose discount offers, free gifts or progressive discounts...

MyShop

Sales at your boutique. Up to 50% off on a wide selection of items! I'm off to your boutique and our website www.votreboutique.com

Inform your customers of different brands

Your customers don't always know when the sales start, or when the various markdowns are. Think about informing them a few days in advance by sending them a SMS reminder It's an excellent way to establish a regular link with your customers throughout this period.

MyShop

Summer sales: 2 days to go before the second markdown. Come and enjoy an extra 30% off on all our items!

Remember your opening hours

Opening times can sometimes be changed during sales periods. The shops close later or open exceptionally on Sundays. Communicate with your clients on these changes to make them the best informed possible.

MyShop

On the occasion of the summer sales, we remind you that your shop is open every day from 9am to 7pm.

Tips for optimizing your SMS campaigns

WHITE PAPER

SMS advertising through 5 action sheets

Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.

Personalisation

Use your customers' data to personalize your SMS (first name, purchase history, etc.). A personalized message is twice as likely to convert.

Choose the right time to send

The best times to send SMS are between 12pm and 2pm or between 6pm and 8pm.

Include links and calls to action

Include links to your site or special offers to make it easier for your customers to take action.

MyShop

🎁 Exclusive offer: -10 € on your online order with code SOLDES10. Order now: www.votreboutique.com

Analyze performance

Use analysis tools to track the effectiveness of your campaigns (open rates, click-through rates, conversions).

By implementing these strategies and tips, you'll maximize the impact of your SMS campaigns during the summer sales. Don't hesitate to adapt these examples to your business sector and customer base for optimal results.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

April 23, 2025 - 3 min read

Mother's Day: the perfect time for a campaign SMS !

Elsa Paparone

Introduction

Mother's Day, just like Father's Day or Valentine's Day, is an event not to be overlooked in marketing. Many people are short of gift ideas for their mothers. A company that proactively offers its advice has a great chance of increasing sales. According to a study by Maximiles.com, more than 8 out of 10 mothers receive a gift every year on this occasion. This is an opportunity for every retailer to set up a targeted SMS campaign to boost online or in-store sales during this festive season.

Why set up a SMS campaign for Mother's Day?

For this year 2023, Mother's Day will take place on June 4th. This is surely the perfect year to add a high performance channel to your marketing!

Sending SMS marketing campaigns to your customers has many advantages for your brand!

First of all, there's the technical aspect: SMS can be deployed much more quickly than other channels such as email or display. A contact base and an impactful text of 160 characters (146 with SMS STOP), that's all you really need. SMS allows you to be ultra-reactive and agile. Your gift ideas will be in the mail in just a few clicks.

On the other hand, SMS allows you to reach all your contacts instantly and personally. This personalized communication is also an opportunity to simplify your customers' lives with your tips and ideas for spoiling their moms, and is an excellent way of building loyalty.

A perfect model for flash events

Mother's Day is also an opportunity for retailers to offer last-minute deals to customers looking for gifts. And for this kind of occasion requiring fast, effective communication, SMS is perfect and has many advantages over other marketing channels such as emailing for promoting your products, thanks in particular to :

Simple, fast & effective, SMS is undoubtedly the tool that will enable you to achieve all your objectives this Mother's Day!

6 tips for a successful Mother's Day campaign SMS

SMS is 160 characters to make an impact. Like Black Friday, Father's Day or Valentine's DayMother's Day responds to a logic of urgency, which you need to integrate into your SMS campaign by making your offers exclusive, or by playing on FOMO (Fear of missing out).

Is this your first campaign? Don't worry, we're here to help you!

Discover the 6 tips that will give you the best chance of success for your SMS campaigns, especially for Mother's Day.

1. Find the right timing

For your SMS campaign to be effective, set it up at the right time! More than half of all French people start their search several weeks in advance. So it's vital that you reach your customers as soon as they start looking for gifts! At the same time, according to a Statista study, over 40% of products sold on Mother's Day are last-minute purchases (flowers, chocolates, pastries...). Your message, delivered at the right time to consumers waiting for the perfect moment to buy their gift, can have a record conversion rate!

The ideal timing depends on your sector, but as a general rule, starting your campaign 15 days in advance, then sending out a second mailing a few days before the party, is ideal for achieving your objectives.

2. Give latecomers last-minute ideas

Our cupboards are full of pasta, but that's no reason to make a noodle necklace at the last minute! Come to the rescue of your most indecisive customers by reminding them that you're waiting for them with open arms! Use your last-minute SMS campaign to highlight the perfect Mother's Day products.

3. Build customer loyalty

Mother's Day is a golden opportunity to let your customers know that you're there for them! Take advantage of this event to recontact your loyal customers and re-launch your "cold" contacts. You can also insert a link in your SMS and redirect your customers to a blog article compiling tips or gift ideas for the festive season. It's an excellent way of building loyalty and selling indirectly by being useful.

4. Personalize your messages

When writing your SMS, you'll need to stand out from the crowd. Present original, attractive content. Don't hesitate to personalize your SMS by using the variables to insert your customer's first and last name, thus establishing a more direct and personal communication! Thanks to the information you have, you can also address your customers by segment, targeting them by gender or purchasing habits.

5. Propose an attractive promotional offer

Inserting a promotion will make your SMS message even more attractive. Propose a truly advantageous commercial offer to take full advantage of the performance of a SMS campaign: free delivery, progressive discount, promo code or even discount day. An unmissable, limited-time offer triggers the famous fear of missing out, and encourages people to take action.

WHITE PAPER

10 best practices for a successful SMS campaign!

Optimize your messages for the holidays. Discover essential practices and tips for integrating mobile SMS marketing campaigns into your communications.

6. Adopt a multimedia approach

You don't just have 100% text SMS at your disposal. With a cell phone number, you can also opt for a text message. MMS campaignan RCS message, or an enriched SMS , otherwise known as a Rich SMS. This is the practice of using SMS performance to drive a successful drive-to-web strategy. Your SMS can contain a link to a blog article with your tips, or a landing page where you can present the different products you've selected. smsmode^© offers its subscription customers a intuitive landing page editor for a successful Rich SMS operation.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

April 23, 2025 - 4 min read

Prepare your SMS campaigns for Valentine's Day

Romain Didelot

Introduction

Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals are well aware of this. For many retailers, Valentine's Day is the perfect time to launch a campaign to boost sales. After winter sales, Valentine's Day is the marketing period not to be overlooked this February. SMS is the ideal communication channel to get your marketing campaigns off to a flying start on the festival of love.

Let's find out how these short, simple, yet powerful messages help to streamline the delivery process and strengthen user/customer loyalty.

The SMS campaign: ideal for flash marketing operations

There are 33 million couples in France, and over 70% of them celebrate Valentine's Day. That's 66 million potential gifts to give! An opportunity not to be missed for your boutique to delight these lovers. Your communication must therefore be effective. An SMS campaign will boost your sales and increase your online or in-store traffic. For this kind of campaign, SMS has proven to be more impactful and effective than email. An open rate of 90% for SMS, compared with an average of 20% for e-mail, which often ends up in the trash or in junk mail.

Valentine's campaign ideas

This event lends itself to many different formats. You can relaunch your recurring customers via an SMS campaign and push products similar to their last purchases. Propose gift ideas, gift sets or unmissable promotional offers. Advertise attractive prices and vary your messages! Of course, don't forget to personalize the sender and content of your message, so that the recipient perceives your message as a unique and personal proposition. A study shows that 58% of people are prepared to receive several marketing messages if the content is relevant and interesting. An SMS that helps people find the right gift for their loved one is bound to be considered relevant.

You have a CRM such as Adobe Campaign ? It will enable you, for example, to send your personalizedSMS en masse. Just give us a phone number and we'll do the rest!

GOING FURTHER

All smsmode plugins^© compatible

Some SMS designs for Valentine's Day

Special offers Valentine's Day

It's important to come up with attractive offers for February 14th to attract your customers' attention. The aim is to increase traffic in your store and make it easier for them to make decisions. Send a simple SMS to alert your customers, then analyze the response.

For example, this hairdresser informs his customers of his special offer by SMS.

[SenderID]

Need a makeover for February 14th?

Coiffure Aix offers special Valentine's Day packages. Low prices today, no appointment necessary!

STOP 3123

Promotional Offers

The promotions you offer can be very welcome for Valentine's Day! In fact, you need to offer something to do with this holiday, which encourages the search for gifts, whether original or more classic. Discounts, promo codes or special offers - these types of messages always please the recipients. More simply, you can confirm a delivery of flowers or chocolates!

Example:

[SenderID]

Hello Nicolas, difficult to find a gift for Valentine's Day?

A bouquet of roses is always a pleasure, especially when it's 15% off at Lovefleurs!

STOP 3123

Delivery time

Whoever hasn't said to themselves on the eve of an important event "gee, I forgot!", raise your hand. As much as we love our loved ones, buying a gift at the last minute has become a habit for some. In this case, the most constraining factor is the delivery time: whether or not the parcel will arrive by the desired date. Reassure your customers and guarantee express delivery by indicating that you'll be able to deliver on time!

[SenderID]

Valentine's Day is just around the corner! No presents yet? No need to panic. 24-hour delivery on orders placed before Feb. 13.

Order here: [URL]

STOP 3123

Game-Contest

Organize a competition that will make your customers want to visit your store rather than one of your competitors. It's an opportunity to showcase your company. Like this restaurant, you can offer prizes that lovers can share!

Example:

O-Resto

For Valentine's Day, O-Resto offers you your dinner!

To enter, visit our Facebook page and win a dinner for 2 worth 120 euros.

STOP 3123

GOING FURTHER

See all our examples of SMS Marketing

And boost your inspiration even further.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

February 06, 2025 - 5 min read

drive-to-store: the marketing strategy for stores

Romain Didelot

TL;DR

(summary)

SMS drive-to-store is an effective strategy for generating traffic at the point of sale, thanks to the power of SMS marketing: 95% read rate, easy personalization and rapid deployment.
By combining geo-targeting, incentive offers (promos, coupons, competitions) and follow-up, brands create a direct link between digital and physical stores. Simple, measurable, effective.

Introduction

The Internet has become a privileged point of contact between retailers and their potential customers. But in-store sales are not dead. It is evolving and benefiting from digital technology, particularly for its marketing and, more specifically, for bringing web users into physical stores. This practice is known as drive-to-store. Find out how to generate qualified traffic in-store with SMS marketing, and how this technique can boost your sales.

What is drive-to-store?

Drive-to-store refers to all the marketing actions implemented to generate in-store traffic. It brings together a variety of communication strategies, all converging on the same objective: to use prospects'/customers' geographical data to drive them to a physical store near them.

And drive-to-store isn't just an acquisition technique, it also (and above all) concerns loyal customers, about whom you already have useful information for running a targeted campaign in a geographical area. What's more, you already know their interest in your brand and your products.

Why conduct drive-to-store actions?

The consumer 's in-store experience, the physical interaction with the product and the expert advice offered by the sales assistant all mean that in-store sales still have a clear advantage over digital. However, digital is king in other areas: acquisition, targeting and interactivity. Drive-to-store lets you combine the strengths of both businesses to boost your sales.

Retailers who succeed in the ever-changing digital landscape are those who anticipate and adapt to marketing trends. This makes drive-to-store an essential investment. In fact, it accounts for 66% of French retail advertising budgets, or nearly 74 billion euros a year (source: hub institute).

Many consumers have a ROBO (Research Online Buy Offline) approach, and drive-to-store allows you to be the store where customers finally come to buy.

SUCCESS STORY

How to boost local business with SMS campaigns?

The drive-to-store benefits of SMS

The first advantage is control. SMS gives you cost control, agility and total independence in managing your campaign. In fact, it's possible to set up drive-to-store SMS campaigns whatever the size of your contact base and your business. SMS marketing can also be used for many other purposes, such as click and collect, e-booking, couponing, competitions, promotional codes or loyalty rewards...

Another important competitive advantage is that SMS is distinguished from other advertising channels by a number of KPIs:

STUDY

SMS marketing trends and key performances under the microscope

Discover our major study based on 745 million SMS sent.

How to run a successful drive-to-store SMS campaign

Good targeting

The first step is to qualify your database. To maximize your chances of success, you need to segment your contacts according to their geographical location (city, department, postal code of your customers/prospects). You can also further segment your database by selecting consumers according to purchasing habits, inactivity time, loyalty points, etc.

An offer adapted to your objective

Choose your strategy according to your sector of activity, the size of your company and the objectives you wish to achieve:

Highlight an exceptional discount that encourages people to go to sales or private sales.
Send an Enriched SMS with a geolocation link to announce a store (re)opening.
Use purchasing habits and the direct mail option (variable messages) to promote a specific product that has just (re)appeared on your shelves.
Send an SMS with a link to a competition or an exclusive promo code giving access to discounts to boost your visits.
Communicate a special offer for loyal customers to pamper them.
Redirect your targets to a mobile landing page for Click and Collect or e-booking, to drive additional in-store visits and sales.
Include a countdown timer on your landing page to create a sense of urgency.

GOING FURTHER

Documentation on SMS enriched

Extend the mobile experience with rich SMS , for interactive, multimedia exchanges

The different drive-to-store strategies

Even if the goal is the same, there are different approaches to drive-to-store (and different results 😉 ). Some methods are search-oriented, such as :

Other techniques on display :

Unfortunately, most of these techniques have their drawbacks. First of all, there's the lack of information about the target. For most of these actions, we know nothing about the consumer, his intentions, his relationship with the brand...

Then there's the cost. Whether it's a product that needs to be installed on your website (like the product locator), developing your presence in search results or running large-scale advertising campaigns, a lot of investment in time and/or money will be required, with conversion not always forthcoming.

To overcome these problems, you need to be able to aggregate data on your prospects (zip code, town, telephone number, e-mail) and use a channel where your advertising cannot be missed, without the cost being prohibitive.

You can collect information in a number of ways: tracking browsers, filling in forms, creating online or in-store customer accounts...

The most effective channel for distributing your advertising is SMS !

How to measure the impact of my drive-to-store campaign

Of course, the aim is to generate in-store traffic, but you also need to be able to measure the impact of your campaign. Performance analysis will need to combine online and offline information. The best way to do this is to integrate a specific element into your promotional offer. This can take the form of a barcode, a QR code or a special visual. When your customer visits the store, he'll present this code to benefit from a promotion. For your part, you can collect the relevant data to measure the impact of your campaign and learn more about purchasing behavior: sales generated by the campaign, purchase times, conversion rate, product type, number of units per ticket...

All this data will allow you to know if your campaign was a success, but also to determine the type of customers who are sensitive to drive-to-store, the most attractive items or the most appropriate type of message.

The incremental visit

The incremental visit is an increasingly popular type of analysis for calculating the impact of a drive-to-store strategy. It compares the behavior of two groups of users segmented according to their exposure to the advertising campaign (control group or NON-exposed group VS exposed group). The analysis carried out over a given time interval is used to determine theuplift, i.e. the variation in the number of visits attributed to the drive-to-store campaign.

Drive-to-store: a numerical success

3 out of 4 consumers say they complete their orders in shop. (Samsung smart Retail study)
8 out of 10 French people have the "digital reflex" to prepare their purchases online before going to the point of sale. (arcep)
76% of smartphone users who have received a communication from SMS have already visited a point of sale following this communication. (MMAF)
Drive-to-store accounts for 58% of total retail advertising spend (The State of Drive-to-Store Advertising 2019″ conducted by IHS Markit)

What about drive-to-web?

If drive-to-store uses different channels to generate in-store visits, drive-to-web works on the same principle, with the aim of generating traffic to your website.

Although certain techniques differ, advertising via SMS remains highly effective for drive-to-web. For example, it's possible to direct consumers to your products by sending them a Rich SMS containing a link to your website.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

STOP SMS: mobile marketing legislation

You are obliged, when carrying out any SMS marketingcampaign, you are required to offer a simple, clear and free way of opting out of receiving further solicitations. This legal obligation, required by the CNIL (French Data Protection Authority), applies to all commercial or advertising SMS campaignsthe presence in your messages of a means of unsubscribing or a "STOP SMS" message.

If the unsubscribe procedure is not clearly communicated to your recipient, you run the risk of a fine of up to €20,000 in the event of a complaint. On the other hand, if you only send informative SMS , you are not obliged to include this information in your message.

Be sure to use this statement and remain in good standing with the obligations of the CNIL!

What form does STOP SMS take?

Our SMS sending services automatically manage the correct wording for each of the numbers you send.

How does "STOP SMS" work?

Sending an SMS to confirm unsubscription is compulsory, and a credit will be automatically debited from your account each time you unsubscribe.

Managing the "STOP SMS" on your account

By integrating the automatic "STOP SMS" function into your customer area, you are fully compliant with current legislation.

If you only run informative campaigns, please contact our team (e-mail:smsmode or 04 91 05 64 63), so that we can set your account to "notification". You will then be able to activate or deactivate the "STOP SMS" message at any time.

STEP 1

STEP 2

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

January 20, 2025 - 6 min read

SMS & Winter Sales: trends

Discover the survey results smsmode^© on use of SMS during sales winter :

Romain Didelot

Introduction

Every year, SMS marketing traffic intensifies at the beginning of January. The reason? The start of the winter sales.

However, the emergence of new promotional highlights has changed the game somewhat in recent years, raising some questions: are winter sales still as important to consumers? Do marketers approach sales as usual? Which communication media are favored to promote this promotional period?

To answer all these questions, we conducted a survey among our customers. Here's a look back, in pictures and statistics, at the marketing evolution and use of SMS for the winter sales.

Computer graphics

The results of this survey, conducted from November 30 to December 20, are based on 203 responses from customers of the smsmode^©

smsmode survey results^© on SMS for winter sales:

The first (reassuring) conclusion we can draw is that sales are still ahead of other promotional highlights. The two sales periods of the year occupy the first two steps of the podium (summer sales in 1st place, closely followed by winter sales).

Our survey also confirms another point: the power of SMS to effectively drive a drive-to-store strategy. In fact, 80% of customers who responded to the survey plan to run an SMS marketing campaign for a physical store.

There's also a real paradox, which this survey on the use of SMS for winter sales allows us to glimpse:

Even if marketers perceive a drop in consumer interest in winter sales, marketing pressure - at least that exerted via SMS- is not declining for all that. Why is this? Probably, because SMS is a channel with a high ROI, which works even in this kind of situation.

As for our customers' and prospects' favorite communication media, SMS is obviously the channel that dominates all the others (92% expected use). The medium that ranks 2nd, far ahead of the others, is emailing. SMS therefore seems to be the preferred choice for communicators pursuing a digital, multi-channel marketing strategy.

But this data also opens up another avenue for reflection. The other thing that emailing and SMS have in common is opt-in. For a promotional period such as a sale, focusing on loyal customers and/or those with an appetite for our products and services seems to be a good way of boosting sales without having to deploy colossal resources.

SMS is a particularly effective marketing tool for sales. Its opening rate and high return on investment are just two of its many advantages. One of the main reasons why SMS is used by so many brands is its ability to significantly increase traffic and sales during winter sales. The conversion rate of SMS is 3 times higher than that of an e-mail, and it is opened 5 times more often. Boost your marketing campaign for the 2023 winter sales with SMS.

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December 10, 2024 - 4 min read

Prepare a holiday campaign SMS

Elsa Paparone

Introduction

As 2024 draws to a close, it's important to communicate with your customers! This moment of high marketing tension is ideal for announcing your promotional offers by SMS. A relationship-based SMS campaign can also prove effective, and be very well received by your customers. smsmode^© can help you plan your campaigns and optimize the use of SMS during the festive season.

The importance of SMS for the festive season is well established!

A study conducted on the behavior of the French during the holiday season confirms that 51% of French people plan to make at least one online purchase and that at least 25% of them say they make their purchases from their smartphone. This data is all the more important when we know that purchases on cell phones are constantly increasing and are even aiming to surpass the good old PC!

Integrate an SMS campaign campaign as part of your end-of-year communication plan allows you to diversify your marketing strategy, and approach the festive season with peace of mind! By using this marketing lever, you also bring your customers closer to the act of buying, as the mobile is very often used as the last step before going to the point of sale. In fact, 76% of people visit a store within 24 hours of seeing an offer that interests them.

SMS to improve your customer relations

Send your vows

Even if there are a lot of holiday greetings at this time of year, a short, quick-to-read SMS is always well received by recipients. What's more, SMS offers you a 97% read rate, so you'll stand out from your competitors. For an extra touch of creativity and originality, why not opt for the landing-page feature accessible from your SMS ? This solution enriches your SMS campaigns, makes the content of your message interactive, increases its effectiveness and enables you to generate traffic on your site thanks to the 36% click-through rate of SMS.

Communicate on the hours of the points of sale during the holidays

Your store or company's opening hours change over the holidays. Your customers can't always be informed of the various changes. So it's up to you to let them know, and what better way to do it than with SMS ? Its content won't miss the mark, and will also enable you to (re-)specify the location of your various points of sale. These SMS campaigns are sure toincrease your in-store traffic over the Christmas and New Year period.

Confirm Orders and deliveries

Used in e-commerce, the order confirmation reassures the user during the purchasing process. Don't forget to specify delivery times to avoid any worries on the part of the buyer. This type of automated message is sure to save your customers a few calls or e-mails concerning their order. They'll be sure to receive their purchases before December 25th.

In order tosend these messages automatically, you will need to integrate our REST API into your applications or web services. To learn more, please visit our API documentation.

SMS marketing to promote your products

Give gift ideas

The holiday season is like no other in terms of shopping behavior. Mother's Day, perhaps, because the challenge is to find gifts for loved ones, and it's not uncommon to quickly run out of ideas. This is a great opportunity for your company to promote its offer or services. An SMS marketing message containing a short link to a web page featuring the best gift ideas can boost your sales.

Spread your offers and promotions

The festive season is synonymous with special offers, and customers know it. They're all on the lookout for promotions and special offers they can take advantage of. Let them know what products or services you're offering for Christmas and New Year. Opt for SMS to communicate quickly and effectively: the reading time for recipients is less than 4 minutes. Do you offer promotional codes? Share them by SMS ! An SMS promo code is devilishly effective, so create a dedicated one to see the conversion rate of your campaigns.

Promote your private sales

By definition, your private sales are aimed at your loyal customers. Use SMS to promote them! Nothing could be simpler than programming an SMS with the offers you're proposing and the dates. A read rate of over 97% ensures that you won't miss your communication on this special event.

WHITE PAPER

SMS advertising through 5 action sheets

Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.

The marketing events that punctuate the end of the year

November 25: Black Friday

Black Friday" is an institution in the United States. It has become an unavoidable event in recent years in Europe. The great promotions it allows make it a great sales opportunity for merchants and e-tailers. It is the perfect time to start Christmas shopping for many consumers.

November 28: Cyber Monday

This "Online Monday" is the Monday Next Black Friday, and thus the continuation of this day of extraordinary promotions. Originally, Black Friday was reserved for physical retailers. Cyber Monday was therefore born at the instigation of e-tailers to compensate. It's the ideal day for a Rich SMS campaign leading to your landing pages!

December 25: Christmas

It is the keystone of the end-of-year celebrations, the day when each family exchanges gifts under the tree. The days leading up to Christmas are an incredible opportunity for your company to stand out, both in terms of customer relations and marketing.

The business potential of the holiday season does not end with Christmas. Then there is the period of gift returns, but also of gifts. The young public that received money for Christmas also represents an opportunity. Segment your customer contacts to maximize your chances.

The invaluable data you collect on buying behavior can also help you prepare for upcoming events: private sales, clearance sales and, of course, the winter sales, which will take place from Wednesday January 11 to Tuesday February 7, 2023.

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4 marketing action sheets around SMS advertising

All the keys and tips for every application of SMS marketing.

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. To exercise this right, please send an e-mail to dpo(at)smsmode.com.

What are the possibilities offered by SMS advertising and how can you integrate it into your communication plan?

Today, the cell phone is an essential link in the digital advertising chain, and one of the main channels through which a brand or company interacts with its customers. Although it must be used with care, the cell phone is nonetheless a highly effective promotional tool. And in this respect, SMS occupies a prime position; integrated into multi-channel and cross-channel strategies, it offers the advantage of high-potential campaigns.

This white paper contains 4 simple, clear and easy-to-apply action sheets, giving you all the keys and tips for each SMS marketing application. You'll then be able to adopt and adapt these SMS advertising possibilities to your communication and business sector, and ultimately improve the performance of your mobile communications.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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MARKETING

ULTIMATE CHECKLIST
The checklist for effective SMS marketing

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

The ultimate checklist for sending SMS marketing includes 17 essential points to ensure the success of your SMS campaigns.

Contact database, message, send time, test, legal obligations, statistics. It's all there.

Download the checklist

Need more info?

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CUSTOMER RELATIONSHIP

10 tips to maximize the impact of your campaigns SMS

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

In this guide, find out why you should use SMS in marketing, and identify the contact points where SMS can optimize your advertising campaigns.

Bonus 🎁: sample messages SMS.

Download the guide

Need more info?

We look forward to hearing from you.

MARKETING

60 examples of SMS marketing

Boost your sales!

For your next SMS campaign, be inspired...and innovate! 60 examples of SMS marketing strategies open up a world of possibilities!

Available in English, French, Spanish, Italian and German.

In this e-book, you will find SMS examples for :

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Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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January 07, 2025 - 4 min read

Prepare for the 2025 sales with a SMS marketing campaign

Romain Didelot

Introduction

SMS is a formidable advertising tool. And when it comes to developing a strategy for advertising sales, it simply can't be ignored. SMS is a type of message with an unbeatable open rate and return on investment, and has already won over a huge number of brands, boutiques and e-commerce sites. Find out how you can boost your sales for the 2025 winter sales, thanks to the potential of SMS marketing.

The advantages of SMS for sales

In France, 95% of the population has a cell phone. This means that SMS marketing can reach all groups of people.
SMS can boost not only your traffic, but also your sales! The conversion rate of SMS is on average 3x higher than that of an e-mail.
Text messages are opened 5 times more than emails. It also has a 97% read rate. Not an insignificant figure, given the number of solicitations received by consumers in the run-up to the sales season.
High speed, both in sending and in opening. 90% of SMS are read within 4 minutes of receipt.
Maximum personalization (Sender ID and variables). Support the feeling of a real relationship (first name, last purchase, size preselection...).
An effective promotional and conversion tool. The information is crystal-clear, and the possibilities endless: link insertion, CTAs, landing pages, maps...
Easily integrate SMS into your marketing tools. With our services, plug-ins, API or cloud platform, you can benefit from a new channel at the best prices in just a few seconds.

As you can see, SMS is the ideal medium for clear, powerful communication in the run-up to the sales period. It can also be a way of attracting people into a store or online before the big day for a private sale. It's more comfortable for consumers and more likely to provoke an additional purchase. In fact, private sales account for 20% of total sales during promotional periods.

Simulate your return on investment in 3 clicks

↓

Another tip. A marketing campaign should start before the sales.

To give yourself the best chance of success, here are a few ways to prepare for this moment.

Preparing for the 2025 winter sales

The 2025 winter sales will be held from Wednesday January 8 to Tuesday February 4, 2025 inclusive. The run-up to these sales gives you the opportunity to strengthen your bond with loyal customers and re-engage inactive ones. With SMS as a means of reaching them, you can take advantage of the few weeks before the sales to re-establish communication between consumers and your store:

Offer gifts

Take advantage of a SMS campaign to offer your customers something extra to make them feel appreciated: early access to available products, an invitation to a special event or a discount on their purchase.

Create an emulation

Encourage your customers to promote you by offering them a gift or discount for each referral/account creation. This will also help you increase your target base.

Do not hesitate to tease on your social networks

Why not reveal to your subscribers the benefits your members enjoy? This can create a healthy frustration that will drive new consumers to sign up or come to your shop/website once the offer is available to everyone.

Send your wishes

The winter sales follow on from the end-of-year festivities. Test the receptiveness of your campaigns by wishing your contact groups a Happy New Year and thanking them for their loyalty.

Examples of SMS for sales

Save time and make sure your messages are clear and punchy before D-Day. These examples can be used as a reference and adapted to your brand. Get a clear idea of the structure, tone and calls to action to include in your SMS to maximize their impact on recipients.

GOING FURTHER

All our examples of promotion, sale, private sale, welcome messages...

Examples:

[SenderID]

Only X days left to take advantage of Y% off the entire store!
Click here [URL] to see the best-selling items and make your choice.
STOP 36123

[SenderID]

Haven't taken advantage of our SUMMER SALES yet?
Last chance!
Take advantage of X% today. Visit [URL] to take advantage!
STOP 36123

"131 characters

"126 characters

[SenderID]

Shop at [Company] today and get a GIFT worth up to €X with your purchase.
Valid on all items on sale during the SALES!!!
Use [CODE] at checkout!
STOP 36123

"189 characters

3 key figures for your SMS marketing strategy

7 tips for a successful sales campaign SMS

With the start of the sales season fast approaching, it's time to add SMS to your communication strategy. Here are a few things you can do to make your SMS ultra-effective.

1. Launch separate campaigns, starting with loyal consumers

A SMS is 160 characters long, so you need to be particularly catchy in a few words. Start with a group of contacts, see what kind of messages work and repeat the winning communication.

The statistics from your first mobile campaign will enable you to assess engagement, which will enable you to refine your message for subsequent campaigns and maximize your chances of seeing customers flock to your store or e-commerce site. You don't need to have huge segments - this test works just as well for large retailers as it does for an independent store.

2. Simplify the buying act (Drive-to-web and Drive-to-store)

Impressed by the conversion rate of SMS ? That of the RCS is 2x higher!

Use this new mobile messaging channel to send a multimedia message, highlighting your website's most popular products. Send a product carousel, attach buttons leading directly to a page on your site, and take advantage of express in app payment options to encourage maximum purchase action.

Do you have a physical store? Set up online reservations by using our landing page editor and announce it by text message! It's a great way to encourage purchases and drive customers to your store. Give your customers the opportunity to reserve available items, check size availability, or find out in advance about special offers.

TO FIND OUT MORE

The power of a mobile web page for your sales campaigns

3. Customize your SMS

Use your data to cultivate a sense of privilege among your customers. Call them by their first names thanks to the direct mail option, offer the most loyal customers exclusive offers, an invitation to private sales, with a code enabling them to benefit from preview promotions. Use purchasing habits to form segments (gender, size, product style, etc.) and promote ranges adapted to each profile.

4. Offer your customers exclusive deals SMS

Offer exclusive discounts and promotions by SMS to your most loyal customers. For example:

"Get an extra 10% off by showing this SMS."

"Exclusive SMS : Save €10 when you buy this weekend via this link "

" Take advantage of an outlet price reserved for our loyal customers with : [CODE] "

These must be offers that your customer can't find anywhere else. These SMS exclusives give people a reason to stay on your contact list, and they also allow you to calculate the return on investment of your campaigns.

5. Inform your customers about promotions not to be missed

If you're planning a flash operation, let your potential buyers know before the products are available. That way, they can be sure they'll be there to buy at the right time. Are some of your best-sellers about to go on sale? Stimulate desire and play on limited availability, your communication will surely stay in your target's mind once the sales are over, and you'll increase your sales.

You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.

💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.

6. Use interactive content to generate interest and information

In 2022, 87% of French people will own a smartphone (statista data). Why not make the most of this opportunity? Take advantage of the excellent conversion offered by multimedia messages. Use images, buttons and carousels in your RCS campaigns, or take advantage of SMS for quizzes and polls.

For example:

How do you like this product: 👍, 👎, ❤️

"Which offer would you like to see sold soon: A, B or C?".

You are asking your customer to engage in a fun and playful way, so you are more likely to get valuable information and data while creating desire in your prospects.

You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.

💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.

7. Send your SMS mass mailings at the right time

It may depend on your sector, but generally speaking, early morning or mid-day are often good times for SMS marketingcampaigns. Your customer is more likely to be available, and you'll be able to grab their attention. The offer is also a factor that can influence the time of sending. Does your store offer food products? A message before noon can totally hit the spot.

ℹ️ Don't forget to respect the legal dispatch times (8am to 8pm, Monday to Saturday, excluding public holidays).

You now have all the keys to make mobile messaging your number one asset for the upcoming sales. Are you ready? Now it's your turn!

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

And our account managers are on hand to help you set up your campaigns!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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SMS MARKETING

MARKETING CALENDAR 2025
Don't miss any highlights

- PDF AVAILABLE IN FRENCH ONLY -

In our 2025 marketing calendar, you'll find all the key events and commercial highlights you can't afford to miss.

At a glance, you'll be able to anticipate all the major events and marketing trends that punctuate the year. Planning, organizing and managing your SMS 2025 campaigns will be as easy as pie.

Download the calendar

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Boost your sales with a SMS campaign for Black Friday

Introduction

Why Black Friday is a marketing event like no other

The Black Friday campaign is unmissable (in figures)

Mobile marketing, a definite asset for Black Friday

SMS

The enriched SMS

The RCS

RCS Black Friday: Drive to store

RCS Black Friday: Drive to web

Well-received promotions

3 tips for a successful campaign SMS

Choose the right time

Personalise your message

Take advantage of the drive-to-web potential of SMS

The story of Black Friday

25 examples of SMS to send to your customers for Black Friday

How can SMS help your marketing campaign stand out on Black Friday?

Create your free account

Summer sales: send your communication by SMS at an unbeatable price

Introduction

All the benefits of SMS communication

A message read at 95%

Unparalleled efficiency

Low cost support

The right message to make your summer sale a success!

Invite to private sales

Take advantage of promotional offers

Inform your customers of different brands

Remember your opening hours

Tips for optimizing your SMS campaigns

Personalisation

Choose the right time to send

Include links and calls to action

Analyze performance

Mother's Day: the perfect time for a campaign SMS !

Introduction

Why set up a SMS campaign for Mother's Day?

A perfect model for flash events

6 tips for a successful Mother's Day campaign SMS

1. Find the right timing

2. Give latecomers last-minute ideas

3. Build customer loyalty

4. Personalize your messages

5. Propose an attractive promotional offer

6. Adopt a multimedia approach

Prepare your SMS campaigns for Valentine's Day

Introduction

The SMS campaign: ideal for flash marketing operations

Valentine's campaign ideas

Some SMS designs for Valentine's Day

Special offers Valentine's Day

Promotional Offers

Delivery time

Game-Contest

drive-to-store: the marketing strategy for stores

Introduction

What is drive-to-store?

Why conduct drive-to-store actions?

The drive-to-store benefits of SMS

How to run a successful drive-to-store SMS campaign

Good targeting

An offer adapted to your objective

The different drive-to-store strategies

How to measure the impact of my drive-to-store campaign

The incremental visit

Drive-to-store: a numerical success

What about drive-to-web?

STOP SMS: mobile marketing legislation

What form does STOP SMS take?

How does "STOP SMS" work?

Managing the "STOP SMS" on your account

SMS & Winter Sales: trends

Introduction

Computer graphics

smsmode survey results© on SMS for winter sales:

Prepare a holiday campaign SMS

Introduction

The importance of SMS for the festive season is well established!

SMS to improve your customer relations

smsmode survey results^© on SMS for winter sales:

ULTIMATE CHECKLIST
The checklist for effective SMS marketing

Choose smsmode^©the market leader in SMS A2P for your campaign SMS

MARKETING CALENDAR 2025
Don't miss any highlights