Prepare your SMS campaigns for Valentine's Day
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Introduction
Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals are well aware of this. For many retailers, Valentine's Day is the perfect time to launch a campaign to boost sales. After winter sales, Valentine's Day is the marketing period not to be overlooked this February. SMS is the ideal communication channel to get your marketing campaigns off to a flying start on the festival of love.
Let's find out how these short, simple, yet powerful messages help to streamline the delivery process and strengthen user/customer loyalty.
The SMS campaign: ideal for flash marketing operations
There are 33 million couples in France, and over 70% of them celebrate Valentine's Day. That's 66 million potential gifts to give! An opportunity not to be missed for your boutique to delight these lovers. Your communication must therefore be effective. An SMS campaign will boost your sales and increase your online or in-store traffic. For this kind of campaign, SMS has proven to be more impactful and effective than email. An open rate of 90% for SMS, compared with an average of 20% for e-mail, which often ends up in the trash or in junk mail.
Valentine's campaign ideas
This event lends itself to many different formats. You can relaunch your recurring customers via an SMS campaign and push products similar to their last purchases. Propose gift ideas, gift sets or unmissable promotional offers. Advertise attractive prices and vary your messages! Of course, don't forget to personalize the sender and content of your message, so that the recipient perceives your message as a unique and personal proposition. A study shows that 58% of people are prepared to receive several marketing messages if the content is relevant and interesting. An SMS that helps people find the right gift for their loved one is bound to be considered relevant.
You have a CRM such as Adobe Campaign ? It will enable you, for example, to send your personalizedSMS en masse. Just give us a phone number and we'll do the rest!
Some SMS designs for Valentine's Day
Special offers Valentine's Day
It's important to come up with attractive offers for February 14th to attract your customers' attention. The aim is to increase traffic in your store and make it easier for them to make decisions. Send a simple SMS to alert your customers, then analyze the response.Â
For example, this hairdresser informs his customers of his special offer by SMS.
[SenderID]
Need a makeover for February 14th?
Coiffure Aix offers special Valentine's Day packages. Low prices today, no appointment necessary!
STOP 3123
Promotional Offers
The promotions you offer can be very welcome for Valentine's Day! In fact, you need to offer something to do with this holiday, which encourages the search for gifts, whether original or more classic. Discounts, promo codes or special offers - these types of messages always please the recipients. More simply, you can confirm a delivery of flowers or chocolates!
Example:
[SenderID]
Hello Nicolas, difficult to find a gift for Valentine's Day?
A bouquet of roses is always a pleasure, especially when it's 15% off at Lovefleurs!
STOP 3123
Delivery time
Whoever hasn't said to themselves on the eve of an important event "gee, I forgot!", raise your hand. As much as we love our loved ones, buying a gift at the last minute has become a habit for some. In this case, the most constraining factor is the delivery time: whether or not the parcel will arrive by the desired date. Reassure your customers and guarantee express delivery by indicating that you'll be able to deliver on time!
[SenderID]
Valentine's Day is just around the corner! No presents yet? No need to panic. 24-hour delivery on orders placed before Feb. 13.
Order here: [URL]
STOP 3123
Game-Contest
Organize a competition that will make your customers want to visit your store rather than one of your competitors. It's an opportunity to showcase your company. Like this restaurant, you can offer prizes that lovers can share!
Example:
O-Resto
For Valentine's Day, O-Resto offers you your dinner!
To enter, visit our Facebook page and win a dinner for 2 worth 120 euros.
STOP 3123
Try out our SMS platform and benefit from 20 free test credits, with no obligation.