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Prepare your SMS campaigns for Valentine's Day
January 23, 2024
Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals are well aware of this. For many retailers, Valentine's Day is the perfect time to launch a campaign to boost sales. After the winter sales, Valentine's Day is the marketing period not to be neglected this February. SMS is the ideal communication channel for your marketing campaigns to be perfectly distributed during the festival of love.
The SMS campaign: ideal for flash marketing operations
There are 33 million couples in France, and over 70% of them celebrate Valentine's Day. That's 66 million potential gifts to give! An opportunity not to be missed for your boutique to delight these lovers. Your communication must therefore be effective. A SMS campaign will boost your sales and increase your online and in-store traffic. For this kind of campaign, it's no longer necessary to prove that SMS is more impactful and effective than its email counterpart. An opening rate of 90% for SMS, compared with an average of 20% for e-mail, which often ends up in the trash or in junk mail.
Valentine's campaign ideas
This event lends itself to many different formats. You can relaunch your recurring customers via a SMS campaign and push products similar to their last purchases. Propose gift ideas, gift sets and unmissable promotional offers. Advertise attractive prices and vary your messages! Of course, don't forget to personalize the sender and content of your message, so that the recipient perceives your message as a unique and personal proposition. A study shows that 58% of people are prepared to receive several marketing messages if the content is relevant and interesting. A SMS that helps people find the right gift for their loved one is bound to be considered relevant.
You have a CRM such as Adobe Campaign ? It will enable you, for example, to send your personalizedSMS en masse. Just give us a phone number and we'll do the rest!
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Some SMS designs for Valentine's Day
Special offers Valentine's Day
It's important to come up with attractive offers for February 14th to attract your customers' attention. The aim is to increase traffic in your store and facilitate decision-making. Send a simple SMS to warn your customers, then analyze the response. For example, this hairdresser informs his customers of his special offer by SMS.
Example:
Need a makeover for February 14th?
Coiffure Aix offers special Valentine's Day packages. Low prices today, no appointment necessary!
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Promotional Offers
The promotions you offer can be very welcome for Valentine's Day! In fact, you need to offer something to do with this holiday, which encourages the search for gifts, whether original or more classic. Discounts, promo codes or special offers - these types of messages always please the recipients. More simply, you can confirm a delivery of flowers or chocolates!
Example SMS :
Hello Nicolas, difficult to find a gift for Valentine's Day?
A bouquet of roses is always a pleasure, especially when it's 15% off at Lovefleurs!
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Delivery time
Whoever hasn't said to themselves on the eve of an important event "gee, I forgot!", raise your hand. As much as we love our loved ones, buying a gift at the last minute has become a habit for some. In this case, the most constraining factor is the delivery time: whether or not the parcel will arrive by the desired date. Reassure your customers and guarantee express delivery by indicating that you'll be able to deliver on time!
Example:
Valentine's Day is just around the corner! No presents yet? No need to panic. 24-hour delivery on orders placed before Feb. 13.
Order here: (URL)
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Game-Contest
Organize a competition that will make your customers want to visit your store rather than one of your competitors. It's an opportunity to showcase your company. Like this restaurant, you can offer prizes that lovers can share!
Example:
For Valentine's Day, O-Resto offers you your dinner!
To enter, visit our Facebook page and win a dinner for 2 worth 120 euros.
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Our team advises you
Interested in our services? Our account managers and technical team are at your disposal to answer any questions you may have about our SMS solutions, and to advise you on how to set up your campaign.