December 01, 2025 - 4 min read

Setting up an SMS failover for RCS campaigns

Alexia Moustier

Introduction

RCS is too powerful to do without. Rich communication, very high engagement, a conversational reach that multiplies its power tenfold... In reality, it has only one flaw: it's not yet compatible with all phones.

There's a solution to this deliverability problem : RCS Failover to SMS. RCS Failover SMS is a feature that automatically switches to SMS if an RCS message is not received.

Why combine RCS and SMS

The SMS needs no introduction. It's a reliable, universal channel with a 98% open rate. Its major advantages are that it doesn't spam (unlike e-mail), doesn't require an Internet connection and is compatible with all devices. SMS is therefore an excellent marketing tool in terms of open rate and deliverability.but suffers from a lack of interactivity and functionality.

RCS, the future of SMS

RCS is a marketing tool with 90% of multimedia messages opened and an engagement rate 10 times higher than that of SMS.

RCS can incorporate the following elements: optimized text, enriched multimedia messages (images, HD videos, carousels, action buttons...), clickable links (previewed and secured), visual brand display (logo, name, object). This method of communication is therefore more reassuring for consumers and companies alike.

Despite these many positive points, RCS is not compatible with all devices. It is compatible only with Android and from IOS 18 onwards on Apple, which reduces the rate of deliverability.

This is where RCS Failover SMS comes in.

ON THE SAME SUBJECT

The different types of RCS

How Failover to SMS works

When you send RCS messages, they are not always delivered. The reasons why these messages are not delivered can be as follows:

In all these cases (where the recipient does not receive an RCS), the failover is there to combine the RCS and the SMS by adding a validity period to the RCS message.

Example:

You are a brand sending an RCS message containing a promotional offer.
Your recipient is not connected to the data network, or his phone does not yet support RCS: the message remains valid for a certain period of time, after which the system automatically switches to a backup SMS

How RCS Failover SMS works at smsmode©.

There are 2 ways to send RCS from our platform and therefore 2 ways
to set up SMS Failover.

Agency mode : RCS campaign programming by an smsmode© expert

By API : RCS campaign programming by the customer

GOING FURTHER

Find out how to use the "validity" field to set your failover parameters

Conclusion

Let's face it, RCS's only potential shortcoming has been completely eradicated with the integration of SMS failover.
So now's the time to get started!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Show promotion by SMS

The Grand Théâtre de Provence boosts promotion of its shows with targeted SMS campaigns. By informing its spectators about the last available seats and special offers, it creates traffic in the theater and maximizes bookings.

Who are Les Théâtres?

Les Théâtres is a company that includes Le Grand Théâtre de Provence, Le Théâtre du Jeu de Paume, Le Théâtre du Gymnase-Bernardines. The partnership between smsmode^© et Les Théâtres was born with the Grand Théâtre de Provence, a concert hall located in Aix-en-Provence, home to several prestigious orchestras and a major venue for the Aix-en-Provence Festival.

The uses of the Grand Théâtre de Provence

The Grand Théâtre de Provence has chosen SMS campaigns as a means of communication for promote its shows and inform its customers of the last places available. In collaboration with smsmode^©the theater sets up targeted drive-to-store communication campaignsto effectively reach a demanding clientele.

The benefits of SMS for venues

SMS "drive to store" is a powerful tool for cultural institutions, theaters and concert halls like the Grand Théâtre de Provence. Here's why:

Generating point-of-sale traffic By sending out promotions and information on upcoming shows, the theater encourages spectators to reserve their seats, thus increasing the fill rate for performances.
Accessibility and speed: SMS is a direct, instantaneous channel, ensuring that important information reaches recipients quickly.
Personalization: messages can be adapted to viewers' names, preferences and history, offering a customized customer experience.
Operational efficiency: Automated mailings save time and reduce communication costs.

Examples of messages used by theaters

Show promotion

[Grand Théâtre de Provence]

🎭 Don't miss 'Carmen' this Friday at 8pm at the Grand Théâtre de Provence. Reserve your tickets now!

Last places available

[Grand Théâtre de Provence]

⚠️ There are still a few tickets left for tonight's concert. Take advantage before it's too late!

Special offers

[Your Theater]

🎉 Special offer: 20% off your tickets for the next performance with code GTP20.
[URL]

WHITE PAPER

Examples of SMS marketing

Get inspired right from the start with over 60 SMS marketing examples. Drive to store, drive to web, retail, abandoned shopping baskets...

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

MARKETING

How to use SMS as a lever forAdobe Campaign engagement

Download the use case

The Adobe Campaign SMS plugin from smsmode^© poster over 2 billion SMS sent. To optimize the management of these campaigns, our customers have used the following functionalities :

SMS automation

From your workflows, SMS messages are sent in real time, based on specific actions or events.

Fine audience segmentation

Customized audiences (company size sector, past purchases...) are applicable to the SMS campaigns created.

Centralized customer data

Contact activities linked to the SMS channel are automatically fed back into your CRM and qualify contact records.

Advanced tracking & reporting

Detailed tracking (deliverability, interaction, unsubscription, message status, etc.) is available directly from Adobe Campaign.

Find out in detail how the smsmode plugin^© Adobe Campaign has enabled brands to take their marketing strategies a step further by making interactions more direct, personalized and effective.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

December 03, 2024 - 7 min read

SMS Automation: Boost your workflows and customer engagement

Romain Didelot

Introduction

An automation strategy meets the No. 1 challenge for many companies: capturing consumers' attention. Whether it's marketing automation or customer relationship workflows, an automation strategy enables you to reach your customers instantly at the most opportune moment, after an action on their part or when they're waiting for an event.

And SMS, as the #1 channel for customer engagement, is a must for automation. Are you looking for a solution or software that enables you to adopt an integrated, automated approach to customer relations? A platform, API or plugin to combine push notification, SMS and email channels within a marketing automation strategy?

smsmode^© explains everything you need to know about integrating SMS into an automation strategy, the different testing and dispatch tools available to you, and the best practices you need to know to make your automated campaigns a success.

Definition of SMS automation

SMS automation, also known as SMS automation, refers to the automatic sending of text messages to targeted individuals or groups with limited human intervention. This text message, written and programmed in advance, is sent by a platform at a strategic moment to establish timely, personalized communication with the company's customers.

The benefits of SMS for companies

A platform SMS that integrates with an automation strategy can deliver numerous benefits, 3 of which clearly stand out:

Our commitment

SMS enjoys exceptional engagement, with an open rate of 98%. The direct nature of SMS encourages customers to pay more attention to a SMS than to an email or push notification, making the SMS channel an effective communication tool for both marketing and customer relations in the broadest sense.

Instantaneous

SMS is read quickly (within 4 minutes of receipt in 95% of cases). With it, companies can quickly transmit communications that are considered unmissable. It's ideal for announcing flash sales, reminding people of appointments or informing them of the status of an order.

Customization

Another major benefit of SMS automation. Thanks to customer data and variables that can be integrated into messages, it's possible to send customized content, tailored to customers, their preferences and their consumer behavior. From specific offers based on previous purchases, to personalized reminders and abandoned basket recalls, a wide range of ultra-personalized uses can be envisaged.

STUDY

SMS trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

SMS VS email: who wins the KPI match?

As mentioned above, the open rate for SMS is 98%, well above the usual 20% for emails. But this isn't the only KPI where SMS comes out on top :

This is due to the nature of SMS. Most users receive an audible notification or a vibration when the message is received. What's more, it's only read on the cell phone, a device constantly in use by all consumers. On the other hand, emails can be drowned out in a saturated inbox or arrive as spam, diminishing their impact as soon as they are received.

GOING FURTHER

SMS or email.
The ultimate comparison for the right choice

The main use cases forSMS Automation

Marketing and promotions

Promotional campaigns are a frequent use case for automation. These messages can contain discount codes, announce new products, or inform about sales. They contribute to increasing sales throughout the year in a variety of ways:

Promotional campaigns: special offers, discounts or promo codes, sent to customer lists segmented according to interests and purchases.

Abandoned cart reminders A SMS reminder that can include a promo code to encourage customers to complete their purchases.

Product launches: automatically inform customers of new products or events.

Anniversary dates: a message at the right time, on the customer's birthday or account creation date, is not only a sales factor, but also a way of building loyalty.

Customer service

SMS is also used to optimize customer service based on previous customer interactions:

Order confirmation: Inform customers of the receipt and status of their orders.

Delivery tracking: Provide real-time updates on shipping and delivery.

Satisfaction surveys: Gathering feedback after an interaction or purchase.

Reservation confirmation

It's part of customer service, but deserves its own section for its usefulness. Sending an immediate confirmation by SMS after a reservation or order is a highly effective practice (4X fewer missed appointments when reminders are set up) whose power is multiplied tenfold when automated.

These confirmation messages can detail the date and time of the reservation, an order number, or instructions for rescheduling an appointment.

Automatic reminders Automatic reminders: automatically notify patients or customers of upcoming appointments (health, beauty, services).

Confirmation or cancellation: Offer the possibility of confirming or rescheduling an appointment via a link or a simple SMS.

Queue management: Send alerts when it's a customer's turn.

Re-engaging inactive customers

Reviving your inactive customers is essential to keeping your database engaged. Send personalized messages that remind customers of previous interactions, offer incentives to encourage new purchases, or provide relevant content to effectively reactivate them. Here are a few case studies:

Revival of expired subscriptions or services: relevant for SaaS, clubs or online services

Restart after a specific period of inactivity: define a period of inactivity in a workflow and restart with simple, clear content.

Personalized suggestions: send recommendations based on purchase or browsing history.

Reminder of loyalty points or accumulated benefits: encourage customers to return by reminding them of the benefits they could lose.

Many sectors can benefit from SMS automation

As you may have read, the vast majority of automation use cases are marketing-oriented, and seem to be calibrated for e-commerce (often referred to as Marketing Automation). But in truth, all industries with a need to notify their customers can benefit from the implementation of SMS automated. Here's a non-exhaustive list.

GOING FURTHER

SMS plugins for CRM: the key to automation

Integrate and automate SMS from your CRM. Benefit from centralized access to customer data, synchronize information and automatically trigger the sending of messages from your workflows.

Human resources

Recruitment : Transmit targeted offers, inform candidates of the status of their application or schedule interviews.

Internal communication Disseminate important or urgent information to employees.

Training : Remind people of session dates or share resources.

Education sector

Notifications to students and parents: Send exam reminders, report card access links, late payment alerts or information on school events.

Absence follow-up: Inform parents of their children's absences.

Finance and administration

Payment reminders: Notify customers of due dates or late payments.

Identity verification: Use authentication codes (2FA) to secure connections or transactions.

Events

Invitations and confirmations: Send reminders to registered event participants.

Real-time updates: Inform participants of any changes, unforeseen events or delays.

Logistics and Safety

Critical alerts Warning of incidents, natural disasters or organizational emergencies.

Safety messages: Broadcast safety tips or instructions, confirm status updates.

Best practices for SMS automation

Compliance with regulations (opt-in and unsubscribe options)

It is imperative to obtain clear, formal consent from customers before any communication. This ensures compliance with legislation and confirms that your audience is engaged and consenting. Customers should be able to opt out of SMS campaigns by sending responses such as "STOP" or "Unsubscribe". This respect for your customers' preferences plays a key role in preserving their trust and minimizing complaints.

What's more, this topic is crucial, as message automation often involves processing and storing large quantities of customer data. Companies therefore need to put in place robust measures to protect this sensitive information against cyber-attacks, data leaks and unauthorized access.

It's best to make sure your partner has mastered these few points:

Data security is a major issue for companies using automation SMS, as a breach could have serious consequences for customer confidence and the company's reputation.

Contact segmentation

Contact segmentation lets you divide customers into segments based on defined criteria such as purchasing habits, preferences, or previous interactions. This approach makes messages more personalized and relevant, enabling you to improve customer engagement and conversion rates right from the start.

The right frequency

Determining the right marketing pressure is essential to avoid recipient fatigue and keep customers engaged. Find the right balance to be present in your customers' minds without overwhelming them. A rhythm of around one message a week is generally a good compromise, but your own rhythm may vary according to your industry and your customers' preferences.

Personalized content

9 out of 10 consumers say that personalization influences their purchases (source: BDC.ca). So it's quite clear that you'll benefit from playing this card. Personalizing your messages obviously involves the use of variables in your SMS ($first name, $last name, $product...), but also by segmenting your audience through workflows according to their interests, demographic characteristics and purchasing behaviors to adjust your messages accordingly.

Choosing the right time to send

Automated triggers and workflows form the basis of automation. They enable messages to be programmed according to specific events, such as registrations, purchases, cart abandonments or visits to the website.

Choosing the right time to send SMS is therefore essential for optimizing open and response rates. Plan your SMS campaigns in advance and coordinate them with your other marketing channels, such as email and social networks, for a coherent and effective communication strategy.

A/B tests

There can be no automation without data. That's why it's essential to go through an A/B testing stage when setting up your automations. It's a powerful strategy for optimizing SMS campaigns and increasing their effectiveness.

Testing allows you to experiment with different elements, such as message content, timing, and calls to action (CTAs)... to discover which options are most effective for your target audience. You could, for example, compare the effectiveness of short messages with slightly longer ones, or test several CTAs to see which generates the most engagement.

By implementing these tests, you gain precise information on your customers' preferences and behavior. This enables you to fine-tune your marketing strategies and improve their performance.

Performance analysis and reporting

This is the final stage of every campaign, indeed of every project: analyzing data, tracking performance, to evaluate the effectiveness of automation campaigns SMS. Open rates, click-through rates, conversion rates, ROI, A/B test results... all this data helps companies track the effectiveness of their campaigns, identify areas for improvement and adjust their strategies accordingly. All you have to do is keep what works and iterate 🙂.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

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Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

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Webhook SMS Klaviyo

Leverage the power of mobile messaging for your promotion, loyalty and retention strategies, directly integrated into your platform Klaviyo.

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. Send an e-mail to dpo(atsmsmode.com to exercise these rights.

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November 15, 2024 - 7 min read

Take advantage of SMS for your drive to web strategy

Romain Didelot

Introduction

A company simply can't exist online if it doesn't generate traffic to its website. It is therefore imperative for e-tailers to find traffic channels, especially during marketing events when classic channels (SEO, Social Ads, Google Ads...) are saturated. It's in this context that SMS, as a direct and personal communication tool, is effective (and often underestimated) for drive to web.

The advantage of SMS lies in its reach: exceptional open, click and conversion rates, with 95% of messages read within three minutes Next receipt. This speed guarantees a message that reaches the audience immediately, making SMS a powerful lever for increasing not only traffic, but also sales on your online store.

Follow our guide to integrating SMS into your drive-to-web strategy, maximizing the effectiveness of your campaigns and understanding the elements that will make your marketing efforts a success.

Drive to web & SMS

What is drive to web?

Drive to web is a marketing technique that exploits the reach of an acquisition channel to generate traffic to a website. It's a technique very similar to drive to store, the only difference being that in drive to store, traffic corresponds to the number of consumers attracted to a physical store, and not to the number of visits to the website.

If we take the example of drive-to-web by SMS, the strategy takes advantage of the ubiquity of cell phones, to offer companies an instant communication channel with consumers (the SMS 😉 ).

The benefits of SMS as a traffic-generating channel

SMS is an excellent channel for redirects to websites for many reasons:

High open rates: Often in excess of 95%, the open rate of SMS virtually guarantees a message read, whereas emails or push notifications plateau at around 30%.
Instant delivery: Messages are delivered in seconds, enabling real-time interaction ideal for time-limited offers or important announcements.
Personalized communication: Thanks to the use of variables, SMS enables a high degree of personalization, strengthening customer relations, commitment and loyalty.
High profitability: The low cost of SMS (with flexible formulas ranging from prepaid to subscription, depending on business needs) coupled with a very high conversion rate mean a record return on investment.

STUDY

SMS marketing's key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

7 best practices for a successful drive to web by SMS

As you can see, SMS has a lot to offer when it comes to digital acquisition. But how do you ensure that a campaign generates traffic?

We have compiled 7 points to check to make your campaign a success:

Target your audience by objective

This database of campaigns SMS also applies to drive-to-web campaigns. First, you'll need to clearly define your target profile. Loyal buyer? Online consumer? Follow-up lead? You decide.

Segment your database using these and other criteria such as geographic location, purchasing habits, length of inactivity, loyalty points... This approach allows you to personalize your mailings for each customer segment and optimize your ROI.

For example, send specific promotional messages to customers interested in certain categories of products or services, or spoil your loyal customers with exclusive offers.

Write powerful messages

Catchy text is essential to maximize the impact of the SMS campaign. It should be short (preferably within the 160-character limit), engaging and include a clear call to action.

Adopt a simple structure: company name, customer name, details of the offer or promotion, conditions, call to action (CTA) and STOP SMS.

Customize text with variables to include the customer's name or details of purchasing preferences.

Offer exclusive deals or incentives to create a sense of urgency and exclusivity, motivating customers to visit your website.

See concrete examples below(section 4) 👇

Manage the timing and frequency of mailings

The aim is simple: avoid pestering customers and maximize efficiency.

Timing: send your SMS at times identified as strategic. Sales, Black Friday and private sales are the obvious highlights, but other one-off events can also be considered, such as anniversaries, product arrivals or new store openings.

Frequency : Dose your mailings to avoid appearing intrusive. Excessive repetition of marketing messages can be perceived as spam and lead to numerous unsubscribes. Your campaigns need to be received at the right time to maintain customer interest without saturating them.

Integrate SMS into a multi-channel (and automated) strategy

By synchronizing SMS with other channels such as email, push notifications or social networks, you can create a consistent user experience that ultimately increases engagement and conversions.

You can also consolidate user data and analyze the entire customer journey.

For example, a user who receives a SMS may be redirected to a conversion page and then receive a follow-up email, a cart abandonment email...

This enables us to multiply contact channels, better understand the customer journey and optimize all marketing actions to generate longer-lasting interactions and more frequent conversions.

Of course, the more you can automate this process, the more efficient you'll be. What's more, automation also enables you to segment audiences, personalize messages according to user behavior, and schedule messages to reach customers at the most opportune moment.

Optimize the mobile experience around the message

To maximize the effectiveness of a SMS drive to web campaign, it's essential that recipients land on a mobile-optimized page. The user experience must be fluid and immediate, as any friction risks losing the visitor's attention. A good mobile landing page creation tool enables you to quickly design attractive, simple pages adapted to small screens. These pages can include a clearly visible CTA, concise and relevant content, and reassurance elements (customer reviews, similar products, etc.).

What's more, some landing page designers (such as smsmode^© 😉) make it possible to customize URLs and measure the performance of each campaign. This facilitates click tracking and ongoing optimization by identifying the most engaging pages for users. These tools help reinforce the impact of the SMS campaign by aligning the mobile experience with the expectations of the target audience.

Measure the performance of your campaigns

Tracking the impact of your SMS campaigns is essential for knowing their return on investment and adjusting your strategies accordingly.

There's no "drive-to-web" without links, so you need to exploit their presence. You can use tracking tools (Google Analytics, Matomo, Plausible...) to analyze clicks on direct links to your website, or you can use link shortening services (like the smsmode^© 😉), which will allow you to optimize the length of your messages and track clicks directly from your SMS sending tool.

Measuring the impact of your SMS campaigns enables you to see which strategies are working best and make adjustments accordingly. Use the data collected, analyze open rates, click-through rates and conversion rates... you'll know your strengths and weaknesses, and be able to continually improve your results.

Comply with regulations and best practices

To ensure the legitimacy (and therefore the success) of your campaigns SMS, it is essential to comply with data protection regulations and follow good practice in SMS marketing.

Consent and Opt-in: Make sure you obtain your customers' consent to receive SMS by adopting a legitimate opt-in (online registrations, in-store registrations, keyword subscriptions...). This guarantees respect for preferences and ensures compliance with the RGPD and data and consumer protection laws.

Transparency and clarity: SMS messages must be clear and transparent. Avoid ambiguous or misleading terms, and make sure that customers can easily understand the content and purpose of the message.

Also include an unsubscribe option (STOP SMS) to allow customers to unsubscribe from the mailing list if necessary.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Examples of messages optimized for drive to web

SMS direct marketing

[SenderID]

Web exclusive!
🎉 Take advantage of -20% on the whole store with the code WEB20.
Click here to access ➡️ [short link].
Offer valid for 24H !

SMS personalized invitation

[36037]

Hello [First name]!
A new product you might like is available!
Get a sneak preview here ➡️ [URL].
Let us surprise you! 🌟

SMS event

[Sender ID]

Today's the big day!
Join us now for our exclusive online launch.
Click here to access ➡️ [short link].
Early birds get special gifts 🎁.

SMS reactivation

My website

Long time no see, [First name]!

Save 15% on your next online purchase
here: [ URL].
We're delighted to see you again!

SMS with limited offer

[Sender ID]

End of season!
Last day to get 30% off your favorite items!
Click here ➡️ [short link].
Limited quantities, don't delay! 🕒

SMS competition

Store

🎁 Enter our competition and win a voucher!
Click here to play ➡️ [URL].
One winner a day, try your luck now! 🍀

NEED MORE EXAMPLES?

All our examples of promotion, sale, private sale, welcome messages...

Conclusion

As you can see, there are many advantages to integrating SMS into a drive-to-web strategy, but the key to success lies in accurately targeting the audience and creating high-impact messages. Ensure compliance with regulations, carefully manage the timing and frequency of mailings, and you'll have all the weapons you need to boost your web traffic, solidify your customer relationships and increase your sales. Now it's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

DIGITAL AGENCY

Boost CRM performance with SMS automation

Download the use case

Novadial supports its customers in creating and optimizing multi-channel strategies, combining email and SMS to maximize the impact of their communications.

To effectively deploy these campaigns and workflows within their CRMs - Marigold Engage and Hubspot - their challenge was toidentify an intuitive, customizable, high-performance, reliable, RGPD-compliant and cost-effective SMS sending solution.

Click-through rate

20%

Satisfaction rate

75 à 90%

Novadial has opted for the SMS smsmode^© panel of plugins specific to Marigold Engage and Hubspot CRM, which offer :

Multi-channel campaigns

The SMS workflow is simplified and coordinated with other channels. Optimal management of multi-channel campaigns.

Inserting short links

This feature can be used to create interactive scenarios, such as appointment scheduling, online assistance requests, etc.

Easy to install and use

Intuitive and easy to install and use (even for beginners), this turnkey solution is based on drag-and-drop and no-code.

Find out in detail how Novadial offers CRM strategies for more direct, personalized and effective interactions.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

November 07, 2024 - 5 min read

Personalize your SMS marketing campaigns

Elsa Paparone

Introduction

With an opening rate that defies all competition, SMS is a quick and easy way to win over your targets. But in today's busy world, companies need to grab attention quickly and make a lasting impression. By personalizing your campaigns SMScampaigns, you give your message the chance to be remembered. Let's find out together how mobile messaging can help you generate engagement with your recipients through tried-and-tested use cases.

With mobile messaging, you can reach your recipients anywhere, anytime. SMS , an indispensable tool for your emergency communication strategies. We explain why!

The need to personalize SMS marketing campaigns

Tailoring the content of your mailings is the sine qua non for engaging your target audience. By adapting it to the needs, preferences and behavior of each of your customers, you can create a more relevant and engaging experience. Tailoring is the key not only to increasing open and click rates, but also to reinforcing the relationship of trust built up with the company by creating a unique experience. A personalized SMS campaign is a strategic lever for achieving sales objectives while optimizing communication.

GOING FURTHER

High-performance marketing.
10 tips to maximize the impact of your campaigns SMS

In this guide, identify the contact points where SMS can optimize your advertising campaigns.

The advantages of customizing SMS

Tenfold commitment

By sending messages tailored to the expectations, behaviors and habits of each customer, companies create genuine interactions. A personalized SMS captures the attention of its recipient, and this targeting "effort" strengthens the emotional bond between the consumer and the brand, as the latter feels recognized. By precisely targeting the consumer, you engage in a loyalty-building process, deliver information perceived as more useful, and ultimately improve your conversion rate.

Strengthening customer relations

By offering tailor-made communication, brands show their users that they understand their needs, thereby building trust and loyalty. A personalized mailing not only maximizes immediate engagement, it also creates deeper, more lasting bonds with your customers, contributing to loyalty. The royal road to creating ambassadors!

How to personalize your SMS ?

The variable field (direct mail)

This is the basis of the personalized message. Include variables in your SMS ($variables at smsmode^©), which will be replaced by the recipient's name when the message is sent. Using the recipient's first name in the message creates a more intimate and engaging approach.

Database segmentation

Segment your contact base according to criteria such as purchasing habits, geographical location, or specific preferences. This enables you to send targeted offers that meet individual needs with precision and boost your ROI.

The personalized Sender ID

Customize the sender of your message. This technique allows you to display, for example, your brand name as the sender of the message, so that people can identify you directly. The recipient will then receive a text displaying the chosen name (company name, brand, etc.) instead of a standard mobile number or short code.

Dynamic information

Use information or events linked to your customer to trigger messages. This could be product recommendations based on previous sales, personalized reminders for special events (birthdays, limited promotions, etc.) or even follow-up messages after a shopping cart abandonment.

GOING FURTHER

Avoid mistakes.
The 17 points to check before sending your campaign SMS.

Examples of SMS

Language adapted to the tone and style of each customer group further enhances the effectiveness of personalized SMS . These examples of content have proved their worth in various sales strategies undertaken by our partner companies. It's up to you to adapt them and make them a strength of your communication.

First name + exclusive offer

[SenderID]

Hello [First name],
benefit from 20% off your next purchase at [Brand name].
Valid only for you until [Date].
Don't miss this exclusive offer!

Recommendations based on purchases

[SenderID]

Hello [First name],
we've selected items you might like
based on your last purchase from us.
Discover them here: [ URL].

Abandoned cart reminder

[SenderID]

Hi [First name],
your items are still waiting for you!
Complete your order and benefit from free delivery.
Click here to complete your purchase: [URL].

Anniversary promotion

[Company]

Happy birthday [First name]!
To celebrate this special day, we're offering you 30% off our entire range until [Date].
Treat yourself with your code: BDAY30.

Invitation to a local event

[Sender ID]

Hello [First name],
our store in [City] invites you to a VIP evening this [Date].
Come and discover our new products with a 15% discount on the whole store!
Confirm your attendance here : [URL].

Loyalty reward

[Sender ID]

Thank you [First name] for your loyalty!
You've earned a lot of points!
Receive a €10 discount on your next order.
Use your code: FIDELITE10.

TO FIND OUT MORE

All our examples of promotional messages, sales, private sales, welcome,...

Conclusion

In an increasingly competitive market, a strategy based on information gathering has become essential to offer a customer experience that sets you apart. Adapting message content to your target audience is a powerful lever in both marketing and customer relations. By personalizing messages, you capture attention. Whether through the use of variables, audience segmentation or personalization of your sender, you have a greater chance of increasing your conversion rate, as well as building long-term customer loyalty. It's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

MARKETING

ULTIMATE CHECKLIST
The checklist for effective SMS marketing

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

The ultimate checklist for sending SMS marketing includes 17 essential points to ensure the success of your SMS campaigns.

Contact database, message, send time, test, legal obligations, statistics. It's all there.

Download the checklist

Need more info?

We look forward to hearing from you.

CUSTOMER RELATIONSHIP

10 tips to maximize the impact of your campaigns SMS

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

In this guide, find out why you should use SMS in marketing, and identify the contact points where SMS can optimize your advertising campaigns.

Bonus 🎁: sample messages SMS.

Download the guide

Need more info?

We look forward to hearing from you.

September 09, 2024 - 7 min read

Succeed in your customer strategy with the SMS

Elsa Paparone

Introduction

Clienteling is an essential strategy for companies wishing to cultivate more personalized and lasting relationships with their customers. It's based on personalizing the customer experience by taking into account specific preferences and purchasing behaviors. And this technique for optimizing the sales process has a key ally in SMS.

Let's find out together, in this article, what clienteling is, how to implement it on your scale and why SMS is the tool to integrate into your preferred communication channels.

What is clienteling? Definition

Clienteling is a marketing technique for managing the relationship between your company and its customers. Its aim is to provide a personalized, engaging experience for your customers. This approach is based on the definition of specific criteria, obviously differentiating them from those established by your competitors, and then the thoughtful use of this data (preferences and purchasing behavior) to create customized interactions.

Clienteling has been used for many years in the retail sector, particularly in luxury goods, where it is important to build lasting relationships with customers. The "personal shopper" is the emblem of the practice, acting as a personal consultant for the most affluent customers. Brands use the information gathered to recommend specific products, propose exclusive offers, and organize private events or personalized appointments.

Case study 1:

Mrs X recently ordered a cream for a specific problem on the website of a leading cosmetics brand. At the point of sale, the consultant who takes care of her, armed with this information, is able to offer her a personalized experience (and more): an exclusive presentation of a new product range, feedback, an invitation to the brand's next private events... All in a dedicated lounge.

💡 The aim of clienteling is to go beyond the act of selling to create an ongoing, trusting relationship with the customer. You offer them a unique experience tailored to their individual needs. Of course, this strategy isn't just for high-end brands: small and medium-sized businesses can also use it.

Case study 2:

Whether you're an independent wine merchant or run a grocery store, organize exclusive product tastings for your best customers. These events not only offer a unique experience, but also help strengthen the relationship with customers outside the traditional purchasing act.

Case study 3:

If you own an outdoor furniture store, contact your customers soon after their purchase to make sure they're satisfied. For example, if you've sold a garden shed, offer the buyer maintenance tips.

Case study 4:

If you own an independent bookshop, why not offer a loyalty program loyalty program based SMS based on customers' reading preferences? For example, offer a book after the purchase of several books of a certain genre or favorite author. In fact, this is currently the most successful business model in existence.

GOING FURTHER

Optimized customer relations. 10 tips for notifying and building loyalty with SMS

In this guide, identify the touch points where SMS improves the customer experience.

Why clienteling?

Today's consumers are faced with more choices than ever before. Offer the experience that makes the difference. It's all about making each customer feel unique, understood and valued. Adapt to their characteristics to offer them the most appropriate experience possible.

A clienteling strategy, based on the collection of precise data on your targets, will enable your services to propose personalized offers, reinforcing the commitment of your customers, who will feel valued. These actions will encourage them to return and remain loyal to your brand.

By anticipating their needs, you can increase your sales. Your customers will be more inclined to buy if they feel they are known and recognized, if their opinions are taken into account, if they receive timely, relevant recommendations.

At the same time, clienteling will take your brand image to the next level, because a company with this kind of personalized service shows that it cares about its customers and is fully committed to their satisfaction.

As well as personalizing and enhancing your image, you'll also be able to benefit from the feedback you receive from your invested customers. Clienteling takes customer satisfaction from start to finish, enabling you to optimize your products and services right down to the design stage.

SUCCESS STORY

How does Maison Saint-Gobain guarantee optimal customer activation and follow-up with Time2Chat?

How do I set up clienteling?

Define your buyer personas

Every effective marketing strategy (and clienteling is no exception) starts with a good understanding of the consumer. Various tools are available to help you perfect this (CRM, marketing automation tools, etc.). By enriching your database, you'll be able to make the marketing and sales decisions best suited to the profile of your ideal customer.

The next step is to draw up an exhaustive list of the characteristics of this ideal customer (lifestyle and consumption habits). Drawing up these fictitious customer files enables you to segment your customer base broadly, because remember, clienteling aims to establish preferential treatment for EACH of your customers. There will be as many schemes as there are customers.

Clienteling means drawing on all these typologies to implement strategic actions that will contribute to both business development and customer satisfaction.

Tracking data

One can't exist without the other, and tracking the data collected is essential to the implementation of any marketing strategy. Once the data has been collected, the company follows it up to personalize the services delivered to its customers. Your in-store and telephone sales staff will be responsible for updating your databases and referring to them each time they come into contact with a customer.

Choosing the right communication channels

For example, brick-and-mortar retailers can equip their stores with digital kiosks, which can be used in a variety of ways. They can be used to ask your visitors about their needs when they're looking for information, or to offer experiences that are both interactive and creative. Of course, the equipment is not there to replace human intervention, but rather to support your sales staff and help them offer an enriched experience.

The tools used can intervene at any time, before the purchase to target the customer's needs, during the purchase to personalize the offer, or afterwards to maintain contact with the customer and encourage him to carry out defined actions.

The brand must also adapt to the communication channels of the generations it targets, and make itself available to them at all times - RE - A- CTI-VI-TÉ. Indeed, your customers must be able to visit your website to discover your services, be able to ask questions from an instant messaging system - why not a mobile one? Like WhatsApp Business for example, visit your store if need be, or interact with you on social networks.

GOING FURTHER

SMS or email? The ultimate comparison

The usefulness of SMS in a clienteling strategy

A direct, personal channel

SMS is the most direct communication channel. Unlike its main competitor, email, it has an exceptionally high open rate, often estimated at over 90% within minutes of receipt. This is in contrast to emails, which can remain for hours or even days without triggering any action.

This level of engagement makes it the ideal tool for reaching customers quickly and in a personalized way.

As part of the clienteling process, SMS can be used to communicate essential information, such as special offers, invitations to exclusive events, or personalized advice based on the customer's preferences and past purchases. For example, a customer who has recently purchased a fashion item could receive a SMS suggesting a complementary accessory, thus strengthening the customer-brand relationship.

Examples of SMS :

[SenderID]

Hello [First name], we've got you covered! Join us on Thursday 15/10 from 7pm in your favorite grocery store for an exclusive tasting of back-to-school products. See you soon! 🍷🧀

[SenderID]

Hi [First name]! You're going to love our new collection of ultra-comfortable and trendy sportswear. Get 10% off your next purchase with code SPORT10. 💪👟

[SenderID]

Hello [First name], your miles are waiting for you! 🌟 Use your points for a free flight or upgrade. Check out our special destinations and book today. Thank you for your trust!

[36037]

Hi [First name], coming back to [Destination] soon? Take advantage of a 15% discount on your next flight to [Destination]. Treat yourself to a trip in style with our loyalty program. 🌍🛫

GOING FURTHER

Improve your customer relations with 60 examples of SMS notification

Discover our selection of examples to inspire your first messages.

An instant, customizable channel

These days, almost everyone owns a smartphone, and in a world where time is a precious resource, the immediacy of SMS is a major asset. Reach your customers directly, at any time, in the palm of their hand.

It enables companies to react quickly to events or take advantage of opportunities in real time. Inform your most loyal customers of a flash sale or a new collection as soon as it arrives. This kind of responsiveness, combined with the personalization offered by SMS (variable names, products, dates, e-mails, etc.), is at the heart of the customer experience.

Strengthening the relationship of trust

Used in a relevant and non-intrusive way, the short message helps to strengthen the relationship of trust between your company and your customers. By sending relevant messages, you demonstrate your understanding of their needs and expectations. Don't forget that this feeling of recognition and importance is essential in clienteling, where the aim is to create long-term relationships.

Use cases

The luxury retail sector has long understood this, offering a customer experience that lives up to the expectations of their demanding clientele. In fact, you've probably already had a clienteling experience without even realizing it.

Airlines also offer programs for their most loyal customers - frequent flyers - in the form of lounge access, mileage points and so on.

Cosmetics brands are particularly fond of this, installing kiosks offering personalized skin diagnostics as part of their marketing campaigns.

Conclusion

Mobile messaging via SMS or its instant messaging variants (WhatsApp Business, RCS) appears to be a powerful tool in the implementation of a customer relationship strategy. Its direct nature, the ability to personalize content and its ability to meet the need for constant responsiveness make it a privileged channel for maintaining and strengthening customer relations. By integrating it in an intelligent and measured way, companies can transform every interaction into an opportunity for lasting customer engagement, with customers becoming their best ambassadors.

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July 26, 2024 - 9 min read

How to reduce cart abandonment rates when shopping online

Romain Didelot

Introduction

Optimizing your website's conversion rate is key in e-commerce. And going through the shopping cart is one of the crucial steps before converting your sale. 7 out of 10 visitors abandon their shopping carts before finalizing their order/purchase. While this figure is a problem, it's not inevitable. Rather, it's an opportunity. Yes, there are plenty of ways to reduce the rate of abandoned shopping baskets, and even capitalize on them with SMS ! This message can make the difference between a purchase and an abandonment, both during the conversion process as well as for follow-up after an abandoned cart. Follow the guide.

Defining and estimating online shopping cart abandonment

What is cart abandonment?

Cart abandonment is a phenomenon specific to e-commerce. A user adds items to his or her shopping cart for a purchase on an online store, but leaves the site without finalizing the order process with a transaction. Cart abandonment can be linked to various factors, both external (on the buyer's side) and internal (on the merchant's side).

Potential buyers sometimes use the shopping basket as a wishlist. A shopping list to save for a more convenient time or to make a 1^er product sorting. Consumers can also compare your offer with other sites simultaneously and decide to finalize their purchase elsewhere.

On the online shopping site side, certain elements of the customer experience may have put users off, such as high delivery costs, a lack of flexibility in payment methods, problems with the payment process, a blurred customer journey or overly complex navigation, security concerns, etc.

How do you calculate the abandonment rate?

While the finesse of the data collected depends very much on your e-commerce solution (tracking level, GTM and GA settings...), calculating your visitors' shopping cart abandonment rate is fairly straightforward. It's the number of shopping baskets created that haven't led to a transaction, or a sale for short.

The calculation is Next :

100- [Number of transactions / number of basket creations X 100].

Example: Yesterday, my company recorded 20 basket creations for 5 transactions. 100- [20/5X100] =75. The shopping cart abandonment rate is 75%.

You can calculate the online shopping cart abandonment rate using data collected by your web analytics solution.

Depending on the level of tracking and the payment module you've set up, the objective expressing basket creation may be different: it's either the number of "basket creation" events, or the number of visits to the URL summarizing the items added.

Simulate in 3 clicks the ROI
of a SMS "abandoned cart" campaign
↓

What are the main causes of shopping cart abandonment among online visitors?

According to a study conducted by the independent American institute Baymard ¹ on shopping cart abandonment in 2023, shoppers abandon their carts more than 69% of the time (average based on 48 different studies, conducted between 2012 and 2023). Imagine the number of customers/buyers to be gained by solving the problem that causes them to abandon their shopping cart.

Here are the Top 10 reasons for dropping out:

48% Additional costs added to purchase or costs too high (delivery/shipping, taxes, miscellaneous costs...)
24% Mandatory customer account creation
22% Delivery time too long
18% Trust in the site regarding payment - Fear of using credit card on site (mainly outside E.U.)
17% Payment process or order tunnel too long/complicated
16% I couldn't see/calculate the total cost of the order in advance
13% The website had errors/concerns about ergonomics and design
12% Return policy was unsatisfactory
9% Few payment options/lack of diversity in payment methods
4% Credit card refusal

While these statistics may indeed be frightening, they are proof that e-tailers have a huge opportunity. 69% abandonment rate and fear of checkout means 69% room for optimizing the customer journey and boosting ROI.

Putting an item in a shopping cart expresses your visitors' intention to buy. There may not be much missing for the user to take action and become a buyer. What's more, 3 of the top 10 reasons for shopping cart abandonment are avoidable thanks to SMS !

The SMS relaunch message after cart abandonment: the key to boosting your e-commerce sales

When it comes to sending a message to your customers after an abandoned shopping cart, email is naturally the first choice. In fact, according to skeepers, this is one use case in which it performs particularly well. ²the abandonment email achieves a success rate of 29%.

The same is true of the study carried out by SaleCycle³ where we learn that :

However, as the KPI comparison SMS vs emailSMS 's performance makes the competition pale in comparison:

GOING FURTHER

SMS or email? The ultimate comparison

Just imagine what SMS can do for your online store's abandoned cart recovery strategy.

What's more, SMS and e-mail can also be used together as part of a marketing automation strategy. For example, we can imagine a workflow in which follow-up emails that are not opened after a given time trigger the sending of a SMS message, thus maximizing the chances of your buyers returning to the shopping cart page.

Used alone or in conjunction with e-mail, SMS marketing offers you numerous possibilities for your abandonment reminder procedure. It offers you the virtual certainty of being read, it's customizable, universal and easy to set up. Here are a few tips to make this message even more effective.

7 tips to reduce shopping cart abandonment with the SMS

Offer delivery costs / be clear about delivery times

Do you offer free shipping? Include it next to your CTAs! Offering delivery on the purchase of several products or on orders over a certain amount not only boosts your sales, but also encourages cross- and up-selling.

Also, waiting always seems longer when you don't know how long it's going to last. An order reminder email or SMS containing a tracking URL can improve the customer experience.

Don't impose the creation of customer accounts / optimize the recovery of an account

24% abandonment rate, thanks to SMS ! You can authenticate web users via their telephone number using SMS OTP , and generate a secure customer account seamlessly. The OTP also avoids churn due to forgotten logins by enabling recovery from the verified number. So you don't force the creation of customer accounts, but they still exist for the purchasing process.

Add elements to give buyers confidence in your site

Another major cause of abandonment (18%) avoidable with SMS! Enhance the user experience and customer confidence in your site with an additional security feature(2FA), and reinforce the "forgotten password" function with a quick check. Also consider adding a reassurance banner to your page, which remains visible at every stage of the customer journey and brings together all the reassurance criteria (guarantees, free returns, 3-D secure, ethical values, etc.).

Be fully transparent about additional fees

Delivery costs play a major role in the purchase decision (48%), so it's best to address the need for clarity on the page right from the start. On the web, it's a mistake to think that consumers who reach the shopping cart are committed enough to the purchasing process to accept high delivery charges. Competition is fierce, and web users are volatile. If offering the fee is too great a loss for you, increasing the price of your products by taking into account part of the delivery costs can avoid the emotional elevator at the end of the purchase tunnel.

Put forward a favourable return policy

Many brands have made sales using this technique. A long withdrawal period, free returns, a clear and advantageous refund or voucher policy... It's an excellent message sent to consumers: they can take action, without consequences.

Offer a simple navigation and payment experience

Avoid unnecessary steps at all costs, to reduce the number of clicks between item selection and transaction. One-click payment is the goal, even if it's difficult to achieve. You can also remove the navigation header at the entrance to the funnel to help concentration on the purchase, and/or offer information on the name and number of steps remaining at the top of the page. Where possible, also make sure to provide your web users with several payment solutions, including the Apple Pay option.

Set up an automatic basket backup

It may not have been the right time to make a purchase, but give your customer a chance to return to your pages when the context is more conducive to making a purchase. In the meantime, you can set up a series of follow-up messages by e-mail, SMS or both! All ways that will help you convert.

Key elements of a SMS stimulus package

1.buyer's name

Like email, SMS has variables that can be replaced by customer data. Addressing buyers by their first name is a great way to start a personalized experience.

2.product name

Abandoned cart SMS are sent 30 minutes to a few hours after a customer leaves a website. This can be a long time, so customers may have forgotten the contents of their shopping cart. Make sure you include the product name with the variables for an effective reminder before your link to the purchase page!

3.URL

This is obviously the detail that shouldn't be missed. The link is your call to action, directing customers to the checkout page, often with their products in the shopping cart. Tip: use a personalized link. Using branded links or personalized URLs can increase brand visibility and boost CTRs by up to 39% (Zipwhip ⁴).

4.discount

Discount codes can make all the difference, especially for customers who have abandoned their shopping baskets due to unexpected delivery charges. Not a fan of discounts? Offer free delivery from an average basket or exclusive gifts for a similar effect.

5 Incentives for action

The call to action (CTA) pushes customers to act immediately, all the more so when it plays on FOMO (Fear Of Missing Out). This fear of missing out affects 52.9% of under-25s and nearly a third of 25-45s (SpotPink). In your abandoned basket messages, combine your incentives with a short expiry date or limited stock to encourage people to take action.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Example of a reminder message SMS : Abandoned shopping baskets

To help you get started with your relaunch strategy, we've decided to provide you with a few examples from SMS of abandoned carts. Discover the 6 perfect examples to get you started:

[Brand name]

You seem to have forgotten something!

Your basket is still awaiting payment. Use code [code name] to get 10% off your entire order.

[link to abandoned cart]

STOP 36123

[SenderID]

Hello [Name],

Get [Product] today before it's out of stock.

[URL]

STOP 36123

[SenderID]

Hey, [Name], it's [Brand name].

We've noticed that you haven't finished shopping. Don't worry, we're looking after you - use [code] to get X% off your order! [ link page].

STOP 36123

[SenderID]

[Name], the superb products of [brand name] are about to be yours. Just a few clicks away!

Get your products here [URL].

STOP 36123

[Brand name]

Hello [Name], you've left a few things unattended!

Use code [code] to get [% ] off your order!

[URL].

STOP 36123

[Sender ID]

Hey, [Name], maybe you missed out! There are some great items in your cart. It's time to take advantage of the free delivery offered to our Internet users!

Click here to complete your order [page].

[Brand].

STOP 36123

NEED MORE EXAMPLES?

All our examples of promotion, sale, private sale, welcome messages...

Conclusion

These examples and the tips above should be more than enough to get you started with SMS abandoned cart messages. These SMS can be set up from Shopify, WooCommerce or other providers. Don't forget to set the right triggers and automate the process, and get ready to see your company's sales soar!

SOURCES

1: https://baymard.com/lists/cart-abandonment-rate

2: https://skeepers.io/en/blog/fight-cart-abandonment/

3: https://www.salecycle.com/

4: zipwhip

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July 09, 2024 - 3 min read

Engage gym customers with the SMS

Elsa Paparone

Introduction

Are you a gym manager looking for an innovative way to engage your members and improve their customer experience ? Then you've come to the right place!

Long considered a simple tool for personal exchanges, SMS has over time established itself as a powerful and versatile information channel for any type of company wishing to communicate with its customers.

Gyms need to communicate with their members on many occasions. SMS will enable you to strengthen customer loyalty, optimize the management of sessions and appointments, and promote your special offers instantly.

Let's take a look at how SMS can help you reinvent and energize exchanges between your organization and your customers.

Use of SMS for gyms

SMS is ideal for customer relationsIt is therefore useful for many purposes that can be deployed by a gym to communicate with its members:

The benefits of SMS for fitness centers

Undeniable performance

Let's compare text messaging with its main competitors: e-mail, social networks and paper communication or flyers.

In terms of reach, the undisputed leader in this competition is SMS , with a read rate of 95% within 3 minutes Next being sent. It is currently the most effective dialogue tool. This compares with email, which has a read rate of between 20% and 30%, and can remain unopened for hours or even days.

The visibility of (free) posts on social networks varies, depending on the social network's algorithm and the time of publication (the magic of social networks). Generally speaking, only 10 to 30% of subscribers, whether on LinkedIn or Instagram, will see your post.

Turning now to the response rate, the ability to generate rapid responses is crucial when sending out your commercial communications. Short messages have a response rate of 45%, compared with just 6% for emails. Interaction on social networks depends on the audience's engagement with the brand and the relevance of the content shared. They therefore vary widely, but are generally lower than for other channels.

The conversion rate of SMS marketing can easily reach 30%, thanks to its direct and personal nature. The conversion rate for email is between 2% and 5%, while for social networks it varies, again depending on the platform and type of content. They are often lower than text messages, at between 1% and 2%.

Last but not least, the paper medium is being shunned in recent times because of its higher environmental impact. Producing a flyer is slower, more expensive and less effective in terms of reach and impact.

SMS is not only the most effective means of communication, but also the most economical.

Unbeatable value for money

SMS is the cheapest marketing mailing service on the market. In fact, the cost of a mobile messaging campaign is particularly competitive, and its its ROI is impressive. It allows you to maximize your visibility without increasing your marketing budget.

Universal communication medium

The strength of the short message service also lies in its medium. Who doesn't own a cell phone? Young and old alike are almost universally equipped, whether it's to meet the need for access to all the functionalities offered by a cell phone (social networking, etc.) or to the most basic of them all, making a phone call.

Fast, instantaneous exchanges

Contact your customers anywhere, anytime by message (please moderate for SMS marketing which is not possible on Sundays and public holidays). SMS can be received and read almost instantaneously, making it ideal for reminder communications (course reminders, subscription expiry reminders, etc.).

GOING FURTHER

Discover the 10 keys to successful mailings SMS

Examples of SMS for gyms

Course reminder

[SenderID]

Hello [First name], you've booked a cardio pilates session with Baptiste at 6.30pm this evening! Don't forget to arrive 5 minutes beforehand.

- Cancel my reservation

[SenderID]

[First name] Thank you for registering with our [gym]. We look forward to welcoming you to your first class.

- I'll make a reservation.

170 characters

137 characters

Cancellation

[SenderID]

Hello [First name] we regret to inform you that your yoga session of 05/07 19h has been cancelled, we invite you to reschedule it here

- I reschedule my session

175 characters

Exceptional closure

[SenderID]

Dear member, due to water damage, we are obliged to close your fitness club from July 4 to 6. We apologize for this inconvenience. The [gym] team

215 characters

Events

[SenderID]

Happy birthday [First name] ! To celebrate, we're offering you a free coaching session with your favorite trainer. Join us at reception to reserve your time.

[SenderID]

Open house at your favourite club, July 5-10: Free trials for non-members, free registration fees

- I'll make a reservation.

183 characters

142 characters

Commercial offers/new member recruitment

[SenderID]

Refer your friends and family and win 1 month's free subscription, and for your godchild, the registration fee is free!

[SenderID]

[First name] your membership in our fitness club ends next month, it would be a shame to abandon the efforts you've made so far.

- I subscribe again.

121 characters

167 characters

GOING FURTHER

See all our SMS examples (over 120)

Conclusion

The use of mobile messaging by sports clubs represents a modern and effective marketing strategy that meets the needs of companies and their customers. With its speed, affordability and more than satisfactory KPIsSMS is an indispensable tool for strengthening member commitment and loyalty. It enables gym management to transmit information in real time, personalize interactions and maintain constant contact with their members, thus promoting an optimal customer experience.

What's more, the reduced environmental impact of SMS makes it a more sustainable and responsible option. By adopting this method, fitness clubs can not only improve their operational efficiency, but also contribute to preserving the environment.

As the fitness sector continues to evolve and digitize, integrating SMS into communication strategies is proving to be a major asset.

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June 22, 2024 - 5 min read

SMS & tourism: a winning strategy

Elsa Paparone

Introduction

In 2022, around 70% of travel-related queries were made on smartphones, a trend that will be confirmed in 2023, with the figure reaching 72%.

The reasons for this craze? Practicality and the constant improvement of mobile platforms. Many professionals have understood this challenge. As a result, they complement their strategy by sending SMS to their customers, taking advantage of the reach and KPIs of this mobile channel for marketing and notification.

Why integrate SMS into my marketing strategy?

77% of French people say that their smartphone is their best ally on vacation. Book accommodation or a flight, search for information, products and services nearby, consult itineraries, etc. The cell phone seems to be as indispensable as sun cream, since 87% of holidaymakers say they go on vacation with it.

Tourism is a sector where the convenience and immediacy of the telephone make all the difference, offering customers significant added value in terms of ease of use. SMS is perfectly suited to the communication needs of tourism professionals, who benefit from a relevant medium to meet the expectations of e-tourists in the various contexts and stages of the customer journey.

There's no doubt about it - if there ever was - that a professional in the industry can improve his or her relationship with the consumer while remaining competitive in a constantly evolving market through the use of short messages.

Enhance your tourism experience with SMS !

GOING FURTHER

High-performance marketing.
10 tips to maximize the impact of your campaigns SMS

In this guide, identify the contact points where SMS can optimize your advertising campaigns.

Use cases

Confirm reservations for an optimized travel experience

Thanks to the implementation of SMS notification and whatever the service offered (hotels, camping, apartment and house rentals, car rentals, airlines, transport companies, travel agencies, city offices, tour operators, etc.) you can send your customers confirmation of their actions directly to their cell phone.

Sent by message, this summary of your stay or service will be a real aide-memoire, bringing together all the practical information and details (date, order number, as well as the facility's telephone number, etc.).

Text messaging, which can be consulted even without an Internet connection, represents a real added value to the e-tourist experience and an improvement in customer satisfaction...

[SenderID]

Thank you [First name]!
Your reservation for bike rental in [City name] is confirmed for [Date].
Your bike will be waiting for you at [Address].
Enjoy your ride!"

[SenderID]

Hello [First name],
your booking at the hotel [Name of the hotel] from [Date] to [Date] is confirmed.
We look forward to welcoming you!
Find all the details of your booking on [URL].
See you soon!

Announce events by notification to promote your destination

Inform tourists about events in your region, news, ideas for outings, leisure activities, cultural events, etc., that will be taking place during their stay. Sending SMS is an effective way of disseminating and promoting information at the heart of the tourist season. And it's by playing the simplicity card (a simple SMS sent), that tourist structures provide a relevant and measured response to user expectations. In short, the right information at the right time, as directly as possible!

[SenderID]

Hello [First name],
This is the [City name] Office.
Tonight at [Time], join our special evening tour.
A unique opportunity to discover [Name of tourist site] from another angle.
Book now!

[36037]

Don't miss it!
On [Date], join us for the big[Name of event] party at [Place].
On the program: shows, entertainment for the whole family and a fireworks finale.
Come one, come all!

Carry out an advertising campaign to promote its offers

What about advertising on SMS for the tourism sector ? Integrating SMS into a promotional strategy enables businesses and local tourist offices to reach out to their target groups, and relaunch their campaigns for advertising and loyalty-building purposes. It also enables agile digital communication, using mobile messaging as a gateway to your customers, to bring them (back) to your website. The opportunities offered by this effective and innovative channel are very real, particularly when it comes to last-minute "purchases".

GOING FURTHER

Boost your SMS campaigns with a mobile page

Adopt SMS enriched: a text message coupled with a link to a mobile landing page.

By offering exclusive promotions or targeted opportunities, the challenge of boosting sales of a destination or service must, to take full advantage of the advertising message's potential, be coupled with strong personalization and originality of the offer as a key differentiating factor.

[Monsite]

Want to get away from it all?
Take advantage of our special offer: -20% on all stays at [Location]
For bookings before [Date].
Book now and go on an adventure!
[Booking link]

[Monsite]

Looking for a last-minute getaway?
-25% off accommodation at [Location] for departures before [Date].
Don't miss this exceptional offer!
[Booking link]

Examples of crisis communication messages

Whether your company/institution is impacted by a minor disruption or a total unavailability of service (both internal and external), an effective communication plan must be put in place upstream to enable you to react instantly to these threats, and avoid a second crisis. Tailor your content to your needs and organization, so as to warn your recipients and customers. Here are a few examples of SMS to include in your stakeholder communications plan in the event of a crisis:

Conclusion

Text messaging has established itself in the tourism sector as an essential communication tool. Its ability to reach travelers in real time and directly into their pockets enables professionals to enhance the customer experience, notably through personalized offers, and thus strengthen loyalty. Its ease of use, combined with an almost instantaneous open rate, makes it particularly effective for urgent notifications (booking reminders, timetable updates, etc.). As the digitalization of tourism services accelerates, the integration of SMS as a strategic channel continues to grow, responding to the need for immediacy and proximity among ultra-connected travelers.

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Setting up an SMS failover for RCS campaigns

Introduction

Why combine RCS and SMS

RCS, the future of SMS

How Failover to SMS works

How RCS Failover SMS works at smsmode©.

Conclusion

Show promotion by SMS

SUMMARY

Who are Les Théâtres?

The uses of the Grand Théâtre de Provence

The benefits of SMS for venues

Examples of messages used by theaters

Show promotion

Last places available

Special offers

Examples of SMS marketing

Create your free account

How to use SMS as a lever forAdobe Campaign engagement

Download the use case

SMS automation

Fine audience segmentation

Centralized customer data

Advanced tracking & reporting

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SMS Automation: Boost your workflows and customer engagement

Introduction

Definition of SMS automation

The benefits of SMS for companies

Our commitment

Instantaneous

Customization

SMS VS email: who wins the KPI match?

The main use cases forSMS Automation

Marketing and promotions

Customer service

Reservation confirmation

Re-engaging inactive customers

Many sectors can benefit from SMS automation

Human resources

Education sector

Finance and administration

Events

Logistics and Safety

Best practices for SMS automation

Compliance with regulations (opt-in and unsubscribe options)

Contact segmentation

The right frequency

Personalized content

Choosing the right time to send

A/B tests

Performance analysis and reporting

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Webhook SMS Klaviyo

Take advantage of SMS for your drive to web strategy

Introduction

Drive to web & SMS

What is drive to web?

The benefits of SMS as a traffic-generating channel

7 best practices for a successful drive to web by SMS

Target your audience by objective

Write powerful messages

Manage the timing and frequency of mailings

Integrate SMS into a multi-channel (and automated) strategy

Optimize the mobile experience around the message

Measure the performance of your campaigns

Comply with regulations and best practices

Examples of messages optimized for drive to web

SMS direct marketing

SMS personalized invitation

SMS event

SMS reactivation

SMS with limited offer

SMS competition

Conclusion

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Boost CRM performance with SMS automation

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Multi-channel campaigns

ULTIMATE CHECKLIST
The checklist for effective SMS marketing