Appointment Reminders and Enhanced Security at the Heart of Doctolib's Success
Doctolib’s success story is a textbook example. How did this e-health platform achieve such success? By focusing on SMS from the very beginning. Let’s explore the three ways this channel contributed to the success of France’s first unicorn.

80 M
of patients in Europe
500 M
appointments per year
About
Founded in 2013, the French startup and unicorn Doctolib celebrated its 10th anniversary. The platform for managing and scheduling medical appointments has revolutionized healthcare with the goal of improving the daily lives of healthcare professionals and facilitating access to care.
SECTOR OF ACTIVITY
Healthcare
COMPANY SIZE
2,800 employees
CREATION DATE
2013
LOCATION
Europe
CHANNELS
SMS SMS / TTS
INTEGRATION
SMS API SMS RCS API

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Issues
To address the challenges of e-health, Doctolib had to secure access to information and user authentication.
Ensure that information is read correctly and reduce the number of missed appointments.
Nearly one out of every two appointments was not covered by the app or push notifications.
Reliably authenticate each new user
A robust verification process (KYC) was required for every new account created, whether by a patient or a healthcare professional.
Profits & results
By integrating SMS its patient experience, Doctolib has enhanced the reliability of its service while supporting its international expansion.
• A 60% reduction in missed appointments
• Secure, proven authentication via SMS
• Improved accessibility through TTS (voice messaging)
• 97.5% of SMS internationally (France, Germany, Italy, the Netherlands)
I particularly appreciate the relationship I have with smsmode© and being a pampered customer.
smsmode© continually improves its product and responds quickly to disruptions or changes in legislation. We’re in constant communication about monitoring and the changes the company is making. This is an important point. Because, beyond the criteria for choosing a provider, it’s important to build a long-term relationship—and that’s exactly what we have with smsmode©.

Thomas Grobost
Product Manager at Doctolib
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