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Extend the reach of RCS with SMS

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Increase the scope of RCS with SMS failoverRead the article

Increase the reach of RCS with SMS failoverRead the article

Increase the reach of RCS with SMS . Find out more.

September 10, 2025 - 7 min read

Reduce no-shows with SMS appointment reminders

no-show solution

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Introduction

The no-show, that expected customer/patient who doesn't show up, is costly: lost revenue, wasted slots, an empty table, a disrupted schedule... However, there is good news for restaurateurs, hotels or a company/clinic faced with this event: appointment reminders by SMS. SMS appointment reminders. Well timed, flexible and actionable, they drastically reduce absenteeism, whatever your sector (health, beauty, automotive, administration...). Find out how to measure the effect on your business and optimize with a simple communication plan.

In the infographic below we explain step by step how to activate RCS messaging on your own mobile phone now!

In this article, find out how a mobile messaging CPaaS allows you to :

The impact of no-shows on business

A no-show isn't just a setback: it's a real business risk. Every customer reservation that doesn't materialize represents a lost seat, an unused offer, and sometimes a slot that could have been allocated to other customers. In a restaurant, this represents between 5 and 20% of lost sales. In the hotel industry, non-honored reservations concern an average of 5% of an establishment's rooms. In the medical sector, the absence of patients from one appointment in 5 has a domino effect on the organization and overall experience of the service.

These absences weigh heavily on customer communication and commitment: they generate frustration for teams, loss of confidence for customers, and deteriorate the perceived quality of the relationship. For high-booking sectors such as restaurants, clinics or events, an empty slot can represent a dry loss. In theevents sector, a single last-minute no-show can throw the logistics of a venue, workshop or conference off balance.

Over and above these immediate losses, no-shows complicate the management of planning tools and add to the burden of service through a cascade of cancellations. Absenteeism is therefore a key strategic issue for any company: improve communication to reduce absences, make customer bookings more fluid and ensure a secure experience.

Why SMS is the right channel to counter no-shows

Event reminder messages reduce no-shows by 40% (average observed among smsmode customers)©), and there are many reasons for this: 

USEFUL MARKET BENCHMARKS :

- Restaurants: estimated losses of 5-20% of sales due to no-shows (according to our industry sources).
- Hotels: average no-shows ~ 5%; often offset by intelligent overbooking.
- Automated call-backs: average 40% reduction in no-shows observed by our customers.

The anti-no-show playbook (pace + content)

1) Intelligent timing (to be adapted to each business)

GOING FURTHER
Google Calendar SMS plugin

2) Write SMS that make people act

Examples:

Health (D-1)

[Reminder] RDV Dr Martin tomorrow 15:30, 12 rue Pasteur. Reply YES to confirm, REPORT to choose another slot: sms.bo/xyz

Hairstyling (T-3h)

Reminder RDV 17:00 - Studio Belle. Need to reschedule? Modify your reservations in 2 clicks: smsmode.link/abc

Garage (J-1)

RDV revision 10:00 - AutoPlus. Think car registration. Cancel/Postpone here: smsmode.link/def

Administration (J-1)

ID card appointment tomorrow 09:10, Mairie Centre. Bring proof of address. Edit: smsmode.link

3) Plan response scenarios (Message with possible response)

Using a short code rather than a customized transmitter for your restaurant, event, hotel or practice, allows your customers/patients to respond to the message, and you to manage reservations accordingly. You can set up a scenario as follows:

  • YES → "confirmed" status in the calendar.
  • NO → slot re-opened + waiting list notified by SMS.
  • REPORT → open the mini-planning (3 alternative slots) directly via the link.

Measure the impact (and prove the ROI) of your anti-cancellation strategy

KPIs to track:

No-show rate (before/after), confirmation rate, postponement rate, average cancellation time, reallocated slot occupancy rate, additional sales.

Benchmarks (to frame your expectations) :

Anti-no-show policies: when and how to secure income

Compliance & UX: 7 golden rules

Express trade guides (copy & paste)

Reduce no-show in 1 day with smsmode©.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

Optimized SMS appointment management

Imacam optimizes patient appointment management with an automated SMS solution. By automatically confirming appointment dates and times, Imacam improves the efficiency of radiology practices while enhancing patient satisfaction.

sms imacam

SUMMARY

Who is Imacam?

Imacam is a group of radiology practices offering high-quality medical diagnostic services. The organization is committed to providing fast, reliable radiology care to its patients, while optimizing the use of its equipment through efficient appointment management.

Imacam uses

Imacam has set up a fully automated system for SMS appointment confirmationusing the smsmode API©. This solution automatically sends confirmation of dates and times to patientsThis automation has not only improved the patient experience. This automation has not only improved the patient experience, but also enabled radiology practices to increase their equipment utilization rates, reducing no-shows and last-minute cancellations by 40%.

The benefits of appointment confirmation

Appointment reminders are an excellent way of improving customer relations and reducing absenteeism. It's a widespread practice in sectors sectors such as healthcare. Here's why:

GO FURTHER

SMS reminders with Google Calendar

You want to implement an SMS appointment reminder, but the API integration is too cumbersome? 

Choose the Google Calendar SMS module

google calendar reminder

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.
use case SMS x MeilleursTaux
logo-meilleurtaux-big

How to boost sales with SMS ?

Meilleurtaux Santé, the group's subsidiary dedicated to mutual and complementary health insurance, improves the efficiency of its sales teams through SMS. A valuable communication channel used daily by sales staff, it enables them to be more responsive and shorten sales lead times.

Download the case study

The adoption of SMS was accompanied by the following results:

Lead conversion in less than 30 days

With SMS , salespeople have access to effective, responsive tools. The responsiveness and performance it delivers are indispensable for brokerage prospecting.

Combining proximity and efficiency

SMS opens the door to one-to-one exchanges and personalized, individual approaches. It assumes the role of supporting, unblocking and reactivating commercial solicitation.

A library of pre-written messages at your fingertips

The library created by Meilleurstaux Santé includes a wide range of message templates available to sales teams. These ready-to-use templates can be customized to communicate "made-to-measure" with the contact.

Find out in detail how SMS has enabled Meilleurstaux Santé to increase sales with more direct, personalized and effective interactions.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Doctolib, the leader in medical appointment scheduling, has chosen smsmode©

Doctolib is revolutionizing online appointment booking, simplifying access to care for millions of patients. The platform helps over 300,000 healthcare professionals manage their diaries, while offering over 60 million patients a quick and easy way to book appointments. smsmode© I would like to thank Doctolib for all these messages.

SMS by Doctolib

SUMMARY

Introduction

Doctolib is the leader in online appointment scheduling for healthcare professionals.

Doctors, dentists, physiotherapists, specialists... Every day, more and more of them entrust their diaries to the platform. By 2025, 390,000 healthcare professionals will be using it on a daily basis.

On the patient side, Doctolib makes access to care fast and affordable, enabling users to book appointments with the specialist of their choice in just a few clicks. Success is just as impressive, with over 90 million patients by October 2024 (Europe).

From the outset, Doctolib has relied on SMS to simplify life for doctors and patients alike. To deploy SMS, Doctolib has chosen smsmode©.

We've been supporting the French scale-up since its creation in 2013. A story that began with SMS appointment confirmations and has grown to include appointment reminders and changes, double double authentication via SMS OTP double authentication for secure connections, and password resets.

SUCCESS STORY

Find out more about Doctolib's Sucess Story

and how SMS contributes to the success of the MedTech leader.

Enabling health professionals to focus on their work

By offering a complete solution to practitioners, Doctolib allows them to offload many administrative tasks so that they can focus on health and people.

With this in mind, over time the platform has added new functionalities to its professional software to ensure complete patient care. This proactive approach enables healthcare professionals to develop their business while benefiting from a high degree of agility in the management of their practices. SMS appointment remindersappointment reminder, present since the very beginning of Doctolib, enables the platform to make life easier for healthcare professionals by reducing no-shows by 30%, simplifying and optimizing diary management and reducing in-office telephone calls.

an online SMS duo that adapts to the activities of healthcare professionals.

The aim is always the same: to free up medical time. Appointments are booked online by the patient, without the need for professional intervention. Automated SMS reminders enable doctors to alert patients of all appointment-related actions:

The SMS website plays a central role in Doctolib's business model, and contributes to the scale-up's innovative approach to booking medical appointments.

It's no coincidence that many other players in the healthcare, human resources and temporary employment sectors have adopted SMS to notify appointments. Close to people and adapted to all audiences, SMS is the perfect channel for conveying precise information and ensuring that it is read.

Improving access to care for patients

Thanks to Doctolib, access to care for patients is fast and specialists are accessible.

The platform proved essential during the COVID-19 pandemic, demonstrating its enormous organizational potential and, in particular, promoting the democratization of teleconsultation. By relying on smsmode© to send its SMS, Doctolib benefits from the robustness of our API and the quality of our routes. During the crisis, the platform was thus able to deliver all its critical messages, whatever the tension and volumes involved.

The SMS appointment reminder is also essential for the patient. It reassures the patient that the appointment will be kept, confirms the date and time of the appointment, and contains a link to any additional information the patient may need. If Doctolib boasts a 97% satisfaction rate, SMS is certainly a factor. It provides patients with easy access to care, answers all questions in advance and enables them to manage their appointments independently.

All these innovations mean that Doctolib is now the number one solution for making medical appointments beyond the French borders, already the leader in Germany, with a growing presence in Italy and Switzerland.

Why Doctolib chose smsmode©

Security and confidentiality

Doctolib is one of our customers for whom confidentiality is crucial. At smsmode©We make it a point of honor to apply a very strict policy in terms of security and confidentiality. This is one of the reasons why our customers choose our solutions, especially those handling sensitive and/or confidential data such as medical data.

With our partner Doctolib, this need for security and privacy is met in many ways:

The performance of our solutions

Solutions smsmode© enable us to offer Doctolib and all our customers :

Test the appointment reminder with the Google Calendar plugin

Install our Google Calendar plugin in just a few clicks and send confirmation SMS automatically from your Google calendar.

GOING FURTHER
Google Calendar module documentation
google calendar reminder

Products used by Doctolib

SMS notification

Improve customer relations by automatically informing your customers of order follow-ups, appointment reminders, etc.

OTP SMS

Secure your data with an extra step that prevents 99.9% of account compromise attacks.

March 12, 2025 - 5 min read

smsmode© selected by UGAP to send SMS

Image by Romain Didelot
Romain Didelot

Romain Didelot

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Introduction

Public administrations also have communication needs. Thanks to UGAP, the world's leading public purchasing organization, local authorities are able to equip themselves with a solution for SMS without a call for tenders. SMS is a universal channel with a 97% open rate, ideal for informing citizens, communicating with patients, alerting constituents or notifying employees. Find out how to harness the power of SMS with smsmode©the professional messaging platform referenced by UGAP.

Use of SMS for government agencies

SMS is ideal for the kind of proximity communication that public administrations need. This channel can meet a wide range of specific institutional needs.

SMS alerts

Broadcast your information in real time, so you can act swiftly in crisis situations such as counter-terrorism, health crisis management, natural disasters, roadworks and bad weather. SMS is a channel accessible to all. Thanks to its universality and 97% open rate, it can be used to send out important information or warn the population in the best possible way.

Corporate communication

Inform the public about all the events surrounding the cultural, sporting and social life of your town, community or association. For schools, for example, SMS offers a simple and effective way of informing parents of strikes, canteen problems or teacher absences.

Reminder by SMS

SMS reminders can help administrations in many ways, appointment remindersInvoice reminders to reduce the number of unpaid invoices, action reminders to facilitate administrative procedures and save time.

Notification by SMS

SMS notification lets you remind people of important local events, such as election dates, or transmit documents securely to citizens' verified telephone numbers. SMS can also be used to transmit documents by inserting a URL link inside your SMS.

Why use UGAP for your SMS service provider?

By using the UGAP central purchasing agency, you don't have to no need to call for tenders. So you can choose your mailing solution SMS quickly, without an often time-consuming bidding process. But this considerable advantage is just one of the many reasons why theUGAP the ideal intermediary to secure the services of a messaging partner as smsmode©.

UGAP provides you with a single point of contact for all your needs, enabling you to order, pay for and manage online all the products and services you need to run your administration. UGAP also handles any disputes and/or negotiations on your behalf, freeing up valuable time for public purchasers.

The UGAP public purchasing group is a unique model that enables all public-sector customers to purchase :

How to benefit from SMS service smsmode© and UGAP?

You can activate the sending of SMS very easily via UGAP. Simply contact your advisor and request a quotation with smsmode© as your supplier. If you don't yet have a dedicated advisor, or if you don't depend on the department in contact with L'UGAP, you can call the UGAP dedicated customer call center (0 811 702 703). Once you've received your quotation or purchased your SMS pack via UGAP, log in to your smsmode© customer area and start sending immediately.

Provide your administration with a customized, "sovereign" messaging solution

What sets UGAP apart from other purchasing groups is its ability to acting as a wholesaler as part of a purchase for resale activity. This is a typical case that can be envisaged with smsmode©which can provide you with a white-label platform that you could make available to your communities or branches so that they can benefit from the autonomous management of a messaging solution.

What is UGAP?

UGAP (Union des Groupements d'Achats Publics) is the public procurement service for all government agencies and operators. All public customers, whether ministries, local authorities or hospitals, can use UGAP to purchase IT products and services, as well as vehicles, services, furniture, medical equipment and general equipment. A sales network of 800 employees in 25 towns and cities covers the whole of France.

The advantages of UGAP

A genuine lever for public policy, UGAP offers administrations a high-performance purchasing solution that enables them to benefit from competitive offers. It relieves public purchasers of the need for tendering and competitive bidding procedures. The purchasing group supports public services in adopting innovative solutions, and is committed to a voluntary CSR policy that benefits its members. On the supplier side, it facilitates access to public procurement, particularly for SMEs. All UGAP customers can purchase from the central purchasing unit via its online portal: ugap.fr Or from the dedicated UGAP customer call center: 0 811 702 703

The advantages of sending SMS with smsmode©

With the referencing of smsmode© at UGAP, we've thought of everything make it easier to buy and use SMS professional products for town halls, hospitals and government agencies. This means you can get a quote quickly and without a call for tenders, while at the same time with all the benefits of our solution :
Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

SERVICIEL

Guaranteeing critical communications with smsmode©

Download the use case

Founded in 2018, Webel is an innovative platform that makes it easy to book home services —from cleaning to tutoring—.

As Webel grew, it faced a major challenge: ensuring secure, instant communications with its users for critical services for its application. This includes verifying telephone numbers and sending booking notifications.

After analysing the solutions on the market, Webel opted for the smsmode© SMS API. This implementation has brought several tangible benefits:

Substantial savings

A competitive pricing structure has enabled reduction of one third in the SMS bill, enabling more economical use of resources.

Improved safety

Effective number validation is the cornerstone of the platform’s security and reliability, contributing to greater confidence in the service.

Optimum scalability

The smsmode© API and platform can adapt to the increasing volumes associated with growth and internationalisation without compromising performance.

Find out in detail how Webel offers critical communications with more direct, personalised and effective interactions.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Send your scheduled reminders by SMS

Auto Sécurité uses SMS for its technical inspection reminder campaigns. Information is transmitted instantly to customers' cell phones, reminding them of the deadline and the address of the nearest Auto Sécurité center. This SMS notification is proving to be an effective means of building customer loyalty, as franchises boost traffic to their outlets and increase sales.

SUMMARY

What is AutoSécurité?

Auto-Sécurité is a franchise of garages specializing in vehicle roadworthiness tests, with a business model focused on responsiveness and proximity.

Founded in the 1990s, it is one of France's leading technical control networks. Part of the SGS (Société Générale de Surveillance) group, a leading company in inspection, verification, analysis and certification, AutoSécurité boasts a solid reputation and extensive national coverage, with several hundred centers across France.

What type of SMS sent by AutoSécurité?

Notification by SMS

The SMS information system enables Auto Sécurité to contact its customers and communicate: reminders or confirmation of appointments, notification of the end of an inspection (passed or to be repeated), or special offers or discounts.

Keeping your customers informed at SMS improves customer relations by automatically informing them of order follow-ups, appointment remindersreminders, etc.

Technical inspection renewal reminder :

36037

Hello [First name], your vehicle's roadworthiness test expires on [date].
Remember to make an appointment at [ number] or directly on our website [ link].
Drive with peace of mind!

Appointment reminder :

36037

Hello [First name], we would like to remind you of your technical inspection appointment on [date] at [time]. Please bring your vehicle registration document with you. If you can't make it, please call [number]. See you soon!

Appointment confirmation :

36037

Hello [First name], your appointment for the technical inspection is confirmed for [date] at [time]. Please plan to arrive 10 minutes early. See you soon!

Notification of successful completion of technical inspection :

36037

Hello [First name], your vehicle's roadworthiness test has been completed, and it's in order. You can collect it at any time. For further details, please contact us at [number].
Thank you for your confidence!

Notification of the end of the technical inspection with the necessary counter-inspection:

36037

Hello [First name], the technical inspection of your vehicle has been completed. Some repairs are necessary to obtain conformity.
Do not hesitate to contact us at [number]. Thank you for your confidence!

Reminder of counter-inspection :

36037

Hello [First name], you have [number of days] left to carry out the counter-inspection of your vehicle following the technical inspection of [date].
Contact us at [number] to make an appointment. We look forward to hearing from you!

WHITE PAPER

The SMS website through 9 action sheets

Our free white paper will help you discover the possibilities of notifying and informing your contacts on their mobiles.

SMS confirmation for peace of mind

In France, Citiz offers a practical, affordable solution for self-service car rental. Since 2002, the company has offered its users the possibility of renting more than 1,400 cars in over 110 towns and cities. Citiz has integrated automatic SMS to confirm reservations and inform customers of essential details (date, time, model reserved, etc.).

SMS reservation with smsmode by Citiz

SUMMARY

Citiz: a car-sharing pioneer

Citiz is a major player in the car-sharing sector in France. The company enables its users to rent a vehicle for an hour, a day or more, close to their home, with no long-term commitment. Thanks to its local network covering numerous French cities, Citiz offers its customers a flexible, environmentally-friendly mobility solution, with a fleet of shared vehicles to suit all needs.

What kind of SMS does Citiz send?

Since early 2020, Citiz has been using SMS to automatically confirm vehicle reservations made via its platform or mobile app. As soon as a customer reserves a car, they instantly receive an SMS containing the essential information: the date and time of the reservation, the model of vehicle reserved and the pick-up method. This method simplifies reservation management and ensures that customers receive clear, rapid and infallible communication about their rental.

A seamless, automated customer experience

Sending confirmation SMS enables Citiz to guarantee total transparency for its users. Customers can be sure that their reservation has been taken into account, with all the necessary information at hand. This process reduces the risk of misunderstandings and improves the fluidity of the user experience. What's more, the automation of this process via the smsmode© enables Citiz to manage high reservation volumes without manual intervention, while maintaining a responsive, high-quality service.

WHITE PAPER

The SMS website through 9 action sheets

Our free white paper will help you discover the possibilities of notifying and informing your contacts on their mobiles.

Why is SMS confirmation useful?

SMS confirmation is a simple and effective method of ensuring peace of mind for customers, but it also offers several advantages to businesses:

TL;DR: SMS for the car-sharing sector

This case study shows how a company can use SMS to simplify communication with its customers, improve operational efficiency and deliver a smoother customer experience.

SMS confirmation is particularly effective in the car-sharing sector, where customers can book vehicles at the last minute. It also boosts user loyalty by sending reminders or additional information about future bookings, while minimizing management costs.

Casavo: revolutionizing the real estate sales experience

Casavo, formerly Proprioo, is a new-generation European real estate platform, offering a simplified and transparent experience for buying and selling property. With this in mind, Casavo uses SMS to confirm appointments made with its consultants, for effective follow-up and strengthened customer relations. 

SUMMARY

What is Casavo?

Founded in Italy in 2017, Casavo is a European real estate platform that facilitates transactions between private individuals thanks to technology. After acquiring Proprioo in 2022, Casavo expanded its offering in France, proposing services such as guaranteed sales, online valuations and personalized support throughout the real estate process. Present in several major French cities, Casavo stands out for its transparency, efficiency and customer-centric approach.

SMS usage at Casavo

Casavo uses SMS confirm appointments between between customers and their real estate consultants. When a customer makes an appointment via the platform, an SMS is automatically sent to confirm the date, time, location and contact details of the consultant. This approach ensures clear and rapid communication, reducing the risk of misunderstandings or oversights.

The benefits of SMS appointment reminders

By capitalizing on simple but targeted SMS confirmations and reminders and the easy installation of the smsmode© Google Calendar pluginplugin, Casavo streamlines the sales process, optimizes its consultants' diaries and improves customer satisfaction - an approach that can be replicated by any real estate agency wishing to optimize its communications.

WHITE PAPER

Google Calendar module documentation

This free documentation explains all the steps involved in adding SMS appointment and booking reminders from Google Calendar.

CUSTOMER RELATIONSHIP

10 tips for notifying and building loyalty with the SMS

- PDF AVAILABLE IN FRENCH, ENGLISH AND SPANISH -

In this guide, find out why you should use SMS in customer relations and identify the contact points where SMS improves the customer experience.

Bonus 🎁: sample messages SMS.

Download the guide

Need more info?
We look forward to hearing from you.

+30% more prospective tenants thanks to an effective SMS strategy

By using SMS, the property management software simplifies, improves and increases the responsiveness of exchanges with prospective tenants.

It becomes the more important given the current high level of rental activity, which generates a huge influx of rental applications for property landlords to process.

+70 000

TEXT MESSAGES SENT PER YEAR

+30%

OF TENANTS APPLICATIONS

5h

GAINED PER RENT

ABOUT

nockee is an innovative French start-up that transform the rental process for property professionals by offering 3 services: a digital inventory of fixtures on a smartphone, simplified candidate selection and a shared agenda.

SECTOR OF ACTIVITY Real estate

COMPANY SIZE

2 employees

CREATION DATE

2022

LOCATION France

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification
- appointment reminder

Download the nockee success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Select the right tenants more quickly

Challenge

nockee looked for a channel for communicating with prospective tenants to support the innovation and effectiveness of its solution for estate agents. There were a number of issues at stake:responding effectively and personally to applicants, facing the frustration of applicants who often only receive a response several days after their application, simplifying the process for all parties involved, offering a one-click viewing appointment and freeing up valuable time for advisers.

Solution

nockee has opted for SMS messaging, which is implemented quickly and easily within its application using the smsmode©. The SMS is sent automatically at various points in the rental process: at the beginning, to invite prospective tenants to fill in their details and finalise their application, then to remind the visits the day before and 2 hours before the appointment.

Benefits

Following the SMS implementation, 70% of applications are now completed on smartphones, offering a unified mobile housing search process. Estate agencies using the solution have seen a +30% increase in the number of prospective tenants finalising their file, and a drastic reduction in missed appointments.
In addition to the benefits for rental professionals, SMS offers a better experience for housing applicants. By offering a more responsive, transparent and qualitative process, SMS is, in short, a winning strategy.

SMS for rental-related communication SMS for rental-related communication SMS para comunicaciones relacionadas con el alquiler SMS für die Kommunikation im Zusammenhang mit der Miete SMS per comunicazioni relative al noleggio

We are very satisfied that we’re accompanied by smsmode© in our growth, particularly with the adapting to our specific needs as a start-up.
When you choose an SMS sending solution, the first thing you look at is the price. With smsmode©, we get the right price, but also the flexibility and responsiveness of the team.

Appointment reminders and enhanced security at the heart of Doctolib's success

The Doctolib success story is a case study. How did the e-health platform manage to achieve the performance we all know about? Partly relying on SMS and its advantages right from the start. Let’s have a look at the 3 ways in which SMS has contributed to the success of France’s first unicorn.

80 million

PATIENTS IN EUROPE

500 million

APPOINTMENTS PER YEAR

25 million

TEXT MESSAGES SENT PER MONTH

ABOUT

Founded in 2013, French startup and unicorn Doctolib has celebrated its 10th anniversary. The medical appointment scheduling and management platform has revolutionized healthcare, with the aim of improving the daily lives of healthcare professionals and facilitating access to care.

SECTOR OF ACTIVITY

Healthcare

COMPANY SIZE

2,800 employees

CREATION DATE

2013

LOCATION

France
Germany
Italy
Netherlands

CHANNELS

- SMS

- OTP SMS

- TTS

INTEGRATION - API

USE CASES

- appointment reminder
- authentication

I particularly appreciate the relationship I have with smsmode© and being a pampered customer.

smsmode© keeps its product up to date and is proactive to legal disruptions or changes. We’re constantly talking to each other about monitoring and developments.
This is an important point. Because, over and above the criteria for choosing a provider, it’s important to make a long-term commitment, and that’s the case with smsmode©.
Thomas Grobost, product manager Doctolib

Routing performance

97,5%

OF SMS ISSUED

2,4 s.

AVERAGE TIME TO RECEIVE A TEXT MESSAGE

98%

OF SMS RECEIVED IN LESS THAN 5 SECONDS

Download the Doctolib success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

innovation and service excellence come first

Secure the application and accessibility of information via SMS

Doctolib undeniably disrupted the healthcare sector. What could be more normal today than to make a medical appointment online, 24/7, and to receive a reminder of the appointment a few hours beforehand?
Since its inception, Doctolib made SMS one of the axes for achieving its objectives to improve access to healthcare professionals. Activated at the friction points of one-to-one interactions, it makes the service more efficient, and adds that extra something to the Doctolib workflow that sets it apart: immediacy and accessibility.

First of all, there’s an appointment reminder, which is Doctolib’s most important use. Doctolib sends up to 4 reminders per appointment, either by email or push notification. Some of these reminders can be replaced by SMS for users who do not have a Doctolib account, do not use the mobile application or do not have push notifications activated (which is the case for almost 1 in 2 appointments). These SMS messages make it easier to read the information and, ultimately, help to reduce the number of appointments booked on Doctolib but not kept by up to 60%.

The second contribution of SMS is authentication. An OTP is systematically sent by SMS each time an account is created on the platform. It concerns not only patient account creation, but also on the professional side — even if other verification processes complete this first stage.
This authentication process is well tried and tested, as it has not been modified since its inception a few years ago. It also provides KYC — Know Your Customer — for new users, which is essential for any contact platform.
Voice messaging (with TTS) is the ‘accessibility‘ link in the Doctolib service. It deals with the issues of deliverability of the messages to landlines and accessibility for the visually impaired. What is the aim? To make their product accessible to as many people as possible.

SMS sent by Doctolib SMS sent by Doctolib Mensajes SMS enviados por Doctolib Von Doctolib gesendete SMS Messaggi SMS inviati da Doctolib

We still need SMS appointment reminders for people who don’t have the application and SMS OTP for new users...

data protection, security and performance, the shock trio

The figurehead of e-health

Another major challenge (and mission) facing Doctolib is to provide a high-performance and secure service that respects personal data. The SMS use must not only comply with the high standards of the healthcare sector, but also help the client to achieve them!

Data security and confidentiality are central to the Doctolib’s strategy. The importance of data protection and processing is a core of our integrity duty (and of the trust relationship we built up with our users). In addition to internal measures (encryption, HDS, audits, ISO/IEC 27001 certification, etc.), Doctolib’s partners are involved in meeting e-health requirements as subcontractors. They must offer a high level of security guarantees and certifications : data hosting exclusively on servers in Europe, RGDP Compliant, etc. And smsmode©  meets all these requirements.

For years, we’ve been working with the Doctolib team on a daily basis to ensure that we’re always ahead of the game when it comes to the legal security obligations.

The data requirement would be nothing without the monitoring of mobile message routing and performance. The Doctolib product team monitors deliverability rates, sending speeds and the availability of the routing service in real time. These KPIs are key to ensuring reliable routing and optimal management of the volumes of mobile messages sent, country by country, at all times. It’s a performance indicator that’s all the more decisive for SMS OTP because the service is based on immediacy. Close collaboration with the smsmode© technical team meant that the API calls for routes, channels and related prioritisation could be managed internally.

make way for the future...

Supporting Doctolib’s deployment and innovations

smsmode© has been supporting Doctolib since the very beginning. We have witnessed its hyper-growth: from a handful of SMS messages in 2013 to today 25 million SMS messages which are sent every month.

Doctolib has certainly grown with smsmode© and smsmode© has grown with Doctolib.

Beyond these figures, the SMS channel is accompanying Doctolib in its expansion, and its international expansion first and foremost. Even if the approach to healthcare is different in each country, the SMS channel plays the same key role in Germany, Italy and France, offering simplicity and convenience to patients who booked an appointment. It is also an important communication channel, to tell patients about the app’s new features...
... or to innovate and foreshadow the healthcare of tomorrow at the launch of the new markets. SMS is now available to healthcare professionals as a means of direct communication with their patients via the Doctolib interface. This new service for sending SMS and emails is available to practitioners in Germany, Italy and soon France, giving them the opportunity to send group communication to all their patients about the updates in their practice (office closures, holidays, etc.) or to send out prevention and vaccination messages to target patient groups (depending on their age, pathology, etc.).

Much more than just creating a close, privileged doctor/patient relationship, these new communication functions are the future face of the Doctolib brand: that of becoming a “health partner”.
The goal is to monitor our health throughout our lives, to become a cornerstone of prevention and... to have our health always at our fingertips (on our smartphone)!

Simplify HR management with SMS .

What is Skello’s primary mission? To help HR teams manage their day-to-day work with digital tools. Sending text messages became essential to facilitate exchanges between managers and employees.

+10 000

SKELLO CUSTOMERS USE SMS EVERY DAY

96%

OF MESSAGES ARE READ WITHIN 4 MINUTES

ABOUT

A fast-growing French scale-up and member of the FT120, Skello is a SaaS HR management solution.
They support companies with complex schedules (catering, hotels, retail, healthcare, convenience stores, hospitals, etc.) in their personnel management and HR administrative procedures (generation of contracts, transmission of variable payroll elements, validation, etc.).

SECTOR OF BUSINESS Human Resources

COMPANY SIZE

300 employees

CREATION DATE 2016

LOCATION

France
Belgium
Switzerland

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification SMS
- absence alerts
- authentication

Download the Skello success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

direct and life communication

SMS, an effective tool for HR team communication

Since its creation in 2016, Skello has integrated the SMS channel into its service to provide its customers with information directly. It is implemented in all countries where the solution operates: France, Belgium, Switzerland, Germany, Spain, Portugal, etc.

Sent to their customers’ employees, these SMS notifications make it possible to:

  • send weekly schedules to each member of staff with a button click,
  • facilitate real-time absence management, with a message sent to the manager in case of an employee’s being late,
  • transmit (initially or when reset) the unique, , confidential and personal OTP code to the Skello mobile application and badge reader.

Digitizing HR exchanges makes life easier for employees and managers alike, by simplifying the repetitive and time-consuming tasks of managing and optimizing complex schedules.

SMS for the customer experience SMS for the customer experience SMS para la experiencia del cliente SMS für das Kundenerlebnis SMS per l'esperienza del cliente

reinvent and simplify schedule management

Instant message between employee and manager

The digitalization of SMS communications also has the great advantage of contributing to the widespread availability of information: for example, having received his or her schedule directly by SMS — whether or not in addition to the mobile app — the employee will always have it with him or her, at hand, even if he or she is mobile or on the move!

But above all, the challenge of SMS communication lies in its immediacy and responsiveness.

Time is of the essence in many sectors. Notifications via SMS respond to this time objective and enable real-time communications.

For all the sectors in which Skello offers its service (catering in particular),reactivity and proactivity are the key values. This real-time communication also boasts a very high deliverability rate: a real asset in facilitating the manager’s work.

In the range of channels available, SMS proved to be the most relevant for the same reasons, particularly comparing to push notifications, which were considered but not retained due to the problems of deactivation and therefore much lower deliverability.

meeting growth challenges

A technical architecture at the service of product innovation

On the technical side, the Skello stack developed by the in-house tech team comprises, on the front end, a mobile app and a tablet app, and, on the back end a connected application with various microservices. One of these micro-services is dedicated to communications SMS, email and push notifications.

Equipped with 2 input queues (priority messages and non-priority messages), this architecture was designed to meet the needs for functionalities specific to mobile messaging, prioritization of channels and different message types, failover management (on the channel and service provider sides) and... scalability of the hyper-growth platform.

The use of SMS is simple enough in itself. Using an SMS API meets all the needs and challenges of an organization like ours

While Skello doesn’t currently provide feedback on MOs (SMS responses) or DLRs, these features would nonetheless enable actions to be triggered directly on their platform, adding, for example, more conversational features (exchange via mobile messaging between an employee and his manager, etc.).

An innovation that directly echoes the tech & product challenges of the tech team, who are developing the Skello platform towards more and more intelligence based on the digitization and HR processes automation... and on data.