How 123 Loger Turns Intent Into Conversions with RCS
In a tight rental market, where good listings are snapped up within hours, how quickly a prospective tenant responds makes all the difference. It is precisely at this moment—the instant a visitor shows interest in a listing—that 123 Loger wanted to take things a step further.
1,3 M
monthly visits
+210%
RCS sent (Q1→Q2 2026)
About
123 Loger is shaking up the rental market by turning the traditional model on its head: it’s the landlords who reach out to tenants. The tenant describes their profile and the type of housing they’re looking for, and 123 Loger matches them with suitable listings. With a presence throughout France, the company stands out for the quality of its service and the security of the connections it facilitates.
SECTOR OF ACTIVITY
Real estate
COMPANY SIZE
10 employees
CREATION DATE
2020
LOCATION
France
CHANNELS
RCS / SMS
INTEGRATION
SMS API SMS RCS API
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Challenge
123 Loger already had a functional web SMS : it was effective, but limited when it came to something as crucial as a housing search. How could they capture users’ attention, make the listings easier to read, and turn interest into action?
Re-engage Effectively
123 Loger has decided to test RCS Business at this critical juncture: lead retention/conversion following an initial inquiry.
Profits & results
Thanks to its SMS drive-to-store strategy, Emma Store has successfully increased in-store traffic while strengthening its relationship with customers.
• High engagement: 28.5% click-through rate
• 82% reach, supplemented by a fallback SMS
• A 6% increase in the conversion rate of leads to subscribers compared to the SMS
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