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THE SMSMODE© BLOG

How to calculate the conversion rate of an SMS campaign?

4 November 2021

The conversion rate of your SMS campaign is perhaps the most important performance indicator. It allows you to calculate the return on investment of your campaigns, the cost per purchase/customer, but also to determine if your marketing is in line with your objectives. Furthermore, the conversion rate allows you to improve your communication, campaign after campaign, and to have a clear vision of the results of your marketing efforts.

Continue Reading "The conversion rate of an SMS marketing campaign

THE SMSMODE© BLOG

SMS, the most environmentally friendly communication tool

27 October 2021

Do you want to communicate in a more environmentally friendly way? It's not only the content of a message that can show your ecological commitment, the channel can also make a difference! Find out why SMS is the least polluting communication channel and how it compares to e-mails or paper leaflets.

Continue Reading "SMS, the marketing channel that emits the least CO2

smsmode© documentation

Documentations
smsmode©

A set of product and presentation sheets to provide you with complete information on the range of products and services offered by smsmode©.

smsmode offers and products description sheet

PDF AVAILABLE IN FRENCH

The different smsmode© offers and products" sheet

With nearly 20 years of experience, smsmode© has developed a complete range of products, offers, tools and plugins to meet a wide variety of customer needs and issues in the implementation of their mobile messaging operations:

  • available channels: SMS, TTS, RCS, WhatsApp Business or email
  • software solutions & plugins: SaaS platform, plugins or interconnection protocol
  • additional services: SDA, HLR Lookup, chatbot, mobile masking or Verified SMS,
  • marketing automation plugins: Adobe campaign, Selligent , Eloqua, Maketo, etc.
  • developer tools: SMS APIs, RCS or WhatsAppBusiness

DOWNLOAD PDF - French (493 kB)

smsmode© documentation

The smsmode© blog

mobile masking smsmode sms

Mobile masking: communicate safely

Mobile masking is a technology for anonymising telephone details. By assigning a single-use phone number, you can communicate without having to share your contact data.

Discover this new product, exclusively at smsmode©. Continue Reading "Mobile masking: communicate safely

smsmode© documentation

The smsmode© blog


SMS & catering businesses

Computer graphics

Frequently used by restaurant owners throughout the year to warn of a special offer or confirm a reservation, the professional SMS is a means of communication perfectly adapted to the restaurant sector. Whether you run a gourmet restaurant, a snack bar or a bar, it appears as the essential tool to boost your turnover! Continue Reading "Catering businesses: how SMS helps you boost your turnover".

smsmode© documentation

The smsmode© blog

SMS A2P trends in 2021

Computer graphics

Each French person receives an average of 10 A2P (Application To Person) SMS messages per month. These messages sent by companies to their customers are a key element of customer relationship digitalization strategies. However, the health crisis has accelerated the digital shift of companies. How has the use of SMS communication been impacted? To answer this question, our services have analysed more than 170 million SMS messages sent via our mobile messaging routing platform between1 September 2020 and 31 January 2021.

We offer you our latest study on the use of SMS A2P by companies in 2021.

Also check out the infographic below, summarizing the main points of our study.

The full study can be found here : https://www.smsmode.com/barometre-2021-sms-a2p/

Continue Reading "The 2021 trends in A2P SMS

smsmode© documentation

The smsmode© blog

smsmode sms cyber security

Fighting cyber crime 

An SMS received is an SMS opened in 97% of cases. A high percentage, which says a lot about the trust we place in our mobile phones. If we combine the major vulnerabilities of our smartphones with the little attention we pay to them, it gives an explosive cocktail.

So why do we pay less attention to the security of our smartphones than we do to the security of our computers? In this article we explain how smsmode© is involved in the fight against cyber crime on our mobiles.

Continue Reading "smsmode© in the fight against cyber crime

smsmode© documentation

The smsmode© blog

Can my Android phone receive RCS messages?

Computer graphics

Presented as the SMS 2.0, RCS (Rich Communication Services) is making a remarkable entry into the telecommunications market in 2021. In fact, the Mobile Marketing Association is already predicting that more than 30 million mobiles in France will be able to receive RCS by the end of the year.

In the infographic below we show you step by step how to activate RCS messaging on your own mobile phone now!

Continue Reading "How to activate RCS on your mobile, our infographic"

smsmode© documentation

Documentations
smsmode©

A set of product and presentation sheets to provide you with complete information on the range of products and services offered by smsmode©.


smsmode support offer description sheet

PDF AVAILABLE IN FRENCH

Service support & hotline" form

A quality approach is at the heart of smsmode© DNA. As such, different tools are available to our customers in order to provide this quality support service: ticketing tool, StatusPage to be informed in real time of slowdowns and disturbances, 24/7/365 on-call service. Discover all the tools and benefits of our support offer.

DOWNLOAD PDF - English (86 kB)

smsmode© documentation

The smsmode© blog

SMS at the heart of the fight against covid

February 2020, beginning of the health crisis: the State chooses SMS to help it raise awareness among more than 67 million French people. Allowing instantaneous and secure dissemination of information, it appears to be the ideal tool.

We explain how SMS has become central to the fight against COVID and why it is a powerful ally for those seeking safety and performance.

Continue Reading "SMS at the heart of the fight against covid-19"

smsmode© documentation

Documentations
smsmode©

A set of product and presentation sheets to provide you with complete information on the range of products and services offered by smsmode©.

RCS Feature Guide

PDF AVAILABLE IN FRENCH

"All the features of the RCS " guide
AVAILABLE MESSAGES & BUTTONS AND THEIR SPECIFICATIONS

Throughout this guide, you will find the different types of content messages and buttons embedded in the thread, which are offered by the RCS. These new and powerful features create engaging and interactive conversational experiences.

DOWNLOAD PDF - English (2923 kB)

smsmode© white papers

White papers
& free studies

Through our white papers and studies, discover expert advice on how to master SMS sending and optimise the use of SMS in your communication.

PDF AVAILABLE IN FRENCH

BAROMETER 2021

How do companies use SMS in 2021?

<strong class="center">Quelles tendances 2021 concernant l’utilisation, les habitudes d’envoi, les contenus de la messagerie mobile A2P ? Quelles évolutions par rapport à l’année 2020 ? Quels impacts a eu la crise de la Covid-19 sur le marketing mobile ?</strong>

Sending SMS A2P (Application to Person) is a practice favoured by brands. Very efficient, it allows them to establish a direct and immediate link with their contacts.
As new messaging channels (RCS, WhatsApp Business, etc.) enter the A2P mobile messaging market, SMS remains the preferred mobile communication medium for brands to communicate with their customers and contacts directly on their mobile.

To establish this second major survey dedicated to SMS A2P, smsmode© analysed more than 170 million SMS sent by some 1917 French brands and companies between September1st, 2020 and January 31st, 2021.

SMS barometer A2P 2021

SMS STUDY A2P 2021

MARKETING OR NOTIFICATION?

Le nombre de SMS notification envoyés a été plus important (58,34%) que celui de SMS publicitaires (41,65%). 2020 est ainsi la première année où <strong style="color: #67c5e0;">la notification par SMS est devenu l’usage principal du SMS A2P et a détrôné le SMS publicitaire,</strong> utilisation historique de ce canal de communication par les entreprises.

Malgré la situation sanitaire liée à la COVID-19, <strong style="color: #67c5e0;">les volumes d’envoi de SMS A2P se sont maintenus (+ 0,16%</strong> par rapport à l’année précédente). On notera également que la COVID-19 a <strong style="color: #67c5e0;">peu influencé les envois de notification.</strong> En revanche, les envois en marketing ont été dépendants des mesures de confinement (-21% sur la période du 1er au 20 novembre 2020 par rapport à l’année précédente).
<strong style="color: #67c5e0;">Les opérations marketing par SMS liées aux grands temps forts promotionnels</strong> (le Black Friday 2020 ou les soldes d’hiver 2021), tout deux décalés en raison de la situation sanitaire, <strong style="color: #67c5e0;">ont été largement moins impactées et ont subi une baisse du volume d’envoi de “seulement” -7%.</strong>

breakdown of SMS per day and per use
Distribution of SMS Marketing / Notification

WHEN ARE THE SMS SENT ?

En matière d’habitudes d’envoi, on ne remarque pas de grandes évolutions par rapport à notre précédente étude quant aux variations au fil de la semaine du trafic de notification : <strong style="color: #67c5e0;">les envois de SMS notification se font de manière decrescendo du lundi au vendredi avec un renforcement des envois en début de semaine.</strong>
En revanche, côté publicitaire, les marketeurs ont privilégié en 2020 <strong style="color: #67c5e0;">le mardi et le vendredi</strong> (et en moindre mesure le lundi) <strong style="color: #67c5e0;">pour effectuer leurs campagnes promotionnelles par SMS,</strong> véritable changement par rapport à l’année dernière où le jeudi était le jour privilégié par les marketeurs pour effectuer leurs campagnes.

distribution of shipments according to days of the week

Quant aux heures d’envoi privilégiées par les entreprises, les opérations SMS (marketing & notification confondues) restent toujours principalement — et cette tendance s’accentue d’année en année — réalisées <strong style="color: #67c5e0;">tout au long de la large plage horaire de 8h à 20h</strong> (représentant 91,15% des SMS envoyés).
We will notice 2 trends:
• un glissement des <strong style="color: #67c5e0;">préférences d’envoi pour le matin, et plus spécialement entre 9h et 12h</strong> (+ 4,1 points sur 1 an), créneau horaire où sont envoyées les notifications de livraison, secteur en plein essor qui utilise de plus en plus le canal SMS,
• un <strong style="color: #67c5e0;">renforcement des envois en toute fin de journée, de 18h à 20h</strong> (+ 2,3 points par rapport à l’année précédente) qui révèle la montée en puissance du Click and Collect et des services de livraison de repas utilisant traditionnellement cet horaire pour envoyer leurs messages de notification.

distribution of SMS by time of sending

TO WHICH OPERATORS?

distribution of A2P SMS by operator

Peu d’évolution également du côté de la répartition par réseau mobile français. Le classement des opérateurs destinataires des campagnes SMS A2P est donc composé de : <strong style="color: #fff;">Orange</strong> (31,38%), <strong style="color: #fff;">SFR</strong> (24,87%), <strong style="color: #fff;">Bouygues Télécom</strong> (20,37%) et <strong style="color: #fff;">Free</strong> (17,89%) et est cohérent avec leurs parts de marché respectives.

WHAT CONTENT FOR A2P SMS?

Le contenu des campagnes SMS menées en 2020 comprend <strong style="color: #67c5e0;">160 caractères ou moins</strong> — soit 1 SMS par message — <strong style="color: #67c5e0;">dans une très grande majorité des cas (73%).</strong>
Côté évolution par rapport à l’année précédente, on notera à la fois <strong style="color: #67c5e0;">une tendance aux messages de plus en plus courts</strong> (augmentation de +1 point pour les SMS ayant entre 80 et 120 caractères), et, à la fois, <strong style="color: #67c5e0;">un essor des messages longs et détaillés</strong> (+2,6 points pour les messages de plus de 160 caractères sur 1 an).

number of characters in A2P SMS messages

SMS A2P and Sender ID

Parallèlement, on observe <strong style="color: #67c5e0;">une baisse du recours à l’émetteur personnalisé</strong> (- 2,3 points en 1 an). Cette tendance de fond correspond au <strong style="color: #67c5e0;">développement des ShortCodes (ou numéros courts) dédiés à une marque.</strong> En effet, pour faire face à l’utilisation grandissante des émetteurs personnalisés frauduleux, de plus en plus d’annonceurs ont ainsi recours à un numéro court dédié comme <strong style="color: #67c5e0;">protection contre le smishing</strong> (hameçonnage par SMS).

WHAT PERFORMANCE?

SMS A2P return code

Côté indicateurs de performance, le SMS confirme étude après étude qu’il est un canal de communication très efficace. <strong style="color: #51b374;">Avec un taux de délivrabilité de près de 95% et un taux de désinscription (Opt-out ou STOP SMS) de 0,11%,</strong> il constitue un levier puissant des stratégies marketing, et s’impose grâce à ses performances comme un canal indispensable pour ses communications mobiles.

This year 2021 sees the rise of SMS notification. Reflecting a latent trend that we have been observing for several years, the surge in informative messages can be explained in part by the transformation and digitalisation of the economy, of which the crisis linked to the Covid-19 will ultimately have been only an accelerator.

The very gradual arrival of new mobile messaging channels (WhatsApp Business or RCS) should not disrupt this growth in the coming months. Reserved for notification - and in addition to conversational commerce messages for RCS - these new channels are building strategies that place highly targeted and interactive One-to-One communications at the centre. All in all, these practices foreshadow the mobile marketing of the future.

SUCCESS STORIES

Discover the best success stories of our customers who have run inspiring and successful mobile campaigns. Thanks to our solutions, these companies have made mobile messaging a major asset for their communication strategies.

PANDA TEA & THE RCS

RCS Panda Tea Camapgne

The interaction potential is certainly the main asset of the RCS - Rich Communication Service -, the successor of the SMS.
It is this promise that seduced the committed brand of teas & wellness infusions Panda Tea, and that convinced it to deploy its first RCS campaign in collaboration with smsmode©.

Continue Reading "Panda Tea & the RCS

smsmode© white papers

White papers
& free studies

Through our white papers and studies, discover expert advice on how to master SMS sending and optimise the use of SMS in your communication.

Our free downloadable white paper will help you discover the new mobile messaging channels and the new opportunities they offer for your communication.

PDF AVAILABLE IN ENGLISH, FRENCH AND SPANISH

FREE WHITE PAPER


WHATSAPP BUSINESS, RCS AND THE OTHERS.
New A2P mobile messaging channels
for your business

SMS has been well established in the A2P (Application to Person) mobile messaging landscape for 15 to 20 years now. And now new formats are suddenly coming to fold the cards. Between those already established in the panel of communication tools (push notification and WhatsApp Business API) and those coming on the market (RCS and Verified SMS).

In a context where the use of instant messaging by private individuals is only just exploding, this new market that is opening up for businesses, is synonymous with new opportunities to get in touch with its customers. And businesses have understood this.

Indeed,aware of the stakes and the potential offered by these new channels, the expectations of companies are high. The first French companies are now beginning to use these new channels in their global strategies and to see the first returns.

Through this new smsmode© white paper, we have drawn up a complete overview of its new channels... so that you can then choose the best support.

mobile messaging white paper: RCS, WhatsApp Business and others

Free Download our White paper:

 

Our white paper "WhatsApp Business, RCS and the rest. New A2P Mobile Messaging Channels for Your Business" is downloadable by filling out this form :

The personal data collected by CALADE TECHNOLOGIES is processed by computer. This process is specially designed to satisfy your requests. The treatment is based on your consent. Only CALADE TECHNOLOGIES team and our DPO have access to your data. This data is stored as long as needed to provide you with our services and to operate our business. At the end of our contractual relationship, the data will be kept for a 3 years period from our last contact, then archived for a 5 years max. duration. In accordance with the system currently in force, you are entitled to access, rectify, erase and limit your personal data. You are entitled to set the guidelines of this data after your death, to make an administrative appeal to a supervisory authority. For more informations, you can also join us at dpo(at)smsmode.com

Through the 28 pages of this white paper, discover the functionalities offered by each of these new channels, their features, their compatibilities and their potential.

CONTENT PAGE

TREND

<strong style="color: #fff;">3 piliers : le multimédia, la conversation et la sécurité</strong>

PRODUCT SHEET

<strong style="color: #fff;">WhatsApp Business</strong>

PRODUCT SHEET

<strong style="color: #fff;">RCS — Rich Communications Services</strong>

PRODUCT SHEET

<strong style="color: #fff;">Verified SMS</strong>

PRODUCT SHEET

<strong style="color: #fff;">Push notification</strong>

A2P MOBILE CHANNEL COMPARISON

<strong style="color: #fff;">Récapitulatif des fonctionnalités disponibles</strong>

smsmode© documentation

The smsmode© blog

RCS now available for businesses
Computer graphics

The RCS - Rich Communications Solution -, the new generation of SMS and mobile messaging, is currently being deployed worldwide . The benefits of RCS are numerous for brands: enriched and interactive media content, with results far superior to those seen with SMS campaigns.

Discover with our computer graphics this new mobile messaging channel that will revolutionize your future... and the mobile communication of companies! Continue Reading " Computer graphics "RCS now available for business" "

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