SMS campaign for an election: Good or bad idea? read the article SMS delivery: What rate should you expect? How to optimize it.read the article Entrega de SMS: ¿Qué tasa debe esperar? How to optimize it. leer el artículo Consegna degli SMS: quale tasso di consegna si deve prevedere? Come ottimizzarlo.per saperne di più SMS-Zustellung: Welche Rate ist zu erwarten? Wie man sie optimiert.mehr erfahren

June 12, 2024 - 3 min read

SMS text messaging for political parties

Romain Didelot

sending SMS for political campaigns

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Introduction

Are you a candidate or member of a political party looking for an effective method of communication during an election? Then SMS may be the ideal solution for you!

The use of SMS in the context of a political campaign is an approach that enables you to share your message, your program and your invitations to vote quickly and in a targeted way. It can be used for any type of election - European, legislative, presidential or regional. SMS offers a unique opportunity to boost your support base, persuade the undecided and increase voter turnout.

⚠️ Please note, however, that there are specific rules in each country for this type of message.

Follow our guide to effectively deploy SMS for your political campaign, discover the best practices to adopt and make SMS a major asset for the election.

The strategic importance of SMS in a political campaign

SMS has a number of advantages when it comes to taking a stand in elections. Let's find out why SMS is revolutionizing mobilization.

Immediacy and reach

SMS offers you the ability to transmit information immediately to any mobile, without the need for an Internet connection or dedicated application. As a result, they reach a wide audience and boast an impressive 95% open rate, ensuring wide visibility for messages sent.

Personalization and commitment

Sending SMS during elections is subject to the rules of SMS marketing. SMS offers the candidates on your list a deeply personalized and engaging communication channel. Thanks to targeted messages, using elements such as the recipients' first name or locality, it creates a sense of proximity and trust. This approach encourages interaction in marketing, whether by replying to a message, clicking on a link, or visiting a website. For elections, this strategy will reinforce voter engagement and participation.

SMS versus other communication channels

SMS offers a unique blend of efficiency and cost-effectiveness. It far surpasses e-mail in terms of open rate, the latter peaking at around 20% and being frequently sent as spam.

It is also a more affordable solution than telephone calls, which require a greater investment in time and human resources.

Finally, in the face of leafleting, often perceived as intrusive or polluting, and billposting, regularly neglected or vandalized, SMS demonstrates a capacity for innovation in political engagement.

How to effectively integrate SMS into your campaign strategy

Effective integration of SMS marketing for elections requires a certain finesse and knowledge of the rules. It's not simply a question of sending out massive numbers of messages, but rather of following principles and best practices to maximize impact and avoid missteps.

Build a legal contact database

To begin with, it's crucial to create a database of consenting, qualified contacts. Sending SMS without prior consent can lead to sanctions by the CNIL in France.
It's essential to obtain the consent of voters (Opt-in), whether via your website, social networks, events or field interventions. Always offer the possibility of unsubscribing easily, by adding the "STOP" option to your SMS messages.

💡 Another good practice is to make a "double opt-in" by sending a first SMS to warn that a political communication is going to be sent and offer the possibility of not receiving it by sending STOP.

Create relevant and captivating messages

Write text messages that speak to your audience, in line with your objective and the image you want to convey of your list and your candidates. Adapt your tone, vocabulary and content to the profile of your voters. Be direct, concise and engaging, using simple wording, figures, questions and calls to action.

Personalizing SMS messages (name, city, etc.) can considerably increase impact. Don't hesitate to include links to your website, social networks or video content to enrich your message.

Plan SMS dispatch for maximum impact

Choosing the ideal time to send your SMS messages is essential. Select a period when your messages are most likely to be read and appreciated, taking into account the recipient's availability, state of mind, proximity to elections and current events. Make sure you manage the frequency and volume of your messages to avoid tiring or irritating recipients.

Use planning and segmentation tools to fine-tune your SMS campaigns and increase their effectiveness.

Measure effectiveness and adjust strategy in real time

Regularly evaluate the reach and impact of your mailings by analyzing key indicators(SMS KPIs) such as open, click, response, unsubscribe and conversion rates.

Take advantage of the SMS response option to gather feedback from voters on their perception, satisfaction or voting intention. Then adapt your approach based on this feedback to continually optimize your strategy.

TO FIND OUT MORE
Discover SMS response
SMS response

Mistakes to avoid when sending political SMS messages

Despite their effectiveness, SMS messages can become counter-productive if not used wisely. Here's what to avoid:

smsmode© supports you at every stage of your election communication strategy

Conclusion

Now that you've discovered why SMS is an asset in your election communications arsenal, learned how to integrate it strategically and the best practices to adopt, it's time to put SMS to work for your election campaign. Don't hesitate to contact us for personalized support and a proposal tailored precisely to your needs.

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

June 6, 2024 - 3 min read

How to optimize your SMS database

Romain Didelot

SMS database

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Introduction

As any marketing professional will tell you, it's better to have 500 active contacts than 5,000 you don't know much about! This rule applies just as perfectly to SMS. To avoid spending energy and money on phantom recipients, the best practice is to optimize your database. smsmode© gives you the keys to getting your SMS campaigns off on the right foot and keeping your database active over time.

What makes a good SMS database?

For SMS marketing as with all channels, the #1 attribute of your contacts is responsiveness. You want your customers and/or prospects to convert. To do this, they need to be interested in your communications and ready to listen. The foundations of a good file can be summed up in two words:

For total optimization, you can then segment your recipients according to the products they are interested in, their reactivity to your previous SMS campaigns campaigns, or how far along they are in the sales cycle. But to go into this level of detail, you first need sound support.

Why is a healthy database crucial?

To run effective SMS campaigns, you need a reliable opt-in database. Every number that is invalid, poorly formatted or has changed hands since it was collected will cost you performance and... money. With an unreliable file, you'll continue to send your messages to numbers that are no longer in use, and your results will be biased and poorer.

As you can see, keeping your list up to date and accurate can save you much more than a few SMS on your next mailings. It's a virtuous circle that pays off in the long term.

Identifying inactive leads can be complex. But smsmode© gives you the trick to quickly identify and automatically delete invalid numbers from your base.

Why doesn't smsmode© offer database rentals?

Opt-in databases can be purchased or rented from mobile messaging service providers. These operations can be used to add new contacts to your existing databases. In principle, these files are constantly updated to ensure they remain valid. It is imperative to ensure that these lists are declared to the CNIL.

Database leasing: a risky bet

We recommend that you view this opportunity with cautionKeep in mind, however, that the performance achieved will always be much lower than when using a database that you have collected yourself. Relying on the points of vigilance mentioned above, smsmode© has decided not to offer this service.

How do I clean my base before sending an SMS?

With smsmode©you can clean up your contact book even before you send out your first mailings. HLR API (Home Location Register) LOOKUP.

THE API Lookup API enables express verification to eliminate duplicates and invalid entries. Via an API request, you can run your entire listing through our test environment and retrieve a large amount of data associated with each contact:

If you can't or don't want to use the API, you can still benefit from a Lookup by sending an Excel file to your account manager.

You can then filter (from a CSV or Excel file) duplicates or invalids to eliminate them.

Would you like to test the LookUp API?

How do you keep your base healthy over the course of campaigns?

Once your file has been cleaned, you still need to maintain it over time. Some databases are several years old, and it's not uncommon for your customers to change their number or cancel their package.

To keep it as active as possible, you can clean it up by analyzing the DLRs.

TO FIND OUT MORE
White paper: 10 best practices for SMS

The checklist for running a successful SMS campaign!

sms online best practices

What is a DLR?

An SMS DLR (Short Message Service Delivery Receipt) is the equivalent of an acknowledgement of receipt in SMS marketing. It's a report on the deliverability of the message, provided by the end-user, to confirm that it has been delivered.

There are 4 types of SMS DLRs. Each DLR includes one of the following four indicators:

Basic cleaning with DLR

Cleaning by DLR analysis is similar to maintaining any database. To optimize your mailings, you frequently need to clean up your contacts to eliminate those who are inactive. This improves your open rate and deliverability, and reduces the number of mailings and therefore the cost of your campaigns.

In concrete terms, numbers returning a permanent error DLR will no longer be of use to you. You can therefore delete them permanently.

The smsmode© plus: automatic cleaning

smsmode© provides you with a validation system for active numbers. Cleaning your database is automatic and at no extra cost. For each campaign, all numbers returning a DLR in permanent error are automatically placed in your invalid list, which can be consulted from your customer area In your address book.

Conclusion

As you can see, the success of your future operations depends on the health of your databases. To sum up, there are several elements to consider, such as database cleansing, whether manual or automated. This functionality is offered by our platform. In fact, DLR management, or automatic deletion of invalid numbers, will enable you to send your SMS without fear. You won't waste time cleaning your database, and you can be sure that you're not paying for messages for nothing. As for database rental, you'll need to proceed with caution, bearing in mind that such use will yield much lower results than a database you've acquired yourself.

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

SMS response option : interact with your customers by SMS

Manage responses in real time and store them in your user account. Export responses from the graphical interface or via URL notification at no extra cost,
for you or your users.

THE TRUST OF YOUR FAVORITE COMPANIES

SMS response by smsmode©

Receive answers from your customers

The SMS Reply option enables the recipients of your campaigns to reply directly to the SMS received via the short number used in the header. This gives you the freedom to interact with your customers via SMS in a fully automatic way.

SMS response

No extra cost

The SMS Answer option is free of charge for you (cost of sending a Pro SMS). It is also free of charge for the recipient (cost of sending an SMS without surcharge, depending on package and operator conditions).

Storage and export possible

Responses received are stored and viewed online from your customer account for easy management. You can export them from the customer area via an Excel or CSV file, or redirect them to your servers via a URL notification for automated processing.

 

Restrictions:

- Option only available for SMS Pro.
- Do not use personalized sender.
- Service available only for metropolitan France.

How to manage SMS responses in your customer area?

Viewing responses

You can view all SMS responses received in your customer area by clicking on the "Responses" submenu in the "Messaging" section. (1).

Exporting answers (2) (as a CSV file) by clicking on the "Export" button in the top left-hand corner. (3).

Exporting responses

A popup appears in which you enter the start and end dates. (4). You must also select "Responses received" as the filter to obtain an export of responses only.

SMS response details

By clicking on the name of the SMS response (2)
(first screen), you can access the
response details (5) including :

- a reference for the SMS response,
- the content of the response text received,
- the telephone number of the response sender,
- the reference of the original SMS,
- the date and time of reception.

Etc.

URL notification of responses

If you wish to receive URL notifications when an SMS response is received on your customer account, you can set the URL of your choice in the "Receive SMS (MO)" field. (7) in the "Settings" section and the "Developers" sub-section (6).

A query will then be sent automatically to this URL.

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

May 20, 2024 - 4 min read

Prepare for the 2024 sales with an SMS marketing campaign

Romain Didelot

sms sales

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Introduction

SMS is a formidable advertising tool. And when it comes to developing a strategy for advertising sales, it simply can't be beaten. With its unbeatable open rate and return on investment, SMS has already won over a huge number of brands, stores and e-commerce sites. Find out how you too can boost your sales for the 2024 summer sales, thanks to the potential of SMS marketing.

The benefits of SMS for sales

As you can see, SMS is the ideal medium for clear, powerful communication in the run-up to the sales period. But it can also be a way of attracting people into a store or online before the big day for a private sale. It's more comfortable for consumers and more likely to provoke an additional purchase. In fact, private sales account for 20% of total sales during promotional periods. The marketing campaign should therefore start before the sales.

To give yourself the best chance of success, here are a few ways to prepare for this moment.

Preparing for the 2024 summer sales

The 2024 summer sales run from Wednesday June 26 to Tuesday July 23, 2024 . The run-up to these sales gives you the opportunity to strengthen your bond with loyal customers and re-engage inactive ones. With SMS as a means of reaching them, you can take advantage of the few weeks before the sales to re-establish communication between consumers and your store:

Offer gifts

Take advantage of an SMS campaign to offer your customers something extra to make them feel appreciated: early access to available products, an invitation to a special event or a discount on their purchase.

Create an emulation

Encourage your customers to promote you by offering them a gift or discount for each referral/account creation. This will also help you increase your target base.

Do not hesitate to tease on your social networks

Why not reveal to your subscribers the benefits your members enjoy? This can create a healthy frustration that will drive new consumers to sign up or come to your shop/website once the offer is available to everyone.

Send your wishes

The winter sales follow on from the end-of-year festivities. Test the receptiveness of your campaigns by wishing your contact groups a Happy New Year and thanking them for their loyalty.

Examples of SMS for sales

Save time and make sure your messages are clear and punchy before D-Day. These examples can be used as a reference and adapted to your brand. Get a clear idea of the structure, tone and calls to action to include in your SMS messages to maximize their impact on recipients.

TO FIND OUT MORE
60 examples of SMS marketing

See more examples for sales and other commercial events 

Examples: 

[SenderID]

Only X days left to take advantage of Y% off the entire store!
Click here [URL] to see the best-selling items and make your choice.
STOP 36123

[SenderID]

Haven't taken advantage of our SUMMER SALES yet?
Last chance!
Take advantage of X% today. Visit [URL] to take advantage!
STOP 36123

"131 characters

"126 characters

[SenderID]

Shop at [Company] today and get a GIFT worth up to €X with your purchase.
Valid on all items on sale during the SALES!!!
Use [CODE] at checkout!
STOP 36123

"189 characters

3 key figures for your SMS marketing strategy

7 tips for a successful SMS campaign for the sales

With the start of the sales season fast approaching, it's time to add SMS to your communication strategy. Here are a few things you can do to make your SMS messages ultra-effective. 

1. Launch separate campaigns, starting with loyal consumers

An SMS is 160 characters, so you need to be particularly catchy with few words. Start with a group of contacts, see what kind of messages work and repeat the winning communication.

The statistics from your first mobile campaign will enable you to assess engagement, which will enable you to refine your message for subsequent campaigns and maximize your chances of seeing customers flock to your store or e-commerce site. You don't need to have huge segments - this test works just as well for large retailers as it does for an independent store. 

2. Simplify the buying act (Drive-to-web and Drive-to-store)

Impressed by the SMS conversion rate? That of RCS is 2x higher!

Use this new mobile messaging channel to send a multimedia message, highlighting your website's most popular products. Send a product carousel, attach buttons leading directly to a page on your site, and take advantage of express in app payment options to encourage maximum purchase action

Do you have a physical store? Set up online reservations by using our landing page editor and announce it by text message! It's a great way to encourage purchases and drive customers to your store. Give your customers the opportunity to reserve available items, check size availability, or find out in advance about special offers.

TO FIND OUT MORE
Enhanced SMS

Our documentation will show you the power of attraction of SMS coupled with a mobile web page, and how it can be integrated into a multimedia strategy.

3. Personalize your SMS

Use your data to cultivate a sense of privilege among your customers. Call them by their first names thanks to the direct mail option, offer the most loyal customers exclusive offers, an invitation to private sales, with a code enabling them to benefit from preview promotions. Use purchasing habits to form segments (gender, size, product style, etc.) and promote ranges adapted to each profile.

4. Offer your customers exclusive SMS offers

Offer exclusive discounts and promotions by SMS to your most loyal customers. For example :

"Get an extra 10% off by showing this SMS."

"SMS Exclusive: Save £10 when you buy this weekend via this link"

" Take advantage of an outlet price reserved for our loyal customers with : [CODE] "

They have to be offers that your customer can't find anywhere else, these SMS exclusives give people a reason to stay on your contact list, and they also allow you to calculate the return on investment of your campaigns.

5. Inform your customers about promotions not to be missed

If you're planning a flash operation, let your potential buyers know before the products are available. That way, they can be sure they'll be there to buy at the right time. Are some of your best-sellers about to go on sale? Stimulate desire and play on limited availability, your communication will surely stay in your target's mind once the sales are over, and you'll increase your sales.  

You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.

💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.

6. Use interactive content to generate interest and information

In 2022, 87% of French people will own a smartphone (statista data). Why not make the most of this opportunity? Take advantage of the excellent conversion offered by multimedia messages. Take advantage of images, buttons and carousels in your RCS campaigns, or use SMS response for quizzes and surveys.

For example:

How do you like this product: 👍, 👎, ❤️

"Which offer would you like to see sold soon: A, B or C?".

You are asking your customer to engage in a fun and playful way, so you are more likely to get valuable information and data while creating desire in your prospects.

You can also offer a reminder when the private sales are approaching. For example: "Next Monday is the opening of the private sales at My Company! Click here to be notified.

💡 Add any customer who clicks on the link to a new contact group and send a reminder on D-Day.

7. Send bulk SMS messages at the right time

It may depend on your sector, but generally speaking, early morning or mid-day are often good times for SMS marketing campaigns. Your customer is more likely to be available, and you'll be able to grab their attention. The offer is also a factor that can influence the time of sending. Does your store offer food products? A message before noon can totally hit the spot.

ℹ️ Don't forget to respect the legal dispatch times (8am to 8pm, Monday to Saturday, excluding public holidays).

You now have all the keys to make mobile messaging your number one asset for the upcoming sales. Are you ready? Now it's your turn!

Choose smsmode©SMS A2P market leader for your SMS campaign

+ Account managers available to help you set up your campaigns!

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

+30% of renting applicants

By using SMS, the property management software simplifies, improves and increases the responsiveness of exchanges with prospective tenants.

It becomes the more important given the current high level of rental activity, which generates a huge influx of rental applications for property landlords to process.

+70 000

TEXT MESSAGES SENT PER YEAR

+30%

OF TENANTS APPLICATIONS

5h

GAINED PER RENT

À PROPOS

nockee is an innovative French start-up that transform the rental process for property professionals by offering 3 services: a digital inventory of fixtures on a smartphone, simplified candidate selection and a shared agenda.

SECTOR OF ACTIVITY Real estate

COMPANY SIZE

2 employees

CREATION DATE

2022

LOCATION France

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification
- appointment reminder

Download the nockee success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Select the right tenants more quickly

Challenge

nockee looked for a channel for communicating with prospective tenants to support the innovation and effectiveness of its solution for estate agents. There were a number of issues at stake:responding effectively and personally to applicants, facing the frustration of applicants who often only receive a response several days after their application, simplifying the process for all parties involved, offering a one-click viewing appointment and freeing up valuable time for advisers.

Solution

nockee has opted for SMS messaging, which is implemented quickly and easily within its application using the smsmode©. The SMS is sent automatically at various points in the rental process: at the beginning, to invite prospective tenants to fill in their details and finalise their application, then to remind the visits the day before and 2 hours before the appointment.

Benefits

Following the SMS implementation, 70% of applications are now completed on smartphones, offering a unified mobile housing search process. Estate agencies using the solution have seen a +30% increase in the number of prospective tenants finalising their file, and a drastic reduction in missed appointments.
In addition to the benefits for rental professionals, SMS offers a better experience for housing applicants. By offering a more responsive, transparent and qualitative process, SMS is, in short, a winning strategy.

SMS for rental-related communication SMS for rental-related communication SMS para comunicaciones relacionadas con el alquiler SMS für die Kommunikation im Zusammenhang mit der Miete SMS per comunicazioni relative al noleggio

We are very satisfied that we’re accompanied by smsmode© in our growth, particularly with the adapting to our specific needs as a start-up.
When you choose an SMS sending solution, the first thing you look at is the price. With smsmode©, we get the right price, but also the flexibility and responsiveness of the team.

Boosting interaction with local customers: SMS strategies for retailers

Moneder collaborates with local entities and governments in Spain for the sustainability of  businesses that dynamise municipalities, providing innovative digital solutions to face online commerce and large commercial brands.  

An initiative dedicated to strengthening and supporting local shopping in the mobile era.

3 227

SHOPS

309 037

CUSTOMERS

1 800 000

TRANSACTIONS

ABOUT

Moneder is a Catalan platform that offers different solutions for both web and app of: MarketPlace, Ecommerce, Payment, Integration, Support, Booking, Information, Ticketing and much more. Working primarily with local authorities, Moneder offers local businesses an innovative digital solution to compete with online retailers and big brands.

SECTOR OF ACTIVITY

Software publisher

COMPANY SIZE

5 employees

CREATION DATE

2018

LOCATION Spain

CHANNELS

- SMS

INTEGRATION - API
USE CASES - notification (password regeneration, balance consumed, movements made, etc.)
- loyalty campaigns

Download the Moneder success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Reach out to your customers with an SMS

Challenge

Moneder was looking for a simple, comprehensive and intuitive SMS routing solution to integrate SMS notifications into their mobile application.

They wanted to provide small affiliated merchants with the ability to run loyalty campaigns and notify their customers of key actions on the Moneder platform, such as purchase confirmations, regular balance updates, point expiry alerts and secure password regeneration. This new channel was essential as an alternative means of communication to email, where the readability of the information was not sufficiently high

After evaluating several mobile messaging solutions, they opted for smsmode©.

Solution

The Moneder team integrated SMS sending by implementing the functions of the smsmode© API. The main advantage of this API was its ease of integration. The Moneder teams particularly appreciated the detailed and high-quality documentation of the various requests. The integration was therefore carried out as quickly as possible and under the best possible conditions.

Benefits

Since the incorporation of this channel, the delivery and readability of information has been improved thanks to the high read rate of SMS messages. This new turnkey functionality for local businesses gives them greater visibility, proximity and trust. All these advantages strengthen physical retail outlets, preparing them to compete with large brands, shopping centres and e-commerce, with their well-developed digital channels.

SMS for the customer experience SMS for the customer experience SMS para la experiencia del cliente SMS für das Kundenerlebnis SMS per l'esperienza del cliente

I would like to thank the smsmode© team for their support.
Our contact was able to respond to our questions, problems and needs at every stage of our project. Their availability and responsiveness were essential to the success of the SMS implementation.

GSM characters accepted for sending for SMS

Discover all the characters supported by telecom operators. Character restrictions do not originate from our service, but from the harmonization of the GSM standard to make the SMS or Text Message service universal. Other types of limits may exist, depending on the operator and the equipment used by your recipient.

 

How many characters for my SMS?

The size of your text, i.e. the number of characters in your message, depends on the encoding method you choose when sending your SMS:

Maximum 160 characters per SMS. If your message exceeds 160 characters, the SMS messages are automatically concatenated (linked together so that the end user receives only one on their device). up to 5 concatenated SMS messages

70 characters maximum, the cost of 1 SMS sent per recipient every 70 characters, and it can handle all Unicode characters, including emoticons.

What's special about "special" characters?

Good practice

Before sending a mass SMS campaign using our API or Customer Area (GUI) solutions, we advise you to always send a test SMS to validate the encoding of your text message and check that the special characters are identical to your initial request.

List of GSM characters and their encoding

Useful information: if you use our online platform, the REST API or a plugin, you can type the accepted characters directly, without using their ISO codes. Only uploads via the HTTP API require ISO codes for certain characters.

CHARACTERISTICS

ISO CODE 8859-15

New line

%OA

Back to cart

%OD

Space

+

!

%21

"

%22

#

%23

$

%24

%

%25

&

%26

%27

(

%28

)

%29

*

*

+

%2B

,

%2C

.

.

/

%2F

{

%7B *

|

%7C *

}

%7D *

~

%7E *

[

%5B *

\

%5C *

]

%5D *

^

%5E *

0

0

1

1

2

2

3

3

4

4

5

5

6

6

7

7

8

8

9

9

:

%3A

;

%3B

<

%3C

=

%3D

>

%3E

?

%3F

@

%40

CHARACTERISTICS

ISO CODE 8859-15

A

A

B

B

C

C

D

D

E

E

F

F

G

G

H

H

I

I

J

J

K

K

L

L

M

M

N

N

O

O

P

P

Q

Q

R

R

S

S

T

T

U

U

V

V

W

W

X

X

Y

Y

Z

Z

a

a

b

b

c

c

d

d

e

e

f

f

g

g

h

h

i

i

j

j

k

k

l

l

m

m

n

n

o

o

p

p

q

q

r

r

s

s

t

t

u

u

v

v

w

w

x

x

y

y

z

z

CHARACTERISTICS

ISO CODE 8859-15

¡

%A1

£

%A3

%A4

¥

%A5

§

%A7

¿

%BF

Ä

%C4

Å

%C5

Æ

%C6

Ç

%C7

È

%C8

É

%C9

Ñ

%D1

Ö

%D6

Ø

%D8

Ü

%DC

ß

%DF

à

%E0

ä

%E4

å

%E5

æ

%E6

è

%E8

é

%E9

ì

%EC

ñ

%F1

ò

%F2

ö

%F6

ø

%F8

ù

%F9

Ü

%FC

%80 *

* These characters count double.

REMINDER

What is the GSM standard?

The GSM (Global System for Mobile communication) standard is a standard for mobile telephony, including the sending of SMS (Short Message Service). It is used all over the world to manage the different encodings. Of European origin, this standard has conquered the world with its performance. It was created to manage the multiplicity of mobile devices that can receive calls and SMS. The emergence and disappearance of telephone operators, the arrival of new digital and analogue transmission techniques require compliance with a standard where characters are encoded in GSM-7. This encoding makes communication between several terminals universal.

 

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

THE BLOG SMSMODE©

SMS KPIs

March 08, 2024

Measuring marketing performance is fundamental to understanding the effectiveness of your actions and maximizing your ROI. When it comes to SMS campaigns are no exception, and include specific Key Performance Indicators (KPIs) such as the delivery rateon opening rate and the click-through rate (CTR), that need to be known and analyzed. Not only do they enable you to measure the effectiveness of your communications, but also to identify optimization opportunities to ensure that your messages reach the target audience and provoke the desired engagement.

Continue reading "6 SMS KPIs to master"

Integrating variables into SMS messages

Personalize your SMS messages with the SMS mailing option, which lets you integrate variables into your messages for targeted communication with your customers. 

SMS in direct mail to make your messages unique

You can personalize each message in the same campaign by integrating the information contained in each of your contacts' files into the SMS, based on the principle of direct mail. This free feature lets you insert variables (4 personalization fields are available on our platform) for more personal communication with your contacts.

Anticipate the number of characters your variable should contain so as not to exceed the 160-character limit for an SMS (otherwise you'll be charged 2 credits).

How to integrate variables in your customer area?

Step 1

Import your contacts

You have 2 choices:

  • Import a new contact database with SMS mailing parameters that will enable you to personalize the message,
  • Check that these parameters are present in the list of recipients already created.

When importing Excel (.xls) or CSV (.csv) files,variable parameters are linked to their type ("last name", "first name", "e-mail", etc.) by selecting the right field for each column imported
(see beginner's guide in the FAQ).

Available variables
$name : integrates your contact's name
$firstname: (without emphasis) includes your contact's first name
$societe : (without emphasis) inserts the contents of the "Company" field for each contact
$email : includes the e-mail address entered in your contact's file
Step 2

Write your message

To send your personalized SMS messages, simply integrate the variable parameters into your message as you type. At the point where you want your custom field to appear, mention the name of the SMS mailing parameter beginning with "$".

Step 3

Send your message

Your message is now personalized; All you have to do is to fill in the other usual campaign settings (immediate or programmed sending, sender, STOP SMS, etc.) and click on the "Send" button.

Create your free account

Try our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?
We look forward to hearing from you.

How SMS contributes to Doctolib's success

The Doctolib success story is a case study. How did the e-health platform manage to achieve the performance we all know about? Partly relying on SMS and its advantages right from the start. Let’s have a look at the 3 ways in which SMS has contributed to the success of France’s first unicorn.

80 million

PATIENTS IN EUROPE

500 million

APPOINTMENTS PER YEAR

25 million

TEXT MESSAGES SENT PER MONTH

À PROPOS

Founded in 2013, French start-up and unicorn Doctolib celebrates its 10th anniversary this year. The platform for managing and booking medical appointments revolutionised healthcare, to improve the daily lives of healthcare professionals and facilitating access to the service.

SECTOR OF ACTIVITY

Healthcare

COMPANY SIZE

2,800 employees

CREATION DATE

2013

LOCATION

France
Germany
Italy
Netherlands

CHANNELS

- SMS

- OTP SMS

- TTS

INTEGRATION - API

USE CASES

- appointment reminder
- authentication

I particularly appreciate the relationship I have with smsmode© and being a pampered customer.

smsmode© keeps its product up to date and is proactive to legal disruptions or changes. We’re constantly talking to each other about monitoring and developments.
This is an important point. Because, over and above the criteria for choosing a provider, it’s important to make a long-term commitment, and that’s the case with smsmode©.
Thomas Grobost, product manager Doctolib

Routing performance

97,5%

OF SMS DELIVERED

2,4 s.

AVERAGE TIME TO RECEIVE A TEXT MESSAGE

98%

OF SMS RECEIVED IN LESS THAN 5 SECONDS

Download the Doctolib success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

innovation and service excellence come first

Secure the application and accessibility of information via SMS

Doctolib undeniably disrupted the healthcare sector. What could be more normal today than to make a medical appointment online, 24/7, and to receive a reminder of the appointment a few hours beforehand?
Since its inception, Doctolib made SMS one of the axes for achieving its objectives to improve access to healthcare professionals. Activated at the friction points of one-to-one interactions, it makes the service more efficient, and adds that extra something to the Doctolib workflow that sets it apart: immediacy and accessibility.

First of all, there’s an appointment reminder, which is Doctolib’s most important use. Doctolib sends up to 4 reminders per appointment, either by email or push notification. Some of these reminders can be replaced by SMS for users who do not have a Doctolib account, do not use the mobile application or do not have push notifications activated (which is the case for almost 1 in 2 appointments). These SMS messages make it easier to read the information and, ultimately, help to reduce the number of appointments booked on Doctolib but not kept by up to 60%.

The second contribution of SMS is authentication. An OTP is systematically sent by SMS each time an account is created on the platform. It concerns not only patient account creation, but also on the professional side — even if other verification processes complete this first stage.
This authentication process is well tried and tested, as it has not been modified since its inception a few years ago. It also provides KYC — Know Your Customer — for new users, which is essential for any contact platform.
Voice messaging (with TTS) is the ‘accessibility‘ link in the Doctolib service. It deals with the issues of deliverability of the messages to landlines and accessibility for the visually impaired. What is the aim? To make their product accessible to as many people as possible.

SMS sent by Doctolib SMS sent by Doctolib Mensajes SMS enviados por Doctolib Von Doctolib gesendete SMS Messaggi SMS inviati da Doctolib

We still need SMS appointment reminders for people who don’t have the application and SMS OTP for new users...

data protection, security and performance, the shock trio

The figurehead of e-health

Another major challenge (and mission) facing Doctolib is to provide a high-performance and secure service that respects personal data. The SMS use must not only comply with the high standards of the healthcare sector, but also help the client to achieve them!

Data security and confidentiality are central to the Doctolib’s strategy. The importance of data protection and processing is a core of our integrity duty (and of the trust relationship we built up with our users). In addition to internal measures (encryption, HDS, audits, ISO/IEC 27001 certification, etc.), Doctolib’s partners are involved in meeting e-health requirements as subcontractors. They must offer a high level of security guarantees and certifications : data hosting exclusively on servers in Europe, RGDP Compliant, etc. And smsmode©  meets all these requirements.

For years, we’ve been working with the Doctolib team on a daily basis to ensure that we’re always ahead of the game when it comes to the legal security obligations.

The data requirement would be nothing without the monitoring of mobile message routing and performance. The Doctolib product team monitors deliverability rates, sending speeds and the availability of the routing service in real time. These KPIs are key to ensuring reliable routing and optimal management of the volumes of mobile messages sent, country by country, at all times. It’s a performance indicator that’s all the more decisive for SMS OTP because the service is based on immediacy. Close collaboration with the smsmode© technical team meant that the API calls for routes, channels and related prioritisation could be managed internally.

make way for the future...

Supporting Doctolib’s deployment and innovations

smsmode© has been supporting Doctolib since the very beginning. We have witnessed its hyper-growth: from a handful of SMS messages in 2013 to today 25 million SMS messages which are sent every month.

Doctolib has certainly grown with smsmode© and smsmode© has grown with Doctolib.

Beyond these figures, the SMS channel is accompanying Doctolib in its expansion, and its international expansion first and foremost. Even if the approach to healthcare is different in each country, the SMS channel plays the same key role in Germany, Italy and France, offering simplicity and convenience to patients who booked an appointment. It is also an important communication channel, to tell patients about the app’s new features...
... or to innovate and foreshadow the healthcare of tomorrow at the launch of the new markets. SMS is now available to healthcare professionals as a means of direct communication with their patients via the Doctolib interface. This new service for sending SMS and emails is available to practitioners in Germany, Italy and soon France, giving them the opportunity to send group communication to all their patients about the updates in their practice (office closures, holidays, etc.) or to send out prevention and vaccination messages to target patient groups (depending on their age, pathology, etc.).

Much more than just creating a close, privileged doctor/patient relationship, these new communication functions are the future face of the Doctolib brand: that of becoming a “health partner”.
The goal is to monitor our health throughout our lives, to become a cornerstone of prevention and... to have our health always at our fingertips (on our smartphone)!

THE BLOG SMSMODE©

Prepare your SMS campaigns for Valentine's Day

January 23, 2024

Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals have understood this. The period of Valentine's Day is an ideal time for many retailers to launch a campaign to boost sales. After sales winter Valentine's Day is the marketing period not to be overlooked this February. SMS is the communication channel ideal for getting your marketing campaigns off to a flying start on the festival of love.

Continue reading "Prepare your SMS campaigns for Valentine's Day"

CONTENTS

The 2024 Marketing Calendar

SO YOU DON'T MISS A THING THIS YEAR!

Find crucial dates, unmissable opportunities, and above all, direct links to detailed articles that will guide you step by step to maximize your marketing efforts.

Download our free calendar :

THE BLOG SMSMODE©

SMS delivery rate

January 12, 2024

The SMS delivery rate is a key performance indicator which measures the percentage of SMS messages sent that are actually received by recipients. This is an essential criterion for evaluating the effectiveness of an SMS campaign, as it reflects the quality of your database and SMS routing. The importance of the delivery rate is undeniable: SMS is favored for its speed and deliverability, but to take advantage of this, you need to ensure that the SMS messages sent reach their target. Discover the factors that influence the SMS delivery rate, the delivery rate you can expect, and the best practices for improving it.

Continue reading "SMS delivery rate: How much to expect? How to optimize it?"

WHITE PAPER

60 examples of SMS notifications

PERFECT FOR STREAMLINING CUSTOMER RELATIONS

SMS notifications are the winning strategy of any good customer relationship.

Through these 7 use cases and 60 sample messages, explore the sometimes overlooked opportunities offered by this essential customer channel.

AVAILABLE IN ENGLISH, FRENCH AND SPANISH

Free Download our White paper:

In this e-book, you will find examples of SMS :

THE BLOG SMSMODE©

Apple to make iPhone compatible with RCS

November 27, 2023

After a campaign of pressure from European regulators and competitors such as Google and Samsung, Apple has finally relented. In 2024, the iPhone will support RCS messaging system the standard created by the GSMA and used by most Android phones. What does this explosive announcement mean for mobile marketing? Will RCS campaigns be feasible on all smartphones? smsmode© tells you all about it.

Continue reading "Apple compatible with RCS: change for Mobile Marketing?"

THE BLOG SMSMODE©

smsmode© selected by UGAP to send SMS messages

November 7, 2023

Public administrations also have communication needs. Thanks to UGAP, the leading public procurement agency, local authorities can equip themselves with an SMS solution. without a call for tenders. SMS is a universal channel with an open rate of 97%, ideal for informing citizens, communicating with patients, alerting constituents or notifying employees. Find out how to harness the power of SMS with smsmode©, the professional messaging platform referenced by UGAP.

Continue reading "Equip administrations with SMS with UGAP and smsmode©"

WHITE PAPER

60 examples of SMS marketing

PERFECT FOR BOOSTING SALES!

For your next SMS campaigns, be inspired...and innovate!

With these 60 examples of SMS marketing, you'll be able to develop effective marketing strategies !

AVAILABLE IN ENGLISH, FRENCH AND SPANISH

Free Download our White paper:

In this e-book, you will find examples of SMS :

THE BLOG SMSMODE©

Boost sales with an SMS marketing campaign for Black Friday

October 24, 2023

A true institution in the United States, the Black Friday has also become a not-to-be-missed event in Europe. This year, it takes place on November 24. This promotional time is a huge sales opportunity for all retailers.. The last Friday of November is also an opportunity to start Christmas shopping for many customers. Faced with all these offers and promotions, stores and e-commerce sites have to pull out all the stops to win over customers.

Continue reading "Why organize an SMS campaign for Black Friday?"

Simplify HR planning with SMS

What is Skello’s primary mission? To help HR teams manage their day-to-day work with digital tools. Sending text messages became essential to facilitate exchanges between managers and employees.

+10 000

SKELLO CUSTOMERS USE SMS ON A DAILY BASIS

96%

OF MESSAGES ARE READ WITHIN 4 MINUTES

À PROPOS

A fast-growing French scale-up and member of the FT120, Skello is a SaaS HR management solution.
They support companies with complex schedules (catering, hotels, retail, healthcare, convenience stores, hospitals, etc.) in their personnel management and HR administrative procedures (generation of contracts, transmission of variable payroll elements, validation, etc.).

SECTOR OF BUSINESS Human Resources

COMPANY SIZE

300 employees

CREATION DATE 2016

LOCATION

France
Belgium
Switzerland

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification SMS
- absence alerts
- authentication

Download the Skello success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

direct and life communication

SMS, an effective tool for HR team communication

Since its creation in 2016, Skello has integrated the SMS channel into its service to provide its customers with information directly. It is implemented in all countries where the solution operates: France, Belgium, Switzerland, Germany, Spain, Portugal, etc.

Sent to their customers’ employees, these SMS notifications make it possible to:

  • send weekly schedules to each member of staff with a button click,
  • facilitate real-time absence management, with a message sent to the manager in case of an employee’s being late,
  • transmit (initially or when reset) the unique, , confidential and personal OTP code to the Skello mobile application and badge reader. 

Digitizing HR exchanges makes life easier for employees and managers alike, by simplifying the repetitive and time-consuming tasks of managing and optimizing complex schedules.

SMS for the customer experience SMS for the customer experience SMS para la experiencia del cliente SMS für das Kundenerlebnis SMS per l'esperienza del cliente

reinvent and simplify schedule management

Instant message between employee and manager

The digitalization of SMS communications also has the great advantage of contributing to the widespread availability of information: for example, having received his or her schedule directly by SMS — whether or not in addition to the mobile app — the employee will always have it with him or her, at hand, even if he or she is mobile or on the move!

But above all, the challenge of SMS communication lies in its immediacy and responsiveness.

Time is of the essence in many sectors. SMS notifications meet this time objective, enabling real-time communications.

For all the sectors in which Skello offers its service (catering in particular),reactivity and proactivity are the key values. This real-time communication also boasts a very high deliverability rate: a real asset in facilitating the manager’s work.

In the range of channels available, SMS proved to be the most relevant for the same reasons, particularly comparing to push notifications, which were considered but not retained due to the problems of deactivation and therefore much lower deliverability.

meeting growth challenges

A technical architecture at the service of product innovation

On the technical side, the Skello stack developed by the in-house tech team comprises, on the front end, a mobile app and a tablet app, and, on the back end a connected application with various microservices. One of these micro-services is dedicated to communications SMS, email and push notifications.

Equipped with 2 input queues (priority messages and non-priority messages), this architecture was designed to meet the needs for functionalities specific to mobile messaging, prioritization of channels and different message types, failover management (on the channel and service provider sides) and... scalability of the hyper-growth platform.

The use of SMS is simple enough in itself. Using an SMS API meets all the needs and challenges of an organization like ours

While Skello doesn’t currently provide feedback on MOs (SMS responses) or DLRs, these features would nonetheless enable actions to be triggered directly on their platform, adding, for example, more conversational features (exchange via mobile messaging between an employee and his manager, etc.).

An innovation that directly echoes the tech & product challenges of the tech team, who are developing the Skello platform towards more and more intelligence based on the digitization and HR processes automation... and on data.

Reduce after-sales service requests by 83% using SMS

Plug’Heur is a white-label service for lending portable smartphone batteries.
Stands are available at their partners’ supermarkets, shopping centres and sports halls. The loan process is facilitated by SMS.

+1,5M

USES IN 2 YEARS

-83%

OF AFTER-SALES REQUESTS

À PROPOS

A French start-up created in 2021, Plug'Heur offers its 150 BtoB customers white-label smartphone charging stations. Their solution has been installed in top retailers in France and Spain.

SECTOR OF ACTIVITY  Business Services

COMPANY SIZE

11 employees

CREATION DATE

2019

LOCATION

France
Spain

CHANNELS

- SMS

INTEGRATION

- API

USE CASES

- information messages
- alerts

Download the Plug'Heur success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

offer a seamless customer experience

Switch from email to SMS

Plug’Heur designed the whole battery loan experience around digital technology. After scanning the qrcode that redirects to a web page with the partner brand and activating the battery release via an OTP, the user is then informed and reassured at each stage of the loan process via SMS.

A combination of informative SMS is sent as end-of-loan alerts (4 hours before, 1 hour before, at time T and based on 12 hours after its expiry) but also, and above all, at the end of the rental period. The whole process is automatically implemented in their back office and connected via API to the smsmode routing service©.

People needed reassurance, particularly when it came time to drop off the battery. SMS proved to be the most effective way of communicating this information.

SMS was not adopted when Plug’Heur was launched. With the initial product, this information was sent by email. However, as emails were not widely read, the Plug’Heur team reviewed its notification strategy and switched to another channel. This is part of a wider effort to remove all the disincentives from user experience. Alongside with the abandonment of the mobile application and the bank guarantee, substituting email gave them a simple and much more considered means of eliminating all points of friction and thus making the loan experience smoother.

SMS order tracking SMS order tracking Seguimiento de pedidos por SMS Tracciabilità dell'ordine via SMS` SMS zur Nachverfolgung von Bestellungen
HIGHLIGHTS OF SMS
  • more read than an email
WEAKNESSES OF SMS
  • weak network inside certain shopping malls

extend the time spent at the physical point of sale

Cell phones can do a lot of things...

Plug’Heur’s objective in replacing email with SMS is twofold. On the one hand, SMS is an important means of communication, particularly at the crucial moment of battery return. Plug’Heur used to receive a lot of messages “did the battery return work?". Since the introduction of SMS, customer support requests have simply been r reduced by 83%.

SMS and mobile phones can be used to bring digital into the physical shopping experience and make it an integral part of it.

SMS is also part of the enhanced service experience that Plug’Heur stands offer retailers (with the ultimate aim of increasing sales). According to several studies, 18% of French who run out of mobile phone batteries leave the shop without finishing their purchase, whereas customers who use a phone recharging service can stay 29% longer and spend 40% more than those who don’t use it. This is a real response to the challenges of retention, loyalty, growth and post-Covid re-enchantment of the in-store experience (with shopping centres at the top of the list).

Proof that the use of mobile phones and mobile messaging have an eminent place in the customer journey in the phygital era. It even represents growth potential for retailers, which Plug’Heur is keen to exploit through its solution and new projects. To be continued...

THE BLOG SMSMODE©

The use of SMS in Fintech

September 5, 2023

Fintech, the fusion of finance and technology, is revolutionizing the financial sector through technological innovations. Among the functionalities used by this sector, the strategic use of SMS stands out as a powerful tool for improving security, communication and the customer experience. Find out how fintech companies are integrating SMS to build strong relationships with their customers.

Continue reading "The impact of SMS use in the Fintech industry"