Ensure optimal customer onboarding and follow-up with Time2chat
As a platform for inspiration, advice, and connecting with construction professionals, Maison Saint-Gobain wanted to improve the “transactional” recognition of its SMS domain in order to regain the high response rate it had previously achieved with a long phone number.
3 million euros
in revenue in 2023
2 500
partner artisans
About
Saint-Gobain has integrated the sending of “ SMS ” on its platform into its customer onboarding process. These messages are triggered to follow up with customers after an unsuccessful call, or to ask them to take an action on the platform (such as signing a quote). They are also used for construction site follow-up, both from the company’s perspective and the customer’s.
SECTOR OF ACTIVITY
Building
COMPANY SIZE
200 employees
CREATION DATE
2015
LOCATION
France
CHANNELS
Time2chat
INTEGRATION
API • Salesforce CRM
Download the La Maison Saint-Gobain case study for free
Issues
Since the ARCEP regulation (June–July 2024) requiring the transition to short numbers (5 digits), the response rate to SMS has dropped by 50%.
Benefit from improved “transactional” tracking of sent e SMS
Achieve a high level of responsiveness
Profits & results
Thanks to Time2chat, La Maison Saint-Gobain has regained performance levels equivalent to (or even better than) those of the 06 number:
Response rate: from -50% to 15–18%
Response time: from 2–4 days to less than 1 day
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Try out our SMS platform and benefit from 20 free test credits, with no obligation.