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Introduction
Summer is often rich in sporting events: Euro, World Cup, Olympic Games, Tour de France, European Athletics Championships...
According to the French market and opinion research institute, more than half of French people practice a sporting activity and say they enjoy watching it on television. Every sporting event therefore represents a communication lever in its own right, and an opportunity to implement SMS marketing.
Capitalize on the excitement of sport for your marketing campaigns
Sporting events create a strong emotional context, conducive to commitment. By associating your brand with them, you benefit from this collective dynamic to :
- Boost your sales
- Raise your profile
- Strengthen the bond with your customers
Whether international soccer matches, tennis tournaments, athletics competitions or multi-sport games, every date is an opportunity to launch a hard-hitting SMS promotional campaign.
1. Propose an exclusive commercial offer during special events
Sporting events represent an opportunity to propose an exclusive offer that will attract your customers. This strategy is particularly effective for restaurants, pizzerias, fast-food takeaways and deliveries, etc.
Depending on the attractiveness of the offer you propose, you are guaranteed to multiply the number of orders by 2 on the days you carry out an SMS campaign.
Find an example of a promotional offer to send:
MyRestaurant
🎉 Game night tonight? 1 pizza bought = 1 free!
⚽ Offer valid on match nights. Order now!
Depending on the attractiveness of the offer, some banners see up to 2 times more orders on SMS campaign days, and a higher R.O.I generating €50 in sales for €1.
2. Rely on goodies and personalized sports equipment
Your customers love to watch sports... but they also love to play them! Take advantage of this trend to feature personalized products in the event's colors: balls, jerseys, water bottles, towels, etc.
FootballStore
🏁 Only 5 days to go until kick-off! Come and try to win a collector's jersey in your [Name] store!
3. Create engagement with competitions
SMS contests are easy to set up and generate a high rate of engagement. By offering a sports-related prize (match tickets, fan kit, VIP session, etc.), you create a memorable experience.
🎯 Other ideas :
- Prize draw among orders received during a match
- SMS sports quiz with instant win
- Bet the score of a match via SMS and win a discount
Our free white paper " SMS Advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising for mobile prospecting.
4. Adopt an omnichannel strategy
SMS can be integrated into a broader communication strategy:
- Coordinated delivery via email, push notifications or social networking sites
- Direct link to your website, order page or application
- Strengthening the customer experience through targeted communication based on sports profiles and preferences
Why opt for event-driven campaigns?
SMS advertising is one of the most effective ways of disseminating your offers, and it boasts a number of advantages that will ensure your ads are unrivalled in terms of effectiveness and performance:
- Easily memorable SMS message : with its 160 characters, you need to compose a concise, punchy message in as few words as possible. This constraint proves to be an excellent way of capturing the reader's attention.
- The assurance that your message will be read : SMS has an open rate of up to 97% (unlike emailing, which is only 10-30%).
- Near-instant communication: 92% of SMS messages are read within 4 minutes of receipt. What medium can say as much?
- A medium with unrivalled cost : with a very low price tag, the SMS channel remains one of the cheapest media on the communications market.
How to target your mailings intelligently
Tailor your campaigns to :
- Location (e.g. bar near a fan zone or stadium)
- The time (just before a match, at half-time...)
- Customer profile (soccer fan, running enthusiast, etc.)
Fine segmentation increases relevance and therefore ROI.
Ready to score some points?
Whether you want to promote your products, boost your sales or enhance your brand, major sporting events are a golden opportunity.
Try out our SMS platform and benefit from 20 free test credits, with no obligation.