How Can You Increase Your Sales with SMS ?
Meilleurtaux Santé, the group’s subsidiary specializing in mutual insurance and supplemental health insurance, is improving the efficiency of its sales teams through SMS. This valuable communication channel, used daily by sales representatives, enables them to respond more quickly and shorten sales cycles.
+3 M
Clients & projects managed per year
+100
Telemarketers equipped with SMS
About
Meilleurtaux is the leading marketplace for loans, insurance, and investments in France, with a mission to inform, compare, and support its customers across the full range of retail financial services. In 2021, Meilleurtaux acquired AFI Assurances, which became Meilleurtaux Santé—its division dedicated to designing, comparing, and distributing supplemental health insurance as a broker.
SECTOR OF ACTIVITY
Insurance
COMPANY SIZE
More than 2,000 advisors
CREATION DATE
1999
LOCATION
France
CHANNELS
SMS
INTEGRATION
API
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Issues
Since the 2022 reform of the Insurance Code, Meilleurtaux Santé must contact its prospective customers within 30 days of receiving their consent; otherwise, the customer record will be permanently archived.
Speed up follow-ups with prospects (those who cannot be reached, scheduled phone calls)
to meet the 30-day regulatory deadline.
Profits & results
Integrated into the internal web service used by more than 100 telemarketers, the SMS has established itself as a key tool for improving responsiveness and converting leads into customers:
• Conversion time of less than 30 days
• Library of pre-written and customizable messages
• Several thousand prospects contacted each month via SMS
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