December 2, 2025 - 10 min read

Discover examples of RCS messages

Introduction

The RCS (Rich Communication Services) transforms mobile messaging into a rich, interactive, and branded channel. Unlike SMS , it allows you to send visuals, carousels, clickable buttons, secure payment links, or integrated forms directly to your customers' Messages app. But new channels mean new ways of formulating your message, new templates, and above all, new best practices to stand out from the competition in the eyes of your customers.

Below are examples of real RCS messages, tailored to each industry and tested to boost your conversions.

Reminder: What is an RCS message?

RCS is the natural successor to SMS. It retains the simplicity of text messaging, but adds advanced features:

The customer can view your offer, click/select a product, and pay without ever leaving their email.

The different types of RCS messages

Before looking at some concrete examples, here is an overview of the main RCS message formats that companies can send. RCS is not limited to simple rich messaging: it adapts to every stage of the customer journey—information, interaction, transaction.

RCS "Basic" message (enriched text)

This is the closest version to SMS, but with two significant advantages.

Example:

Transix

Your package 8947GF5C is currently being delivered 🚚
Delivery expected between 2:00 p.m. and 4:00 p.m.
Track my package: [URL]

Interactive marketing message: Rich Card or Carousel

This format allows you to add multiple CTA buttons and immersive visuals accompanied by descriptions. You can send a single card or a carousel of several cards. It is perfectly calibrated for promotional campaigns, shopping cart reminders, and personalized offers.

Example:

Grace & Leather

It's Black Friday at Grace & Leather! ✨ Leather, grace, and up to 40% off our most iconic designs.

🖤 Elegance waits for no one.
👉 Discover the collection:

RCS "Session" message (two-way conversation)

This type of message opens an interactive session between your brand and the customer (up to 24 hours of exchanges in a billed session).

Examples of RCS messages for marketing

The RCS opens up new possibilities for your marketing campaigns. Capture attention, engage in conversation, and trigger action, directly from the customer's messaging app.

Abandoned cart recovery

Surely one of the most effective uses of RCS. No more reminders containing a dry link leading to an intermediate page. Action buttons on product visuals, one-click conversion, and drastically reduced churn.

Example 1 – Direct follow-up with incentive

Lauren

Hurry up, Gabrielle! ✨

Your favorite item is a big hit and will soon be out of stock! Don't wait any longer to confirm your shopping cart 🛒

✅ Simple, effective, conversion-oriented.

Example 2 – Multi-product carousel

Claush

Still not sure? 👀
We've picked out a few pieces that you might like!

Example 3 – Rich Card highlighting customer benefits

Nüma Design

Lisa, don't forget your basket! 🖤

Pay for your order in three installments at no extra cost. Free shipping and returns! ⭐

Promotional campaign / commercial offer

RCS transforms your promotional campaigns into interactive showcases.
Showcase your products and direct customers to their preferred channel, whether online or in-store, or keep them in the messaging app until they convert via an RCS session.

Example 1 – Seasonal offer

Claush

🔥 30% off the fall collection until Sunday! Get a sneak peek at our new arrivals 🍂

✅ Perfect combination of visual inspiration and quick action
.

Example 2 – Targeted loyalty offer

VYNE

Thank you for your loyalty to VYNE 💙

Your VIP code: CLUB15 -15% off your next order, valid for 3 days.

✅ Strengthens relationships and encourages repeat purchases.

Example 3 – Flash sale/exclusivity

Sonara

Exclusive private sale!

🚨 24-hour private sale: Enjoy 40% off everything on the site! Offer reserved for members.

✅ Perfect combination of visual inspiration and quick action
.

Example 4 – Flash sale in a short conversation (RCS workflow)

Drive-to-Store (retail & franchise)

Thanks to its location management (via Google Maps or Plan), RCS connects your digital campaigns to your physical points of sale. Ideal for local brands, franchises, or in-store events.

Example 1 – Local offer

Emma Store

🔥 30% off mattresses and package deals at your Emma Store in Plan de Campagne.

✅ The "View route" button opens Google Maps directly.

Example 2 – Drive to store conversation, 3-step workflow

✅ Combines physical experience and digitalization.

Product launch / new product / collection

RCS embeds a display ad in your customers' messaging. High-resolution visuals promote the discovery of your new products, and CTA buttons allow users to interact and take action.

Example 1 – Visual emphasis

Aureon

Discover our latest addition ✨

Orion X smartphone: powerful, stylish, intuitive.

✅ Uses the visual richness of RCS to showcase the product.

Example 2 – Product storytelling

Glow Beauty

Inspired by nature 🌿

Discover our new eco-friendly range
.

✅ Combines image, ethics, and conversion.

Example 3 – Conversation from communication to conversion

✅ Embedded video increases clicks by 60%.

Event campaign (trade show, opening, webinar, etc.)

With RCS, your contacts can register for your event, add the date to their calendar, or find the address with a single click. All of this can be done directly from the message that informed them. Whether it's a trade show, webinar, or store opening, RCS makes inviting and registering easy.

Example 1 – Invitation to a trade show

Nexora

Come see us at the Tech 2025 trade show in Lyon 🎉

November 5–7 – Booth B14.

✅ Simplifies participation and increases attendance rates.

Example 2 – Product webinar

Nexora

Join our free webinar:
How to boost your sales with the RCS 💬

Thursday, November 6 at 11 a.m.

✅ Ideal for B2B campaigns.

Example 3 – New opening

Green House

🎈 Your Maison Verte store is opening in Aix-en-Provence! Come and discover our opening offers this weekend.

✅ Geolocated drive-to-store with facade visuals.

Contest / community engagement

Finally, a channel that showcases your fun and interactive activities! By incorporating quizzes, quick responses, and photo sharing, you can engage your community in a direct and authentic way.

Example 1 – Simple random draw

Glow Beauty

🎁 Enter our prize draw!

10 wellness gift sets to be won.

Example 2 – Interactive quiz

Travia

What is your travel profile? ✈️ Answer 3 questions for a chance to win a weekend getaway!

What kind of vacation do you prefer?

Rather:

Your style:

Thank you for playing! 🎉
Click to discover your reward 👇

✅ Fun engagement = 3x higher click-through rate compared to SMS.

Example 3 – UGC / customer participation

PrintPix

Show us your best vacation photo ☀️
Send it directly here for a chance to win a gift card.

✅ Creates two-way interaction and authentic content.

Reactivation/loyalty campaign

SMS often used for customer reactivation, both for its reach and its personal aspect. RCS offers the same advantages and also helps to revive the relationship and encourage a new purchase through its personalized and visual aspect.

Example 1– Customer birthday

Wood & Art

🎉 Happy birthday, Julia!

15% off your order today only 🥳

Example 2 – Inactive customer

PrintPix

Hello Romain! It's been a while since we've seen you 😔
Log back into your account and enjoy a 20% welcome discount.

Example 3 – Loyalty program

Green House

Your loyalty points balance:
,340 points! Exchange them for a gift 🎁

✅ Strengthens customer relationships and long-term value.

Cross-sell & upsell

With RCS, you can extend the post-purchase relationship by offering complementary products or services. Carousels and interactive buttons simplify sales follow-up effortlessly for both you and the customer.

Example 1 – Product recommendation

Glow Beauty

Thank you for your purchase! It will arrive soon. In the meantime, take a look at these items! We think you might like them too 🤗

Example 2 –Upsell service

Examples of RCS messages for notification

RCS is not limited to marketing campaigns. It is also an excellent channel for your transactional and operational communications: reminders, follow-ups, confirmations, authentications... anything that simplifies the customer's life and reduces incoming calls.

Appointment confirmation & reminders (Healthcare, Customer Service, HR, Banking)

With clear, interactive messages, RCS improves appointment management.
Customers can confirm, reschedule, or locate their appointment location without leaving their app.

Example 1 – Medical reminder

Medicall

Hello Julie, your appointment with Dr. Martin is confirmed:
📅 Tuesday, November 4 at 2:30 p.m.
📍 12 rue des Lilas, Marseille

✅ The entire patient journey in one click.

Example 2 – Inactive customer

NovaBank

Your HR interview will take place tomorrow at 9 a.m.

Example 1 – Medical reminder

AutoZen

Your service is scheduled for November 2 at 10 a.m. at AutoZen.
Please confirm your attendance 👇

✅ Reduction in no-shows and incoming calls.

Delivery tracking / logistics

RCS offers a smooth and reassuring tracking experience, enhanced by its features. Recipients manage their own delivery or rescheduling from the native messaging app.

Objective: to inform the customer and limit service calls.

Example 1 – ETA tracking

Transix

Your package FD-9234 will arrive today between 2:00 p.m. and 4:00 p.m. 🚚

Example 2 – Successful delivery

Transix

Your package 629427 has been delivered to Ms. Dupont (Pickup point).
Thank you for your trust 💙

Example 3 – Incident/rescheduling

Transix

Your delivery on October 31 could not be completed.
Reschedule a delivery below 👇

✅ Drastic reduction in the rate of "failed deliveries."

Check-in / customer reception (hotel, travel, event)

Preparing for a guest's arrival becomes simple, intuitive, and personalized with RCS. Check-in time, practical information, and service upsells are all handled in a user-friendly and seamless interface.

Example 1 – Pre-registration

Travia

Welcome aboard ✈️
Your flight AZ473 departs tomorrow at 8:15 a.m. – Gate B42.

Example 2 – Hotel reception

Hotel des Lilas

Hello Sophie, your stay at the Hotel Azur begins tomorrow 🌴

🕑 Check-in: 3 p.m.
📍 8 Avenue du Port, Nice

Example 3 – Event

Nexora

Your ticket to Tech Expo 2025 is ready 🎟

✅ Premium customer experience even before arrival.

Recruitment & HR

The RCS streamlines communication between HR and candidates. Job offers, invitations, confirmations, and onboarding: everything can be managed using rich messages, with no lost emails, no channel changes, and no missed interviews.

Example 1 – Interview confirmation

Aureon

Hello Thomas 👋 Your Support Technician interview is scheduled for Thursday at 9:00 a.m. (Teams video call).

Example 2 – Onboarding

NovaTech

Welcome to NovaTech 🎉
Here are your access details and arrival documents.

Example 3 – Follow-up on application

Vatirol

Thank you for applying for the Project Manager position. Would you like to complete your profile?

✅ Increased responsiveness and improved employer image.

Insurance claim

The RCS allows policyholders to easily send photos and supporting documents directly in the conversation. This saves considerable time for both the company and the customer.

Example 1 – Interview confirmation

Aureon

Hello,

To finalize your claim file #A2932, please send:

📸 Photo of the damage

🧾 Plumber's bill

Example 2 – File tracking

NovaTech

File SIN-28451
🟢 Appointed expert
📅 Appointment scheduled for the morning of November 2

Examples of RCS messages for security

The RCS secures sensitive interactions through a trusted environment verified by Google and operators. OTP codes, payments, and validations are transmitted through an official and identifiable channel.

Payment & OTP / 2FA

Example 1 – Strong authentication

NovaBank

SMS verification SMS
NovaBank. Your code is
14702.

Verify your account

Please enter your 5-digit code.

Example 2 – Payment via link

Claush

Your order #98271 is ready for shipment.

Amount due: $42.90

Example 3 – Friendly collection

Vatirol

There is €32.90 left to pay for your order.

✅ RCS = trusted channel, reduction in payment abandonment.

Why RCS performs better than SMS

Brands are noticing:

How to send your first RCS message with smsmode^©

Two possible approaches:

Via the RCS API

In turnkey agency mode

Let our experts handle:

💡 Registration of your RCS agent is free until January 1, 2026.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Features

StatusPage:
Statistics tracking tool

Thanks to the smsmode StatusPage^©With smsmode, you can be informed of any slowdowns or disruptions to our services. This service is entirely free on smsmode^© informs you in real time of any slowdowns, errors, downtimes and restorations of our platform.

A unified control panel

You have at your disposal a precise control panel, in real time and continuously, of the general traffic status, that of the API, and that of each of the specific products: SMS Pro, SMS Voice-TTS, SMS Unicode, SMS OTP, Mail2SMS, SMS Google Calendar, Mobile Virtual Number - SMS Reception.

How to access StatusPage smsmode^© ?

To access the routing performance history of our platform, no registration is required. You have free access to all our mailing statistics according to the different services. You can then navigate and have the history of any disturbances.

How to receive StatusPage smsmode alerts^© ?

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

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August 26, 2025 - 3 min read

Can my mobile receive RCS messages?

Elsa Paparone

Introduction

Touted for several years as the successor to SMS, the RCS (Rich Communication Services) is now a reality in 2025. Deployed progressively by operators and adopted by Google and then Apple with iOS 18, it is now compatible with the majority of recent Android and iPhone smartphones.

According to the GSMA, more than 1.5 billion active users worldwide are already using RCS, including several tens of millions in France.
But one question often comes up: can my mobile receive RCS?

In the infographic below, we explain how to check and activate RCS messaging on your Android or iPhone phone.

RCS, enriched messaging integrated into your cell phone

RCS is designed as a direct evolution of SMS and MMSnatively integrated into messaging applications. In concrete terms, it lets you exchange :

📸 High-resolution photos and videos
👥 Enriched group conversations
✅ Reading acknowledgements and input indicators
🔗 Interactive buttons, carousels, clickable links
📍 F ile sharing, maps, geolocation, QR codes and payments

In other words, your native messaging app (Google Messages on Android or Messages on iOS) now comes close to the experiences offered by WhatsApp, Messenger or iMessage, but without any additional installation.

GOING FURTHER

All RCS features

How do I know if my mobile is receiving RCS?

In 2020, only certain Android models could activate RCS via Google Messages, and support was highly operator-dependent. The situation has changed:

On Android :

Open the Google Messages app → Settings → RCS Chats → Enable.
Most recent Android smartphones (Samsung, Google Pixel, Xiaomi, Oppo, etc.) now feature this option.

On iPhone :

Since iOS 18, Apple has added RCS compatibility to the Messages app.
Simply go to Settings → Apps → Messages → RCS Messaging and enable the option.

Prerequisites:

So, by 2025, the majority of Android and iOS users can send and receive RCS without installing a third-party app.

smsmode^©RCS pioneer in France

From 2020, smsmode^© participated in the RCS pilot phase in France in collaboration with operators and Google. Since then, we have deployed a Complete RCS API which enables companies to send enriched messages (Basic, Rich and Session) to their customers.

Today, smsmode^© has helped many brands adopt this innovative channel:

🚀 Interactive marketing campaigns with carousels and CTA buttons
🔔 Enhanced transactional notifications (order confirmation, delivery tracking, appointment reminders)
🔐 Secure communications (OTP, link payments, certified document sharing)

With widespread iOS and Android support, RCS is finally becoming a universal channel and a modern alternative to SMS for businesses and consumers alike.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Features

Detailed reception statistics

Your campaign has been sent. A campaign report has been automatically created which provides you with detailed and precise reception statistics for each of your mailings, allowing you to quantify the impact and effectiveness of your SMS campaign.

How do I access statistics on your customer area?

At any time, you can consult and track the reporting of each of your campaigns and the delivery status of each of your messages, in real time, in your customer area. This statistical report enables you to analyze your campaigns, ensure the deliverability of your messages and clean up your contact databases to keep them clean and healthy.

What are the key indicators (statutes) available and what are the actions to be carried out?

- Receipt rate:
Rate which groups "Received", "Sent" and "Operator delivered" statuses.
Status confirmed by the operator as received on the recipient's terminal (telephone).

- Message waiting rate:
Rate that includes "Waiting" status.
Temporary status pending receipt of operator confirmation or message error return. This number must not be removed from the address book.

- Temporary error rate:
Rate which groups together the statuses "Operator tempor. error", "Other error" and "Absence tempor. error".
Message not delivered due to a number that cannot be reached by the operator during the 24 hours Next the message. This number must be considered valid and must not be removed from the address book.

- Permanent error rate:
Rate which groups together the "Permanent error. absence" and "Routing error" statuses.
Message not delivered due to a number not recognized by operators.
This number may be considered incorrect and has been automatically removed from the address book.

- Unsubscribe rate :
Rate which includes the status "Recipient(s) blacklisted".
Message whose recipient has asked not to receive any more SMS messages from you.
This number has been automatically removed from the address book and can be consulted in the "Blacklist" section of the "My address book" page.

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Need more info?

We look forward to hearing from you.

July 03, 2025 - 5 min read

Summarize with :

ChatGPT Perplexity Gemini

What kind of RCS messages for your company?

Romain Didelot

Introduction

With the gradual arrival of the RCS on iPhone (iOS 18 then iOS 18.1 for RCS Business), brands finally have a native, enriched and secure channel for interacting with their customers. RCS, the successor to SMS, transforms mobile messaging into an interactive, engaging and 100% integrated experience... without the need for a third-party app.

But where to start? Which format should I use?
There are three RCS Business message formats, each adapted to specific use cases.

1. RCS basic

2. Single Rich Message

3. RCS Chat

1. RCS Basic

Content: text up to 160 characters + link preview
SMS fallback possible : if terminal not compatible

Advantages :

Good to know:

It's the perfect format for testing RCS with minimum effort, before moving on to richer messages.

Typical use cases :

2. Single Rich Message

Contenu : image, texte long (<1000 caractères), carrousels, CTA (boutons cliquables)
Objectif : créer un message visuel, interactif et orienté conversion

Advantages :

Ideal for one-off marketing campaigns and seasonal promotions.
Panda Tea was able to double its conversion rate during a Christmas campaign.

Use cases :

Panda Tea triples its Christmas conversion rate with an RCS Single campaign

3. Chat messages (RCS Chat)

Content: two-way conversation integrated into the messaging app, with all the enriched elements of RCS (video, PDF, links, carousels, forms).

Two modes:

Advantages

To be coupled with AI or a CRM for ultra-relevant exchanges

Use cases :

GO FURTHER

Find all the different types of content and buttons offered by RCS, integrated into your customers' native messaging system

How do I choose the right RCS format?

Objective	RCS Basic	Single Rich	RCS Chat
Simple notification	✔️
Encourage action		✔️	✔️
Integrate a chatbot or advisor			✔️
Conversion or full tunnel		✔️	✔️

Things to consider when choosing your RCS message type :

Cost :

RCS Basic and Single Rich Message are significantly more expensive than SMS. RCS Chat, on the other hand, costs on average twice as much as a Single Rich Message. And it's worth noting that a reply to your message triggers a session (RCS Chat).

A basic RCS is not intended to trigger a conversation, so you can be sure of its price.

A Rich Message can become an RCS Chat if the recipient responds with text (free text or quick reply), whereas a click on a button is not considered a response.

RCS Chat is billed by the session (24 hours sliding scale) and is therefore often more profitable for long exchanges/conversational commerce.

Depending on your use case and the way you formulate your message, you can ensure that you are (and remain) in a specific type of message.

Type	Classic subscription	Medium subscription	Premium subscription
RCS MT Basic	0,0518 €	0,0486 €	0,0468 €
RCS MT Single	0,0552 €	0,0518 €	0,0499 €
RCS Chat	0,1104 €	0,1037 €	0,0998 €
Set-up / agent	1 offered, over €100/agent	2 free, over €100/agent	4 offered, over €100/agent

Technology :

The Basic format can be sent by API, in a very similar way to SMS APIs. API SMS. So there's no need for heavy development or drastic changes to your sending process.

Target audience :

Are your customers looking for quick information, a special offer or a complete conversational experience? Each use case has its own dedicated message type.

Sensitive content :

Certain sectors (politics, health, alcohol...) may be subject to restrictions (just like SMS). Paradoxically, these are also the sectors where a verified profile can be most beneficial.

Need help launching your first RCS message?

We're with you every step of the way: format selection, message creation, API integration, RCS agent registration.

Where to start?

Starting with RCS Basic is often the best entry point: simple, fast, effective. Then let your KPIs and customer feedback guide you as you move towards more engaging formats.

Whatever your strategy, RCS lets you reinvent your mobile communications with :

Now's the time to get started!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Generate and share short links for your mobile messages

A short link generator integrated into your customer area, to convert a link into a short URL of just 12 characters. No manipulation or external tools required. This short link can be used in SMS, RCS or WhatsApp Business messages. Get a short link for landing pages created via the ^smsmode© feature, or for any other URL (landing page, website, mobile application, social networks, etc.).

This URL shortener feature is only included in Classic, Medium and Premium subscriptions.

Why shorten my link via smsmode^© ?

How to shorten a URL and insert a short link on the platform smsmode^© ?

When you include a short link in your message, all you need is 12 characters (the length of a short link, smsmode^©) in place of the original link. If you don't want to personalize your short link, you can skip to step 2: using and tracking short links.

smsmode^© has set up an automatic reduction of all your links, whatever the solution used (online platform, API, Mail2SMS...) as well as an option to add "https". You can have these options activated by your account manager.

STEP 1

Creating a short link

A URL that has already been shortened will remain the same short link (unless deleted).

STEP 2

Using and tracking short links

Need more info?

We look forward to hearing from you.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

June 27, 2025 - 8 min read

Summarize with :

ChatGPT Perplexity Gemini

WhatsApp Business API: 24H window and message templates

Elsa Paparone

Introduction

The WhatsApp Business API is today an essential channel for customer relations and transactional communication.
But its use is based on a strict framework defined by Meta: the 24-hour messaging window and message templates.

In this article, we explain :

WhatsApp Business: how to use

WhatsApp Business is an accessible tool that can help you set up optimized customer journey scenarios, enabling you to offer your customers a fluid, natural experience. There are two ways to communicate with your customers via WhatsApp Business.

The first method takes you through the 24-hour customer service window. What's special about this is that it's available 24 hours a day, as soon as the customer starts a conversation with you.

The second method is the Template or HSM - Highly Structured Messages, initiated by the company.

This formula is only available to op-in customers (i.e. those who have already opted in to receive your content).

Customer Window

Template

Initiative

Your customer

You

Content

- session messages
- Templates

Templates

Opt-in

No, since it was your client who initiated the exchange himself...

Yes, since you're the one who's going to be in contact with your client

The 24-hour messaging window rule

When a user sends a message to a company, a 24-hour window automatically opens. During this period, the company is free to respond, with no restrictions on message content or format (text, image, video, document).

Each new message from the customer resets the 24-hour window.

👉 Official documentation: Meta Business Docs - Conversation windows

What happens when the 24-hour time limit has elapsed?

24 hours after your customer's last message, the dialog window closes automatically. You will then only be able to send messages in the form of Templates, which are sent on the company's own initiative.

Please note, however, that you must have your recipient's explicit consent for this type of sending. These templates are pre-validated by WhatsApp© . You can create them yourself and then submit them, or use the templates we provide.

This is particularly useful when your departments need more than 24 hours to resolve a problem. Following a Template message, you can reopen a Customer Messaging Window, simply by asking for a reply to continue the process. If the customer replies, the window reopens automatically!

GOING FURTHER

WhatsApp Business presentation documentation

Message templates: sending out of window

Once the 24-hour window has closed, the company can only write to the user using message templates pre-approved by Meta. These templates are essential for :

Official Meta template categories

👉 Documentation : Message templates - Cloud API

GOING FURTHER

All WhatsApp Business features

Pricing and developments 2024-2025

Since 2023, Meta has been charging for WhatsApp conversations by category rather than by message.

What's new in 2025

👉 Documentation : Pricing & conversation categories

Best practices & compliance

Mandatory opt-in

Before sending a template message, the company must obtain an explicit opt-in from the user.
Examples of collection points: website, forms, in-store QR codes, SMS.

Authorized content

Authorized: useful information, confirmations, customer service, promotions with consent.
Prohibited: spam, misleading content, sensitive data (health, finance), unsolicited surveys.

Unsubscribe management

Always provide a clear way to unsubscribe ("Reply STOP to unsubscribe"), in compliance with the RGPD.

Practical examples of WhatsApp messages

Example of a JSON template (Utility - order confirmation)


{
 "name": "order_confirmation",
 "language": "fr",
 "components": [
 {
 "type": "BODY",
 "text": "Bonjour {{1}}, votre commande n°{{2}} a été expédiée. Livraison prévue le {{3}}."
 }
 ]
}

Typical conversation workflow


[Client envoie un message] → Ouverture de la fenêtre de 24 h → Réponse libre possible
 ↓
[Fin de la fenêtre] → Envoi d’un template validé (ex. suivi d’expédition)
 ↓
[Client répond] → Réouverture de la fenêtre de 24 h

Create your free account

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Would you like to integrate WhatsApp Business API into your customer journey?

expert support for template configuration

June 13, 2025 - 5 min read

CPaaS messaging: Communicate with your customers in 3 clicks

Elsa Paparone

Introduction

Your company needs to be able to send instant, personalized messages, whatever the channel: SMS, voicemail, WhatsApp, OTP (One Time Password)...That's where messaging CPaaS (Communication Platform as a Service) comes in: a flexible A2P (Application to Person) communication platform that lets you use these channels directly online, or easily integrate them with your applications, websites or CRM tools, via simple, powerful APIs.

In this article, find out how a mobile messaging CPaaS allows you to :

What is CPaaS?

A CPaaS (Communication Platform as a Service) is a cloud platform that lets you integrate communication functionalities (sending messages, voice calls, push notifications, etc.) directly into your environment. It requires no hardware or infrastructure, and adapts perfectly to your needs. All these solutions are hosted on the Internet, backed up by network connectivity, and packaged as Application Program Interfaces (APIs) and Software Development Kits (SDKs) for easy and immediate integration.

Thanks to the user interface, the APIs, plugins And SDKs provided by a CPaaS like smsmode^©companies can :

You choose the channel that's right for you!

Why use CPaaS for mobile messaging?

The CPaaS service offers simple, fast and cost-effective access to communication functionalities. Mobile messaging, especially SMS, is at the heart of exchanges between companies and their customers:

A CPaaS allows you to exploit the full potential of these channels, not through each dedicated channel, but via a single solution. Whether it's orchestrating mailings across multiple channels according to your users' preferences, or reducing time-to-market without complex developments. A messaging and/or SMS platform also enables you to control your costs thanks to pay-per-use billing, and to guarantee maximum reliability and scalability tailored to your needs.

CPaaS vs. other delivery solutions

Solution	Advantages	Limits
CPaaS platform (like smsmode^©)	- Omnichannel communicationSMS, TTS, WhatsApp, RCS) - Rapid integration via API/SDK - Scalability, flexibility, centralized supervision	- May require initial technical support - Requires business logic to intelligently automate paths
Simple SMS provider	- Easy to install - Low cost - Interface sometimes sufficient for small volumes	- SMS only - Little or no automation - No API or unified multi-channel interface
In-house development	- Total control over functionality - Tailor-made architecture	- High development and maintenance costs - Long implementation times - Complexity of managing multiple channels

Real-life use cases for mobile messaging CPaaS

An SMS CPaaS offers an agile and powerful response to the communication needs of businesses, whatever their sector. Here are a few examples of how smsmode CPaaS can be used in practice^© :

Health & well-being

💬 Real-life example:

"A company like Doctolib has integrated our solutions to communicate with patients and doctors according to their needs. The key to success is appointment reminders by SMS or TTS, which validate telephone numbers and thus reduce patient no-shows by almost 40%.".

Fabien Andraud, Head of Sales smsmode^©

E-commerce & retail

Banking & insurance

Logistics & transport

Customer relations & support

Education & administration

The advantages of CPaaS :

All these use cases can be orchestrated from a single interface or integrated via API into your information system (CRM, ERP, business tools), with unified channel management, automated workflows and centralized reporting.

Why is it important to choose the right partner?

CPaaS providers make it easy for companies of all sizes to develop and integrate communication functionalities. A company offering its services worldwide guarantees a future for your development.

The security of your personal data

We strive to offer you the most secure CPaaS solution for your data. Preventive action is taken to stay ahead of current legislation. Their aim is to ensure the computer security of your personal data.

We are supported on a daily basis by our DPO from PINT AVOCATS, and have obtained ISO 27001 and 27701 certifications.

GOING FURTHER

smsmode security policy^©

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Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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How to boost sales with SMS ?

Meilleurtaux Santé, the group's subsidiary dedicated to mutual and complementary health insurance, improves the efficiency of its sales teams through SMS. A valuable communication channel used daily by sales staff, it enables them to be more responsive and shorten sales lead times.

Download the case study

The adoption of SMS was accompanied by the following results:

Lead conversion in less than 30 days

With SMS , salespeople have access to effective, responsive tools. The responsiveness and performance it delivers are indispensable for brokerage prospecting.

Combining proximity and efficiency

SMS opens the door to one-to-one exchanges and personalized, individual approaches. It assumes the role of supporting, unblocking and reactivating commercial solicitation.

A library of pre-written messages at your fingertips

The library created by Meilleurstaux Santé includes a wide range of message templates available to sales teams. These ready-to-use templates can be customized to communicate "made-to-measure" with the contact.

Find out in detail how SMS has enabled Meilleurstaux Santé to increase sales with more direct, personalized and effective interactions.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Text Messaging Rates Country by Country

SMS unit prices

As part of a subscription package.

Sending SMS abroad

Connect to operators from around the world

Simple International sendings

Send SMS to any destination with unlimited self-service. The cost in credits is automatically calculated according to the specific rate for the chosen destination.

Restrictions

ASSURTECH

How to make authentication more accessible with voice OTP?

Experts in health and provident protection solutions, CNP Assurances Protection Sociale needed a voice solution to secure account creation and connections to extranet, customer site or customer area-type sites, for users with a rather high average age, and in compliance with accessibility requirements.

For this voice MFA requirement, the Front-end team was looking for a text-to-voice solution that could include a variable part corresponding to the OTP code to be entered in the web interfaces.

Download the use case

The SMS TTS solution enabled them to achieve the following results:

Universal distribution

The voice channel enables the temporary code to be addressed both on a mobile/smartphone AND on a landline.

Optimum accessibility

Voice OTP meets the need to include users who don't have a cell phone or who can't read text messages.

Proven use

Representing around 6% of OTPs sent, the use of voice OTPs is higher than initially estimated.

Enhanced security

Enabling multi-factor authentication increases the overall security of services.

Find out in detail how the smsmode voice OTP^© has enabled CNP Assurance to offer authentication for more direct, personalized and efficient interactions.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

FINTECH

How can SMS be used to secure banking transactions?

Download the use case

Leetchi, the French pioneer in online kitty services since 2009, is the perfect partner for birthdays, farewell parties, weddings and solidarity causes.

The replatforming of their services in 2023 has necessitated the adoption of a reinforced identification method, whether for account creation or bank transfers.
This new KYC -Know Your Customer- relies in particular on the verification of the mobile number via the sending of an OTP by SMS.

Leetchi has integrated SMS OTP via API into its identity verification processes.
This dual authentication has made it possible to achieve :

A high level of safety

Double authentication is a key measure to comply with the level of security required in the regulated sector of participatory finance intermediaries.

Verified identity trails

These identity collection and verification processes - including e-mail and SMS - have led to an increase in the number of profiles verified.

Maximum accessibility

With its open rate and coverage, SMS remains the most universal and direct channel (particularly for the Leetchi app).

Find out in detail how Leetchi offers secure transactions with more direct, personalized and efficient interactions.

Download the use case

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Acknowledgement of receipt and delivery of campaigns SMS

Your SMS campaign was sent. But did it reach its target?
To find out about the impact of your mailings of SMSyou can analyze the status of each SMS from your smsmode customer area^© to ensure that your deliverability of your messages.

Below are the main SMS statuses describing the status of the message.

List and description of the main statuses of SMS .

General by-laws

Sent to
Sent

Not applicable
Not applicable.

In Progress
In Progress

SMS in process
Delivered to operator.

Issued to operator
Received

Temporary status. The recipient's number has been recognized by the operator, but the message has not yet been delivered.
Temporary status. The recipient's number has been recognized by the operator but the message has not yet been delivered.
.

Received
Received

Confirmed by the operator as received on the terminal (telephone) of the recipient.
Confirmed by the operator as received on the terminal (telephone) of the recipient.
.

Partially received
Partially received

For a bulk shipment, the shipment was made and contains several types of reports (eg "Received" and "Permanent absence error").
For a bulk shipment, the shipment was made and contains several types of reports (eg "Received" and "Permanent absence error").
.

Not sent - Insufficient credit
Not sent - Insufficient credit

SMS not sent due to insufficient credit.
SMS is not sent due to insufficient credit.

Undefined
Undefined

Status could not be set by smsmode^©.
SMS status couldn't be specified by smsmode^©.

Temporary errors

Temporary error operator
Temporary error operator

Message not delivered due to unavailability of the operator during the Next 24 hours. This number must be considered valid and must not be removed from the address book.
SMS is not delivered due to unavailability of the operator during the 24 hours after sending. This number must be considered valid and must not be removed from the address book.

Temporary error Absence
Temporary error Absence

Message not delivered due to a number that cannot be reached by the operator during the Next 24 hours. This number must be considered valid and must not be removed from the address book.
SMS is not issued due to a number that can not be reached by the operator during the 24 hours after sending. This number must be considered valid and must not be removed from the address book.

Temporary error Phone
Temporary error Phone

Message confirmed by the operator as received on the recipient's terminal (telephone). Valid number, but not reachable.
SMS is not delivered due to terminal (phone) not reachable within 24 hours of sending. This number must be considered valid and must not be removed from the address book.

Temporary error portability
Temporary error portability

Number being ported. Should work within the next 24 hours.
Number being ported. Should work within 24 hours.

Permanent errors

Permanent error absence
Permanent error absence

Message not delivered due to number not recognized by operators. This number may be considered incorrect and removed from the address book.
Message not issued due to number not recognized by operators. This number can be considered incorrect and removed from the address book.

Permanent error phone
Permanent error phone

Message not delivered due to unassigned number. This number may be considered incorrect and removed from the address book.
Message not issued due to unallocated number. This number can be considered incorrect and removed from the address book.

Permanent error portability
Permanent error portability

Number ported to an unknown operator.
Number ported to an unknown operator.

Other errors

Internal error
Internal error

Issue of sending linked to a malfunction of the platform smsmode.
Issue of sending linked to a malfunction of the platform smsmode.

Routing error
Not routable error

Recipient number in unrecognized format or unmanaged destination.
Recipient number in unrecognized format or unmanaged destination.

Reception error
Reception error

Message not delivered for undetermined reason. This number cannot be considered incorrect and should not be removed from the address book.
Message not issued for undetermined cause. This number can not be considered incorrect and should not be removed from the address book.

Error other
Error other

Undefined sending problem related to operator malfunction.
Undefined sending problem related to operator malfunction.

Numéro blacklisté
Numéro blacklisté

The SMS has not been sent because it is blacklisted (the recipient no longer wishes to receive SMS from you).
SMS is not send becaus the number do not want receive SMS from you.

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January 09, 2025 - 3 min read

Delivery applications and SMS

Elsa Paparone

Introduction

Meal delivery apps such as Uber Eats and Deliveroo have revolutionized the way we order and consume. Among the communication tools used by these platforms, the SMS pro plays a strategic role. This message is often underestimated in its impact on the user experience, but by informing customers of the status of their order, confirming delivery times or sharing personalized promotions, the SMS is an essential vector of customer satisfaction. The digital revolution in this sector is driven by the use of smartphones, but it's good old SMS that's doing the job.

Let's find out how these short, simple, yet powerful messages help to streamline the delivery process and strengthen user/customer loyalty.

The rise of "food delivery" players

Between 2019 and 2023, e-commerce in the food sector grew by almost 89% (NielsenIQ). This new mode of consumption has truly become part of our eating habits. Whether alone at home, with friends in the evening or at the office between lunch and dinner, the speed and quality of this service has not taken long to win over its customers.

Among the players in the sector, we find first of all the aggregators, which appeared almost 20 years ago, managing online order-taking, transfer to partner restaurants and delivery (JustEat, UberEats, deliveroo...). Then there are the pureplayers (Frichti, Foodchéri...), in other words those who prepare their own dishes and deliver them to the customer, followed by the major chains who deliver their own products (sushi shop, Domino's Pizza...).

All players in the delivery market have 2 things in common: food, of course, but also the sending of SMS. Let's find out how they use these messages.

What are the communication strategies for delivery?

SMS/Push notification

Notification by SMSpush notification lets you inform, warn and remind. It's a highly effective organizational and loyalty-building tool that you can quickly program via our API SMS or one of our plugins SMS for CRM.

Authentication by SMS

Validating a user's identity by SMS OTP is a widespread practice in e-commerce, particularly among food delivery operators. This message ensures the validity of the number, associates the number with an identified physical person, and extends the user experience on the smartphone used to place the order.

DELIVEROO

Outside the application or in addition to push notifications, customers are informed by SMS of the progress of their order and their delivery driver:

A highly satisfying customer experience. Customers are kept up to date with every stage of their delivery by message, making for a stress-free experience.

JUST EAT

For added security, each order is validated by SMS . However, between this order and its arrival at the customer's premises, "no news, good news" - in other words, no SMS is sent.

A minimalist multi-channel customer experience, but one in which SMS is nonetheless present.

UBER EATS

Uber already manages its cab fleet well, so it seems only natural that Uber eats should offer a more than satisfactory food delivery experience to its customers.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

SMS marketing

SMS marketing is long-term, designed to attract customers' attention, encourage them to place orders, and reinforce their commitment to the application via various "highlights" and "special offers" notifications. Unlike notifications and SMS OTP, SMS marketing can be integrated into your communications without any special technical knowledge or automation.

Examples:

Limited-time promotion

[SenderID]

Fancy a feast tonight? 🍔 Get 20% off your order with code SAVORY20. Offer valid until midnight!

User reactivation

[SenderID]

Long time no see!
Come back and get €10 off your next order with the code WELCOME10. We'll be waiting for you!

Launch of a new restaurant

[SenderID]

New to discover! 🍣 Restaurant [Restaurant Name] is now on UberEats. Order today and receive €5 off with code NEWFLAVOR.

Incentive to order for a sporting event

[SenderID]

The match starts soon! 🏀 Order now and receive 2 free drinks with your meal. Use code GAMETIME at checkout.

Encouraging grouped orders

[SenderID]

Get your friends together for a pizza party! 🍕 Save 25% on orders over €50. Use code PIZZANIGHT.

Loyalty

[SenderID]

Thank you for your loyalty! 🎁 As a thank you, here's 10% off your next order. Use code THANKYOU10.

These SMS are designed to attract users' attention, encourage them to place an order, and reinforce their commitment to your application.

NEED MORE EXAMPLES?

All our examples of promotion, sale, private sale, welcome messages...

Most of our customers come from the start-up world. This commercial orientation reflects our vision: to support our customers right from the start in using mobile messaging solutions that are agile, scalable and adapted to their needs.

Our teams put their expertise to work for your success, helping you to establish your mobile strategies for your SMS marketing campaigns and for your notification/reminder communications for appointments, order confirmations, etc..,

smsmode^© for many years players in the FoodTech sector who continue to forge our expertise and know-how every day. These close relationships enable us to know which solutions are best suited to each need (online platform, SMS plugins, APIs), and which ones are best suited to your needs. the keys to implementing an effective strategy.

Find out how we can help you grow.

Conclusion

The integration of SMS by food delivery apps represents a doubly beneficial strategy. As we demonstrated above when we looked at the customer journey offered by Deliveroo and Uber Eats, push notifications via SMS enhance the user experience by providing instant, universal updates that reinforce customer trust and satisfaction. SMS marketing, meanwhile, establishes a direct link with users by offering targeted promotions, special offers and reminders that can boost engagement and encourage loyalty.

For these tools to remain effective, it's important to use them in a balanced and strategic way. An overload of messages can lead to user fatigue and disengagement. Precise segmentation and personalization are therefore essential to maximize impact while respecting the user experience. When judiciously combined, SMS push notifications and SMS marketing become powerful levers for this type of application, promoting both customer satisfaction and commercial growth.

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Our subscription packages

A mobile messaging package (SMSWhatsApp, TTS, RCS) in our 4 subscription packages, Basic, Classic, Medium and Premium, to suit every project.

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. To exercise this right, please send an e-mail to dpo(at)smsmode.com.

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Privacy Tech Label brochure

Excellence in privacy as a processor, which supports your commitments as a controller.

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. Send an e-mail to dpo(atsmsmode.com to exercise these rights.

Safety at the heart of our concerns

After an audit of the technical, organizational and legal measures implemented, smsmode^© has been awarded this label in the "Data Processor Compliant Solution" category for a period of 3 years, in recognition of the compliance of its practices and the virtuous use of the personal data entrusted to it.

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Corporate Social Responsibility Report 2025

In this report, you'll find our CSR actions in support of our employees, partners, customers and the environment.

smsmode^© needs the contact information you provide to contact you about our products and services. You may unsubscribe from these communications at any time. Visit our Privacy Policy to find out more. You may also, for legitimate reasons, object to the processing of your personal data. Send an e-mail to dpo(atsmsmode.com to exercise these rights.

Our commitment to responsible development

smsmode^© has adopted a responsible development approach that affirms its strong commitment not only to the planet, but also to its employees, partners and customers. At the end of 2022, we were awarded the AFNOR "Engagé RSE" and "Responsibility Europe" labels.

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November 07, 2024 - 5 min read

Personalize your SMS marketing campaigns

Elsa Paparone

Introduction

With an opening rate that defies all competition, SMS is a quick and easy way to win over your targets. But in today's busy world, companies need to grab attention quickly and make a lasting impression. By personalizing your campaigns SMScampaigns, you give your message the chance to be remembered. Let's find out together how mobile messaging can help you generate engagement with your recipients through tried-and-tested use cases.

With mobile messaging, you can reach your recipients anywhere, anytime. SMS , an indispensable tool for your emergency communication strategies. We explain why!

The need to personalize SMS marketing campaigns

Tailoring the content of your mailings is the sine qua non for engaging your target audience. By adapting it to the needs, preferences and behavior of each of your customers, you can create a more relevant and engaging experience. Tailoring is the key not only to increasing open and click rates, but also to reinforcing the relationship of trust built up with the company by creating a unique experience. A personalized SMS campaign is a strategic lever for achieving sales objectives while optimizing communication.

GOING FURTHER

High-performance marketing.
10 tips to maximize the impact of your campaigns SMS

In this guide, identify the contact points where SMS can optimize your advertising campaigns.

The advantages of customizing SMS

Tenfold commitment

By sending messages tailored to the expectations, behaviors and habits of each customer, companies create genuine interactions. A personalized SMS captures the attention of its recipient, and this targeting "effort" strengthens the emotional bond between the consumer and the brand, as the latter feels recognized. By precisely targeting the consumer, you engage in a loyalty-building process, deliver information perceived as more useful, and ultimately improve your conversion rate.

Strengthening customer relations

By offering tailor-made communication, brands show their users that they understand their needs, thereby building trust and loyalty. A personalized mailing not only maximizes immediate engagement, it also creates deeper, more lasting bonds with your customers, contributing to loyalty. The royal road to creating ambassadors!

How to personalize your SMS ?

The variable field (direct mail)

This is the basis of the personalized message. Include variables in your SMS ($variables at smsmode^©), which will be replaced by the recipient's name when the message is sent. Using the recipient's first name in the message creates a more intimate and engaging approach.

Database segmentation

Segment your contact base according to criteria such as purchasing habits, geographical location, or specific preferences. This enables you to send targeted offers that meet individual needs with precision and boost your ROI.

The personalized Sender ID

Customize the sender of your message. This technique allows you to display, for example, your brand name as the sender of the message, so that people can identify you directly. The recipient will then receive a text displaying the chosen name (company name, brand, etc.) instead of a standard mobile number or short code.

Dynamic information

Use information or events linked to your customer to trigger messages. This could be product recommendations based on previous sales, personalized reminders for special events (birthdays, limited promotions, etc.) or even follow-up messages after a shopping cart abandonment.

GOING FURTHER

Avoid mistakes.
The 17 points to check before sending your campaign SMS.

Examples of SMS

Language adapted to the tone and style of each customer group further enhances the effectiveness of personalized SMS . These examples of content have proved their worth in various sales strategies undertaken by our partner companies. It's up to you to adapt them and make them a strength of your communication.

First name + exclusive offer

[SenderID]

Hello [First name],
benefit from 20% off your next purchase at [Brand name].
Valid only for you until [Date].
Don't miss this exclusive offer!

Recommendations based on purchases

[SenderID]

Hello [First name],
we've selected items you might like
based on your last purchase from us.
Discover them here: [ URL].

Abandoned cart reminder

[SenderID]

Hi [First name],
your items are still waiting for you!
Complete your order and benefit from free delivery.
Click here to complete your purchase: [URL].

Anniversary promotion

[Company]

Happy birthday [First name]!
To celebrate this special day, we're offering you 30% off our entire range until [Date].
Treat yourself with your code: BDAY30.

Invitation to a local event

[Sender ID]

Hello [First name],
our store in [City] invites you to a VIP evening this [Date].
Come and discover our new products with a 15% discount on the whole store!
Confirm your attendance here : [URL].

Loyalty reward

[Sender ID]

Thank you [First name] for your loyalty!
You've earned a lot of points!
Receive a €10 discount on your next order.
Use your code: FIDELITE10.

TO FIND OUT MORE

All our examples of promotional messages, sales, private sales, welcome,...

Conclusion

In an increasingly competitive market, a strategy based on information gathering has become essential to offer a customer experience that sets you apart. Adapting message content to your target audience is a powerful lever in both marketing and customer relations. By personalizing messages, you capture attention. Whether through the use of variables, audience segmentation or personalization of your sender, you have a greater chance of increasing your conversion rate, as well as building long-term customer loyalty. It's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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We look forward to hearing from you.

+30% more prospective tenants thanks to an effective SMS strategy

By using SMS, the property management software simplifies, improves and increases the responsiveness of exchanges with prospective tenants.

It becomes the more important given the current high level of rental activity, which generates a huge influx of rental applications for property landlords to process.

+70 000

TEXT MESSAGES SENT PER YEAR

+30%

OF TENANTS APPLICATIONS

GAINED PER RENT

ABOUT

nockee is an innovative French start-up that transform the rental process for property professionals by offering 3 services: a digital inventory of fixtures on a smartphone, simplified candidate selection and a shared agenda.

SECTOR OF ACTIVITY Real estate

COMPANY SIZE

2 employees

CREATION DATE

2022

LOCATION France

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification
- appointment reminder

Download the nockee success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Select the right tenants more quickly

Challenge

nockee looked for a channel for communicating with prospective tenants to support the innovation and effectiveness of its solution for estate agents. There were a number of issues at stake:responding effectively and personally to applicants, facing the frustration of applicants who often only receive a response several days after their application, simplifying the process for all parties involved, offering a one-click viewing appointment and freeing up valuable time for advisers.

Solution

nockee has opted for SMS messaging, which is implemented quickly and easily within its application using the smsmode^©. The SMS is sent automatically at various points in the rental process: at the beginning, to invite prospective tenants to fill in their details and finalise their application, then to remind the visits the day before and 2 hours before the appointment.

Benefits

Following the SMS implementation, 70% of applications are now completed on smartphones, offering a unified mobile housing search process. Estate agencies using the solution have seen a +30% increase in the number of prospective tenants finalising their file, and a drastic reduction in missed appointments.
In addition to the benefits for rental professionals, SMS offers a better experience for housing applicants. By offering a more responsive, transparent and qualitative process, SMS is, in short, a winning strategy.

SMS para comunicaciones relacionadas con el alquiler

SMS für die Kommunikation im Zusammenhang mit der Miete

SMS per comunicazioni relative al noleggio

We are very satisfied that we’re accompanied by smsmode^© in our growth, particularly with the adapting to our specific needs as a start-up.
When you choose an SMS sending solution, the first thing you look at is the price. With smsmode^©, we get the right price, but also the flexibility and responsiveness of the team.

Thibault Lengyel, nockee co-founder

Boosting local trade with campaigns SMS

Moneder collaborates with local entities and governments in Spain for the sustainability of businesses that dynamise municipalities, providing innovative digital solutions to face online commerce and large commercial brands.

An initiative dedicated to strengthening and supporting local shopping in the mobile era.

3 227

SHOPS

309 037

CUSTOMERS

1 800 000

TRANSACTIONS

ABOUT

Moneder is a Catalan platform that offers different solutions for both web and app of: MarketPlace, Ecommerce, Payment, Integration, Support, Booking, Information, Ticketing and much more. Working primarily with local authorities, Moneder offers local businesses an innovative digital solution to compete with online retailers and big brands.

SECTOR OF ACTIVITY

Software publisher

COMPANY SIZE

5 employees

CREATION DATE

2018

LOCATION Spain

CHANNELS

- SMS

INTEGRATION - API

USE CASES - notification (password regeneration, balance consumed, movements made, etc.)
- loyalty campaigns

Download the Moneder success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Reach out to your customers with an SMS

Challenge

Moneder was looking for a simple, comprehensive and intuitive SMS routing solution to integrate SMS notifications into their mobile application.

They wanted to provide small affiliated merchants with the ability to run loyalty campaigns and notify their customers of key actions on the Moneder platform, such as purchase confirmations, regular balance updates, point expiry alerts and secure password regeneration. This new channel was essential as an alternative means of communication to email, where the readability of the information was not sufficiently high

Solution

The Moneder team integrated SMS sending by implementing the functions of the smsmode^© API. The main advantage of this API was its ease of integration. The Moneder teams particularly appreciated the detailed and high-quality documentation of the various requests. The integration was therefore carried out as quickly as possible and under the best possible conditions.

Benefits

Since the incorporation of this channel, the delivery and readability of information has been improved thanks to the high read rate of SMS messages. This new turnkey functionality for local businesses gives them greater visibility, proximity and trust. All these advantages strengthen physical retail outlets, preparing them to compete with large brands, shopping centres and e-commerce, with their well-developed digital channels.

I would like to thank the smsmode^© team for their support.
Our contact was able to respond to our questions, problems and needs at every stage of our project. Their availability and responsiveness were essential to the success of the SMS implementation.

Jan Bover, Managing Director of Moneder

Simplify HR management with SMS .

What is Skello’s primary mission? To help HR teams manage their day-to-day work with digital tools. Sending text messages became essential to facilitate exchanges between managers and employees.

+10 000

SKELLO CUSTOMERS USE SMS EVERY DAY

96%

OF MESSAGES ARE READ WITHIN 4 MINUTES

ABOUT

A fast-growing French scale-up and member of the FT120, Skello is a SaaS HR management solution.
They support companies with complex schedules (catering, hotels, retail, healthcare, convenience stores, hospitals, etc.) in their personnel management and HR administrative procedures (generation of contracts, transmission of variable payroll elements, validation, etc.).

SECTOR OF BUSINESS Human Resources

COMPANY SIZE

300 employees

CREATION DATE 2016

LOCATION

France
Belgium
Switzerland

CHANNELS

- SMS

INTEGRATION - API

USE CASES

- notification SMS
- absence alerts
- authentication

Download the Skello success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

direct and life communication

SMS, an effective tool for HR team communication

Since its creation in 2016, Skello has integrated the SMS channel into its service to provide its customers with information directly. It is implemented in all countries where the solution operates: France, Belgium, Switzerland, Germany, Spain, Portugal, etc.

Sent to their customers’ employees, these SMS notifications make it possible to:

send weekly schedules to each member of staff with a button click,
facilitate real-time absence management, with a message sent to the manager in case of an employee’s being late,
transmit (initially or when reset) the unique, , confidential and personal OTP code to the Skello mobile application and badge reader.

Digitizing HR exchanges makes life easier for employees and managers alike, by simplifying the repetitive and time-consuming tasks of managing and optimizing complex schedules.

reinvent and simplify schedule management

Instant message between employee and manager

The digitalization of SMS communications also has the great advantage of contributing to the widespread availability of information: for example, having received his or her schedule directly by SMS — whether or not in addition to the mobile app — the employee will always have it with him or her, at hand, even if he or she is mobile or on the move!

But above all, the challenge of SMS communication lies in its immediacy and responsiveness.

Time is of the essence in many sectors. Notifications via SMS respond to this time objective and enable real-time communications.

Fabien Andraud, head of sales smsmode^©

For all the sectors in which Skello offers its service (catering in particular),reactivity and proactivity are the key values. This real-time communication also boasts a very high deliverability rate: a real asset in facilitating the manager’s work.

In the range of channels available, SMS proved to be the most relevant for the same reasons, particularly comparing to push notifications, which were considered but not retained due to the problems of deactivation and therefore much lower deliverability.

meeting growth challenges

A technical architecture at the service of product innovation

On the technical side, the Skello stack developed by the in-house tech team comprises, on the front end, a mobile app and a tablet app, and, on the back end a connected application with various microservices. One of these micro-services is dedicated to communications SMS, email and push notifications.

Equipped with 2 input queues (priority messages and non-priority messages), this architecture was designed to meet the needs for functionalities specific to mobile messaging, prioritization of channels and different message types, failover management (on the channel and service provider sides) and... scalability of the hyper-growth platform.

The use of SMS is simple enough in itself. Using an SMS API meets all the needs and challenges of an organization like ours

Olivier Cauvin, CTO at Skello

While Skello doesn’t currently provide feedback on MOs (SMS responses) or DLRs, these features would nonetheless enable actions to be triggered directly on their platform, adding, for example, more conversational features (exchange via mobile messaging between an employee and his manager, etc.).

An innovation that directly echoes the tech & product challenges of the tech team, who are developing the Skello platform towards more and more intelligence based on the digitization and HR processes automation... and on data.

Discover examples of RCS messages

Introduction

Reminder: What is an RCS message?

The different types of RCS messages

RCS "Basic" message (enriched text)

Interactive marketing message: Rich Card or Carousel

RCS "Session" message (two-way conversation)

Examples of RCS messages for marketing

Abandoned cart recovery

Promotional campaign / commercial offer

Drive-to-Store (retail & franchise)

Product launch / new product / collection

Event campaign (trade show, opening, webinar, etc.)

Contest / community engagement

Reactivation/loyalty campaign

Cross-sell & upsell

Examples of RCS messages for notification

Appointment confirmation & reminders (Healthcare, Customer Service, HR, Banking)

Delivery tracking / logistics

Check-in / customer reception (hotel, travel, event)

Recruitment & HR

Insurance claim

Examples of RCS messages for security

Payment & OTP / 2FA

Why RCS performs better than SMS

How to send your first RCS message with smsmode©

Via the RCS API

In turnkey agency mode

StatusPage: Statistics tracking tool

A unified control panel

How to access StatusPage smsmode© ?

How to receive StatusPage smsmode alerts© ?

Can my mobile receive RCS messages?

Introduction

RCS, enriched messaging integrated into your cell phone

How do I know if my mobile is receiving RCS?

On Android :

On iPhone :

Prerequisites:

smsmode©RCS pioneer in France

Detailed reception statistics

How do I access statistics on your customer area?

What are the key indicators (statutes) available and what are the actions to be carried out?

What kind of RCS messages for your company?

Introduction

1. RCS Basic

Advantages :

Typical use cases :

2. Single Rich Message

Advantages :

Use cases :

3. Chat messages (RCS Chat)

Advantages

Use cases :

How do I choose the right RCS format?

Things to consider when choosing your RCS message type :

Cost :

Technology :

Target audience :

Sensitive content :

Where to start?

Generate and share short links for your mobile messages

Why shorten my link via smsmode© ?

How to shorten a URL and insert a short link on the platform smsmode© ?

Creating a short link

Using and tracking short links

WhatsApp Business API: 24H window and message templates

Introduction

WhatsApp Business: how to use

Initiative

Content

Opt-in

The 24-hour messaging window rule

What happens when the 24-hour time limit has elapsed?

Message templates: sending out of window

Official Meta template categories

Pricing and developments 2024-2025

Best practices & compliance

Mandatory opt-in

Authorized content

How to send your first RCS message with smsmode^©

StatusPage:
Statistics tracking tool

How to access StatusPage smsmode^© ?

How to receive StatusPage smsmode alerts^© ?

smsmode^©RCS pioneer in France

Why shorten my link via smsmode^© ?

How to shorten a URL and insert a short link on the platform smsmode^© ?

Why choose smsmode^© for your SMS mailing strategy?