Mother's Day: the perfect time for a campaign SMS !

Why set up a SMS campaign for Mother's Day?

For this year 2023, Mother's Day will take place on June 4th. This is surely the perfect year to add a high performance channel to your marketing!

Sending SMS marketing campaigns to your customers has many advantages for your brand!

First of all, there's the technical aspect: SMS can be deployed much more quickly than other channels such as email or display. A contact base and an impactful text of 160 characters (146 with the STOP SMS), that's all you really need. With SMS , you can be ultra-reactive and agile. Your gift ideas will be in the mail in just a few clicks.

On the other hand, SMS lets you reach all your contacts instantly and personally. This personalized communication is also an opportunity to simplify your customers' lives with your tips and ideas for pampering their moms, and is an excellent way of building loyalty.

A perfect model for flash events

Mother's Day is also an opportunity for retailers to offer last-minute deals to customers looking for gifts. And for this kind of occasion requiring fast, effective communication, SMS is perfect and has many advantages over other marketing channels such as emailing for promoting your products, thanks in particular to :

• Its record opening rate (98%)
• Its memorization rate (35%)
• Its conversion rate (29%)

Simple, fast & powerful, SMS is undoubtedly the tool that will help you achieve all your objectives this Mother's Day!

6 tips for a successful Mother's Day campaign SMS

At SMS, you need 160 characters to make an impact. Just like Black Friday, Father's Day or Valentine's Day, Mother's Day is a time of urgency that you need to integrate into your SMS campaign by making your offers exclusive, or by playing on FOMO (Fear of missing out).

Is this your first campaign? Don't worry, we're here to help you!

Discover the 6 tips that will give you the best chance of success for your SMS campaigns, especially for Mother's Day.

BE IN THE RIGHT TIMING

For your SMS campaign to be effective, you need to set it up at the right time! More than half of all French people start their search several weeks in advance. So it's vital that you reach your customers as soon as they start looking for gifts! At the same time, according to a Statista study, over 40% of products sold on Mother's Day are last-minute purchases (flowers, chocolates, pastries...). Your message, delivered at the right time to consumers waiting for the perfect moment to buy their gift, can have a record conversion rate!

The ideal timing is therefore very much related to your sector, but generally speaking, starting your campaign 15 days in advance, then doing a second mailing a few days before the party is ideal to achieve your goals.

 

GIVE LATECOMERS SOME LAST-MINUTE IDEAS

Our cupboards are full of pasta, but that's no reason to make a noodle necklace at the last minute! Come to the rescue of your most indecisive customers by reminding them that you're waiting for them with open arms! Use your last-minute SMS campaign to highlight the perfect Mother's Day products.

 

BUILD CUSTOMER LOYALTY

Mother's Day is a golden opportunity to let your customers know that you're there for them! Take advantage of this event to recontact your loyal customers and re-launch your "cold" contacts. You can also insert a link in your SMS and redirect your customers to a blog article compiling tips or gift ideas for the festive season. It's an excellent way of building loyalty and selling indirectly by being useful.

 

WORK AND PERSONALIZE YOUR MESSAGES

When writing your SMS, you'll need to stand out from the crowd. Present original, attractive content. Don't hesitate to personalize your SMS by using the variables to insert your customer's first and last name, thus establishing a more direct and personal communication! Thanks to the information you have, you can also address your customers by segment, targeting them by gender or purchasing habits.

 

PROPOSE AN ATTRACTIVE PROMOTIONAL OFFER

Inserting a promotion will make your SMS message even more attractive. Propose a truly advantageous commercial offer to take full advantage of the performance of a SMS campaign: free delivery, progressive discount, promo code or even discount day. An unmissable, limited-time offer triggers the famous fear of missing out, and encourages people to take action.

TAKE A MULTIMEDIA APPROACH

SMS is not necessarily synonymous with 100% text-based communication. Have you heard of Rich SMS ? It's the practice of using the performance of SMS to drive a successful drive-to-web strategy. Your SMS can contain a link to a blog article with your tips, or a landing page in which you can present the various products you've selected. smsmode© offers its subscription customers an intuitive landing page editor to carry out a Rich SMS operation.