STUDY
Anticipate 2024.
The major trends in SMS
to boost your marketing strategy
Deliverability, immediacy and one-to-one communication are the strengths of SMS.
This comprehensive study, based on 745 million SMS messages sent, reveals the major trends and developments in mobile messaging strategies for French and European brands. A decoding of the campaigns and their performance indicators that make all the difference.
AVAILABLE IN ENGLISH, FRENCH AND SPANISH
Here we go.
Download our free white paper, below.
What will you find in this white paper?
1. campaign trends SMS
- Key figures and trends for SMS in France
- Characteristics and key figures of SMS Marketing campaigns
- Features and key figures of SMS Notification
- Features and key figures of SMS OTP
- Take inspiration from the best practices of SMS, use by use (message length, best sending days and times, use of a personalized sender, etc.).
2. channel performance SMS
- Key figures for deliverability SMS
- Take advantage of the best direct marketing channel
3. selected delivery methods
- Dispatch via API, CRM, plugins, etc.
- Efficiently integrate automation to enhance the customer experience
Find out more about our previous studies:
→ Baromètre 2022 du SMS
→ Baromètre 2021 du SMS
→ Baromètre 2020 du SMS