STOP SMS : what is it?
The "STOP SMS" label is an anti-spam measure that provides all recipients of SMS messages with a simple means of objecting to and/or unsubscribing from the message sender's mailing list. In compliance with CNIL guidelines and to protect consumers, this notice must be displayed on all SMS advertising campaigns sent to cell phones.
What the law says
- SMS advertising
The sending of SMS advertising cannot be sent without the explicit prior consent of the recipient. The French Data Protection Authority (CNIL) requires all commercial SMS campaigns to include a simple, free (i.e. not surcharged) unsubscribe option, the "STOP SMS".
- Informative SMS
Confirming appointments, tracking reservations, purchases or orders, alerts, sending confirmation codes... SMS notifications don't require "STOP SMS" in the message.
- Risks in the event of non-compliance
In the event of a complaint being lodged by a recipient of an abusive SMS or promotional marketing campaign, the law stipulates a fine of up to €20,000 against the spamming company. In other words, stay within the law when it comes to SMS marketing!
The sending of SMS advertising cannot be sent without the explicit prior consent of the recipient. The French Data Protection Authority (CNIL) requires all commercial SMS campaigns to include a simple, free (i.e. not surcharged) unsubscribe option, the "STOP SMS".
Confirming appointments, tracking reservations, purchases or orders, alerts, sending confirmation codes... SMS notifications don't require "STOP SMS" in the message.
In the event of a complaint being lodged by a recipient of an abusive SMS or promotional marketing campaign, the law stipulates a fine of up to €20,000 against the spamming company. In other words, stay within the law when it comes to SMS marketing!
Recipient
Be careful when giving out your cell phone number.
You must be able to give your consent (or not) to the commercial use of your personal data by the company collecting this information and its possible commercial partners.
Send a message including the word "STOP" in the message to the short number of the SMS received.
If you notice that the SMS received is abusive and unwanted, and that the sender's number is not present, you can report this SMS spam on the 33700 service provided for this purpose.
Shipper
For all commercial SMS :
You are obliged to offer recipients the option of unsubscribing/unsubscribing by clearly mentioning "STOP + short number" at the end of the message, or a link to an unsubscribe page (service for countries outside France). Please note that some mobile operators reserve the right not to distribute your mobile advertising message if the "STOP SMS " message is not present. The STOP function is offered on our platform: each unsubscribe request, automatically managed by our system, excludes the number of the recipient who made the request from your contact database, and therefore from any future campaign.
If you fail to comply with this legal obligation, you could face a fine of up to €20,000 in the event of a complaint.
On the other hand, if the SMS sent is of an informative nature, you are not required to add the words "STOP SMS".
Our system automatically manages unsubscriptions. When you receive an SMS containing a request to unsubscribe, the telephone number is automatically removed from your address book, and you will no longer be able to send it any commercial prospecting by SMS.
In a nutshell
- STOP SMS is mandatory for all commercial SMS .
- It's easy for the recipient to stop receiving SMS by simply sending "STOP" to the short number of the message received.
- Our platform automatically integrates the recipient's request, automatically unsubscribes them from the address book and sends them an SMS confirming unsubscription.
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