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SMS versus Mail: the comparison

The SMS VS the email in a few digits!

These two direct marketing channels can both be used to win over new customers or relaunch an existing contact base. But which channel is more effective? Which one is best for communicating with your target audience?

smsmode© reveals the secrets of these two tools, and compares SMS and email.


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Opening an SMS: 95%

95% for SMS
VS 20% for email!

SMS is a medium that keeps its promises! With an opening rate of 95%, it far exceeds its colleague emailing (which only benefits from a reading rate of around 15%). Emails often go unnoticed and get lost in the mass of emails that the Internet user receives every day. With 60% of the population saying they spend at least 2 hours a day on their phone, the chances of repercussions are increased!

Opening an e-mail: 20%

Reading an SMS: 4 minutes

4 minutes for SMS
VS 90 minutes for email!

90% of SMS messages are read within 4 minutes of being sent, whereas email has a response time of 90 minutes (when there is a response!). Only SMS guarantees you an immediate communication with a quicker response from your recipient! Opt for the SMS to be sure that your customers and contacts will be aware of your message very quickly!

Reading a mail: 90 minutes

Mobility with SMS: 91%

91% for SMS
VS 72% for email!

91% of people always have their cell phone within reach, wherever they are and whatever the time of day, for guaranteed SMS reception! For emailing, the consultation habits of mailboxes are more complex, between a consultation from a computer (connected to the network on average 72% of the time) and a consultation in a mobile situation on a smartphone (where the connection frequency drops to 28%). Moreover, access to SMS on cell phones is only one click away, requiring neither an Internet connection nor an application download. Advantages that are far from being negligible!

Mobility with Mail: 72%

Spam for SMS: 0%

0% for SMS
VS 80% for email!

8 out of 10 e-mails land directly in the "spam" or "junk" folder! Not so with SMS, where this restriction simply doesn't exist! The simplicity of SMS technology (a simple text message without formatting and limited to 160 characters) is its strength: a message that's hard-hitting, readable and easy to remember!

Spam in Mail: 80%


Our team advises you

Are you interested in our services? Our account managers and our technical team are at your disposal to answer all your questions about our SMS solutions and to give you advice on how to set up a campaign.

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