COMPARATIVE
SMS or email? The ultimate comparison
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SMS or email campaign? These two direct marketing channels can be used to win over new customers or relaunch an existing contact base. But which channel is more effective? Which will give you the best engagement with your target audience?
smsmode© reveals the secrets of these two tools and the comparison between SMS and email.
Download the comparison
A marketing strategy always involves sending messages. Whether you use email only, SMS or both channels, you need to ask yourself these questions: which campaigns are best suited to my communication? Will switching to SMS improve engagement? Are my email campaigns getting the open rate they deserve? How are other companies in my sector doing? Etc. etc. 🤪.
All these questions are on the minds of marketing managers in every company. Everyone wants to send their customers the right content, the right text, at the right time, with the right type of message. While there's no magic formula, it's certain that the KPIs of SMS and emailmessages are a great help in fine-tuning your marketing strategy and determining the communication to adopt, the campaigns to send or even the email message best suited to your customers. That's what our SMS vs email comparison is all about 🙂 . Find out whether email or SMS is ideal for your communications, thanks to the trends observed by companies in their marketing messages.
Open rate
95% for SMS 20% for email
SMS the channel for engagement. With an open rate of 95%, it far surpasses email (which, moreover, has a read rate of only around 15%). Emails often go unnoticed and get lost in the inbox, buried among the flood of emails (an average of 144 per employee) your customers receive every day. 60% of the population reports spending at least two hours a day on their phone: SMS from this constant mobile presence.
Reading times
4 minutes for a SMS
versus 90 minutes for an email
90% of SMS read within 4 minutes of being sent, whereas email has a response time of 90 minutes (when there is a response). Only SMS immediate communication and an instant response from your recipient. Unlike email, SMS that your customers and contacts will see your message very quickly.
Mobility
91% for SMS 72% for email
91% of people always have their cell phone within reach, no matter where they are or what time of day it is. The likelihood of receiving an SMS is therefore higher. For email, the experience is different. Email is more often checked on a computer. 35% of emails are opened first on a computer and 59% on smartphones (source: mindbaz - 2020). SMS the mobile channel with the widest reach on phones, as it requires no internet connection, no special tools, and no app downloads. Notifications are key, whereas receiving an email rarely triggers more than a banner on a locked screen. For critical services or unmissable marketing communications, it is therefore better to prioritize SMS email.
SPAM
0% for SMS 80% for email
8 out of 10 emails end up directly in the “spam” or “junk” folder of an email inbox. This is not the case with SMS this option simply did not exist until 2017. Since then, the rate of SMS as SPAM has remained stable at 10% (source: findstack). The simplicity of SMS technology SMS a plain text message with no formatting and limited to 160 characters) is also its strength compared to email: a punchy, readable, and easily memorable message in which it is less obvious to include “spammy” content.