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focus on
loyalty SMS
Sending loyalty SMS allows companies to create a regular link with a customer (whether a new customer or an inactive one), to reactivate the relationship with a prospect, to arouse his interest and thus, in fine, to strengthen the customer relationship. Integrated in a multi-channel strategy (emailing, advertising, retargeting, etc.), SMS benefits from a potential that is too often under-exploited even though it establishes a relationship of trust, is very personal, customizable and generally perceived as non-intrusive!
A mobile marketing strategy based on SMS allows companies to set up an efficient loyalty program and to benefit from a direct marketing tool that allows them to personally target their customers.
The SMS loyalty in brief
The conservation
of your customers
The SMS channel can help you to establish and maintain a link with each of your customers in a very personal way! It also performs very well (very high read rate, very good acceptance, etc.).
A media
At lower cost
Building customer loyalty costs less than acquiring new ones! It's an established fact... With a very low cost, SMS loyalty is also one of the most competitive digital media on the market.
The increase in your
Sales
A satisfied and loyal customer brings profitability. Indeed, the launch of a loyalty programme is intended to encourage repeat purchases and regular maintenance of your sales to ultimately increase your sales figure.
Successful SMS loyalty operations
The implementation of a loyalty strategy by SMS remains an essential point to establish a relationship of trust with your customers and federate them around your products and services. Discover the different types of SMS to help you achieve this goal.
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- Commercial SMS: to relay offers of promotions, private sales, discount codes or any other offer and thus achieve its sales objectives, this type of communication aims to encourage your customer to renew the purchase of your products and to create traffic at the point of sale (whether physical or virtual). Use it to promote your operations and events as well as to communicate your customer's birthday!
- Informative SMS: informing about your news, upcoming events, a new article or new product... the objective is to create a real brand image by differentiating you from your competitors. Above all, it remains an excellent way of creating a regular link with your customers with a view to building loyalty.
- SMS satisfaction: the opinion of your customers is always valuable. By submitting a satisfaction questionnaire to your customers after a sale or an order, you can assess the needs of your customers in order to best meet their expectations. This is an opportunity for you to optimise the improvement of your products, services or customer relations.
- SMS alerts and reminders: in order to remind inactive customers, inform them of the different stages of their purchasing process, etc., SMS remains a particularly suitable channel for renewing contact with each of your customers and showing particular interest in them with an exclusive offer, for example.
Discover all our examples of SMS for loyalty.
WHITE PAPER
WhatsApp Business, RCS and others.
New A2P mobile massaging channels for your business.
Downloadable free of charge, our white paper will help you discover new mobile messaging channels and new opportunities for your communication.
An SMS campaign loyalty in a few clicks
sMsmode offers several services and tools to help you set up your SMS loyalty program:
- a SaaS platform for sending SMS messages: it is equipped with all the professional features needed to send SMS messages immediately and autonomously: address book management, recording of message templates, receipt reports, personalisation of the sender and the message with, in particular, direct mail variables, consultation and management of responses received, triggering of predefined actions, etc.
FIND OUT MORE ABOUT THE SMS PRODUCTS AVAILABLE
- an HTTP API: this allows you to integrate the loyalty SMS sending functionality directly into your external application (CRM, e-commerce site, mobile application, etc.). The sending of SMS messages will thus be integrated directly into your application and can be triggered directly during pre-defined events.
FIND OUT MORE ABOUT OUR APIS
- Opt-in": a perfect complement to your loyalty SMS mailings, this solution allows you to automatically manage the registration and unsubscription of your contacts to your loyalty programme. Your address book will thus be automatically updated. The functionality also allows you to manage groups in this address book according to the specified keyword and then send specific messages to your subscribers.
FIND OUT MORE ABOUT OPT-IN
CUSTOMER CASE
The loyalty program by Pizza Sprint
The network of Pizza Sprint franchises, No. 4 of takeout pizza and delivery in France, uses the SMS to perform reminders and special offers especially during the evenings of major sporting events. This type of SMS is proving to be a very good way to retain its customers and increase its turnover.
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& CREATE A FREE CUSTOMER ACCOUNT
Our team advises you...
Our sales and technical teams are at your disposal to answer all your questions about sending SMS loyalty and to help you set up your campaign. Feel free to contact one of our collaborators, our goal is the success of your campaign!