How to use SMS A2P (Application to Person)?
Romain Didelot
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Introduction
Faced with mobile users, corporate customer relations need to be digital. In this context, messaging solutions are ideal for creating this link between your application and your customers. SMS A2P (Application to Person) is a highly effective practice that meets this need, and can be used in both BtoC (Business to Consumer) and BtoB (Business to Business) environments.
What is SMS A2P?
SMS A2P (Application-to-Person) is a messaging service SMS offered by a platform (such as smsmode©), which lets you send SMS messages to a cell phone user via a webservice.
Unlike SMS P2P (Person-to-Person), which are sent from one person to another, SMS A2P are used by various companies or services to send notifications, alerts, reminders, verification codes, marketing messages and so on.
What's the difference between SMS P2P and A2P?
SMS P2P (Person to person) is a message sent directly from one person to another without any intermediary. It is generally used for interpersonal communications. This type of SMS is rarely used for business purposes. It is even forbidden for a company to use it in its own name, as this would be in breach of marketing campaign laws. An employee may, however send SMS to a customer in a professional context, as long as it's not in the name of the company. The same applies to mobile messaging services such as Snapchat, Messenger, WhatsApp, iMessage and so on.
Visit SMS A2P is sent by an application such as smsmode©for one or more people. This meansapplications used by companies, also known as aggregators, to send messages directly to mobile users. SMS A2P a specific type of message delivery. With professional services for messages sent in very large volumes or on a one-off basis, personalized according to an event, an action, a pre-established scenario, as part of a marketing automation strategy, a single-use code, and so on.
What are the advantages of using SMS A2P?
Using the SMS professionalyou give yourself the ability to create a real link between your customers and your brand through the type of messaging that has the greatest reach.
With a short, explicit message, SMS captures recipients' attention and reinforces your company's communication. And the KPIs of SMS are impressive:
- 97% read rate (considerably higher than e-mail)
- The memorization percentage of a SMS is 60%.
- The opening time of a SMS is less than 4 minutes in 95% of casesList item #3
(source: INSEE)
SMS is your No. 1 asset for communicating important information to your user quickly and safely.
When to use SMS A2P?
SMS A2P can be used to provide a wide range of information:
- Marketing and advertising messages
- Critical alerts
- Notifications
- Order information
- Booking confirmations
- Appointment reminders
- Transmission of loyalty offers
- Security with one-time passwords (SMS OTP or two-factor authentication).
It can be used in all areas of business (e-tailers, medical professionals, start-ups, SMEs, self-employed people, retailers as well as franchises and national and international groups).
How do you set up SMS A2P for your company?
Our A2P webservice is available free of charge in 3 different ways.
On our online platform, which allows you to benefit from all the functionalities in SaaS mode (programming, customization of sender and variables, contact segmentation, etc.).
Via our API Thanks to the simple and rapid integration of these requests, the sending of your SMS can be fully automated from your information system, application, ERP, website...
Using a CRM or CMS plugin to send SMS from your website or applications.
- High-speed transmission at 1000+ SMS per second
- Permanent monitoring with alerts and 24-hour surveillance
- Connections to all countries
Our technical department and developers, based in France, are available to help you set up our API and webservice at SMS A2P.
We support the development of SMS A2P
smsmode© has been supporting Doctolib since 2013. France's No. 1 startup for online appointments with doctors and dentists makes full use of SMS A2P to help you find a specialist near you, fast.
Once you've booked your free appointment in just a few clicks, their website or app, coupled with our solution, sends you a SMS appointment confirmation.
To ensure continuity, Doctolib then sends you a SMS appointment reminder 24 hours before your appointment. A very useful solution, given that sending SMS reduces missed appointments by a factor of 4.
Doctolib also uses SMS to validate patient registration on their platform. The company uses a SMS OTP (One Time Password) to validate users' contact details. This ensures that the database is valid and verified, and that the information is properly delivered. What's more, the SMS OTP makes it possible to secure customer accounts and sensitive medical data with two-factor authentication.
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