The blog : smsmode^©

June 18, 2024 - 3 min read Pay by Link: Send a link via SMS and boost your sales Payment Retail Notification Share: Contents Introduction Simplify your transactions by using a secure payment link inserted directly into your campaigns. Today we're going to explain what Pay by Link is, and the advantages it offers [...].

June 16, 2024 - 3 min read Authentication by SMS with the One Time Password (OTP) Security SMS OTP Share : Contents Introduction Reducing the risk of fraud without hindering users in their login or account creation processes is a concern for many companies. For the security of the user in a [...]

June 12, 2024 - 3 min read Sending SMS for political parties SMS Politics Marketing Share: Contents Introduction Are you a candidate or member of a political party looking for an effective method of communication during an election? Then SMS may be the ideal solution for you! The use of SMS [...]

June 09, 2024 - 3 min read SMS low-cost: the hidden dangers behind this SMS SMS Marketing Share: Contents Introduction With the explosion of digital communication, the sending of low-cost SMS campaigns has rapidly gained popularity thanks to the promise of substantial savings. If at first sight these services seem to be a [...]

June 6, 2024 - 3 min read How to optimize your database SMS SMS BDD Marketing Romain Didelot Share: Contents Introduction As any marketing professional will tell you, it's better to have 500 active contacts than 5,000 you don't know much about! This rule applies just as perfectly to SMS. To [...]

June 04, 2024 - 3 min read Fake DLRs (DeLivery Receipts) Statistics Security Notification Share: Contents Introduction For some years now, the mobile messaging sector has been faced with a major challenge, posed by the increase in fake DLRs or false acknowledgements of receipt. These practices, often used for financial optimization purposes, are [...]

May 20, 2024 - 4 min read How to prepare for the 2024 sales with a SMS marketing campaign Customer Relationship Marketing Notification Romain Didelot Share: Contents Introduction SMS is a formidable advertising tool. And when it comes to developing a strategy for announcing sales, it simply becomes unavoidable. The SMS is a type of [...]

May 15, 2024 - 3 min read The Delivery Rate SMS : improving deliverability SMS Deliverability Marketing Share: Contents Introduction The delivery rate of SMS is a key performance indicator that measures the percentage of SMS sent that are actually received by recipients. It is an essential criterion for evaluating the effectiveness of a [...]

May 05, 2024 - 3 min read Personalize your SMS sender (Sender ID) SMS Marketing Notification Share: Contents Introduction Called Sender ID or OADC (Originator Address Code), the sender of a SMS is the name or, failing that, the phone number that appears on your mobile when you receive a message. In the [...]

Measuring marketing performance is fundamental to understanding the effectiveness of your actions and maximizing your ROI. In this respect, SMS campaigns are no exception, and include specific Key Performance Indicators (KPIs) such as delivery rate, open rate and click-through rate (CTR), which need to be known and analyzed. [...]

Valentine's Day is a celebration of love celebrated by 70% of couples in Europe. And marketing professionals are well aware of this. For many retailers, Valentine's Day is the perfect time to launch a campaign to boost sales. After the winter sales, Valentine's Day is the marketing period to [...]

Public authorities also have communication needs. Thanks to UGAP, the leading public purchasing group, local authorities can acquire a SMS solution without a call for tenders. SMS is a universal channel with a 97% open rate, ideal for informing citizens, communicating with patients, alerting constituents or notifying [...].

With around 89% of the world's population using a smartphone (6.8 billion people), and an ever-increasing average of 3.6 hours a day using mobile applications, businesses can't do without the two benchmark mobile channels: SMS and push notification. But what kind of [...]

There are two essential questions for any company: how much do you make? How much does it cost? ROI (Return On Investment) is the indicator that provides a precise answer to these two questions. Among the KPIs of SMS, it is the benchmark, as in all sectors. [...]

The AGEC law puts an end to the automatic printing of receipts. This is a major change in usage for merchants, but good news for everyone.

(Dear customers, dear partners,) We have all seen an explosion of smishing cases in 2021, the year 2022 was just the continuation of it. Measures are now taken by the government to fight against any form of solicitation related to personal training accounts. You will find below the text of the law that has just been registered [...]

Discover the results of the smsmode© survey on the use of SMS during the winter sales:

Inserting a link in a SMS ad generates traffic to your website and encourages your customers to make a purchase. The click-through rate is therefore one of the most important performance indicators of a communication campaign. And as with many other KPIs and statistics (conversion, ROI...), SMS is the n°1 channel [...].

Faced with an ever-increasing number of cases of smishing, the authorities, operators and telephone aggregators have decided to take action. New rules have been introduced to protect telephone subscribers from these costly SMS scams. The most important: strict control of Sender IDs (personalized senders). smsmode© has decided to [...]

The COVID19 crisis necessitated an adaptation of company operating methods, notably the systematic use of barrier gestures and the widespread adoption of teleworking. But there are also adaptations that have given rise to new practices that improve processes, such as today's topic: The SMS OTP [...]

Data security is a concern for many customers. To satisfy this need for reliability and gain a competitive edge, many solutions implement two-factor authentication (2FA), often via a SMS OTP. But implementing 2FA is costly, and each message sent is billed. There are [...]