The blog : smsmode^©

Mother's Day, just like Father's Day or Valentine's Day, is an event not to be neglected in marketing. Many people lack gift ideas for their mothers. A company that proactively offers its advice has a great chance of increasing its sales. According to the study carried out [...]

The Internet has become a privileged point of contact for all brands and their potential customers. But in-store sales are still relevant, they are evolving and can benefit from mobile to improve the customer experience. It is therefore essential to reduce the distance between online and offline, and more precisely, to bring users to the store.

Mobile messaging is constantly changing. Many new channels have appeared recently: RCS, TTS, WhatsApp Business, VMS, push notifications... This multiplication of ways to reach customers is obviously an opportunity, but each channel has its own characteristics and advantages. It is therefore preferable to know these channels in order to make the best use of them [...]

The conversion rate of your SMS campaign is perhaps the most important of the SMS KPIs. It enables you to calculate the return on investment of your campaigns, the cost per purchase/customer, and also to determine whether your marketing is in line with your objectives. What's more, the conversion rate enables you to improve your [...]

As 2022 draws to a close, it's important to communicate with your customers! This time of high marketing tension is ideal for announcing your promotional offers via SMS. A SMS campaign based on customer relations can also prove effective, and be very well received by your customers. smsmode©️ can help you plan your campaigns and [...]

Mobile masking is a technology for anonymising telephone details. By assigning a single-use telephone number, you can communicate without having to share your contact data. Discover this new product, exclusively at smsmode©.

Frequently used by restaurateurs throughout the year to announce special offers or confirm reservations, SMS is a communication tool perfectly suited to the restaurant sector. Whether you run a gourmet restaurant, a snack bar or a bar, it's an indispensable tool for boosting [...].

Every French person receives an average of 10 SMS A2P (Application To Person) messages a month. These messages sent by companies to their customers are a key element in strategies to digitalize customer relations. The health crisis has accelerated the digital shift in companies. How has the use of SMS communication been impacted [...].

A SMS received is a SMS opened in 97% of cases. A high percentage, which speaks volumes about the trust we place in our cell phones. Combine the major vulnerabilities of our smartphones with the lack of attention we pay to them, and the result is an explosive cocktail. So why do we pay less attention to [...]?

Billed as SMS 2.0, RCS (Rich Communication Services) is set to enter the telecommunications market in 2021. In fact, the Mobile Marketing Association is already predicting that over 30 million mobiles in France will be compatible with RCS by the end of the year. In the infographic below, we [...]

February 2020, the start of the health crisis: the French government chooses SMS to help raise awareness among more than 67 million French people. Enabling instant, secure dissemination of information, it appears to be the ideal tool. We explain how SMS came to be at the heart of the fight against COVID, and why it is a [...]

RCS - Rich Communications Services - the new generation of SMS and mobile messaging, is currently being deployed worldwide and in France. The advantages of RCS for brands are numerous: enriched, interactive media content, with results far superior to those [...].

What place does Black Friday occupy in the marketing events of the year? How important is it for brands? What dynamics do they perceive? And more importantly, what impact has VIDOC-19 had on the marketing strategies being considered? Back in pictures with this infography that illustrates the answers of this survey on an event [...]

The whole smsmode© team is proud to announce its presence in Barcelona. After Paris, it is in Spain that we have decided to put down our suitcases. The idea was born from the will to intensify our European development and thus meet the needs of our customers and partners. As a dynamic FrenchTech company, it was important for us to be able to meet the needs of our customers and partners.

The French Days take place twice a year. The first edition had been postponed because of COVID19, it is with pleasure that we announce its second edition, from September 25th to 28th! The French Days, the ideal opportunity for you shopkeepers, to make the most of the event by launching your campaigns [...]

Operators have launched their RCS drivers on messaging platforms such as smsmode©. There is talk of deploying the tool to brands in order to test it in real conditions. By September the product will be officially available in France. The Mobile Marketing Association is already planning its compatibility with more than 30 000 000 mobile phones [...]

After conquering more than 2 billion users, the WhatsApp giant continues its frantic race. The number of users of this simple yet effective channel continues to grow. Since 2018, the opportunity has been extended to businesses. Two versions have been launched for professionals. Two modules for the same leitmotiv: Be where the world is [...]

Already implemented WhatsApp Business for your business, still hesitating? The following may help you make the right decision or convince you! Aware of the potential of the tool, your smsmode© team has recently partnered with the startup fAIbrik, a specialist in the design of multi-channel chatbots. The idea? To automate [...]

Many new mobile messaging systems are being launched this year. A month ago, we presented the WhatsApp Business solution, followed by RCS last week. Today, it's Google's latest addition, Verified SMS , that we've chosen to highlight. As its name suggests, this solution is designed to [...]

The world of mobile messaging as we know it is changing. What is driving this change? The French operators who have progressively challenged themselves to modernise their messaging solutions. A few days ago, we told you about the arrival of the WhatsApp Business API, accessible via our platform [...].

To produce this infographic on 2020 trends in SMS A2P, we analyzed over 83 million SMS distributed by 1299 brands and companies via its solution over the period from October 15, 2019 to January 14, 2020. The results of this study highlight the trends in SMS A2P, otherwise [...]