The smsmode© blog

Needless to say, customer relationship management is essential for a company that wishes to develop and survive. However, this process remains rather vague and complex for marketing departments. Various means are available to improve customer relations, but it is not always easy to find the right one.

These two direct marketing channels can both be used to win over new customers or to revive an existing contact base. But which channel is more effective? Which one will allow you to communicate best with your target?

With 32% of travel requests made on smartphones during the summer of 2015 and a figure that is constantly rising, the mobile has now become the first point of contact with the customer. Tourism professionals have understood this challenge and many of them are now adding an SMS sending service to their system in order to optimise their marketing strategy.

Transport organisations, town halls, electricity suppliers, etc., many institutions want to communicate in critical times. Having recourse to the right communication vector is therefore an integral part of their mission. With more than 100% of the population owning a mobile phone, the SMS alert is the ideal channel to inform in a fast way [...]

June 26 is a much-anticipated day for French consumers as it heralds the start of the summer sales! Strong period of purchase, it's time to make your communication by SMS on this occasion. sMsmode offers 4 simple and quick to implement operations.

The next few months will be full of sporting events: Euro 2016 from 10 June to 10 July, the Tour de France from 2 to 24 July, the Davis Cup quarter-finals from 15 to 17 July, the European Athletics Championships from 6 to 10 July and the Summer Olympics from 5 to 21 August. According to [...]

Mother's Day, just like Father's Day or Valentine's Day, is one of the events that should not be neglected to increase sales. According to a study carried out by Maximiles.com, each year, 8 out of 10 mothers receive a gift on this occasion. It is therefore an opportunity for each retailer to put a special emphasis on the [...]

What are the practices for mobile communication by SMS? This is the question asked to Ludovic Pognon and Mathieu Pérennou by the Zebaz infos blog, dedicated to B2B marketing, e-marketing, relationship marketing, social marketing... They shared their expertise on SMS marketing and around the questions encompassing the objectives of [...]

During the "Mobile Marketing" conference at Time 2 Marketing, we presented the interest and advantages of integrating the SMS channel into a mobile communication strategy. Through examples of use by our clients, we discussed the different applications of mobile messaging: informative SMS, SMS [...]

with loyalty or reminder programmes on the SMS channel, very easy to implement and inexpensive. An excellent way to create a strong link with your customers and to reinforce the proximity of your brand.

by carrying out occasional or frequent SMS promotional campaigns (promotions, private sales, stock clearance, etc.). The read rate of an SMS is around 95% within 10 minutes.

by automatically informing your customers by SMS for order follow-ups, appointment reminders, etc. 85% of mobile phone users appreciate SMS providing useful information!