The SMS alert, an indispensable tool in a crisis
Elsa Paparone
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Introduction
Whether it's a service outage, a weather forecast, an epidemic or a data breach, SMS enables companies to rapidly implement their crisis communications. Every company needs to be prepared for the possibility of a crisis, and to prepare its information plan in advance.
With mobile messaging, you can reach your recipients anywhere, anytime. SMS , an indispensable tool for your emergency communication strategies. We explain why!
Features of SMS
[SenderID]
Alert - covid 19
French President Nicolas Sarkozy has announced strict rules that you must follow to fight the spread of the virus and save lives. Outings are authorized with a certificate and only for your work, if you can't telecommute, your health or your essential shopping.
More information at www.gouvernement.fr
A simple, cost-effective and extremely efficient solution, SMS enables your company to communicate quickly, instantly and reliably on your recipients' smartphones. It enables you to inform and transmit alerts to stakeholders without delay in situations of crisis, emergency, etc. Whether it's to inform a single person or an extended contact base, mobile communication of your alerts remains the most effective means, whether from the point of view of instantaneous dispatch and reception of content, or its read rate. By way of comparison, while the media can reach the masses, SMS is personal and direct.
Don't wait any longer, set up your own mobile alert system, adaptable to your organization and its needs.
The benefits of using SMS to manage crisis situations
Performance
With a read rate approaching 95% (and an average reading time of 3 minutes), SMS dominates its competitors, e-mail and social networks. It is currently the most popular communication tool for companies.
The e-mail is read up to 20% / 30%, but beware, it may remain unopened for hours or even days in a mailbox.
Publications on social networks have varying rates of visibility, depending mainly on two criteria: the social network's algorithm and the time of publication. Between 10% and 30% of subscribers, whether on LinkedIn or Instagram, will be "reached" by your post. Needless to say, this is the channel of last resort for crisis communications.
The ability to generate rapid responses is crucial to the delivery of your emergency communications. And SMS boasts a response rate of 45%, compared with 6% for e-mails. Interaction on social networks depends on the audience's engagement with the brand and the relevance of the content shared. Direct response rates can vary widely, but are generally lower than those for short messages.
SMS is not only the most effective means of communication, but also the most economical.
Cost
Taking into account the unit cost of the message, the package and set-up, SMS is the most economical exchange tool on the market. The cost of a mobile message campaign is particularly competitive. It allows you to maximize your visibility without burdening your internal budgets.
Universality
The strength of SMS also lies in the universality of the cell phone. In fact, 99% of French people now own a cell phone. Whatever your recipients' phone model, whatever their Internet connection conditions, SMS ensures that your crisis communication information is received.
Speed and immediacy
Contact your recipients anywhere, anytime, to meet your every need. SMS can be received and read almost instantaneously, making it the ideal tool for crisis management communications.
Automation
Our services enable you to set up scenarios to be triggered in the event of a crisis. A way to manage your alert strategy with peace of mind.
Examples of crisis communication messages
Whether your company/institution is impacted by a minor disruption or a total unavailability of service (both internal and external), an effective communication plan must be put in place upstream to enable you to react instantly to these threats, and avoid a second crisis. Tailor your content to your needs and organization, so as to warn your recipients and customers. Here are a few examples of SMS to include in your stakeholder communications plan in the event of a crisis:
Internal company information for your employees
[SenderID]
France COVID-19
To all smsmode©We would like to inform you of the introduction of teleworking starting tomorrow, Tuesday March 16. Please remain at home until further notice.
Works information - building closure
[SenderID]
[Company] - WORK
Please be advised that the main building of the Pôle Média Belle de Mai is closed until further notice.
Those who have not collected their belongings will be able to pick them up in the reception area within the next 24 hours.
Please make your arrangements until further notice.
[SenderID]
[Company] - MAINTENANCE
An intervention to restore power to rue Guibal will take place this afternoon (between 3pm and 6pm).
Please make your own arrangements. Teleworking is highly recommended. Your HR remains available to answer your questions.
Notifying your customers/patients
[36037]
REPORT
Marie Perrin, your consultation with Maître Martin on 20/03 had to be cancelled due to the latest measures taken by the government.
The latter can be used to reschedule appointments or to set up a videoconference.
Reply REPORT or VISIO to SMS.
Event cancellation/postponement
[Sender ID]
CANCELLATION
Dear customers, the Philharmonic Orchestra concert scheduled for 20/03 in your city of Amiens has been cancelled.
Please visit our website: www.francephilarmonie.fr to benefit from reimbursements.
Weather alert
[Sender ID]
The Bouches du Rhône department has been classified as a red zone for the next three days.
We advise you to keep travel to a minimum. All the information in the "My City" section on www.alertesmeteofrance.fr
Safety alert
[Sender ID]
[Company] - Security alert
A data breach has been detected on your account. To secure your account, use the following OTP code to reset your password: 34587.
If you are not the cause of this action, please contact our support team immediately.
Mobile subscription alert
Bouygtel
Dear customer, you have reached 80% of your monthly package.
To avoid additional costs, we recommend that you monitor your consumption.
For more options, visit our website or contact our customer service department.
Find out more at SMS and get inspired right from the start!
smsmode© supports you in your crisis communication strategy
A SaaS platform for sending SMS , accessible via the Internet and equipped with all the professional features needed to send messages immediately and autonomously: address book management, saving of message templates, receipt reports, consultation and management of replies received, online payment, triggering of predefined actions, etc.
The SMS voice alerts are more effective thanks to the ringing of the mobile, which is more persistent when a voice message is received than when a classic SMS is received. You receive a listening report for each SMS voice message.
Thanks to the rental of a virtual cell phone number (NVM), the reception service enables you to set up a registration service for the free alert system by registering at SMS. It also enables you to receive replies from your recipients and set up advanced two-way mobile communication scenarios.
A REST and MAIL API: thanks to our REST & Mail APIs, you can integrate the automated sending of SMS alerts directly from an email inbox or in your external application (CRM, e-commerce site, mobile application, etc.). The sending of SMS campaigns will be integrated directly into your application, and can be triggered by pre-defined events.
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