French Days: SMS and RCS campaigns to maximize your sales
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French Days is a major opportunity for all companies looking to boost their sales. Thanks to SMS and RCS, you can captureconsumers' attention immediately and turn your marketing offers into actual purchases.
With smsmode© APIs and plugins, your French Days campaigns become automated, personalized and measurable.
Introduction
French Days has become a real rendez-vous for French online marketing.
This year, it will take place from September 24 to 30, 2025. Like every year, this shopping extravaganza is sure to attract millions of consumers in search of bargains andpromotional offers. For businesses, it's a unique opportunity to generate fast sales and grabcustomers' attention with hard-hitting campaigns.
And there's nothing more effective than an SMS or RCS: these short, direct messages ensure immediate impact and unfiltered marketing communication.
Why are SMS and RCS essential for French Days?
- Exceptional open rate: over 95% of marketing messages are read within 4 minutes Next receipt.
- Reactivity: consumers are alerted, an ideal state of mind for limited promotions or flash sales.
- Universality: SMS reaches all customers, even those who don't often buy online.
- RCS interactivity: product carousels, "Buy" or "Discover the offer" buttons, visuals and videos reinforce engagement and transform a message into a genuine product experience.
👉 Clearly, SMS and RCS are the perfect channels for turning a commercial event like French Days into a profitable marketing action.
Step-by-step methodology for a successful campaign
1. Plan and segment
Prepare your SMS campaigns upstream: set your objectives, segment your databases, check your opt-ins. An effective marketing campaign is always based on precise targeting: loyal customers, new buyers, inactive prospects.
2. Build attractive offers
French Days are the perfectopportunity to showcase your products with special offers: exclusive promotions, event packs, flash sales... Customers expect deep discounts and clear benefits.
3. Write an effective message
A good SMS marketing message is 160 characters long:
- clear and action-oriented;
- a call to purchase or visit your online store;
- a tracked link to monitor the performance of your communication campaign.
The RCS allows you to send an enriched message, without the character limit, with a product image, order button and countdown timer to reinforce the urgency.
The RCS allows you to send an enriched message, without the character limit, with a product image, order button and countdown timer to reinforce the urgency.
4. Choose the right timing
The right moment makes all the difference:
- D-1 → teaser your promotions
- D0 → launch of campaign, highlighting flagship offers
- D+2 → relaunch of abandoned baskets or hesitant customers
- Last day → create urgency with a "Last hours for your French Days purchases".
5. Automate and measure
- Send a promotional message when a shopping cart is abandoned
- Trigger a campaign by customer segment
- Revive your shopping carts to generate more sales
Then measure your results: click-through rates, conversions, sales generated per campaign.
The sales simulator for your campaigns :
Enter the number of contacts, select your rate, your business sector and find out how much sales you can expect from your SMS campaign.
10 practical tips to boost your French Days
1. Personalize your messages
Customers respond better to personalized marketing communications. Add a first name, purchase history or product interest to capture their attention.
2. Focus on urgency
French Days are short: emphasize the rarity of your offers, for example "Valid for 48 hours only" or "Limited stock". This encouragesimmediate action.
3. Segment your mailings
Don't communicate the same promotion to all your customers. Tailor your marketing messages to different profiles (loyal, new buyers, inactive).
4. Integrate your campaigns with your other marketing activities
Combine your SMS, MMS or RCS messages with emails, social networks and push notifications. A multi-channel campaign maximizes the impact of your communication.
5. Optimize your links and landing pages
If you opt for a rich SMS message, it should lead to a clear, optimized page. Promotional products should appear immediately, with no detours.
6. Test your shipments
Before launching your French Days campaign, test different times, senders and message wordings. This will help you find the most effective combination.
7. Revive abandoned baskets
An e-commerce marketing classic: the abandoned cartSMS reminder encourages customers to complete theirpurchase, and can generate up to 30% in additional sales.
8. Combine SMS and RCS
Send an SMS to consumers who don't have a compatible smartphone, and an enriched RCS (buttons, carousels) to others. This maximizes your opportunities.
9. Analyze and optimize
After your French Days, measure the results: click-through rates, conversions, sales generated per campaign. Adjust your next marketing actions for the following year.
10. Build loyalty after the event
Extend the customer relationship: thank your customers, offer a promotional code for their next purchase, for the Black Friday or the winter sales and turn a one-off event into lasting loyalty.
The smsmode advantage© : API & Plugins to automate your campaigns
Where many platforms stop at sending promotional messages, smsmode© goes one step further with :
- SMS & RCS API: trigger your French Days messages automatically from your e-commerce, CRM or ERP site.
- Turnkey plugins: Shopify, HubSpot, Salesforce, WordPress... to link your communication campaigns to your existing tools.
- Agency mode: manage several brands or stores centrally.
👉 The result: smarter, faster campaigns tailored to your customers.
Optimize with data
The secret of good marketing communications lies not just in sending a message, but in analyzing the results:
- Identify the most responsive consumer segments.
- Compare your channels via revenue per message (RPM).
- Anticipate your next sales and promotions campaigns.
With smsmode©you have advanced dashboards to control your sales in real time.
Try out our SMS platform and benefit from 20 free test credits, with no obligation.