STUDY CASE
FOOD DELIVERY
SMS customer relations is revolutionizing delivery and after-sales service
Poiscaille offers a subscription service whereby customers can have boxes of seafood delivered to their home or a pick-up point, depending on the catch of the day. This fast-growing startup has made SMS fundamental part of developing and enhancing a high-quality customer relationship and experience.
+20 000
active subscribers
+6 000
SMS per month
About
Created in 2015 by Charles Guirriec, Poiscaille is the seafood version of the vegetable basket: baskets of fish, shellfish, and crustaceans that are fresh, sustainable, ethical, and delivered anywhere in France via short supply chains.
The promise: 48 to 72 hours between fishing on board the boat and delivery to the customer, anywhere in France.
SECTOR OF ACTIVITY
Food delivery
COMPANY SIZE
80 employees
CREATION DATE
2015
LOCATION
France
CHANNELS
SMS
INTEGRATION
Zapier plugin
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Issues
Leveraging mobile and digital technology to increase in-store traffic
based on a segmented database.
Ensure optimal ROI for opening campaigns
The immediate profitability of marketing actions had to be clearly measurable.
Profits & results
Thanks to its SMS drive-to-store strategy, Emma Store has successfully increased in-store traffic while strengthening its relationship with customers.
• Fast and measurable ROI
• Improved customer experience
• Increased in-store traffic
• Strengthening local awareness
In the customer journey, SMS adapts very well to contractual and urgent communications and, at the same time, to more marketing communications for retention and acquisition.
Tom Guibourdenche
Head of Customer Service at Poiscaille
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