focus on
the SMS anniversary
A practice widely adopted by e-commerce players, the SMS anniversary mailing is still a type of advertising campaign often under-exploited by stores and companies, even though it remains a unique opportunity to strengthen ties with each of your customers.
You may of course wish them a happy birthday but other occasions are equally relevant: anniversary date of a purchase, message for the renewal of a process (automotive technical control, renewal of a contract, Automobile overhaul, boiler maintenance, etc.), etc.
Discover at a glance the keys to a successful SMS birthday marketing operation...
THE BENEFITS OF SMS ...
Maintain a regular link
and customer loyalty
Maintain a regular linkBuilding customer loyalty costs up to 5 times less than acquiring new ones! It's an established fact... With a very low cost, the SMS anniversary is a simple and effective loyalty-building tool that enables you to stay close to your customers at minimum cost!
A gift
To encourage re-purchase
A giftAnniversary communication allows you to make contact with your customers each year at a time when they are receptive. Offering them a promotional offer or a gift is a simple strategy to encourage repeat purchases and maintain your sales.
The very good
performance SMS
The very goodSMS is still the most effective mobile medium for reaching your contacts. With a 95% read rate within 4 minutes Next sending your message, take advantage of the excellent performance of SMS for your birthday communications with its 160 characters!
4 good practices for successful birthday communications
- Choosing the right timing: determine the best moment to send your birthday communication according to the specifics of your business sector: sending SMS on the day or the day before is more appropriate when you want to wish your contact a happy birthday on their cell phone and create a feeling of closeness, whereas a message sent one month out is more in keeping with a reminder to renew a procedure.
- Choosing the right offer: birthdays are often synonymous with gifts, promotional campaigns or discount offers. If you want to trigger purchases of your products or services, be sure to include a really attractive offer (gift, discount code, free shipping, discovery offer, loyalty points, etc.) in your SMS birthday mailings.
- Personalize the message: with the " mailing variables " feature, you can personalize your birthday message with your customer's first and last name, etc., making this communication unique by SMS.
- Change your birthday message regularly: if possible, renewing your birthday message and promotional offer every year will help you to keep interest in your communications.
WHITE PAPER
SMS Advertising through 5 action sheets
Our free downloadable white paper " SMS advertising through 5 action sheets" will help you discover all the possibilities offered by SMS advertising, and in particular the SMS anniversary to communicate by text message and carry out your mobile prospecting.
SMS birthday mailings in just a few clicks
To set up a SMS birthday mailing system and take advantage of the many benefits of SMS, smsmode© offers you comprehensive SMS products and services for every project:
- a SaaS platform, a professional solution for sending SMS : accessible online via a simple Internet connection, it is equipped with all the advanced functionalities required for autonomous, immediate sending and receiving of SMS marketing messages: address book management, customer file import, template creation, message template saving, reporting and acknowledgement of receipt, insertion of direct mail variables, consultation and management of responses received, triggering of pre-defined actions, etc. In addition, a wide range of short messages is available: SMS Pro, SMS voice or SMS Vocal, SMS unicode, etc.
DISCOVER ALL SMS PRODUCTS
- an HTTP API: you can also choose this interface, accessible from our website, which enables you to quickly integrate the sending of automatic SMS campaigns from your website, your business application or your e-commerce site, and thus automate all your anniversary communications (mass mailing or individual notification). It has been designed to be as complete a solution as possible, and as easy to use and implement as possible.
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Our team advises you...
Our sales team, customer service and technical staff are at your disposal to answer all your questions about marketing operations at SMS and to provide you with advice on how to make your SMS birthday mailings a success! Don't hesitate to contact one of our staff - our aim is the success of your marketing operation!