Boost your traffic campaigns with SMS
Domino's Pizza uses SMS for its promotional campaigns. Special offers are transmitted instantly to customers' cell phones, and thanks to this high-ROI mobile marketing strategy called Drive-to-Store This high-ROI mobile marketing strategy, known as Drive-to-Store, enables franchises to boost traffic to their outlets and increase sales.
SUMMARY
Domino's, the benchmark pizza chain
Domino's is an international company specializing in the preparation and delivery of pizzas. A leader in the fast-food sector, its business model is based on home delivery and take-away. With over 19,000 points of sale in more than 90 countries, the brand stands out for its constant innovation in customer service, notably through advanced technologies for online ordering, real-time order tracking and loyalty offers.
What type of SMS sent by Domino's?
SMS marketing enables Domino's to diversify its marketing strategy by personalizing messages (name, personalized offer, etc.) and segmenting contactsNext specific criteria). Practical and quick to set up, it offers real added value to the fast-food business.
Examples of SMS
[36037]
[Brand name]:
Tonight's pizza night!
Get 40% off ALL our pizzas with code PIZZA40.
Order now! 👉 [Link to website]
[36037]
📢 [Customer first name],
Exclusive for you!
One pizza bought = 2nd at half price 😍
Valid until midnight!
Place your order here 👉 [Link to site] and enjoy 🍕
How SMS generates point-of-sale traffic
Promotional campaigns (promotions, sales, private sales, Black Friday, drive to store, drive to web, stock clearance, etc.) via SMS.
- Relay your promotional offers to cell phones, a universal accessory
- Increase your turnover and operational efficiency
- Benefit from cell phone range
SMS is perfectly suited to the needs of the fast-food chain, enabling mass, time-targeted distribution at low cost, while guaranteeing maximum returns.
GOING FURTHER
Get to grips with the quantified benefits of a SMS campaign.
