Turn your messages into tools for improving performance
Engage more effectively. Convert more. On the messages that already matter. RCS Business doesn’t replace your messaging strategy. It enhances the moments that matter most—the ones where a message needs to do more than just deliver text.
10x
more commitment
3x
more clicks
+60%
sales from active campaigns
6.2x
ROI
85%
compliance in France
Results observed for RCS Business Messaging activations. Source: Google. Performance varies depending on the use case and scenario.
Some messages need more than just to be read.
SMS a reliable channel. It delivers, it reaches a wide audience, and it works.
That’s precisely why it’s an essential foundation of your messaging strategy. But some messages serve a different purpose. They need to reassure, drive clicks, guide a decision, or reignite an interrupted journey. In those moments, reach alone isn’t enough. What matters is performance.
That’s where RCS Business comes in.
RCS delivers results—it engages, drives action, and measures performance. And if a device isn’t RCS-compatible, SMS failover SMS continuity. The message automatically switches to SMS. No recipient is left out.
• SMS coverage.
• RCS Business = performance.
• Fallback SMS = security.
| Criterion | SMS | ◆ RCS BUSINESS |
|---|---|---|
| Cover | ✓ Universal | 85% smartphones in France |
| Format | Text only | ✓ Images, videos, carousels |
| Action buttons & Read receipts ( ) |
— No | ✓ Native speakers & those who have assimilated |
| Verified sender | — No | Google + operators |
| Anti-smishing | smsmode© filter | By design |
| Performance Monitoring | Delivery only | Read • Click • Convert |
| Automatic fallback | — | ✓ Fallback to SMS incompatible |
Where RCS Business delivers immediate results
Identify messages that could be clearer, more interactive, and more measurable; see results quickly and clearly.
Confirm and remind
Appointments, reservations, due dates, and reminders with a built-in confirmation button.
• Reduction in no-shows
• Confirmation rate
Inform & reassure
Order tracking, delivery, account, important update.
• Reduced support interactions
• Reading rate
Take action
Click, confirm, select, resume a paused session.
• Click-through rate
• Conversion rate
• Resuming the course
Support
Onboarding, activation, guided next steps.
• Completion of onboarding
• Product activation
Re-engage
Follow-up, return to website/shopping cart, reactivation of dormant contacts
.
• Re-engagement rate
• Campaign ROI
Streamline customer relations
Guidance, guided responses, self-care, simplified support.
• Reduction in media volume
• Customer satisfaction
• Upsell
WHAT'S CHANGING IN PRACTICE
A message that is clearer, more interactive, and more measurable
Tangible results, observed in the field
Up to 10 times more engagement
In A/B testing and similar campaigns, RCS Business outperforms SMS in terms of engagement.
Up to 3 times more clicks
Thanks to its visually appealing design and reassuring verified profile, the RCS gets people to click on
, whereas a link embedded in a SMS longer does.
Up to 60% increase in sales
RCS's e-commerce campaigns consistently outperform the competition in areas such as event marketing, retargeting, "
" campaigns, "drive to store" initiatives, and abandoned cart follow-ups.
Up to 6.2x ROI
RCS campaigns tested in re-engagement scenarios
have shown excellent results, even in a KPI category where SMS supreme.
💡 Performance varies depending on the use case, but the principle remains the same: when a message is more readable, interactive, and easy to follow, it performs better.
Emma Store is increasing foot traffic and strengthening customer relationships by combining RCS and SMS.
A channel built on trust
Verified identity, smishing impossible
Every RCS agent is registered and verified by Google and the carriers. Your name and logo appear even before the message opens—impersonation is impossible.
Google Certified Partner
Native anti-smishing
85% reach, 100% continuity
RCS Business now covers 85% of smartphones in France, with its reach growing steadily. If a device is not compatible, SMS failback automatically SMS over.
SMS failover
No recipients left out
A rich experience, without any added friction
WhatsApp’s commitment to the universality of SMS but within the native messaging app, with no need to install an app or go through a double opt-in process. Your customers will immediately feel right at home.
Native messaging
No app to install
IMPLEMENTATION
Start where you can add value
No need to overhaul your messaging strategy or launch a complex new project.
RCS Business integrates gradually, one use case at a time.
-
1Identify your priority messages
Reminders, important notifications, onboarding, high-value campaigns—messages where performance really matters.
-
2Select 1 or 2 use cases
A clear scope, a concrete objective, and a few predefined metrics.
-
3Run an initial test
Via the smsmode© interface, via the REST API, or through an agency if you prefer to have the setup handled by someone else.
-
4Measure the results
Views, engagement, clicks, conversions, return visits—the metrics that SMS provide.
-
5Expand gradually
Other ways RCS Business can add value, at your own pace.
Turn RCS into a use case that can be quickly enabled with smsmode©
WHAT IS SMSMODE© HELPS YOU TO
01
Identify high-potential messages
02
Choose a simple starting point
03
Setting the Stage for an Initial Measurable Test
04
Track the right metrics
05
Expand gradually
GET STARTED BASED ON YOUR WORK STYLE
Through the interface
Self-contained, no code required
Via the REST API
Integrated into your stack
Via Agency Mode
We'll take care of everything
• Google Partner
• Hosted in France
• ISO 27001 · 27701
• 99.90% SLA
Ready to identify your first use case for RCS Business?
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