How to Boost Drive-to-Store with Mobile Messages

Thanks to its Drive-to-Store strategy using SMS RCS, Emma Store has successfully increased in-store traffic while strengthening its relationship with customers through a hybrid shopping experience that combines digital and in-person elements.

€1 billion

in revenue

2 500

stores worldwide

About

Emma is the global leader in direct-to-consumer (DTC) sales, specializing in mattresses. Founded in 2015, the company has enjoyed great success, particularly since its launch in France in 2017.

Its business model is based on e-commerce, with its flagship product—the mattress—supported by a highly efficient logistics system.

SECTOR OF ACTIVITY

E-commerce

COMPANY SIZE

1,280 employees

CREATION DATE

2015

LOCATION

International

CHANNELS

SMS RCS

INTEGRATION

SMS API SMS RCS API (agency mode)

USE CASES

Download the Emma Store Case Study for free

Issues

When opening its first franchise store, Emma Store faced several challenges in attracting customers to its new physical retail locations.

Leveraging mobile and digital technology to increase in-store traffic

based on a segmented database.

Ensure optimal ROI for opening campaigns

The immediate profitability of marketing actions had to be clearly measurable.

Profits & results

Thanks to its Drive-to-Store strategy, Emma Store has successfully increased in-store traffic while strengthening its relationship with customers.

• Fast and measurable ROI

• Improved customer experience

• Increased in-store traffic

• Strengthening local awareness

I wasn't used to using SaaS platforms. The one from smsmode^© is very intuitive. The launch campaign was very easy to set up, and the rates are very competitive.

Luigi Angelini

Store Manager, Emma Store, Plan de Campagne

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