Boost sales with an SMS marketing campaign for Black Friday

The days leading up to Black Friday are a time of intense communication. Emailing, commercials, social networks; your customer is going to be bombarded. How can you make your communication stand out? With SMS, of course. Find out how to boost your sales with mobile campaigns and enjoy 25 examples of ready-to-use SMS messages for Black Friday (title 4 👇 ).

 

The Black Friday marketing campaign is a must

Black Friday" will take place on November 24, 2023 in France.

It is the ephemeral commercial event par excellence:

• 4th most important marketing event of the year (55% of brands find it increasingly important)
• Black Friday accounts for 30% of annual retail revenue
• It is ideally located, away from all other sales periods.
• The approach of the festive season is yet another reason to buy.
• The promotions are exceptional (-50% or even -70% in some cases).
• Buyers only have 24 hours to take advantage of it.

With so much sales potential concentrated in a single day, you can't afford tomiss a trick!

It's the blitz of the year, and there's no catching up. If this is true for consumers, it's also true for marketers, who need to deploy communication quickly, with a clear message and sent at the right time to trigger purchase intent.

All in all, Black Friday is typically the time when SMS marketing campaigns can have an impressive effect on your sales.

SMS marketing, a definite asset for Black Friday

Are you sure your offers are the best? Choose the mobile marketing channel that can ensure your prospects read them.

Today, every consumer is equipped with a cell phone, and consults it throughout the day. We spend an average of 4 hours 48 minutes on our phones. Sending an SMS campaign for Black Friday has the potential to reach everyone.

The second advantage of SMS for an operation like Black Friday is its open rate: 97%.

And 95% of messages are read within 3 minutes of receipt. You can be sure that your offers will be seen and your messages will be read.

You can also stand out in terms of content by exploiting the potential of Rich SMS (inserting a link to a landing page in the SMS) or even RCS: SMS 2.0 to increase the potential of your promotions with rich media. The proportion of French people equipped with a smartphone continues to grow. It is 98% among 18-24 year-olds and 95% among 25-39 year-olds (Statista),

Multimedia content on mobile will also allow you to stand out from the competition in this day and age when your customers will receive a large number of solicitations.

Very well received promotions:

72% of French people believe that Black Friday allows them to make good deals.

This craze has prompted many brands to adopt the "Black Friday weekend", with a promotional period running from Friday to Monday. Cyber Monday is beginning to make a name for itself. Cyber Monday is an extension of Black Friday, reserved for e-commerce.

Black Friday weekend, Cyber Monday, all these new promotional periods are opportunities to increase your conversion rate. It is up to you to maximize your chances with a good promotional campaign.

3 tips for a successful SMS campaign

Choose the right time

The timing of your mailing has a major influence on the attention your customer will pay to your message. This may vary according to your sector, but in principle, it can be interesting to play on the mood of the moment: before lunch for food products, early afternoon for textiles, morning for high-tech products...

N.B.: SMS messages must be sent within the time limits applicable to SMS marketing (8 a.m. to 8 p.m., Monday to Saturday).

Personalise your message

Personalize your Sender ID to make yourself recognizable, and use the mailing option to personalize each of your messages with information from your contacts' records. With SMS, you're already in your customers' pockets, so personalizing your messages will get their attention even more.

Take advantage of the drive-to-web potential of SMS

It's a powerful technique. RCS, but also Rich SMS (SMS including a URL), are excellent ways of attracting your customers to your e-commerce site via a landing page. By timing your sending, you can offer a seamless experience, from receiving an offer to the act of buying.

Benefit from a link shortener and landing page editor with smsmode©.

TO GO FURTHER...
Rich SMS documentation
DOWNLOAD

25 examples of SMS messages to send your customers for Black Friday

Boost your sales now with our turnkey Black Friday/Week message examples:

How can SMS make your marketing campaign stand out during Black Friday?

The answer can be summed up in five key words:

• Speed: An instantaneous means of communication with a very short opening time(between 1 and 4 minutes), SMS is a channel that will enable you to reach your target instantly.
• Simplicity: Once you've imported your contacts onto our platform and written your message, your campaign is ready to go.
• Deliverability: SMS lets you send your promotional offers without them getting lost in the flow of e-mail or spam filters.
• Creativity: The only limit is the one you set yourself. You could, for example, organize an SMS competition to improve your brand image and generate in-store traffic .
• Profitability: SMS ROI is impressive. Earn 50 euros for every euro invested.