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Introduction
Are you a gym manager looking for an innovative way to engage your members and improve their customer experience ? Then you've come to the right place!
Long considered a simple tool for personal exchanges, SMS has over time established itself as a powerful and versatile information channel for any type of company wishing to communicate with its customers.
Gyms need to communicate with their members on many occasions. SMS will enable you to strengthen customer loyalty, optimize the management of sessions and appointments, and promote your special offers instantly.
Let's take a look at how SMS can help you reinvent and energize exchanges between your organization and your customers.
Use of SMS for gyms
SMS is ideal for customer relationsIt is therefore useful for many purposes that can be deployed by a gym to communicate with its members:
- Course reminder
- Cancellation
- Reservation
- Exceptional closure
- Events
- Commercial offers (sponsorship, promotion, subscription renewal, etc.)
- Recruiting new members
Examples of SMS for gyms
Course reminder :
[SenderID]
Hello [First name], you've booked a cardio pilates session with Baptiste at 6.30pm this evening! Don't forget to arrive 5 minutes beforehand.
- Cancel my reservation
[SenderID]
[First name] Thank you for registering with our [gym]. We look forward to welcoming you to your first class.
- I'll make a reservation.
170 characters
137 characters
Cancellation :
[SenderID]
Hello [First name] we regret to inform you that your yoga session of 05/07 19h has been cancelled, we invite you to reschedule it here
- I reschedule my session
175 characters
Exceptional closing :
[SenderID]
Dear member, due to water damage, we are obliged to close your fitness club from July 4 to 6. We apologize for this inconvenience. The [gym] team
215 characters
Events :
[SenderID]
Happy birthday [First name] ! To celebrate, we're offering you a free coaching session with your favorite trainer. Join us at reception to reserve your time.
[SenderID]
Open house at your favourite club, July 5-10: Free trials for non-members, free registration fees
- I'll make a reservation.
183 characters
142 characters
Commercial offers/new member recruitment :
[SenderID]
Refer your friends and family and win 1 month's free subscription, and for your godchild, the registration fee is free!
[SenderID]
[First name] your membership in our fitness club ends next month, it would be a shame to abandon the efforts you've made so far.
- I subscribe again.
121 characters
167 characters
The benefits of SMS for fitness centers
Undeniable performance
Let's compare text messaging with its main competitors: e-mail, social networks and paper communication or flyers.
In terms of reach, the undisputed leader in this competition is SMS , with a read rate of 95% within 3 minutes of sending. It is currently the most effective dialogue tool. This compares with e-mail, which has a read rate of between 20% and 30%, and can remain unopened for hours or even days.
The visibility of (free) posts on social networks varies, depending on the social network's algorithm and the time of publication (the magic of social networks). Generally speaking, only 10 to 30% of subscribers, whether on LinkedIn or Instagram, will see your post.
Turning now to the response rate, the ability to generate rapid responses is crucial when sending out your commercial communications. Short messages have a response rate of 45%, compared with just 6% for emails. Interaction on social networks depends on the audience's engagement with the brand and the relevance of the content shared. They therefore vary widely, but are generally lower than for other channels.
The conversion rate of SMS marketing can easily reach 30%, thanks to its direct and personal nature. The conversion rate for email is between 2% and 5%, while for social networks it varies, again depending on the platform and type of content. They are often lower than text messages, at between 1% and 2%.
Last but not least, the paper medium is being shunned in recent times because of its higher environmental impact. Producing a flyer is slower, more expensive and less effective in terms of reach and impact.
SMS is not only the most effective means of communication, but also the most economical.
Unbeatable value for money
SMS is the cheapest marketing mailing service on the market. In fact, the cost of a mobile messaging campaign is particularly competitive, and its its ROI is impressive. It allows you to maximize your visibility without increasing your marketing budget.
Universal communication medium
The strength of the short message service also lies in its medium. Who doesn't own a cell phone? Young and old alike are almost universally equipped, whether it's to meet the need for access to all the functionalities offered by a cell phone (social networking, etc.) or to the most basic of them all, making a phone call.
Fast, instantaneous exchanges
Contact your customers anywhere, anytime by message (please moderate for SMS marketing which is not possible on Sundays and public holidays). SMS can be received and read almost instantaneously, making it ideal for reminder communications (course reminders, subscription expiry reminders, etc.).
Conclusion
The use of mobile messaging by sports clubs represents a modern and effective marketing strategy that meets the needs of companies and their customers. With its speed, affordability and more than satisfactory KPIsSMS is an indispensable tool for strengthening member commitment and loyalty. It enables gym management to transmit information in real time, personalize interactions and maintain constant contact with their members, thus promoting an optimal customer experience.
What's more, the reduced environmental impact of SMS makes it a more sustainable and responsible option. By adopting this method, fitness clubs can not only improve their operational efficiency, but also contribute to preserving the environment.
As the fitness sector continues to evolve and digitize, integrating SMS into communication strategies is proving to be a major asset.
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