The blog : smsmode©
Reservation platforms and communication 2.0
We see you coming, already in mid-June and we still have not chosen a destination to leave this summer with Jules. Fortunately, for the last few minutes the Airbnb and other Booking.com are here to make your job easier.
That one who never went through an online booking platform to Booker his holiday raises his hand. We've all done it at least once. To benefit from interesting rates, by saving time... There are many reasons that may have thrown us into the arms of these seers of online booking.
For some years now, the platforms of this type have multiplied.
At smsmode, many of our customers are start-ups. That's why we decided to take a closer look at this phenomenon.
How do start-ups use SMS/Push notification?
This month we look at the case of online booking platforms, specifically Airbnb, a popular home-based booking platform.
The need arises from the service
You crossed the steps, this typical apartment in the heart of Trastevere is booked. To find the host that will allow you to live your Roman adventure, you went through Airbnb.
Once you've entered your telephone number, you're "followed closely" by the platform, at every stage of your user journey. The platform will engage with you via SMS, push notification, emailing and sometimes even phone calls. The goal? Engage your community!
Why choose SMS ?
The SMS pro is the must-have tool for companies. Users need guidance throughout their experience. In this sense, SMS communication, however brief, is a highly effective tool.
In the interests of responsiveness, these start-ups have made the wise choice of SMS. Why deprive yourself of this means of communication when you know that, according to :
- 95% of messages sent via SMS are read within 3 minutes, mainly due to the universal nature of this medium!
No means of communication today ensures such a fast access to the addressee! It can even be combined intelligently with another channel, that of emailing.
Finally, it's important to understand that when it comes to SMS, it's all about trust. When a consumer enters his or her telephone number and agrees to its use, he or she is placing his or her trust in you and your service.
Communication strategies SMS/Push notifications
AIRBNB
Communication tools: E-mails, Push notifications, SMS, Telephone.
- number validation by OTP (2FA)
- chat with property owners to rent
- booking confirmation
- payment validation
- multiple reminders of your reservation
- multiple SMS exchanges with your host, via the Airbnb platform
- Feedback
Airbnb pursues an ultimate goal with these solicitations: to take advantage of key moments in the customer journey to bring the user back to the platform. As each SMS is justified, the user doesn't feel spammed. This is a very important criterion for building customer loyalty.
TRIPADVISOR & BOOKING.COM
Communication tools: E-mails, Push notifications, SMS, Telephone.
- number validation (by OTP 2FA)
- booking confirmation
- booking confirmation (by SMS)
- payment validation
- Feedback
TripAdvisor and Booking.com use SMS less frequently than their counterpart Airbnb. Indeed, the latter can rely on its "chat" function between private individuals to justify these multiple additional messages. A feature that TripAdvisor and Booking.com do not have. It's important to note that the timing of SMS notifications and marketing messages is not subject to the same regulations. SMS notification is not time-limited, but SMS marketing is!
Why choose smsmode for your SMS/push notification strategy?
In recent years our clientele has been diversifying. Today, half of our customers are from the start up sphere. In the face of this, it was necessary to adapt as quickly as possible in order to meet your particular needs.
With 15 years' experience in the mobile messaging sector, our teams are sure to be able to help you set up your mobile strategies for your SMS marketing campaigns and for your notification/reminder communications for appointments, order confirmations, etc...
Available to you:
- SMS notification: inform, warn, remind. A highly effective organizational and loyalty tool that you can quickly program via our API.
- SMS marketing: A real "booster" for your strategies, SMS marketing is a long-term investment. It can be used to promote an event, disseminate offers and promotions, and raise your company's profile.
Keep in mind that SMS is your new digital ally, offering you a dynamic image at lower cost! We've got you covered! Several hundred start-ups have already put their trust in us! For example, we've been working with Doctolib since its inception, revolutionizing the medical appointment scheduling sector. We also work with Foodchéri, the Food app that delivers delicious home-cooked meals between lunch and dinner at the office.
So many references that have and continue to forge every day our expertise and our know-how!
Our team advises you...
Interested in our services? Our sales and technical teams are at your disposal to answer any questions you may have about our solutions SMS and to advise you on setting up your SMS campaign.