May 12, 2025 - 4 min read

Travel booking platforms and SMS

Introduction

We see you coming, already in mid-June and we still have not chosen a destination to leave this summer with Jules. Fortunately, for the last few minutes the Airbnb and other Booking.com are here to make your job easier.

That one who never went through an online booking platform to Booker his holiday raises his hand. We've all done it at least once. To benefit from interesting rates, by saving time... There are many reasons that may have thrown us into the arms of these seers of online booking.

For some years now, the platforms of this type have multiplied.

At smsmode, many of our customers are start-ups. That's why we decided to take a closer look at this phenomenon.

How do start-ups use SMS/Push notification?

This month we look at the case of online booking platforms, specifically Airbnb, a popular home-based booking platform.

The need arises from the service

You crossed the steps, this typical apartment in the heart of Trastevere is booked. To find the host that will allow you to live your Roman adventure, you went through Airbnb.

Once you've entered your telephone number, you're "followed closely" by the platform, at every stage of your user journey. The platform will engage with you via SMS, push notification, emailing and sometimes even phone calls. The goal? Engage your community!

Why choose SMS ?

The SMS pro is the must-have tool for companies. Users need guidance throughout their experience. In this sense, SMS communication, however brief, is a highly effective tool.

In the interests of responsiveness, these start-ups have made the wise choice of SMS. Why deprive yourself of this means of communication when you know that, according to :

No means of communication today ensures such a fast access to the addressee! It can even be combined intelligently with another channel, that of emailing.

Finally, it's important to understand that when it comes to SMS, it's all about trust. When a consumer enters his or her telephone number and agrees to its use, he or she is placing his or her trust in you and your service.

Communication strategies SMS/Push notifications

- AIRBNB

Communication tools: E-mails, Push notifications, SMS, Telephone.

Airbnb pursues an ultimate goal with these solicitations: to take advantage of key moments in the customer journey to bring the user back to the platform. As each SMS is justified, the user doesn't feel spammed. This is a very important criterion for building customer loyalty.

- TRIPADVISOR & BOOKING.COM

Communication tools: E-mails, Push notifications, SMS, Telephone.

TripAdvisor and Booking.com use SMS less frequently than their counterpart Airbnb. Indeed, the latter can rely on its "chat" function between private individuals to justify these multiple additional messages. A feature that TripAdvisor and Booking.com do not have. It's important to note that the timing of SMS notifications and marketing messages is not subject to the same regulations. SMS notification is not time-limited, but SMS marketing is!

Why choose smsmode for your SMS/push notification strategy?

In recent years our clientele has been diversifying. Today, half of our customers are from the start up sphere. In the face of this, it was necessary to adapt as quickly as possible in order to meet your particular needs.

With 15 years' experience in the mobile messaging sector, our teams are sure to be able to help you set up your mobile strategies for your SMS marketing campaigns and for your notification/reminder communications for appointments, order confirmations, etc...

Available to you:

Keep in mind that SMS is your new digital ally, offering you a dynamic image at lower cost! We've got you covered! Several hundred start-ups have already put their trust in us! For example, we've been working with Doctolib since its inception, revolutionizing the medical appointment scheduling sector. We also work with Foodchéri, the Food app that delivers delicious home-cooked meals between lunch and dinner at the office.

So many references that have and continue to forge every day our expertise and our know-how!

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FINTECH

How can SMS be used to secure banking transactions?

Download the use case

Leetchi, the French pioneer in online kitty services since 2009, is the perfect partner for birthdays, farewell parties, weddings and solidarity causes.

The replatforming of their services in 2023 has necessitated the adoption of a reinforced identification method, whether for account creation or bank transfers.
This new KYC -Know Your Customer- relies in particular on the verification of the mobile number via the sending of an OTP by SMS.

Leetchi has integrated SMS OTP via API into its identity verification processes.
This dual authentication has made it possible to achieve :

A high level of safety

Double authentication is a key measure to comply with the level of security required in the regulated sector of participatory finance intermediaries.

Verified identity trails

These identity collection and verification processes - including e-mail and SMS - have led to an increase in the number of profiles verified.

Maximum accessibility

With its open rate and coverage, SMS remains the most universal and direct channel (particularly for the Leetchi app).

Find out in detail how Leetchi offers secure transactions with more direct, personalized and efficient interactions.

Download the use case

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SMS PUSH NOTIFICATION

COMPARATIVE
SMS or push notification? A comparison to help you choose

- PDF AVAILABLE IN ENGLISH AND FRENCH -

Push or SMS notifications: which instant messaging system is best? Which performance? What are the specific features of each?

In this guide, discover the ultimate comparison of "SMS versus push notifications"?

Download the comparison

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July 17, 2024 - 5 min read

The use of SMS in Fintech

Elsa Paparone

Introduction

Fintech, the fusion of finance and technology, is disrupting the traditional banking sector through technological innovations. Among the solutions used by this sector, the strategic use of mobile messaging is a powerful tool for improving protection, communication and customer experience. Find out how finance companies are integrating short messaging to build strong relationships with their customers and protect their data.

SMS to streamline banking operations

Short Message Service plays an essential role in strengthening interactions within start-ups and innovative banks. As a direct and instantaneous communication channel, it enables companies to communicate effectively with their customers. From payment or contract reminders to transaction notifications, messages are of paramount importance in keeping customers informed in their financial activities. Many companies in the innovative banking sector, such as microcredit specialist Finfrog, use our solutions on a daily basis.

Text messaging is also a channel that greatly simplifies financial processes. By providing users with instant access to their financial information, SMS speeds up all interactions.

Whether for :

SUCCESS STORY

How does Leetchi secure its banking transactions with SMS ?

Our sending solution, also available via API, can help you reduce barriers to accessing financial services. By eliminating delays, oversights and friction, messages improve the fluidity of banking operations.

Security: the pillar of financial platforms, supported by the SMS

Beyond its communication function, the short message is a strategic protection tool that is particularly effective in the financial sector. It can be found in many different situations.

Two-factor authentication (2FA)

Users receive a unique authentication code (One Time Password) by SMS which they must enter in addition to their password to access their account. The 2FA by SMS adds an extra layer of assurance by verifying the user's identity, and blocks over 99.9% of account compromise attacks.

COMPARATIVE

Sensitive access security: 2FA or SSO?

Transaction confirmation

This well-known method for online payments has been replaced in Europe by 3D Secure, but is still widely used by online financial platforms generating virtual cards. When large payments are initiated, a SMS OTP is sent to the account holder to confirm the transaction and prevent fraudulent transactions.

Electronic signature

The One Time Password is very useful in electronic signatures, as it provides a legal guarantee of the signatory's identity and the integrity of the signed document. An OTP is generated for 1 signatory and 1 contract. The signatory re-enters this code received by message on the contract. This action is the legal basis of consent for a remote signature.

Suspicious connection alerts

If a suspicious connection is detected on a user's account, an alert message is sent to inform the user and enable them to take rapid action to secure their account.

Notification of an important change to the account

If a user changes their password or personal data, a short message can be sent to confirm the change. This ensures that the account holder is aware of any changes to their information.

Balance or activity alerts

Customers can receive alerts to be informed in real time of any activity on their account, such as a large payment or a change in balance.

Password reset

This is a more secure alternative to sending a password reset link by e-mail. A telephone number is a better guarantee of identity than an e-mail.

Identity verification for customer support

When a user contacts customer service with account-related questions, an identity verification message may be sent to ensure that the user is the account holder.

This extra layer of protection guarantees the confidentiality and security of transactions and sensitive data. Messages thus become a reliable shield, helping to build trust among users of online financial services.

GOING FURTHER

All you need to know about SMS for banking security

Understanding dual authentication ? How to deploy an authentication process? Which technologies and methods?

SMS for customer experience in Fintech

The use of mobile messaging in online financial platforms also offers other significant functionalities for improving the user experience. Here are just a few of them!

Personalization and proximity

Thanks to customizable variable fields and segmentation of the contact base, mobile messaging allows you to play the proximity card effectively. This is particularly valuable in the banking sector.

By tailoring messages to users' profiles and preferences, companies canstrengthen ties and create a unique experience for their customers. This personalization generates a sense of appreciation and involvement that helps build a solid climate of trust.

SUCCESS STORY

How does CNP Assurances make authentication more accessible with voice OTP?

Proactive information

With its record open rate, text messaging is the perfect channel for notifying and informing, with the assurance of being read. Companies can therefore take a proactive approach by sending out information on new offers, policy changes and more. It's an excellent way for a brand to demonstrate its commitment to transparency and customer satisfaction, while sparing them any unpleasant surprises. This strategic approach strengthens loyalty and guarantees a positive experience.

Mobile messaging as a financial education tool

It can also be a good channel for an educational approach. Banking companies can provide their customers with information and advice tailored to their specific needs throughout their investment journey. This approach makes it easier to assimilate financial concepts and encourages informed decision-making.

Consumers can also be guided through these learning stages by a chatbot SMSThe short message becomes a strategic awareness-raising tool, leading individuals towards greater control of their financial situation and loyalty to your solution. The short message becomes a strategic awareness-raising tool, leading individuals towards greater control of their financial situation and loyalty to your solution.

In addition, they can include links to reliable external resources, such as government articles or reference guides on financial management. This strategy enables users to deepen their knowledge and acquire the financial skills essential for using banking products.

GOING FURTHER

Optimized customer relations in Fintech.
10 tips for notifying and building loyalty with SMS

In this guide, identify the touch points where SMS improves the customer experience.

SMS in the banking sector: driving behavioral change

The use of mobile messaging in this specific sector is therefore not limited to distributing information or validating payments, but also encourages responsible financial behavior. The short message encourages users to put what they've learned into practice, using all the available functions. These include budgeting, financial balance sheets and savings planning. Periodic reminders and financial tips delivered by message act as catalysts for positive action. This encourages consumers to take concrete steps to improve their financial well-being. In this way, the mobile medium becomes a driver of behavioral change, transforming financial empowerment into an interactive and dynamic process.

In conclusion, the strategic integration of Short Message Service into the financial innovation industry has opened up new perspectives for security, customer experience and communication. By using it in a targeted way, financial companies are at the origin of a virtuous circle that leads customers and companies to success.

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June 18, 2024 - 3 min read

Pay by Link: Send a link to SMS and boost your sales

Elsa Paparone

Introduction

Simplify your transactions by using a secure payment link inserted directly into your campaigns. Today we're going to explain what Pay by Link is, the benefits of this link-based payment system for your business, and how it complements the SMS channel. With Pay by Link, you'll never miss another opportunity to convert!

What is "Pay by Link"?

Pay by Link is an innovative payment solution that simplifies transaction management for businesses and consumers. This new payment method enables a company to send a payment link directly to the customer via SMS, e-mail or a messaging application (social networks). Customers can then settle an invoice or make a payment in just a few clicks, without having to connect to a specific website or banking application.

Why choose SMS as your communications channel?

As a reminder, the deliverability of SMS is far superior to that of its competitors, such as e-mail or social networks. For example, the average delivery rate of an e-mail is 85%, while the organic reach of Facebook publications is 5.5%. The SMS website, with an open rate of 98% and a response rate of 45%, offers an undeniable competitive advantage for effectively reaching your target. And these aren' t the only KPIs in which SMS stands out.

What's more, this communication medium is universal: compatible with all operators, regardless of subscription, phone model or installed applications. This makes it the most reliable way of reaching your customers when it comes to delivering crucial information, or substituting for a card, as with payment by links. The conclusion is simple:

Create links to expand your payment options. This new service also seems to be a solution for the future, as 62% of consumers under the age of 35 would like to be able to make their payments via SMS (source: getweave). A boon confirmed by the state of the SMS payment market. Boosted by the popularity of mobile use, e-commerce and consumers' growing expectations in terms of security, it looks set to have a bright future ahead of it.

STUDY

SMS trends and key performances

Find out more about our major study based on 745 million mailings SMS.

How does payment work? SMS

This new link-based payment technology works simply, quickly and efficiently.

1- When a customer needs to make a payment, the company generates a unique, secure link via its banking platform.

2- This link is then sent directly to the customer via the chosen means of communication (with the SMS smsmode API, for example).

3- On receiving the message, the customer simply clicks on it, and is redirected to a secure online payment link. They can check the transaction details, choose the service they wish to use to pay (credit card, e-wallet - Apple Pay or Google Pay, for example) and complete payment in just a few steps.

Once the action has been completed, the customer receives instant confirmation, as does the company.

Coupled with SMS, this payment management system reduces the risk of non-payment, cuts your costs and encourages your customers to pay via a simple, secure channel, with a read rate approaching 100%.

There are several payment initiation methods:

- Through a website and a code

The user is directed to a web page, where he or she is given a code to send back to the number indicated. They will then receive a message confirming their purchase, as well as access to their receipt (for show tickets, for example).

- By entering a telephone number directly on a web page

Users are encouraged to enter their telephone number on a web page. They then receive a code that they can use on the page in question (e.g., to purchase content online).

- Send an e-mail to SMS

The store invites the user to send a message to a specific number, which will send back the link to their receipt (donations, for example).

What are the advantages?

Pay by link offers a host of advantages that make it an attractive payment system for a company and its customers. Firstly, its simplicity and accessibility reduce friction in the payment process. Customers simply click on the link sent to them to access a secure payment page, eliminating the time-consuming need to navigate through complex websites or download specific applications. This convenience enhances the user experience, increasing customer satisfaction and loyalty. What's more, Pay by link allows greater flexibility for businesses, who can use it in a variety of contexts, such as invoice reminders, online sales, or service payments.

In terms of security, these payment links are often protected by advanced encryption protocols, ensuring that transactions are secure.

Finally, this method can speed up the sales and payment collection cycle, as it enables customers to pay instantly upon receipt of the link. In short, Pay by link represents an efficient and secure solution that facilitates transactions while offering an optimized user experience.

Use cases

From unclogging queues in your store and physical points of sale to streamlining collection processes, there are many real-life applications for this payment diversification technology:

GOING FURTHER

Learn more about SMS for security

Understanding dual authentication ? How to deploy an authentication process? Which technologies and methods?

Conclusion

In conclusion, Pay by link by SMS is positioned as a modern, efficient payment solution that meets the needs of a constantly evolving market. Companies adopting this technology will not only be able to optimize their payment processes, but also offer an enhanced customer experience, propelling their competitiveness and growth in an increasingly digitalized business environment.

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Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

Boosting local trade with campaigns SMS

Moneder collaborates with local entities and governments in Spain for the sustainability of businesses that dynamise municipalities, providing innovative digital solutions to face online commerce and large commercial brands.

An initiative dedicated to strengthening and supporting local shopping in the mobile era.

3 227

SHOPS

309 037

CUSTOMERS

1 800 000

TRANSACTIONS

ABOUT

Moneder is a Catalan platform that offers different solutions for both web and app of: MarketPlace, Ecommerce, Payment, Integration, Support, Booking, Information, Ticketing and much more. Working primarily with local authorities, Moneder offers local businesses an innovative digital solution to compete with online retailers and big brands.

SECTOR OF ACTIVITY

Software publisher

COMPANY SIZE

5 employees

CREATION DATE

2018

LOCATION Spain

CHANNELS

- SMS

INTEGRATION - API

USE CASES - notification (password regeneration, balance consumed, movements made, etc.)
- loyalty campaigns

Download the Moneder success story

You may also, for legitimate reasons, object to the processing of your personal data. If you wish to exercise these rights, please send an e-mail to dpo(at)smsmode.com.

Reach out to your customers with an SMS

Challenge

Moneder was looking for a simple, comprehensive and intuitive SMS routing solution to integrate SMS notifications into their mobile application.

They wanted to provide small affiliated merchants with the ability to run loyalty campaigns and notify their customers of key actions on the Moneder platform, such as purchase confirmations, regular balance updates, point expiry alerts and secure password regeneration. This new channel was essential as an alternative means of communication to email, where the readability of the information was not sufficiently high

Solution

The Moneder team integrated SMS sending by implementing the functions of the smsmode^© API. The main advantage of this API was its ease of integration. The Moneder teams particularly appreciated the detailed and high-quality documentation of the various requests. The integration was therefore carried out as quickly as possible and under the best possible conditions.

Benefits

Since the incorporation of this channel, the delivery and readability of information has been improved thanks to the high read rate of SMS messages. This new turnkey functionality for local businesses gives them greater visibility, proximity and trust. All these advantages strengthen physical retail outlets, preparing them to compete with large brands, shopping centres and e-commerce, with their well-developed digital channels.

I would like to thank the smsmode^© team for their support.
Our contact was able to respond to our questions, problems and needs at every stage of our project. Their availability and responsiveness were essential to the success of the SMS implementation.

Jan Bover, Managing Director of Moneder

Travel booking platforms and SMS

Introduction

The need arises from the service

Why choose SMS ?

Communication strategies SMS/Push notifications

Why choose smsmode for your SMS/push notification strategy?

How can SMS be used to secure banking transactions?

Download the use case

A high level of safety

Verified identity trails

Maximum accessibility

Download the use case

Create your free account

COMPARATIVE SMS or push notification? A comparison to help you choose

Download the comparison

The use of SMS in Fintech

Introduction

SMS to streamline banking operations

Security: the pillar of financial platforms, supported by the SMS

Two-factor authentication (2FA)

Transaction confirmation

Electronic signature

Suspicious connection alerts

Notification of an important change to the account

Balance or activity alerts

Password reset

Identity verification for customer support

SMS for customer experience in Fintech

Personalization and proximity

Proactive information

Mobile messaging as a financial education tool

SMS in the banking sector: driving behavioral change

Create your free account

Pay by Link: Send a link to SMS and boost your sales

Introduction

What is "Pay by Link"?

Why choose SMS as your communications channel?

How does payment work? SMS

There are several payment initiation methods:

What are the advantages?

Use cases

Conclusion

Choose smsmode© for your SMS pay-by-link

Create your free account

Boosting local trade with campaigns SMS

Reach out to your customers with an SMS

Challenge

Solution

Benefits

COMPARATIVE
SMS or push notification? A comparison to help you choose

Choose smsmode^© for your SMS pay-by-link